MW Company

What MW Company does

MW Company is a Kansas City, Missouri-headquartered automotive aftermarket platform that delivers engineering, design, manufacturing, and marketing services across seven owned brands — WELD Racing, Forgestar, ADV.1, CCW Forged Performance, Driven Motorsports, TiKore, and HiPer Technology — spanning wheels, steering wheels, and motorsport safety products. The company serves two distinct customer sets: automotive dealers and retailers operating through a B2B portal, and enthusiast end-consumers purchasing direct through brand-specific DTC websites. Its portfolio is anchored in motorsport heritage, particularly MOMO, for which MW Company secured exclusive North American (US and Canada) distribution rights for the next decade following the 2024 sale of the MOMO brand to Univergomma Italy.

Revenue is generated through two primary mechanics: hardware sales across the owned-brand portfolio and via exclusive distribution of MOMO Motorsports products in North America, supplemented by licensing and royalty income from collaborations such as the 2024 Hot Wheels 50th Anniversary limited edition steering wheel. The go-to-market model combines a multi-brand dealer network for wholesale volume with brand-direct e-commerce for enthusiast consumers. The company is a subsidiary of Cisneros Corp, a third-generation global family enterprise, and operates with 120+ employees across offices in Kansas City (HQ), Anaheim, California, and New Castle, Delaware, under CEO Andres Cisneros.

The 2024 strategic program has emphasized both brand rationalization (the MOMO sale/distribution carve-out) and ecosystem expansion — partnerships with Skip Barber Racing School and Rockwell Autosport Development to embed MW Company products into motorsport training and competition channels — alongside product extensions into safety harnesses (MOMO FIA Homologated 6-Point FHR System) and licensed limited-edition collector products. Together these moves point to a business that is consolidating brand portfolio economics while deepening channel leverage through retained exclusive distribution rights and motorsport-ecosystem partnerships.

Name

MW Company

Legal name

MW Company

Website

https://mw.company

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

MW Company is a Kansas City-based automotive aftermarket platform that engineers, designs, manufactures, and markets wheels, steering wheels, and motorsport safety products across seven owned brands (including WELD Racing, Forgestar, ADV.1, CCW Forged Performance, Driven Motorsports, TiKore, and HiPer Technology) and exclusively distributes MOMO Motorsports in North America, selling to dealers and enthusiast consumers.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363)

akta.pro primary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

akta.pro secondary industries

Seatbelt Assemblies & Webbing Hardware Manufacturing (IMACAMAC), Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

Keywords

• Automotive wheels
• Forged wheels
• Motorsports equipment
• Performance parts
• Aftermarket automotive

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Performance Products Sales: Sale of automotive wheels, performance parts, and components through portfolio brands including WELD Racing, Forgestar, ADV.1, CCW Forged Performance, Driven Motorsports, TiKore, and HiPer Technology
2. MOMO Motorsports Distribution: Exclusive distribution rights for MOMO Motorsports products in Canada and the United States; company also retains exclusive North American distribution rights following sale of MOMO brand to Univergomma Italy

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MW Company is an engineering, design, manufacturing, and marketing company for the automotive performance aftermarket. It operates a portfolio of premium brands that produce and sell forged and modular wheels (WELD Racing, Forgestar, ADV.1, CCW Forged Performance, TiKore), motorsports safety equipment and accessories (MOMO Motorsports, Driven Motorsports), and advanced performance components (HiPer Technology), distributing these through a dealer network and direct brand e-commerce sites across North America.

Product overview

MW Company is an engineering, design, manufacturing and marketing company with a portfolio of leading brands in the automotive and lifestyle industry. The company operates as a multi-brand portfolio holding company offering distinct product lines: WELD Racing, Forgestar, ADV.1, and CCW Forged Performance (wheels); MOMO Motorsports (motorsports safety equipment and accessories with exclusive North American distribution rights); TiKore (titanium components); HiPer Technology (advanced performance technology); and Driven Motorsports (motorsports parts). The brands serve the automotive performance aftermarket, racing teams, and enthusiasts through dealer networks across North America.

Differentiator

Problem solved

Functional benefit

Brands

• WELD Racing: Performance automotive wheel brand
• Forgestar
• ADV.1
• CCW Forged Performance
• Driven Motorsports
• Tikore
• HiPer Technology
• MOMO Motorsports

Products and services

• WELD Racing wheels Premium wheel brand offering high-performance forged and modular wheels for automotive applications.
• Forgestar wheels Performance wheel brand specializing in custom forged wheels for street and track applications.
• ADV.1 wheels Premium aftermarket wheel brand offering lightweight forged wheels for high-performance vehicles.
• CCW Forged Performance wheels Forged performance wheel brand providing custom lightweight wheels for automotive enthusiasts.
• TiKore titanium components Titanium and lightweight wheel components brand serving the automotive aftermarket.
• MOMO Motorsports products Motorsports brand with over 50 years of heritage, offering steering wheels, harnesses, and safety equipment. MW Company holds exclusive North American distribution rights.
• HiPer Technology performance components Advanced technology brand providing performance automotive components and engineering solutions.
• Driven Motorsports parts Motorsports and performance parts brand included in MW Company's portfolio of automotive brands.
• MOMO FIA Homologated 8853-2016 6-Point FHR System Harnesses FIA Homologated 6-Point FHR System Harnesses debuted by MOMO in 2024, providing motorsports safety equipment for racing applications.
• MOMO Hot Wheels 50th Anniversary Limited Edition Steering Wheel Limited edition commemorative steering wheel celebrating Hot Wheels' 50th Anniversary, designed as a collaboration between MOMO and Hot Wheels.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Rockwell Autosport DevelopmentminorStrategic or Co-development PartnerRockwell Autosport Development has partnered with MOMO Motorsport as they take on the distribution/sales role for MOMO products. This is part of MOMO's expansion strategy under MW Company's North American distribution rights.
• Skip Barber Racing SchoolcoreStrategic or Co-development PartnerSkip Barber Racing School has announced a partnership with MOMO Motorsport. Skip Barber is a premier racing school institution, making this a significant partnership for MOMO brand visibility in the racing education sector.
• Hot WheelsminorGTM or Marketing PartnerMOMO has partnered with Hot Wheels for a limited edition steering wheel celebrating Hot Wheels' 50th Anniversary. This collaboration targets collectors and automotive enthusiasts with a commemorative product.
• Univergomma ItalycoreOEM/ Whitelabel/ Licensing PartnerMW Company announced the sale of MOMO brand to Univergomma Italy. However, MW Company retains exclusive North American distribution rights for the next decade, creating a licensing relationship where MW Company distributes MOMO products under license in North America.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HRE Performance Wheels: HRE is a direct competitor in the premium forged and flow-formed aftermarket wheel market, serving the same automotive enthusiast and motorsports customer base as WELD, Forgestar, ADV.1, and CCW. Both compete on engineering, customization, and tier-one OEM partnerships.
• Vossen Wheels: Vossen is a direct peer in the luxury and high-performance aftermarket wheel segment, with comparable dealer-distribution model and similar target customer of premium vehicle owners and tuners.
• Forgeline Motorsports: Forgeline competes directly in the custom forged wheel category for track and motorsports applications, with overlapping customer base of racing professionals and high-end enthusiasts served by MW Company's portfolio.
• Sparco: Sparco is a direct peer in the motorsports safety equipment and accessories category (racing harnesses, steering wheels, seats), directly overlapping MOMO Motorsports' product line and the same racing/professional customer base.
• OMP Racing: OMP is a direct peer in motorsports safety equipment (FHR harnesses, racing gear), competing head-to-head with MOMO in FIA homologated products and the same professional racing and track-day segments.
• Ferrada Wheels: Ferrada is a direct peer in the premium aftermarket wheel segment with a comparable dealer-distribution model and similar focus on luxury and performance vehicle owners.
• TSW Wheels: TSW is a direct peer offering aftermarket wheels across multiple performance segments through dealer networks, competing in similar fitment-focused categories as MW Company's wheel portfolio.

Broad incumbents

• BBS Wheels: BBS is an established, broad-incumbent brand in high-end OEM and aftermarket wheels, with motorsport heritage. While broader in OEM supply, it competes with MW Company's premium wheel brands for enthusiast dollars and dealer shelf space.

Emerging players

• Rohana Wheels: Rohana is an emerging player targeting the affordable luxury/performance aftermarket wheel segment with strong dealer networks, competing on price-performance and pressuring margins across the forged wheel category in which MW Company competes.

Others

• Univergomma / MOMO Italy: Univergomma is the new owner of the MOMO brand and licensor to MW Company for North America. They are an ecosystem counterparty—governing product, pricing, and brand strategy that MW Company distributes—making them a critical business relationship partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mwcompanyoffic
• Facebookfacebook.com/MWCompanyOfficial
• LinkedInlinkedin.com/company/mw-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MW Company