Penfield Country Club

What Penfield Country Club does

Penfield Country Club is a member-owned private country club established in 1958 in the Town of Penfield, New York, serving affluent families and individuals in the greater Rochester, NY area. The club operates an 18-hole golf course designed by Pete Craig on the former William Rothfuss estate — the architect's first design — alongside a full-size pool complex, one tennis court, three permanent pickleball courts, food and beverage outlets, and event hosting facilities. The club positions itself as a family-oriented, value-priced alternative to higher-end private clubs in the region, with marketing reach explicitly extending from Lake Ontario to the Finger Lakes.

Core offerings span golf (course with four tee options ranging from 5,510 to 6,690 yards, driving range, simulators, pro shop, and a US Kids Golf-certified junior program), aquatic amenities (pool with competitive swim lanes, dive board, swim camps for ages 5-12, swim team, and private lessons), racket sports (tennis and pickleball courts), and dining (a la carte dining room, pub menu, pizza, poolside snack bar, full bar with lounge, outdoor firepit, and catering). Private event hosting covers intimate gatherings in the Craig and Board rooms through to large ballroom events for weddings, bar/bat mitzvahs, corporate meetings, and charity golf tournaments. Junior programming is led by PGA Head Golf Professional Mike D'Agostino.

Revenue is generated through recurring annual membership subscriptions (Full Golf and Pool-Only tiers), supplemented by transaction-based F&B, pro shop, swim programs, lessons, tournament hosting, and private event revenue. Go-to-market is direct-to-consumer via penfieldcc.org, a membership inquiry form, a member referral program with $50 clubhouse vouchers, and event-driven outreach led by the Head Golf Professional. The technology footprint is minimal: Golf Genius for tournament registration and NorthStar Technologies for the website and member management system. There are no disclosed AI capabilities, no software products, no outside investors, and no multi-location footprint; operations are concentrated at the single 1784 Jackson Road property under a professional staff led by General Manager/COO John Corey.

Name

Penfield Country Club

Legal name

Penfield Country Club

Website

https://penfieldcc.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Penfield Country Club is a member-owned private country club in Penfield, New York, founded in 1958, offering an 18-hole Pete Craig-designed golf course, pool complex, tennis and pickleball courts, dining, and event hosting for affluent families in the greater Rochester area.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course membership
• Swim and tennis club
• Private event venue
• Junior golf instruction

Headquarters

HQ city

Penfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Full Golf Membership: Comprehensive membership providing access to 18-hole golf course, pool, tennis/pickleball facilities, dining, and all club amenities. Membership includes driving range, golf simulators, chipping and putting areas, pro shop, locker rooms with full amenities, and Wi-Fi throughout.
2. Pool-Only Membership: Standalone pool membership at $1,836 (pre-March 1, 2024) or $1,944 (post-March 1, 2024), includes tax. Grants clubhouse bar and dining privileges during pool season.
3. Pool & Swim Programs: Revenue from swim camps for ages 5-12 (Monday-Thursday, 9AM-3PM sessions), private swim lessons, and swim team programs.
4. Food & Beverage: On-site dining through a la carte dining room, patio dining, pub menu, pizza menu, poolside snack bar, full bar with lounge, and catering services for events.
5. Golf Pro Shop: Golf equipment, apparel, and accessories available through the pro shop.
6. Private Event Hosting: Event venue rental and catering for weddings, receptions, bar/bat mitzvahs, rehearsal dinners, business meetings, showers, and parties. Craig and Board rooms accommodate small events; Ball Room handles larger parties.
7. Golf Tournaments & Outings: Corporate, charity, and organization golf tournaments with event management, golf experience, and banquet services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Penfield Country Club is a member-owned private country club operating an 18-hole Pete Craig-designed golf course, a full-size swimming pool with swim programs, tennis and pickleball courts, food and beverage service, and event hosting facilities. The club sells memberships (Full Golf and Pool-Only), runs junior golf and swim instructional programs, and hosts private events, corporate tournaments, and outings.

Product overview

Penfield Country Club is a member-owned private country club offering a comprehensive recreational experience centered around an 18-hole golf course with golf simulators, a pool complex with swim programs, and tennis/pickleball courts. The club provides full food and beverage services through its dining room, patio, pub, and bar, along with event hosting capabilities for both intimate gatherings and large celebrations. Junior golf and swim programs support family-oriented membership, with additional amenities including a pro shop, driving range, and private meeting rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Golf Membership

Quantifiable outcome

• PGA Head Golf Professional Mike D'Agostino earned US Kids Golf certification and spot in 2014 Top 50 in the U.S. for Kid's Golf Programs

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Golf GeniuscoreTechnology or IntegrationSoftware platform for golf event registration and tournament management. All 2026 golf event registrations at Penfield Country Club are managed through Golf Genius with separate directories for All Events, Men's Events, Women's Events, and Mixed Events. Members and prospective participants access tournament registration via golfgenius.com links.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Troon: Largest third-party club management company in the world, managing private clubs, daily-fee courses, and resorts. Comparable as a broad incumbent operating in the same private club management services category and representing a potential outsourced-management peer.
• American Golf Corporation: Large golf course owner and operator managing public and private facilities across the U.S. While primarily daily-fee, it represents a broad incumbent in golf course operations relevant for industry economics comparison.
• Invited (formerly ClubCorp): National operator of more than 200 private golf and country clubs, city clubs, and stadium clubs across the U.S. Provides broad benchmarking on member-owned club economics and represents a strategic acquirer for multi-club roll-ups versus PCC's single-site model.

Direct peers

• Oak Hill Country Club: Premier private country club in Rochester, NY offering 18-hole golf, dining, and member amenities. Directly competes with PCC for the same affluent Rochester-area families, though positioned at a higher price tier and hosting major USGA events.
• Genesee Valley Club: Private athletic club in Rochester, NY providing golf, tennis, swimming, dining, and social activities. Comparable member-owned, multi-amenity model targeting affluent Rochester families.
• Irondequoit Country Club: Private member-owned club in Rochester, NY offering golf, swimming, dining, and social amenities. Direct local competitor serving the same affluent families with similar full-service country club positioning.
• Locust Hill Country Club: Private country club in Pittsford, NY (greater Rochester) featuring championship golf, pool, dining, and event spaces. Competes head-to-head with PCC for affluent Rochester-area members with a comparable amenity mix.
• Monroe Golf Club: Member-owned private golf club in Pittsford, NY (Rochester suburb) focused on a premier 18-hole golf experience with clubhouse amenities. Overlaps with PCC's golf-anchored value proposition in the same eastern Monroe County corridor.
• Country Club of Rochester: Historic private member-owned country club in Rochester, NY with golf, dining, pool, and event facilities. Closest structural peer to PCC in the same local market with overlapping member demographics and a similar all-in-one family amenity model.

Regional players

• Crooked Pines Golf Club: Semi-private golf club in upstate New York near Saratoga, offering public-access golf with membership options. Comparable in facility profile (golf-anchored with F&B) but in a different regional market from PCC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/penfield-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penfield Country Club