Baux
Baux is a Swedish manufacturer of sustainable acoustic sound absorbers—Wood Wool, X-FELT recycled PET, and bio-based Pulp panels—sold through a specifier-driven B2B channel to architects, interior designers, and contractors serving commercial offices, hospitality, retail, education, healthcare, and public-sector projects globally.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Baux does
Baux is a Swedish private company, founded in 2011 and headquartered in Stockholm, that designs, manufactures, and sells sustainable acoustic sound absorbers for architectural and interior design applications. The product portfolio is built around three proprietary material families: Wood Wool panels and tiles made from wood wool and cement, X-FELT products manufactured from recycled PET felt (panels, tiles, floating baffles, and floating grids), and Acoustic Pulp panels made from 100% bio-based renewable pulp. Products are offered as wall panels, ceiling panels, modular tiles, and suspended baffle systems, and are organized under sub-brands X-FELT, Wood Wool, and Acoustic Pulp.
The company operates a sales-led B2B go-to-market targeting architects, interior designers, contractors, installers, and dealers across six project categories: Office, Hospitality, Retail, Education, Healthcare, and Public/Social Spaces. Distribution combines direct enterprise sales, an architect/specifier channel, and a global contractor/installer/dealer network, with multi-language website support indicating international reach. Baux claims global leadership in sustainable acoustic absorbers and lists enterprise brand clients including Lego, Volvo, Bose, KPMG, HubSpot, YouTube, Netflix, Accenture, Etsy, Microsoft, Yelp, and Telefonica. A flagship strategic co-development partnership with Tarkett extends the offering into integrated acoustic-and-flooring solutions for commercial interiors.
Revenue is generated through one-time project-based sales of finished acoustic goods at custom quote-based pricing, typically delivered under multi-year enterprise contracts with project-based billing cadence. Pricing is not publicly disclosed. The legal entity is BAUX AB, a privately held Swedish limited company with no disclosed parent, subsidiary, investor, or public listing. Headcount is reported in the 251–500 range, consistent with a mature mid-market specialty manufacturer. No revenue, funding, M&A, or leadership-change data is publicly available.
Baux firmographics
Firmographics- Name
- Baux
- Legal name
- BAUX AB
- Website
- https://baux.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Baux is a Swedish manufacturer of sustainable acoustic sound absorbers—Wood Wool, X-FELT recycled PET, and bio-based Pulp panels—sold through a specifier-driven B2B channel to architects, interior designers, and contractors serving commercial offices, hospitality, retail, education, healthcare, and public-sector projects globally.
- Ownership category
- akta.pro rank
Baux industry classification
Industry- Product category
- Architectural Acoustic Building Materials
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
- akta.pro secondary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
Keywords
Where Baux is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Baux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Acoustic Panel Products: Sale of sustainable acoustic panels, tiles, baffles, and related interior products. Products are sold as finished goods for architectural and interior design applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Baux product offering
Product offeringCore offering
Baux designs, manufactures, and sells sustainable acoustic panels, tiles, baffles, and floating systems for walls and ceilings in commercial and public interiors. Products are built from three proprietary material families — Wood Wool, X-FELT recycled PET, and 100% bio-based Acoustic Pulp — and are specified by architects and interior designers for offices, hospitality, retail, education, healthcare, and public spaces.
Product overview
Baux is a Swedish company specializing in sustainable acoustic sound absorbers. The product portfolio is organized around four main material families: Wood Wool (panels and tiles for walls and ceilings), X-FELT (felt recycled PET-based panels, tiles, and floating baffles/grids), Pulp (100% bio-based panels), and Felt Recycled PET (panels). Products span acoustic panels for walls, modular tiles, and suspended baffles for ceilings, targeting interior design applications in commercial spaces including offices, hospitality, retail, education, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Brands
- X-FELT: Sustainable acoustic material made from recycled plastic bottles, used in panels, tiles, and baffles.
- Wood Wool
- Acoustic Pulp
Products and services
- X-FELT Panels
Companies that use Baux
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
Baux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baux partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TarkettflagshipBAUX x Tarkett collaboration - a strategic partnership combining BAUX's acoustic panel expertise with Tarkett's flooring and surface solutions. The partnership provides integrated acoustic and flooring solutions for commercial interiors.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Baux competitors and assessment
Company assessmentDirect peers
- Offecct (Flokk): Swedish design furniture and acoustic solutions brand (part of Flokk). Direct Nordic peer with overlapping acoustic panel and furniture offerings for high-end commercial interiors.
- Ecophon (Saint-Gobain): Leading European acoustic ceiling and wall panel brand owned by Saint-Gobain. Competes with BAUX across office, education, and healthcare segments with overlapping product formats and specification-driven sales.
- Snowsound: Italian acoustic panel brand with felt-based wall, ceiling, and baffle systems. Direct competitor across product formats (panels, baffles, tiles) targeting European architects and designers.
- Troldtekt: Danish manufacturer of wood-wool acoustic panels for walls and ceilings. The closest direct competitor to BAUX's Wood Wool line, targeting the same architect/specifier channel across Nordic and European commercial projects.
- Carnegie Fabrics: US-based manufacturer of acoustic fabric-wrapped panels and architectural textiles. Direct competitor in fabric and PET-based acoustic wall panels for commercial interiors.
- 3form (Designtex): Architectural products manufacturer specializing in translucent and acoustic resin/felt panels. Direct competitor in design-led acoustic wall systems for premium commercial projects.
- Rockfon (Rockwool): Stone wool acoustic ceiling and wall solutions from the Rockwool Group. Direct competitor in architectural acoustic panels, with comparable sustainability narratives and global specification presence.
Broad incumbents
- Armstrong World Industries: US-listed ceilings and wall solutions company with broad architectural products. Overlaps with BAUX on acoustic ceiling/wall systems for commercial interiors at larger scale.
- Knauf Insulation: Global insulation manufacturer with an acoustic panel portfolio. Broader than BAUX across thermal, acoustic, and fire products, but competes in the same architectural specification deals.
Emerging players
- BAUX competitor reference: EchoJazz: European acoustic panel specialist focused on design-forward wall and ceiling solutions for offices and hospitality. Comparable emerging brand competing with BAUX in mid-market and design-led commercial projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baux social profiles
Digital presenceBaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baux leadership team
Management profileNumber of profiles
Profiles4 records
Baux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baux
What does Baux do?
Baux designs, manufactures, and sells sustainable acoustic panels, tiles, baffles, and floating systems for walls and ceilings in commercial and public interiors. Products are built from three proprietary material families — Wood Wool, X-FELT recycled PET, and 100% bio-based Acoustic Pulp — and are specified by architects and interior designers for offices, hospitality, retail, education, healthcare, and public spaces.
Is Baux a public or private company?
Baux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baux founded?
Baux was founded in 2011. It employs 251 to 500 people.
Where is Baux based?
Baux is headquartered in Stockholm, Sweden, in the Europe region.
How does Baux make money?
One revenue line is on record: acoustic Panel Products.
Who are Baux's main competitors?
Direct peers on record are Offecct (Flokk), Ecophon (Saint-Gobain), Snowsound, Troldtekt, Carnegie Fabrics, 3form (Designtex) and Rockfon (Rockwool). Broad incumbents are Armstrong World Industries and Knauf Insulation. BAUX competitor reference: EchoJazz is listed as an emerging player.
Does Baux have an API?
No public API is recorded for Baux.
What industry is Baux in?
Baux's product category is Architectural Acoustic Building Materials. Its primary akta.pro industry code is IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing, with a secondary code of IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric). Its SIC code is 2430.