Burgbad

What Burgbad does

Burgbad GmbH is a German manufacturer of made-to-order bathroom furniture, headquartered in Greding, Bavaria, and operating for over 80 years since its 1946 founding. The company produces washbasins (ceramic, mineral cast/Mineralguss, and glass), vanity units, mirror cabinets, illuminated mirrors, sideboards, and accessories organized into four product tiers: sys10 (entry-level with 2–4 day factory delivery), sys20 (design lines), sys30 (a fully customizable system program), and rc40 Solitaire (complete room concepts). Core technology combines proprietary Mineralguss casting, 3D thermoforming for seamless fronts, the patented cleanFlow siphon system, and Industry 4.0 manufacturing across three German sites (Greding, Bad Fredeburg, Lauterbach-Allmenrod) and one French site in Nogent le Roi; the Greding facility processes over 10,000 custom components per day on automated lines with a fully automatic commissioning cell commissioned in November 2025. Sustainability is treated as a commercial asset: Burgbad claims to be the world's first climate-neutral bathroom furniture manufacturer (2016), holds DIN EN ISO 50001 certification across all German sites, and carries Blauer Engel and RAL-Gütezeichen certifications on specific collections.

The company operates a strict B2B model, selling exclusively through sanitary wholesale (Sanitärgroßhandel) and specialist bathroom retailers via the burgbadPro professional portal, which offers ordering, an online configurator with native export to Cyncly's Innoplus planning software, and ERP-level integration to partner merchandise management systems. Burgbad does not sell directly to end consumers; consumer pricing is set by trade partners, and the company's own commercial interface is a B2B configurator and dealer-locator tool. End consumers and bathroom planners ultimately purchase through registered wholesale and specialist retail partners, with the company's marketing directed primarily at these channels plus trade fairs, a digital magazine, and segmented newsletters.

Since 2010 Burgbad has been owned by Turkey's Eczacıbaşı Group, a diversified conglomerate, which provides strategic and financial backing. Revenue is not publicly disclosed; the firm employs 501–1,000 people and has deployed multi-million-euro automation capex at Greding alongside an active product launch cadence (Devio, Sinea 3.0, Vry, Materialbibliothek). Strategic emphasis is on deepening trade-partner stickiness through digital tooling, maintaining premium design credibility via the Besau-Marguerre partnership, and leveraging ESG credentials in European commercial and public procurement.

Name

Burgbad

Legal name

burgbad GmbH

Website

https://burgbad.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Burgbad GmbH is a German manufacturer of made-to-order bathroom furniture — washbasins, vanity units, mirror cabinets and system solutions — selling exclusively through sanitary wholesale and specialist retail partners. Founded 1946 and owned by Turkey's Eczacıbaşı Group since 2010.

Ownership category

akta.pro rank

Headquarters

HQ city

Greding

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Bathroom Furniture Sales: Burgbad generates revenue exclusively through B2B sales to wholesale trade partners (Großhandel). The company manufactures high-quality bathroom furniture on a made-to-order basis, with products customized to individual customer specifications. The company does not sell directly to end consumers.
2. Custom / Made-to-Order Production: Burgbad produces bathroom furniture and washbasins on a made-to-order (auftragsbezogen) basis, with size-flexible (maßflexibel) solutions such as custom cabinets and console plates, enabling high customization at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Burgbad manufactures made-to-order bathroom furniture, including washbasins (ceramic, mineral cast, glass), vanity units, mirror cabinets, illuminated mirrors, sideboards, and complete bathroom sets. The company sells exclusively B2B through sanitary wholesale trade partners and specialist bathroom retailers, with no direct-to-consumer sales. Production takes place across three German sites (Greding, Bad Fredeburg, Lauterbach-Allmenrod) and one French site (Nogent le Roi), supported by proprietary Mineralguss material technology and Industry 4.0 automated manufacturing.

Product overview

Burgbad offers a comprehensive bathroom furniture portfolio organized into four main product tiers: sys10 (Lieblingsbäder) for entry-level with fast 2-4 day delivery, sys20 (Designlinien) for premium design collections, sys30 (Systemlinien) for fully customizable dimensionally-flexible system furniture, and rc40 Solitaire for complete room concepts. The product range encompasses ceramic, mineral cast (Mineralguss), and glass washbasins in various mounting styles; vanity units and under-sink cabinets; mirror cabinets and illuminated mirrors with LED lighting and adjustable color temperature; high cabinets, half-height cabinets, and sideboards; plus accessories including towel holders and storage solutions. Supporting services include an Online Badplaner for customer bathroom visualization, burgbadPro professional portal with Online-Konfigurator for dealers, Materialbibliothek for material and color selection guidance, dealer locator, and various technical services including shock monitoring for quality assurance. The company differentiates through proprietary Mineralguss material technology, cleanFlow siphon innovations, and sustainable manufacturing certified to ISO 50001 energy management standards.

Differentiator

Problem solved

Functional benefit

Products and services

• sys10 (Lieblingsbäder) Entry-level bathroom furniture program with straightforward ordering and extremely short 2-4 day delivery times. Includes the Devio, Eqio, and Vry collections for compact bathrooms and renovation projects.
• sys20 (Designlinien) Premium design bathroom furniture line featuring sophisticated aesthetics and distinctive design language. Includes the Sinea, Uomo, and Oteo collections with high-quality finishes and signature design elements such as 3D thermoform fronts.
• sys30 (Systemlinien) Fully customizable dimensionally-flexible system program combining elements from various collections into a single tailored configuration. Enables personalization of storage, washbasins, and consoles with custom colors to fit specific room dimensions like a tailored suit, supported by the Online-Konfigurator.
• rc40 Solitaire (Raumkonzept) Complete bathroom room concept offering coordinated furniture, fixtures, and spatial planning for unified bathroom aesthetics across an entire room design.
• rl20 / rl30 Room Light Mirror cabinet series with innovative lighting concepts. The rl30 features patent-pending diffuser surfaces on mirrored door interiors for soft, shadow-free facial illumination; rl20 offers recessed installation with continuous LED light frame. RAL-Gütezeichen Möbel Zirkulär Nachhaltig certified.
• Gästebäder (Guest Bathrooms) Compact bathroom solutions designed for smaller spaces and guest bathrooms with reduced dimensions while maintaining design coherence with the main product collections.
• Devio Collection sys10 entry-level collection with modern, frameless design and distinctive frame aesthetics. Features ceramic or mineral cast washbasins, optional open shelf with interior lighting, and LED illumination with motion sensor and USB-C charging. Designed for compact bathrooms and renovations.
• Eqio Collection sys10 bestseller collection with sustainable focus and the first circular product concept in the bathroom furniture industry. Blue Angel environmental certified, offers ceramic, mineral cast, and glass washbasins with console solutions.
• Vry Collection sys10 collection with ceramic washbasins featuring fine edges, spacious basins, and generous shelving. Available in three widths including a 1230mm double washbasin configuration with variable storage and integrated accessories.
• Sinea Collection sys20 design collection featuring 3D thermoform fronts with soft wave design language. Mineral cast washbasin appears to float like a wing; handle recesses serve as characteristic design element. Available in five asymmetric widths plus a double washbasin option.
• Uomo Collection sys20 collection creating a place of calm with sophisticated design language and premium finishes for a tranquil bathroom atmosphere.
• Oteo Collection sys20 collection featuring soft contours for classic bathroom furniture forms, balancing traditional aesthetics with contemporary design execution.
• Moto Collection Burgbad bathroom furniture series featured in the company's product portfolio.
• Badmöbel-Sets (Complete Bathroom Sets) Pre-coordinated bathroom furniture packages combining washbasin, vanity unit, mirror/cabinet, and storage solutions for complete bathroom installations ordered as a single set.
• Zubehör (Bathroom Accessories) Bathroom accessories including towel holders, hand towel rails, hairdryer holders, universal hooks, and linen baskets designed to integrate with cabinet side struts and interior configurations across product collections.
• burgbadPro Professional Portal B2B professional partner portal providing access to Online-Konfigurator, order overview with status information, service form processing, technical documentation, ERP integration, and direct contact to Burgbad personnel.
• Online Badplaner (Online Bathroom Planner) Web-based bathroom planning tool for customers and trade partners to design bathroom layouts and visualize Burgbad products in their space.
• Materialbibliothek (Material Library) Online planning tool developed with Studio Besau-Marguerre serving as a compass through material and color selection for bathroom planning, organized into a systematic color worlds matrix ranging from light to dark and cool to warm.
• Garantieverlängerung (5+5 Warranty Extension) Paid extended warranty service adding 5 additional years of coverage to the standard 5-year warranty, providing 10 years total warranty protection for Burgbad bathroom furniture purchased via trade partners.

Quantifiable outcome

• First climate-neutral bathroom furniture manufacturer worldwide (since 2016)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

One partnership is on record.

• Studio Besau-MarguerrecoreStrategic or Co-development PartnerCollaborative design partnership with Hamburg-based design studio Studio Besau-Marguerre for the development of the Materialbibliothek (Material Library), a systematic material and color matrix for bathroom planning. The studio helped reorganize the entire color and material palette into systematic color worlds.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geberit: Geberit is a Swiss-listed sanitary technology group focused on installation systems, cisterns, and bathroom furniture/furniture lines. Overlaps with Burgbad in mirror cabinets and bathroom furniture but is primarily an installation-systems incumbent.
• Roca (Roca Sanitario): Roca is a Spanish global sanitary-ware manufacturer producing ceramics, faucets, and bathroom furniture. Direct overlap in washbasins and bathroom furniture, with much broader geographic and product reach than Burgbad.
• Hansgrohe (Hansgrohe SE): Hansgrohe is a major German sanitary brand focused on faucets, showers, and increasingly bathroom furniture. Competes indirectly via shared B2B sanitary wholesale customers and is a broader incumbent in premium bathroom specification.
• Ideal Standard International: Ideal Standard is a European sanitary ware group offering ceramics, faucets, and bathroom furniture. Competes with Burgbad in the B2B specification channel, though it has a wider product scope beyond bathroom furniture.
• Villeroy & Boch: Villeroy & Boch is a large German/European sanitary ware and bathroom furniture brand spanning ceramics, faucets, and furniture. Overlaps directly with Burgbad in bathroom furniture and washbasins, but operates a much broader portfolio including tiles and tableware.

Direct peers

• Laufen Bathrooms: Laufen is a Swiss manufacturer of premium bathroom ceramics and bathroom furniture with strong European B2B distribution. Direct overlap with Burgbad in washbasins, vanities, and design-led bathroom furniture for the sanitary wholesale channel.
• Bette: Bette is a German manufacturer of enamelled steel bathroom products including washbasins, shower trays, and bathtubs, sold B2B through sanitary wholesale. Direct overlap in premium washbasin manufacturing and B2B wholesale distribution.
• Duravit: Duravit is a German manufacturer of ceramic sanitary ware and bathroom furniture, with made-to-order production and a strong B2B presence across Europe. Closest direct competitor in premium bathroom furniture and ceramic washbasins, sharing the same wholesale/specifier channel.
• Keramag (Geberit): Keramag is a German bathroom ceramics and furniture brand (part of Geberit), serving sanitary wholesale with comparable B2B positioning. Direct peer in the German mid/premium bathroom furniture segment.
• Keuco: Keuco is a German family-owned manufacturer of high-quality bathroom furniture, mirrors, and accessories sold exclusively B2B through sanitary trade. Direct peer in premium bathroom furniture with a comparable B2B-only go-to-market model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/burgbad
• Xx.com/burgbadDE

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgbad