Platinum Health Supply Group

What Platinum Health Supply Group does

Platinum Health Supply Group is an Australian privately held healthcare supplies retailer founded in 2020, operating an e-commerce platform at platinumhealthsupply.com.au out of its Epping, Victoria headquarters, with additional offices in Sydney, Brisbane, and Adelaide. The company distributes a catalogue of 8,000+ essential health products across six core categories: mobility and daily living (medical beds, mattresses, lift chairs, mobility scooters, walkers, wheelchairs, bathroom aids), disposables and general supplies (PPE, gloves, hygiene products), wound care (dressings, bandages, first aid kits), continence care, nutrition (oral and enteral feeds, dysphagia products), and medical equipment (treatment couches, hospital beds, stethoscopes, defibrillators). Its go-to-market combines a direct-to-consumer e-commerce storefront with a dedicated APEX B2B platform for institutional buyers, supplemented by phone-based inside sales and a physical showroom plus in-home trial service in Victoria for high-AOV mobility equipment. The company supports multiple Australian government funding pathways including the National Disability Insurance Scheme (NDIS), My Aged Care, and Home Care Packages, providing itemised invoicing and dedicated ordering workflows. It is NDIS-approved and ISO9001 certified, and operates authorised reseller relationships with brands including Aspire, Royale, Hero Medical, Sunrise Medical, 3M Littmann, and Nestle Health Science. Revenue is generated primarily through one-time product sales across both B2C and B2B channels, with a Subscribe & Save subscription option for consumables and tiered bulk pricing for business buyers; the business is bootstrapped with no disclosed venture or private equity funding.

Name

Platinum Health Supply Group

Legal name

Platinum Health Supply Group

Website

https://platinumhealthsupply.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Health Supply Group is an Australian privately held e-commerce retailer distributing 8,000+ healthcare and medical supplies across mobility, continence, wound care, nutrition, and clinical equipment categories to 120,000+ consumers, NDIS participants, aged care recipients, and healthcare facilities nationwide.

Ownership category

akta.pro rank

Product category

Medical Supplies Retail

NAICS

Health and Personal Care Retailers (456), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supplies retail
• Mobility equipment
• Continence care products
• Wound care supplies
• Assistive technology

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail of healthcare and medical supplies including mobility equipment, continence care, wound care, nutrition, disposables, and medical equipment. Revenue generated through one-time purchases and repeat orders via e-commerce platform. Bulk purchasing options available for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Platinum Health Supply Group is an Australian-owned retailer that distributes 8,000+ medical, healthcare, mobility and daily-living products direct to consumers and to healthcare organisations. Its core offering spans six categories — mobility and daily living (beds, mattresses, lift chairs, scooters, wheelchairs), disposables and PPE, wound care, continence care, clinical nutrition, and medical equipment — sold through an e-commerce storefront, an APEX B2B platform, a physical showroom in Epping (VIC), and nationwide delivery with NDIS, My Aged Care and Home Care Packages funding support.

Product overview

Platinum Health Supply Group is an Australian-owned and operated healthcare supplies retailer offering a comprehensive portfolio of 8,000+ essential health products across six core categories: Mobility & Daily Living (bedroom aids, medical beds, mattresses, lift chairs, mobility scooters, walkers, wheelchairs, rehabilitation equipment), Disposals & General Supplies (hand wash, gloves, towels, PPE, infection control), Wound Care (first aid kits, bandages, dressings, tapes), Continence Care (women's, men's, unisex, paediatric products), Nutrition (oral supplements, enteral nutrition, dysphagia support), and Medical Equipment (treatment couches, hospital beds, stethoscopes, AEDs). The company operates as an e-commerce platform with physical showroom presence in Victoria, serving 120,000+ Australian customers including NDIS participants, aged care facilities, and individual consumers. Key brands include Souvenaid (Alzheimer's nutrition support), Forticreme, Mic-Key feeding tubes, and 3M Littmann stethoscopes. The product range supports various funding programs including NDIS, My Aged Care, and Home Care Packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility & Daily Living product range

Quantifiable outcome

• Slow memory + cognitive decline by 60%

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreChannel Partner/ Reseller/ DistributorNDIS is a major funding pathway for customers. Platinum Health Supply is an approved NDIS supplier offering dedicated ordering forms and itemised invoices for NDIS claims. Supports assistive technology items for participants.
• My Aged CarecoreChannel Partner/ Reseller/ DistributorAustralian government funding program for aged care services. Platinum Health Supply supports Home Care Packages and provides documentation for claims through this pathway.
• Various Healthcare Brands (Aspire, Royale, Hero Medical, Icare, etc.)minorChannel Partner/ Reseller/ DistributorReseller relationships with multiple healthcare equipment brands including mobility aids, medical beds, mattresses, continence products, and wound care brands. Featured brands include Aspire, Royale, Hero Medical, Sunrise Medical, Icare, Conni, Tena, Depend, Poise, Molnlycke, Smith+Nephew, 3M Littmann, Nestlé Health Science, Nutricia, Abbott.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy chain, increasingly expanding into medical supplies, continence care, PPE, and basic DME — competing on price and convenience for the consumer segments Platinum Health Supply targets.
• TerryWhite Chemmart: National pharmacy chain with growing medical supplies, mobility, and home health categories, providing broader retail touchpoints that overlap with Platinum Health Supply's consumer healthcare range.
• Getz Healthcare Australia: Established Australian distributor of medical devices, diagnostics, and hospital equipment serving enterprise healthcare buyers — comparable in product categories but with a much larger institutional sales motion than Platinum Health Supply.

Direct peers

• BrightSky Australia: NDIS-focused Australian retailer of continence, nutrition, wound care, and daily living products, operating a similar e-commerce plus funding-navigation model targeting the same customer segments as Platinum Health Supply.
• Country Care Group: Australian mobility and DME retailer operating online plus showroom, serving NDIS, aged care, and home care customers across Australia in overlapping product categories like mobility scooters, wheelchairs, beds, and daily living aids.
• Independence Australia: One of Australia's largest disability and healthcare supplies retailers, NDIS-approved, offering continence care, mobility aids, wound care, and daily living products directly comparable to Platinum Health Supply's core categories.
• Aidacare: Major Australian DME and assistive technology distributor serving aged care, hospitals, and NDIS participants, with both retail and B2B channels overlapping Platinum Health Supply's mobility, daily living, and medical equipment offerings.
• Life Mobility: Australian specialist retailer of mobility scooters, wheelchairs, lift chairs, and daily living aids, comparable to Platinum Health Supply's mobility and daily living category in target customers and funding pathway focus.

Emerging players

• 1800Wheelchair: US-focused online mobility and DME retailer with an expanding catalog of wheelchairs, scooters, and daily living aids — adjacent in business model and product focus, though serving a different geography than the Australia-focused Platinum Health Supply.

Others

• Allegro Medical: US-based online retailer of medical supplies, DME, and daily living aids — thematically comparable in catalog breadth and e-commerce retail model, though serving North America rather than competing directly in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@platinumhealthsupply.au
• YouTubeyoutube.com/@platinumhealthsupplygroup
• Facebookfacebook.com/platinumhealthsupply
• Instagraminstagram.com/platinumhealthsupply
• LinkedInlinkedin.com/company/platinum-health-supply-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Health Supply Group