What Wishup.co does

Wishup.co is a managed virtual assistant platform founded in 2015 and headquartered in Dover, Delaware, with operational delivery based in Delhi, India. The company sources, vets, trains, and deploys remote virtual assistants for SMBs, startups, founders, and executives, claiming a 0.1% acceptance rate on a 5,000+ applicant pool and an 8-week structured training curriculum covering 120+ AI and no-code tools. Service tiers include general-purpose Virtual Assistants ($1,299/month part-time to $2,999/month full-time), Virtual Executive Assistants, Virtual Bookkeepers ($999/month), specialized Automation Expert VAs ($1,999-$2,999/month) trained in Zapier/Make/n8n, and data labeling services for AI model training. The offering is segmented by industry vertical (healthcare, real estate, e-commerce, legal, enterprise, professional services, non-profit) and by geography (US, UK, Canada, UAE, Australia, Singapore, Europe).

The platform is built around an AI-powered Employee Management App available on iOS and Android that provides real-time performance tracking, utilization monitoring, AI-assisted task recommendations, and end-of-day reporting. Technology integrations span 70+ tools across CRM (HubSpot, Salesforce, Zoho, Pipedrive), marketing automation (Mailchimp, ActiveCampaign, Klaviyo), accounting (QuickBooks, Xero, Tally), communications (Slack, WhatsApp, Zoom), and automation platforms (Zapier, Make, n8n). Wishup claims HIPAA, GDPR, and SOC2 Type 2-aligned compliance postures to address regulated verticals. The company has raised $1 million in seed funding from Orios Venture Partners in August 2021, with no subsequent funding rounds publicly disclosed.

The revenue model is subscription-based recurring revenue on monthly contracts ranging from $999 to $2,999, sold through a hybrid self-serve platform and sales-led consultation model. Pricing includes bundled incentives such as a free bookkeeper ($500 value) and $500 in business tools per VA hire. The company reports 1,200+ clients, 1,500+ pre-vetted VAs in its talent pool, and over 1,250,000 hours of cumulative client time saved. Customer segments are diversified across healthcare, real estate, e-commerce, hospitality, education, marketing, and technology, with notable logos including ClickUp, Butternut AI, SendX, Lactiga, and Springboard Pediatric Therapy. The company emphasizes 60-minute onboarding, 36-month average VA retention, 98.8% client satisfaction, and 99% on-time delivery as differentiating service-level claims.

Name

Wishup.co

Legal name

Wishup Inc.

Website

https://wishup.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Wishup.co is a managed virtual assistant platform founded in 2015 that sources, vets, trains, and deploys pre-vetted remote VAs, executive assistants, bookkeepers, and automation specialists to SMBs, startups, and founders across 7+ countries via subscription plans of $999-$2,999/month.

Ownership category

akta.pro rank

Product category

Virtual Assistant Services

NAICS

Office Administrative Services (5611), Business Support Services (5614)

SIC

Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• Virtual assistant services
• Remote workforce outsourcing
• Managed bookkeeping services
• Workflow automation solutions
• Executive assistant staffing

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription-based Managed VA Services: Wishup generates revenue primarily through monthly subscription plans for managed virtual assistant services. Clients pay recurring fees for access to pre-vetted, trained, and managed VAs. Plans range from part-time (80 hours/month) to full-time (160 hours/month) engagements, with add-ons for specialized roles like automation experts and bookkeepers. The model includes replacement guarantees and dedicated account management as part of the subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wishup.co operates a managed subscription platform that delivers pre-vetted, AI-trained remote virtual assistants, executive assistants, personal assistants, automation specialists, and virtual bookkeepers to businesses. Core offerings include general-purpose VAs handling admin, inbox, calendar, CRM, and social media tasks; automation expert VAs building workflow automations across 120+ tools; and virtual bookkeepers managing transaction recording, reconciliation, payroll, and financial reporting. Services are sold via tiered monthly subscriptions ($999-$2,999/month) with 60-minute onboarding, dedicated account managers, replacement guarantees, and bundled free add-ons.

Product overview

Wishup.co is a 100% remote outsourcing platform that operates as a managed service marketplace connecting businesses with pre-vetted, AI-trained virtual assistants. The platform's core offerings are Virtual Assistants (general-purpose remote workers) and Virtual Bookkeepers (specialized accounting professionals), supported by an AI-powered Employee Management App that enables real-time workforce management. The platform differentiates through a managed service model with dedicated account managers, 60-minute onboarding, and a 0.1% acceptance rate for talent (hiring only top 0.1% of 20,000+ applicants). The service portfolio includes specialized VA roles (Automation Expert VAs for workflow automation, Executive Assistants, Administrative Assistants, Personal Assistants, Amazon VAs, Project Managers, Online Business Managers) and task-specific services (Inbox Management, Calendar Management, CRM Management, Social Media Management, Phone Answering). Services are further segmented by industry vertical (Healthcare, Real Estate, Startups, E-Commerce, Legal, Enterprise, Professional Services, Non-Profit) and geography (USA, UK, Canada, UAE, Australia, Singapore, Europe). The platform integrates with 70+ business tools including QuickBooks, Zapier, HubSpot, Salesforce, and 120+ AI/no-code tools. Pricing tiers include part-time ($1,299/month for 80 hours) and full-time ($1,999/month for 160 hours) for standard VAs, with automation specialists starting at $1,999/month and bookkeepers at $999/month. Value additions include free bookkeeper ($500 value) and $500 in business tools with every VA hire.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistants Pre-vetted, AI-trained remote virtual assistants who handle 100+ business tasks including admin support, inbox management, calendar coordination, research, scheduling, outreach, social media, CRM updates, and workflow automation. VAs are trained in 120+ AI/no-code tools and onboarded within 60 minutes.
• Virtual Bookkeepers Remote bookkeeping professionals who manage transaction recording, bank and card reconciliation, payroll processing, GL maintenance, and P&L reporting using QuickBooks, Xero, or FreshBooks. Pre-trained and tool-ready from day one, starting at $999/month.
• Automation Expert VA AI automation specialist virtual assistants who design, build, and maintain automated workflows using 120+ tools including Zapier, Make, n8n, ChatGPT, and Claude. Services include video production automation, CRM automation, lead generation automation, MIS dashboard creation, and multi-app process orchestration.
• Virtual Executive Assistant Senior-level remote executive assistants who coordinate calendars, handle sensitive information, manage stakeholder communications, prepare board and investor briefings, and operate with discretion. Pre-vetted, NDA-bound, trained in 70+ tools, starting at $1,299/month.
• Employee Management App (Wishup Office) AI-powered mobile app for managing remote workforce including real-time feedback, project management, talent hiring, end-of-day reports, utilization tracking, and AI-assisted task recommendations. Available on iOS App Store and Google Play Store.
• Online Business Manager Senior remote operations managers who handle business operations, data processing, MIS reporting, and strategic support beyond standard VA capabilities, providing broader business oversight and coordination responsibilities.
• Data Labeling and Annotation Service Human data labeling and annotation services for AI model training including text, image, video, audio, and LiDAR annotation with dedicated QA reviewers and proven workflows for classification, detection, and segmentation tasks.

Quantifiable outcome

• 17+ hours saved per founder each week on average
• +7 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

AI capability9 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belay: US-based virtual assistant and bookkeeping staffing company serving SMBs and executives with curated, US-based remote talent. Directly comparable to Wishup's positioning, pricing tier structure, and target segments.
• Time Etc: UK- and US-focused virtual assistant company providing vetted, English-speaking remote VAs to entrepreneurs and small businesses. Highly comparable on service model, vetting emphasis, and SMB/founder customer base.
• Wing: AI-enabled virtual assistant service for startups and enterprises, offering dedicated VAs plus proprietary software for task delegation. Closest comparable to Wishup's AI-trained VA and workforce management app approach.
• Prialto: Managed virtual assistant service for executives and SMBs, with a focus on US-based, English-fluent VAs and dedicated engagement managers. Comparable subscription model and executive support positioning.
• Boldly: Premium subscription-based virtual assistant company specializing in executive assistants and marketing support for SMBs and solopreneurs. Directly comparable on managed subscription pricing and vetting-driven positioning.
• WoodBows: Outsourcing company providing virtual assistants, web development, and digital marketing services to SMBs across multiple geographies. Comparable on outsourcing model and SMB/startup customer base.
• Outsourced: Philippines-headquartered managed virtual staffing provider focused on offshore VAs for Australian, US, and European SMBs. Directly comparable offshore-staffing model with similar pricing discipline.
• TaskBullet: Subscription-based virtual assistant service offering dedicated remote VAs at hourly rate plans for SMBs and startups. Highly comparable subscription model and offshore delivery structure.

Broad incumbents

• Upwork: Largest global freelance marketplace connecting businesses with independent contractors across admin, marketing, and technical categories. Adjacent to Wishup's VA offerings but operates as an open marketplace rather than a managed, vetted service.
• Fiverr: Global freelance services marketplace with broad VA, admin, and digital service categories. Competes with Wishup at the freelance sourcing layer but lacks curated, managed, and trained workforce positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wishupnow
• Facebookfacebook.com/WishUpNow
• LinkedInlinkedin.com/company/6587681
• Instagraminstagram.com/peopleofwishup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishup.co