C27
C27 is a Malaysia-based creative and digital agency offering branded content creation, performance marketing, social media management, and UX design services to enterprise brands and SMEs across Southeast Asia.
- Company typePrivate
- Founded2010
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What C27 does
C27 is a Petaling Jaya, Malaysia-based creative and digital agency founded in 2010. It offers branded content creation, performance marketing, social media strategy and management, and user experience design to a client base that spans multinational enterprises and Malaysian SMEs across F&B (McDonald's Malaysia, Lotus's, Tealive), banking (Maybank, CIMB), entertainment (Netflix, Spotify, UIP), telecommunications (U Mobile), retail (H&M, Bata, innisfree), automotive (Boon Siew Honda), property (PropertyGuru) and consumer goods (Puma).
The agency's core offerings are professional services rather than packaged software: project-based and retainer engagements covering creative concepting, content production, paid and organic social, and design systems. Its notable technical components include an "Atomic Design"-based adaptable design library used for enterprise clients such as Maybank's multi-site redesign, and interactive 3D web work using 3.js for innisfree. C27 monetizes through direct sales outreach and a "Hire Us" inbound channel, supported by industry recognition including Gold at The Kancils 2023 for its Voteordie civic campaign. Reported performance figures include 5.2 billion cumulative impressions, 312 million video views, and an 11.9% best-performing conversion rate across its campaign portfolio.
C27 firmographics
Firmographics- Name
- C27
- Legal name
- C27
- Website
- https://whatisc27.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C27 is a Malaysia-based creative and digital agency offering branded content creation, performance marketing, social media management, and UX design services to enterprise brands and SMEs across Southeast Asia.
- Ownership category
- akta.pro rank
Where C27 is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
C27 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative & Digital Agency Services: C27 generates revenue through providing creative services including branded content creation, performance marketing, social media management, UX design, and digital campaigns to enterprise and SME clients. Services are delivered through project-based work and client retainers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
C27 product offering
Product offeringCore offering
C27 is a creative and digital agency based in Malaysia that delivers branded content creation, performance marketing, social media strategy and management, and user experience design services to enterprise and SME clients. The agency provides end-to-end campaign development—from creative concepts and content production to activation across digital and physical touchpoints—combined with data-driven measurement of campaign outcomes.
Product overview
C27 is a creative and digital agency offering a unified suite of services centered on branded content creation, performance marketing, and user experience design. The company operates as a service-based agency rather than a software product company, delivering its offerings through project-based client engagements. Core services include branded content, performance marketing campaigns, and UX design, supplemented by social media strategy and campaign development capabilities. C27's portfolio demonstrates expertise across mobile app design (Tealive App), website and design systems (Maybank Design Library), social media management for major brands (McDonald's Malaysia, Lotus's Malaysia, Netflix, U Mobile), and awareness campaigns (Voteordie.shop).
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Content Creation
- Performance Marketing
- User Experience Design
- Social Media Strategy and Management
- Campaign Development
- Digital Enablement Digital transformation services helping brands leverage technology to achieve business objectives through strategic digital solutions and platform enablement.
Quantifiable outcome
- 5.2 billion impressions generated across campaigns
- +6 more outcomes
Companies that use C27
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
C27 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
C27 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, social impact, strategic and creative.
- United International Pictures (UIP) MalaysiacoreC27 named Official Social Media Agency for UIP Malaysia, the country's leading film distribution company bringing Paramount Pictures and Universal Pictures titles to local audiences. Partnership focuses on creating impactful campaigns for blockbuster films including Mission: Impossible, Jurassic World Rebirth, and How To Train Your Dragon.
- EPIC Homessocial impactC27 collaborates digitally with EPIC Homes, a social enterprise building homes for Malaysia's Orang Asli community through Project 100. C27 developed the Project 100 website to engage volunteers and donors, streamline operations, and enhance outreach efforts for the initiative building homes in just 3 days with 30+ volunteers.
- Experiential Design Team (EDT)strategicC27 partners with EDT to bridge digital and physical brand experiences. EDT specializes in creating immersive, interactive experiences that blur the line between digital and physical realities, enabling C27 to expand from screen-based experiences to real-world activations at events like Good Vibes Festival and Supalapa Festival.
- Cancer Research Malaysiasocial impactC27 partners with independent non-profit Cancer Research Malaysia to amplify their 'Save Asian Lives' mission through digital campaigns. C27 leverages creative and strategic expertise to raise awareness about cancer research affecting Asian populations, where 1 in 4 Malaysians is affected by cancer.
- Process MagazinecreativeC27 collaborated with Process Magazine to produce a zine celebrating the creative processes behind Good Vibes Festival's 10th Anniversary. The zine features interviews with local musicians, explorations of music festival evolution, and behind-the-scenes creative workings of musical communities.
- Michelle Francis (Creative Director)coreC27 welcomed Michelle Francis as Creative Director to lead the agency's creative direction. Michelle previously worked on campaigns for Netflix, Grab, Nike and Uniqlo, and now leads creative output for Lotus's Malaysia while building knowledge-sharing culture with younger generation.
- Shaiful Ayisy (Creative Director)coreC27 welcomed Shaiful Ayisy as Creative Director with over 13 years of experience in creative direction. Previously worked on campaigns for Uniqlo, Touch 'n Go eWallet, Axiata, HSBC, Mead Johnson, Toyota and Nike. Currently responsible for C27's creative output for McDonald's Malaysia.
- Good Vibes Festival (GVF) / Future Sound AsiacoreC27 named Official Social Media Partner for Good Vibes Festival, a 3-day music festival at Sepang International Circuit celebrating its 10th anniversary. The partnership includes social media management, immersive art and music space at the festival, and engagement with the creative community through paid collaborative opportunities and content creation.
- Lotus's MalaysiacoreC27 manages Lotus's digital and social media presence across TikTok, Instagram, and Facebook. Within the first month, an Instagram Reels featuring staff New Year's resolutions went viral with close to 25,000 organic views. C27 also developed the 'Cik Lo' virtual shopping assistant character for the brand's third anniversary campaign.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
C27 competitors and assessment
Company assessmentDirect peers
- Reprise Digital: Global performance- and digital-marketing agency with a Malaysia presence; directly competes for enterprise performance marketing and social mandates across the same brand categories C27 serves (F&B, banking, FMCG).
- Entropia: Malaysia-based creative and digital agency with a similar independent profile, multi-vertical client roster, and strong emphasis on branded content and performance campaigns — the closest local independent peer to C27.
- Isobar Malaysia: Dentsu's digital transformation and experience agency with Malaysia operations; directly comparable to C27 on digital enablement, UX/UI, social, and design system work for enterprise brands.
- NagaDDB: Malaysian creative agency (DDB affiliate) with strong local heritage; competes directly for the same enterprise brand accounts and creative-led campaign work in Malaysia.
- The Clan (by Team Collaboration): Malaysia-based independent digital and social media agency; comparable in size and positioning, competing for similar SME-to-mid-market digital marketing and social briefs.
Broad incumbents
- VMLY&R Malaysia: Global creative and brand experience network with Malaysia operations; competes for the same enterprise social, content and design system briefs but offers broader regional and global reach through the WPP network.
- Ogilvy Malaysia: Heritage global creative network with Malaysia operations; pitches the same enterprise brand roster (McDonald's, banking, telco, FMCG) and offers integrated advertising, social, and digital capabilities at greater scale.
- BBDO Malaysia: Omnicom-owned global creative network with Malaysia presence; competes for enterprise brand campaigns, social and content work with similar client overlap (F&B, telco, banking).
- Grey Malaysia: WPP-owned creative network with Malaysia presence; competes for similar enterprise creative, social, and digital experience briefs at greater scale and with broader regional reach.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
C27 social profiles
Digital presenceC27 financial estimates
Financial estimateRevenue estimate
Valuation estimate
C27 leadership team
Management profileNumber of profiles
Profiles7 records
C27 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C27 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C27
What does C27 do?
C27 is a creative and digital agency based in Malaysia that delivers branded content creation, performance marketing, social media strategy and management, and user experience design services to enterprise and SME clients. The agency provides end-to-end campaign development—from creative concepts and content production to activation across digital and physical touchpoints—combined with data-driven measurement of campaign outcomes.
Is C27 a public or private company?
C27 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C27 founded?
C27 was founded in 2010. It employs 11 to 50 people.
Where is C27 based?
C27 is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does C27 make money?
One revenue line is on record: creative & Digital Agency Services.
Who are C27's main competitors?
Direct peers on record are Reprise Digital, Entropia, Isobar Malaysia, NagaDDB and The Clan (by Team Collaboration). Broad incumbents are VMLY&R Malaysia, Ogilvy Malaysia, BBDO Malaysia and Grey Malaysia. Dentsu Creative Malaysia is listed as an others.
Does C27 have an API?
No public API is recorded for C27.