Gleener
Gleener is a Montreal-based consumer goods company that designs, manufactures, and distributes battery-free fabric care and laundry products — including flagship fabric shavers, wool dryer balls, and reusable wet/dry bags — to individual consumers through DTC e-commerce and major retailers across North America and Europe.
- Company typePrivate
- Founded2013
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gleener does
Gleener Inc. is a Montreal, Canada-based consumer goods company that designs, manufactures, and distributes battery-free fabric care and laundry products under the Gleener brand and the S'wet sub-brand. Founded by Kim Cole after she failed to find an effective solution for pilling on her own merino wool sweater, the company began shipping the Ultimate Fuzz Remover from a garage and grew into an established brand with a staff of 11–50 employees. Its portfolio spans four product categories: fabric shavers (the flagship 4-in-1 Battery-Free Fabric Shaver & Lint Brush, Compact, Swift, Swift Plus, On the Go, and the Sweater Saver comb) priced between $6.99 and $29.99; laundry accessories (Dryer Dots wool dryer balls and Mistmate Duo continuous-mist spray bottles); the S'wet line of reusable wet/dry travel laundry bags; and an emerging kitchen tools category (Super Eco Scrubbi and Super Eco Cloth).
The core technology is a patented mechanical de-pilling system with three interchangeable Fabric Safe Edges (Heavy-Duty, Medium, Delicate) that requires no batteries, electricity, or motors, differentiating it from electric competitors on simplicity, portability, and sustainability. Supporting technologies include 100% ethically sourced New Zealand wool balls rated for 3,000+ dryer cycles, recycled fabric S'wet bags with odor-blocking linings, and replacement-edge consumables. Patents have been issued and are pending worldwide for the Ultimate Fuzz Remover and On the Go, and the company holds a registered trademark portfolio (Gleener, Fabric Safe Edges, Dryer Dots, S'wet, FURniture Brush, and others).
Gleener operates a product-led, direct-to-consumer e-commerce model (Shopify-powered gleener.com) supplemented by wholesale distribution through major retailers including Target, Amazon, Lowe's, Pottery Barn, QVC, Harrods, John Lewis, West Elm, The Container Store, Canadian Tire, Walmart Canada, London Drugs, and thousands of independent local yarn shops across North America, the UK, and Europe. Revenue is generated entirely through one-time hardware sales of consumable-durability products, with replacement edges creating modest recurring attach revenue. The 2026 Global Innovation Award from the International Housewares Association and editorial placements in the New York Times, Wall Street Journal, Oprah Daily, Good Housekeeping, and CNN Underscored provide third-party validation of brand strength. The company is privately held and founder-controlled, with no disclosed external funding.
Gleener firmographics
Firmographics- Name
- Gleener
- Legal name
- Gleener Inc.
- Website
- https://gleener.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gleener is a Montreal-based consumer goods company that designs, manufactures, and distributes battery-free fabric care and laundry products — including flagship fabric shavers, wool dryer balls, and reusable wet/dry bags — to individual consumers through DTC e-commerce and major retailers across North America and Europe.
- Ownership category
- akta.pro rank
Gleener industry classification
Industry- Product category
- Fabric Care and Laundry Accessories
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)
- akta.pro secondary industries
- Fabric Softeners & Conditioners (CRAJAAAB), Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids) (CRADAKAE)
Keywords
Where Gleener is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Gleener business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer online sales through gleener.com e-commerce store powered by Shopify, generating revenue from fabric care products including fabric shavers, dryer balls, wet/dry bags, and accessories.
- Retail Distribution: Wholesale distribution through major retail partners including Target, Amazon, Lowe's, Canadian Tire, Pottery Barn, QVC, and independent retailers. Products sold through physical store locations and online marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GLEENER 4-in-1 Battery-Free Fabric Shaver & Lint Brush |
| Unit Pricing | Pay-as-you-go | GLEENER Compact 4-in-1 Battery-Free Fabric Shaver & Lint Brush |
| Unit Pricing | Pay-as-you-go | Dryer Dots - Eco Fabric Softener |
| Unit Pricing | Pay-as-you-go | Replacement Edge Set for all Gleener Fabric Shavers (6-pack) |
| Unit Pricing | Pay-as-you-go | Sweater Saver | Multi-Fabric Comb |
| Unit Pricing | Pay-as-you-go | GLEENER Battery-Free Fabric Shaver & Lint Brush + Sweater Saver Bundle |
| Unit Pricing | Pay-as-you-go | Mistmate Duo | Continuous Mist Spray Bottles (2-pack) |
| Unit Pricing | Pay-as-you-go | Super Eco Scrubbi |
| Unit Pricing | Pay-as-you-go | GLEENER Super Eco Cloth (2-pack) |
| Unit Pricing | Pay-as-you-go | S'wet Travel Laundry Bag |
| Unit Pricing | Pay-as-you-go | S'wet Limited Edition Wet/Dry Bag |
| Unit Pricing | Pay-as-you-go | S'wet Flow Collection Wet/Dry Bag |
Go-to-market motion1 record
Distribution channels11 records
Marketing channels5 records
Gleener product offering
Product offeringCore offering
Gleener designs and sells battery-free fabric shavers with interchangeable Fabric Safe Edges that remove pilling, lint, and pet hair from clothing and textiles without electricity or blades. The portfolio also includes wool dryer balls (Dryer Dots) for chemical-free fabric softening, reusable S'wet wet/dry travel laundry bags, and complementary cleaning tools like Super Eco Scrubbi and Super Eco Cloth. All products emphasize sustainable, reusable, and eco-friendly fabric and household care.
Product overview
Gleener is a fabric care brand offering a portfolio of physical consumer products focused on garment and household textile maintenance. The core product line centers on battery-free fabric shavers (the flagship 4-in-1 Fabric Shaver & Lint Brush, the Compact version for travel, Swift, and Swift Plus) that use interchangeable Fabric Safe Edges to remove pilling from different fabric types. Supporting these are replacement edge sets and the Sweater Saver comb. The laundry care category includes Dryer Dots (wool dryer balls for eco-friendly fabric softening), Mistmate Duo spray bottles, and the S'wet sub-brand of reusable wet/dry travel laundry bags available in Elements, Limited Edition, Simplicity, and Flow collections. A Quick Fix Sewing Kit bundles the Gleener On the Go with mending essentials. The kitchen category includes Super Eco Scrubbi and Super Eco Cloth cleaning tools. All products emphasize sustainability through reusable, battery-free, and recycled-material designs.
Differentiator
Problem solved
Functional benefit
Brands
- S'wet: A sub-brand featuring wet/dry travel laundry bags made from recycled fabric and lining. Includes Elements Collection, Limited Edition, Simplicity Collection, and Flow Collection.
Products and services
- GLEENER 4-in-1 Battery-Free Fabric Shaver & Lint Brush Battery-free fabric shaver with 3 interchangeable Fabric Safe Edges (Heavy-Duty, Medium, Delicate) and a built-in lint brush for removing pilling, lint, and pet hair from all fabric types. Targeted at home consumers who want to extend the life of clothing and textiles without using electricity or blades.
- GLEENER Compact 4-in-1 Battery-Free Fabric Shaver & Lint Brush Pocket-sized, travel-ready version of the flagship fabric shaver with 3 interchangeable Fabric Safe Edges and a built-in lint brush. Smaller than a glasses case, with internal edge storage for portability. Targeted at travelers and on-the-go consumers.
- Swift Fabric Shaver Fabric shaver in the Gleener product line for removing fuzz and pills from fabrics. Targeted at consumers seeking a quick fabric care solution.
- SWIFT Plus Fabric Shaver & Lint Brush Enhanced fabric shaver and lint brush combination product offering dual functionality in one tool for home consumers.
- Dryer Dots - Eco Fabric Softener Handcrafted wool dryer balls made from ethically sourced New Zealand wool that naturally soften and separate laundry, reduce drying time by up to 30%, and eliminate static without chemicals. Designed to last over 3,000 cycles. Targeted at eco-conscious consumers seeking chemical-free laundry alternatives.
- Mistmate Duo | Continuous Mist Spray Bottles Continuous mist spray bottles designed for laundry and fabric care applications. Sold as a 2-pack. Targeted at home consumers needing fabric care spray solutions.
- S'wet Travel Laundry Bag Multi-purpose reusable wet/dry bag made from 100% recycled fabric and lining. Seals in odors and wetness, machine washable, and quick-drying. Available in Elements Collection with multiple designs. Targeted at travelers and consumers seeking sustainable laundry organization.
Quantifiable outcome
- Reduces drying time by up to 30%
- +3 more outcomes
Companies that use Gleener
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Gleener technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gleener partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- TargetcoreMajor retail partnership where S'wet Wet/Dry Travel Laundry Bag and Mistmate Duo Continuous Mist Spray Bottles launched in Target stores and on Target.com in the United States in early 2026.
- AmazoncoreOfficial Gleener storefront on Amazon marketplace. Products sold through Amazon stores including gleener.com/storefront. Amazon is authorized seller with warranty coverage.
- Lowe'scoreHome improvement retailer carrying Gleener fabric care products in stores and online.
- Pottery BarncoreHome furnishings retailer featuring Gleener Ultimate Fuzz Remover on their website.
- QVCcoreTV and online shopping network featuring Gleener product bundles including the Battery-Free Fabric Shaver & Lint Brush + Sweater Saver Bundle.
- HarrodscoreLuxury UK department store carrying Gleener products as part of their premium home goods assortment.
- The Container StorecoreOrganization and storage retailer featuring Gleener products for home organization and fabric care.
- John LewiscoreUK department store partner for Gleener fabric care products.
- Independent Local Yarn ShopsminorThousands of independent yarn shops worldwide carry Gleener products. These specialty retailers serve the crafting and knitting community.
- Canadian TirecoreCanadian retail partner carrying Gleener Soft Grip Fabric Shaver.
- Walmart CanadacoreCanadian retail partner featuring Gleener brand products.
- LakelandminorUK kitchen and home goods retailer featuring Gleener products.
- Clas OhlsonminorSwedish retail chain featuring Gleener fabric shavers.
- London DrugsminorCanadian pharmacy and retail chain carrying Gleener products.
- Linen ChestminorCanadian home goods retailer featuring Gleener brand products.
- West ElmcoreHome furnishings retailer featuring Gleener fabric care products.
- popshelfminorDollar General subsidiary featuring Gleener Swift 2-in-1 Fabric Shaver.
- ShopifycoreE-commerce platform powering the Gleener online store. Provides the technology infrastructure for all online sales, checkout, and store operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Gleener competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
Gleener social profiles
Digital presenceGleener financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gleener leadership team
Management profileNumber of profiles
Profiles1 record
Gleener funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gleener M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gleener
What does Gleener do?
Gleener designs and sells battery-free fabric shavers with interchangeable Fabric Safe Edges that remove pilling, lint, and pet hair from clothing and textiles without electricity or blades. The portfolio also includes wool dryer balls (Dryer Dots) for chemical-free fabric softening, reusable S'wet wet/dry travel laundry bags, and complementary cleaning tools like Super Eco Scrubbi and Super Eco Cloth. All products emphasize sustainable, reusable, and eco-friendly fabric and household care.
Is Gleener a public or private company?
Gleener is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gleener founded?
Gleener was founded in 2013. It employs 11 to 50 people.
Where is Gleener based?
Gleener is headquartered in Montreal, Canada, in the North America region.
How does Gleener make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Does Gleener have an API?
No public API is recorded for Gleener.
What industry is Gleener in?
Gleener's product category is Fabric Care and Laundry Accessories. Its primary akta.pro industry code is CRAJAAAL, Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags), with a secondary code of CRAJAAAB, Fabric Softeners & Conditioners. Its SIC code is 2840.