What Golf Genius Software does

Golf Genius Software is a cloud-based SaaS provider serving the global golf industry, founded in 2009 and headquartered in Wayne, Pennsylvania, with engineering operations in Cluj, Romania and a total of approximately 300 team members including 75 PGA Professionals. The company's core platform, Tournament Management, is used by more than 11,000 clubs, associations, resorts, and tours across 60+ countries to administer over 40 million rounds and 1.33 million events annually. Beyond tournament management, Golf Genius offers a comprehensive suite including Golf Shop (retail operations), CoachNow Academy (AI-enabled video coaching), Operation 36 (beginner golf curriculum with 220,000+ participants), Trip Manager (buddy trip planning), Twilight Golf (recreational leagues), and consumer apps Golfshot and SwingU, reaching 15 million+ golfers. The platform integrates with 100+ third-party systems including USGA handicapping across 20+ countries, club management software, launch monitors, and wearables such as Apple Watch.

The company operates a tiered subscription model: Tournament Management is offered at $1,425/year (TM Club) and $4,275/year (TM Premium), with Golf Shop at $2,600/year, CoachNow Academy at $2,700/year, and Operation 36 at $2,900/year. A bundled Professional Suite is priced at $9,975/year, offering a $2,000 discount versus individual purchases. Trip Manager uses one-time per-trip pricing ($149/trip), and Simulator Golf employs usage-based flex pricing tiered from $2.00/round down to $1.00/round at scale. Consumer apps are distributed via app stores with self-serve download. Reported revenue reached $53M in 2025 with a projected $60M for 2026, maintaining a 20% EBITDA margin and approximately 60% employee ownership.

Golf Genius's go-to-market combines direct enterprise field sales (covering US, Canada, Japan, UK, Europe, Middle East, Australia, and New Zealand) with self-serve consumer channels. Strategic partnerships with the USGA (since 2016), PGA of America, Golf Canada, England Golf, AJGA, JGA, and GOLFZON anchor institutional reach, while $23.7M in venture capital raised in February 2024 funds ongoing platform expansion and acquisitions including the 2024 GolfShot deal. Most recent strategic moves include the January 2026 GOLFZON partnership for the simulator channel, the public beta of Golf Genius AI (an NLP/voice agent for tournament operations), and the March 2026 GolfNow marketplace partnership for league discovery.

Name

Golf Genius Software

Legal name

Golf Genius Software, Inc.

Website

https://golfgenius.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Genius Software is a cloud-based SaaS platform serving 11,000+ golf clubs, associations, and tours across 60+ countries with tournament management, retail, coaching, and consumer golf apps, reaching 15M+ golfers worldwide.

Ownership category

akta.pro rank

Product category

Golf Tournament Management Software

NAICS

Software Publishers (513210), Golf Courses and Country Clubs (71391)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Cloud-based tournament management
• Golf event software
• Coaching platform software
• Golf shop operations
• Recreational golf leagues

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tournament Management Subscriptions: Annual subscription pricing for Tournament Management TM Club ($1,425/year) and TM Premium ($4,275/year) with one-time onboarding fees. Core B2B SaaS revenue stream from golf clubs, associations, and facilities.
2. Golf Shop Subscriptions: Annual subscription at $2,600/year with $500 onboarding fee for golf retail operations management.
3. Coaching Platform Subscriptions: CoachNow Academy at $2,700/year and Operation 36 at $2,900/year for coaching and beginner golf programs. CoachNow has 20,000+ 5-star reviews driving growth.
4. Trip Manager: One-time pricing at $149 per trip including up to 12 rounds and 36 players for golf trip management.
5. Simulator Golf Flexible Pricing: Usage-based flex plan for simulator facilities: $2.00/round up to 1,000 rounds, $1.50/round for 1,001-2,000, $1.00/round for 2,000+. Also offers unlimited and enterprise plans.
6. Twilight Golf League Memberships: $49 league registration for weeknight 9-hole recreational golf leagues across US, with facilities paid directly by participants.
7. Professional Suite Bundle: Multi-product bundle combining Tournament Management, Golf Shop, CoachNow Academy, and Operation 36 at $9,975/year, saving $2,000 versus individual purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Golf Genius Software develops and sells a cloud-based SaaS platform ecosystem for the golf industry, headlined by Tournament Management software for golf events, leagues, and competitions. The portfolio extends to Golf Shop (retail operations), CoachNow Academy (video coaching), Operation 36 (beginner golf programs), Trip Manager (golf trip coordination), and acquired consumer apps Golfshot and SwingU. The company serves nearly 11,000 golf facilities, associations, and tours across 60+ countries and reaches 15+ million golfers through its consumer apps.

Product overview

Golf Genius Software offers a comprehensive cloud-based platform ecosystem for the golf industry, comprising core products, acquired brands, and supplementary tools. The primary offerings include Tournament Management (TM), a market-leading event management platform available in Club and Premium tiers; Golf Shop for retail operations; CoachNow Academy for coaching and video analysis; Operation 36 for beginner golf instruction; and Trip Manager for golf trip organization. The company has expanded through acquisitions including Golfshot (GPS and shot tracking) and SwingU (consumer golf apps), and operates sub-brands like Twilight Golf for recreational league organization. Golf Genius AI represents the company's AI-powered agent for automating tournament operations. The ecosystem serves nearly 11,000 golf facilities and reaches 15+ million golfers through direct-to-consumer apps, with operations spanning 60+ countries and team members across the US, Canada, Japan, UK, Europe, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Genius Tournament Management: Cloud-based tournament management platform for golf events, leagues, and competitions
• Golf Shop
• CoachNow Academy
• Operation 36 Golf
• Golfshot
• SwingU
• Trip Manager
• Twilight Golf
• Golf Hub

Products and services

• Tournament Management (TM)

Quantifiable outcome

• 41 million rounds and 1.33 million events managed in 2025
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• GolfNowcoreGTM or Marketing Partner · 26 March 2026Marketing and promotional partnership making Twilight Golf leagues discoverable on GolfNow tee time marketplace. Twilight Golf league members receive free 30-day GolfPass trial.
• GOLFZONflagshipStrategic or Co-development Partner · 29 January 2026Strategic partnership designating Golf Genius as Official Tournament Management Solution for GOLFZON competitive platforms including the GOLFZON Tour. GOLFZON named Preferred Golf Simulator Partner. Joint marketing, education, and competitive initiatives.
• USGA (United States Golf Association)flagshipStrategic or Co-development Partner2016 partnership where Golf Genius replaced USGA's tournament management system. Ongoing relationship for handicap management and tournament operations. USGA Tournament Management service uses Golf Genius technology.
• PGA of AmericacoreStrategic or Co-development PartnerStrategic relationship with PGA of America and PGAs of Australia, Belgium, Canada, Holland, Portugal, Switzerland, Japan, New Zealand, and UAE. PGA Professionals serve on Golf Genius staff.
• Golf CanadacoreStrategic or Co-development PartnerNational federation partnership for tournament management and golf operations across Canada.
• England GolfcoreStrategic or Co-development PartnerPartnership with England Golf for tournament management and association operations.
• Japan Golf AssociationcoreStrategic or Co-development PartnerGrowing adoption by major Japanese organizations including JGA, JPGA, and Tokyo Metro Golf Association.
• AJGA (American Junior Golf Association)coreStrategic or Co-development PartnerPartnership for junior golf tournament management and player development programs.
• NBC UniversalminorGTM or Marketing PartnerMedia partnership for golf content and tournament coverage featuring Golf Genius technology.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BlueGolf: BlueGolf is the most direct competitor to Golf Genius in golf tournament management, offering live scoring, event registration, and tournament software for clubs, associations, and tours. Both companies compete head-to-head for club and association customers with similar core functionality around event management and scoring.
• Clubessential: Clubessential provides private club management software covering membership, accounting, tee times, and events for private country clubs. It competes with Golf Genius's Professional Suite bundle by offering an integrated club management stack that includes tournament features alongside broader facility operations.
• foreUP: foreUP provides golf course management software including tee sheet, POS, and event management for public and private golf facilities. It competes with Golf Genius at the facility level by offering an integrated tee time and event management stack, particularly targeting public courses and small private clubs.

Broad incumbents

• Jonas Software: Jonas Software (via Comsoft and CSI acquisitions) is a broad club management software provider serving private clubs, country clubs, and golf facilities with comprehensive ERP-style solutions. It overlaps with Golf Genius in event and member management but operates as a wider portfolio of vertical software businesses.
• Lightspeed Golf: Lightspeed's golf POS and tee time management system serves golf retailers and facilities with point-of-sale, inventory, and online booking. It directly overlaps with Golf Genius's Golf Shop product for retail operations and competes for technology budget at multi-product golf facilities.

Emerging players

• Arccos Golf: Arccos Golf is a leading consumer golf shot tracking and analytics platform using sensors and AI. While focused on direct-to-consumer rather than facility software, it overlaps with Golf Genius's Golfshot and SwingU consumer apps in the shot tracking and performance analytics category.
• 18Birdies: 18Birdies is a consumer golf app offering GPS, scoring, statistics, and social features for individual golfers. It competes with Golf Genius's Golfshot and SwingU apps in the direct-to-consumer market, particularly for golfers seeking free or freemium mobile golf experiences.
• TheGrint: TheGrint is a golf handicap, scoring, and social app for amateur golfers, with growing integration to GHIN/USGA handicap systems. It overlaps with Golf Genius's consumer-facing swing analytics and handicap features, particularly in the recreational golfer segment.

Others

• Trackman: Trackman is the leading golf launch monitor and simulator technology provider, integrated with Golf Genius's platform via Rapsodo-style partnerships. It serves a complementary rather than competitive role in golf technology stacks, with Golf Genius powering tournament operations on Trackman-equipped facilities.
• Toptracer: Toptracer (owned by Topgolf Callaway Brands) provides ball-tracking and shot-visualization technology for driving ranges and broadcast. It operates as a complementary technology provider in the golf ecosystem rather than a direct software competitor, with potential integration opportunities alongside Golf Genius's tournament platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golfgenius
• YouTubeyoutube.com/coachnow
• Facebookfacebook.com/golfgeniussoftware
• LinkedInlinkedin.com/company/golf-genius-software
• Instagraminstagram.com/golfgeniussoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Genius Software