BIO FRAIS GESTION

What BIO FRAIS GESTION does

BioFrais (legal entity BIO FRAIS GESTION, registered as a French SAS in Annecy with headquarters in Epagny Metz-Tessy) is an organic-only supermarket chain founded in 2008 by a local organic market gardener from Annemasse. The company operates 9 physical stores across the Haute-Savoie, Savoie, Ain, and Bouches-du-Rhône departments in southeastern France, offering more than 8,000 organic product references spanning fresh produce, groceries, bulk items, dairy, meat, fish, baby products, naturopathy, cosmetics, and a wine cellar. Differentiated in-store experiences include SushiBio sushi kiosks (bio-certified sushi prepared daily on-site), the BioChef private-label range of local organic ready-to-eat products developed with Chef Hervé Priolet, and the Prix Futés budget program covering over 240 everyday SKUs.

The business model is straightforward omnichannel retail: BioFrais generates one-time transaction revenue through in-store purchases, augmented by a free loyalty program offering 5% cashback on fruits and vegetables plus monthly 15% discounts on selected items, and a click-and-collect channel for SushiBio orders via sushibibio.com. Go-to-market is direct-to-consumer through physical retail only — there is no disclosed e-commerce grocery offering and no B2B or wholesale segment. Specialist in-store staff (naturopaths, cavists, primeurs) and a curated network of local French producer partnerships underpin a positioning built on freshness (24-hour field-to-shelf produce), regional sourcing, and category expertise rather than price-led competition.

Governance is founder- and management-controlled, with Bertrand Chaveron serving as Directeur Général since 2021 and a registered share capital of €5,340. The company is privately held with no external investment, parent, or subsidiary disclosed, and growth has been entirely organic and internally financed. Recent years have shown accelerating geographic expansion — three stores opened in 2024–2026 alone — plus the 2022 launch of the BioChef own-brand, signaling a deliberate scale-up phase.

Name

BIO FRAIS GESTION

Legal name

BIO FRAIS GESTION

Website

https://biofrais.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

BioFrais is a French organic supermarket chain operating 9 physical stores across southeastern France, selling 8,000+ bio-certified SKUs including fresh produce, groceries, wine, and SushiBio sushi kiosks to individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Supermarket Retail

NAICS

Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000), Retail-Eating Places (5812)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Organic supermarket chain
• Physical retail grocery
• Fresh produce retail
• Private label bio food
• Customer loyalty program

Headquarters

HQ city

Épagny

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Organic Products: BioFrais generates revenue through retail sales of organic food and non-food products across its 8 physical store locations. The company offers over 8,000 product references including fresh produce, groceries, dairy, meat, wine, cosmetics, and wellness products. Additional revenue streams include the loyalty program and special promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BioFrais operates a chain of 9 physical organic supermarkets in southeastern France (Haute-Savoie, Savoie, Ain, Bouches-du-Rhône) offering over 8,000 organic product references across fresh produce, groceries, bulk items, dairy/meat/fish, baby products, cosmetics, naturopathy, and wine. The chain complements its core grocery offering with SushiBio in-store sushi kiosks, the BioChef private-label local organic ready-to-eat range, the Prix Futés budget-friendly product line (240+ items), and a free loyalty program granting 5% cashback on fruits and vegetables.

Product overview

BioFrais is an organic supermarket chain (grande surface bio) with 9 physical retail locations across Haute-Savoie, Savoie, Ain, and Bouches-du-Rhône regions in France. The core offering consists of over 8,000 organic product references spanning fresh fruits and vegetables, groceries, bulk/vrac, dairy/meat/fish, baby products, naturopathy, cosmetics, and wine. The chain's differentiated offerings include SushiBio kiosks (fresh bio sushi prepared on-site), the BioChef private-label range of local organic ready-to-eat products created by Chef Hervé Priolet, and the Prix Futés budget-friendly organic product line of 240+ everyday items. A loyalty program provides 5% cashback on produce. There are no digital/SaaS products; the company operates exclusively as a physical retail chain.

Differentiator

Problem solved

Functional benefit

Products and services

• BioFrais Supermarkets (Retail Stores) Chain of physical organic supermarkets across Haute-Savoie, Savoie, Ain, and Bouches-du-Rhône in France. Offers over 8,000 organic product references including fresh fruits and vegetables, groceries, bulk items, dairy, meat, fish, baby products, naturopathy, cosmetics, wine, and SushiBio kiosks. Targeted at health-conscious regional consumers.
• SushiBio Kiosks In-store sushi kiosk offering fresh, bio-certified sushi prepared daily on premises across multiple BioFrais locations (Annecy, Bonneville, Saint-Julien, Domancy, Drumettaz-Clarafond, Marseille). Orders placed on-site or via sushibio.com for click-and-collect. Positions itself as the first bio-certified sushi offer in the region.
• BioChef Private-Label Range BioFrais' private-label organic food range of ready-to-eat products developed by Chef Hervé Priolet. Includes soups, purées, Savoyard specialties (tartiflette, farcement), sauces (aïoli, béarnaise, mayonnaise, ketchup), and spreads (tapenade, houmous, caviar d'aubergine). All products are 100% organic, local, and made without additives.
• Prix Futés BioFrais Permanent selection of over 240 budget-friendly organic everyday products, spanning dairy, sweet grocery, savory grocery, beverages, health & hygiene, and household cleaning. Items are visibly marked with a fox symbol in-store.
• Programme Fidélité BioFrais Free loyalty program granting members 5% cashback on fruits and vegetables purchases, plus monthly 15% discounts on selected products and seasonal offers/gifts. The loyalty account is dematerialized — members identify themselves by name at checkout. Belley store excluded.

Quantifiable outcome

• Products delivered from field to plate in 24 hours
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• BioChef (Chef Hervé Priolet)coreStrategic or Co-development Partner · 24 January 2022BioChef is BioFrais' private label brand featuring local recipes developed by Chef Hervé Priolet from La Roche-sur-Foron, Haute-Savoie. Includes soups, purees, Savoyard specialties, sauces, and spreads - all 100% bio, without additives, supporting local economy.
• SushiBiocoreStrategic or Co-development PartnerSushiBio operates sushi kiosks within BioFrais stores, offering the first bio-certified sushi in the region. Products are fresh, bio-certified, and prepared daily on-site. Available at Annecy, Bonneville, Saint-Julien, Domancy, Drumettaz-Clarafond, and Marseille locations. Customers can order in-store or via sushibio.com.
• CaféophilminorStrategic or Co-development PartnerCoffee roaster based in Charvonnex (74), passionate about selecting high-quality organic coffees. Partners with BioFrais for specialty coffee offerings.
• Le Moulin de NavillyminorStrategic or Co-development PartnerLocal producer based in Pers-Jussy (74), supplying products to BioFrais.
• La Ferme des 4 saisonsminorStrategic or Co-development PartnerLocal producer based in Reignier (74), supplying seasonal products to BioFrais.
• Les Fruitières des BornesminorStrategic or Co-development PartnerCheese producer cooperative based in Arbusigny (74), supplying artisanal cheeses to BioFrais.
• Biscuits bio des SavoieminorStrategic or Co-development PartnerOrganic biscuit producer based in Villaz (74), supplying regional specialty biscuits.
• La Maison PuginminorStrategic or Co-development PartnerLocal producer supplying products to BioFrais.
• Les Laiteries Réunies de Genève / La Ferme la LizerneminorStrategic or Co-development PartnerDairy producer based in Dizy, Switzerland (VD), supplying dairy products to BioFrais.
• La Belle VerteminorStrategic or Co-development PartnerLocal producer based in Scientrier (74), supplying products to BioFrais.
• La Source du VergerminorStrategic or Co-development PartnerOrchard producer based in Gilly-sur-Isère (73), supplying fruits to BioFrais.
• Nicolas BragatominorStrategic or Co-development PartnerLocal producer based in Sciez (74), supplying products to BioFrais.
• La MagnanerieminorStrategic or Co-development PartnerProducer based in Massargues - Orgnac-l'Aven (07), supplying products to BioFrais.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• La Vie Claire: Independent French organic retail chain with ~180 stores. Closely comparable to BioFrais in assortment breadth (organic food + non-food), local sourcing emphasis, and store-format size (~1,000m²), but operating at greater national scale.
• Naturalia: French organic specialty chain with ~90+ stores, owned by the Casino Group. Directly comparable to BioFrais as a multi-location organic retailer, including similar emphasis on fresh produce, bulk/vrac, and natural cosmetics/wellness.
• Satoriz: French organic chain with ~40 stores concentrated in eastern/central France. Highly comparable to BioFrais given overlapping geography (Savoie/Rhône-Alpes region), similar store formats, and independent ownership profile.
• L'Eau Vive: French organic supermarket chain with stores across multiple regions. Directly comparable as a mid-sized organic grocery chain offering similar fresh produce, bulk, and natural product ranges targeting health-conscious consumers.
• Grand Panier Bio: Network of independent organic retailers in France. Directly comparable as an organic multi-store retail format serving similar health-conscious consumers with comparable fresh and packaged organic assortment.
• Biocoop: France's largest organic retail cooperative with ~700 stores nationwide. Directly comparable to BioFrais as a multi-store organic grocery retailer serving health-conscious consumers, though at materially greater scale and with a cooperative ownership model.
• Côté Nature: French organic retail chain operating ~30 stores, primarily in western and southwestern France. Comparable to BioFrais as an independent organic supermarket chain with a similar assortment of fresh, grocery, bulk, and wellness products.

Broad incumbents

• Léa Nature: French group producing organic and natural food, wellness, and cosmetics brands (Bjorg, Bonneterre, Eau Thermale Jonzac). Comparable as a player in the French organic consumer products space, though operating as a manufacturer/brand owner rather than a retailer.
• Carrefour (Carrefour Bio): France's largest grocery retailer, operating a dedicated Carrefour Bio organic banner/concept alongside its mass-market stores. Comparable as a competitor for organic grocery spend but with substantially broader portfolio, scale, and omnichannel infrastructure than BioFrais.

Regional players

• Les Nouveaux Robinson: French organic chain with a footprint centered in eastern France (Rhône-Alpes and surrounding regions). Comparable to BioFrais by both product positioning (organic grocery + natural wellness) and overlapping regional geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQEqw66JFG04zZszAP2TboA
• Facebookfacebook.com/biofrais
• LinkedInlinkedin.com/company/biofrais
• Instagraminstagram.com/biofrais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIO FRAIS GESTION