What Sidekicks does

Sidekicks Services Ltd. is a privately held virtual assistant services firm founded in 2020 and registered in Alberta, Canada (Jasper, Alberta), with operational contacts in Huntsville, Utah. The company delivers dedicated, work-from-home virtual assistants — primarily sourced from the Philippines — to small and mid-sized businesses, with particular depth in chiropractic clinics, medical practices, legal/professional services, and wellness brands. Sidekicks operates a managed-staffing model in which the firm recruits, trains, and manages its agents, assigning dedicated (non-shared) VAs focused on a single client. The service surface spans four core modules — Business Support (data entry, admin, customer support, project management), Bookkeeping (accounting, payroll, expense tracking), Sales & Marketing (social media, content, lead generation, email campaigns), and Tailored Services for industry-specific customization — layered over standard productivity tooling (Google Workspace, Microsoft Office, Asana, Trello, Slack, Zoom) and operational integrations (Stripe for billing, Campaign Monitor for email, Google Analytics for site analytics).

Commercially, the company monetizes through monthly subscription contracts (full-time defined as 160 hours per month with a daily 8-hour cap, plus part-time tiers) and per-project / job-order engagements billed on a piece-work basis. All sales are consultation-led via a 'Book a Call' funnel — no self-service purchasing — with pricing customized by skill tier and team size and not publicly disclosed. Sidekicks positions itself as scalable from a single dedicated VA to deployments of 500+ agents for larger clients and claims onboarding turnarounds under two weeks. The go-to-market blends content marketing (blog), organic social (Facebook, Instagram, LinkedIn), newsletter/email (Campaign Monitor), and paid retargeting (Facebook, Google Ads), with social proof built on named SMB testimonials — AlignWell, Align & Co., Just Thrive, Jireh Chiropractic, Adio, Omni Lawyers.

The firm differentiates primarily through a proprietary Filipino talent-management model it claims yields virtually zero turnover against an industry baseline exceeding 100% annually, supported by a self-described large waiting list of qualified applicants. Its Terms of Service include a 12-month non-solicitation clause on assigned agents and pass-through wage escalators (4% after six months, 4% after twelve months, 8% annually thereafter for up to four years). No external funding, M&A, partnerships, patents, or AI/ML capabilities are disclosed; the company is founder-led and bootstrapped, and the absence of any revenue/ARR disclosure materially limits external visibility.

Name

Sidekicks

Legal name

Sidekicks Services Ltd.

Website

https://sidekicks.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Sidekicks Services Ltd. is a private, bootstrapped Canadian firm that recruits, trains, and manages dedicated Filipino work-from-home virtual assistants for North American SMBs across business support, bookkeeping, sales & marketing, and tailored verticals such as chiropractic practices.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Managed Virtual Assistant Services (Subscription): Monthly subscription-based model providing dedicated virtual assistants. Full Time is defined as 160 rendered hours per month; Part Time is less work hours. Services are tiered by skill level as determined by client requirements. All plans have a daily 8-hour maximum limit with unused hours not carried over. Overtime and holiday pay may apply.
2. Job Order / Piece Work: Engagement of an Agent for a specific task or project where pay is based on the type of task completed rather than hours worked.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sidekicks provides done-for-you, dedicated virtual assistant teams (primarily based in the Philippines) that are hired, trained, and managed by Sidekicks on behalf of client businesses. Services span business support (data entry, administrative, customer support, project management), bookkeeping, sales and marketing (social media, content, lead generation, email campaigns), and tailored/industry-specific support such as services for chiropractic clinics.

Product overview

Sidekicks is an on-demand virtual assistant company providing done-for-you professional staffing services. The company operates a platform-plus-modules architecture with a core managed service supported by four main service modules: Business Support (data entry, administrative support, customer support, project management), Bookkeeping (accounting and payroll), Sales & Marketing (social media, content, leads, email, sales funnels), and Tailored Services (customized solutions for specific industries such as chiropractic clinics). Sidekicks differentiates itself through a full-service model where the company handles hiring, training, and ongoing management of dedicated virtual assistants for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Support Comprehensive operational support including data entry, administrative support, customer support, and project management to streamline daily business workflows.
• Bookkeeping Financial management services providing accounting support, payroll processing, expense tracking, and budget management to maintain organized and compliant financial records.
• Sales & Marketing Strategic customer acquisition and brand growth services encompassing social media management, content creation, lead generation, email marketing campaigns, and sales funnel development.
• Tailored Services Customized virtual support solutions designed for specific industries and unique business needs, including specialized administrative, marketing, and operational support tailored to match client workflows.
• Chiropractic Support Specialized virtual assistant services for chiropractic clinics, providing administrative support, patient scheduling, social media management, billing, and insurance coordination specific to healthcare practice workflows.

Quantifiable outcome

• Virtually zero turnover rate (vs. 100%+ industry standard)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wishup: Wishup is an India-based managed virtual assistant company offering dedicated remote VAs to entrepreneurs, SMBs, and executives across admin, marketing, and bookkeeping. Comparable offshore cost-arbitrage model targeting US SMB customers.
• Time Etc: Time Etc is a US/UK-based managed virtual assistant service providing dedicated remote assistants to entrepreneurs and small businesses on subscription plans. Comparable in recurring revenue model, SMB focus, and range of administrative, marketing, and bookkeeping tasks.
• Helpware: Helpware is a US-based BPO providing outsourced customer support, content moderation, data annotation, and back-office services with delivery centers in the Philippines, Eastern Europe, and Latin America. Comparable offshore-managed service model and SMB customer base, though typically larger contract sizes than Sidekicks.
• SupportNinja: SupportNinja is a BPO company providing outsourced customer support, back-office, and content moderation services with operations in the Philippines and other offshore locations. Comparable offshore delivery model and SMB/mid-market customer support use cases overlapping Sidekicks' Business Support offering.
• OnlineJobs.ph: OnlineJobs.ph is a Philippines-focused marketplace connecting US businesses with Filipino virtual assistants for full-time and part-time roles. Direct comparator for Sidekicks' Philippines sourcing strategy, though it operates as a self-serve marketplace rather than a managed service.
• WoodBows: WoodBows is a US-headquartered virtual assistant services company providing dedicated remote assistants, content writers, and developers to SMBs. Comparable subscription model and target customer profile of small business owners and entrepreneurs.
• MyTasker Consulting: MyTasker is an India-based managed virtual assistant firm offering dedicated remote VAs for administrative, marketing, and bookkeeping tasks to SMBs globally. Comparable offshore delivery model and recurring monthly service tiers.
• BELAY Solutions: BELAY is a US-based managed virtual assistant company providing dedicated remote assistants, bookkeepers, social media managers, and web specialists to SMBs and executives. It is the closest direct competitor to Sidekicks in model, target market, and service mix.

Broad incumbents

• Upwork: Upwork is the largest global freelance marketplace connecting businesses to independent contractors across administrative, marketing, bookkeeping, and web design categories. It serves the same SMB buyer needs as Sidekicks but as an unmanaged marketplace, putting downward price pressure on dedicated managed-VA services.
• Fiverr: Fiverr is a global freelance services marketplace offering project-based and recurring services across admin, content, marketing, and bookkeeping. Comparable end-buyer (small business owners seeking task completion), but operates as a self-serve marketplace rather than a dedicated, managed VA provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SidekicksHQ
• LinkedInlinkedin.com/company/sidekicks-services-ltd
• Instagraminstagram.com/sidekickshq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidekicks