Prime Foray
Prime Foray is a Microsoft Azure Cloud Solution Provider that delivers managed Azure infrastructure, cost optimization, licensing, and consulting services exclusively to Independent Software Vendors (ISVs), supported by 1-10 staff out of Clyde Hill, Washington.
- Company typePrivate
- Founded2018
- HeadquartersMedina, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prime Foray does
Prime Foray is a privately held managed cloud services provider founded in 2018 and headquartered in Clyde Hill, Washington, operating with a team of 1-10 employees. The company exclusively serves Independent Software Vendors (ISVs), distinguishing itself from generalist Cloud Solution Providers by aligning its service design with the production-and-delivery requirements of software vendors rather than end-user businesses. Its service portfolio centers on a Microsoft Azure Cloud Solution Provider (CSP) program that delivers managed Azure infrastructure through Azure Lighthouse delegated administration, supported by Azure Cost Management and Azure Advisor for ongoing cost optimization, plus resale of Microsoft products (M365 and Dynamics) through the CSP channel. Complementary offerings include the Azure Marketplace Accelerator (a consulting engagement for ISVs commercializing through Azure Marketplace), the Next Steps for Startups program for Microsoft for Startups graduates, tiered 7x24 Azure Customer Support delivered through a distribution partner, and a planned AWS Cloud Services line.
The underlying technology stack is Microsoft-native: Azure Lighthouse provides secure delegated access to customer tenants, while Cost Management and Advisor drive the continuous optimization that the company markets as a differentiator. Revenue is generated through three streams: usage-based Azure consumption billing with monthly itemized invoicing, recurring license resale for Microsoft products, and one-time professional services from the Marketplace Accelerator engagement. Pricing is quote-based and not publicly disclosed, with billing handled through QuickBooks and payment via Bill.com, wire, ACH, or credit card. The go-to-market motion is enterprise field sales with relationship-driven outreach, supported by website content (service pages, blog), the Microsoft partner ecosystem for credibility and lead flow, and direct consultation forms for inbound conversion. Frank Artale is identified as Managing Partner.
Prime Foray firmographics
Firmographics- Name
- Prime Foray
- Legal name
- Prime Foray
- Website
- https://primeforay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prime Foray is a Microsoft Azure Cloud Solution Provider that delivers managed Azure infrastructure, cost optimization, licensing, and consulting services exclusively to Independent Software Vendors (ISVs), supported by 1-10 staff out of Clyde Hill, Washington.
- Ownership category
- akta.pro rank
Prime Foray industry classification
Industry- Product category
- Managed Cloud Services (Azure Cloud Solution Provider)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Prime Foray is headquartered
LocationHeadquarters
- HQ city
- Medina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prime Foray business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Azure CSP Services: Cloud Solution Provider services providing Azure infrastructure management to ISVs. Revenue generated through Azure consumption billing with monthly itemized invoices. Includes cost optimization and reserved instance management.
- Microsoft Products in CSP: Complete set of Microsoft products available in CSP including M365 and Dynamics. Revenue from product licensing with self-service license management after initial provisioning.
- Azure Marketplace Accelerator: Consulting engagement service for ISVs to accelerate Azure Marketplace entry. One-time consulting engagement resulting in fully formed commercial marketplace execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Azure CSP Services - Custom pricing based on ISV requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Prime Foray product offering
Product offeringCore offering
Prime Foray is a Microsoft Azure Cloud Solution Provider that delivers managed Azure cloud infrastructure, cost optimization, and 7x24 support exclusively to Independent Software Vendors (ISVs). It also resells Microsoft products (M365, Dynamics) under CSP, offers an Azure Marketplace Accelerator consulting engagement, runs a Next Steps for Startups program for Microsoft for Startups graduates, and provides tiered Azure customer support through a distribution partner.
Product overview
Prime Foray is a managed cloud services provider focused exclusively on ISVs (Independent Software Vendors), offering a unified portfolio of Azure-focused services centered on its Azure CSP (Cloud Solution Provider) program. The core Azure CSP product provides ISVs with Azure infrastructure, 7x24 support, and unified account management through Azure Lighthouse, supplemented by the Azure Marketplace Accelerator for ISVs to help with marketplace entry and commercialization. Additional offerings include the Next Steps for Startups program for Microsoft for Startups graduates and Azure Customer Support with tiered severity handling. The company also plans to offer AWS Cloud Services (currently in development).
Differentiator
Problem solved
Functional benefit
Products and services
- Azure CSP (Cloud Solution Provider) Services Managed Azure cloud services designed specifically for ISVs, providing Azure infrastructure access, 7x24 support, cost monitoring via Azure Cost Management and Azure Advisor, and unified management through Azure Lighthouse, along with Microsoft product licensing (M365, Dynamics) available through the CSP program.
- Azure Marketplace Accelerator for ISVs Consulting engagement that helps ISVs establish and optimize their presence on Azure Marketplace and AppSource, including program design, product roadmap transformation, vendor management, and development of customized branded offers for commercial marketplace entry.
- Next Steps for Startups Specialized post-graduation program for ISVs graduating from Microsoft for Startups, offering discounted Azure CSP services with bundled support tailored for growing software vendors seeking to control costs.
- Azure Customer Support Tiered support service providing 7x24 break-fix assistance, service outage resolution, and system error troubleshooting through a distribution partner with one-hour response time commitment, plus access to Microsoft Premier Support for escalation.
Quantifiable outcome
- One-hour response time for support inquiries via dedicated email alias
Companies that use Prime Foray
Customer profileSegments2 records
Ideal customer profiles2 records
Prime Foray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prime Foray partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcorePrime Foray is a Microsoft Cloud Solution Provider (CSP) partner and Microsoft for Startups graduate. The company leverages Azure cloud services, Azure Lighthouse, Azure Cost Management, and Azure Advisor. They resell Microsoft products including M365 and Dynamics through the CSP program. Microsoft provides Business Critical support backing Prime Foray's premier support tier.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Prime Foray competitors and assessment
Company assessmentDirect peers
- 10th Magnitude: 10th Magnitude is a Microsoft-focused cloud services and consulting firm specializing in Azure migrations and modern application development. Directly comparable to Prime Foray as a Microsoft CSP/consulting peer serving application-centric (ISV-like) customers on Azure.
- Concurrency: Concurrency is a Microsoft Gold Partner offering managed cloud, application development, and data/AI services to enterprise and software-vendor customers. Overlaps closely with Prime Foray on Azure-focused managed services and Microsoft product resale.
- Redapt: Redapt is an IT solutions and managed services provider closely associated with Prime Foray (logo co-branding suggests a Redapt lineage or partnership). Both serve enterprise and ISV-style customers on Microsoft platforms, making them highly comparable in business model and offerings.
- Opsgility: Opsgility is an Azure-specialized services and training firm focused exclusively on the Microsoft cloud platform. Comparable to Prime Foray as a narrowly focused Azure partner offering managed services, training, and consulting to ISV and enterprise customers.
- Catapult Systems (Quisitive): Catapult (now part of Quisitive) was a Microsoft-focused managed services and Azure migration provider with a strong ISV and enterprise book. Highly comparable Microsoft-CSP-anchored services model targeting similar customer segments as Prime Foray.
Broad incumbents
- Accenture / Avanade (Avanade): Avanade (a Microsoft-focused joint venture) is the largest dedicated Microsoft services provider. As a broad incumbent it offers Azure managed services and ISV-facing capabilities at scale that any small Microsoft CSP like Prime Foray must compete against.
- Slalom: Slalom is a large management and technology consulting firm with a substantial Microsoft Cloud practice. As a broad incumbent with strong Microsoft co-sell relationships, it competes for the same ISV and enterprise Azure engagements as Prime Foray.
- AHEAD: AHEAD is a larger IT services and managed cloud provider with deep Microsoft and Azure practices. Broader portfolio and scale make it a broad incumbent competing for the same ISV and enterprise Azure managed-services spend as Prime Foray.
Emerging players
- Trek10: Trek10 is a cloud consultancy with deep AWS and serverless expertise serving software and SaaS companies. Comparable to Prime Foray as a hyperscaler-specialist managed-services firm targeting ISV-style customers, albeit on AWS rather than Azure.
- Logicworks: Logicworks is a managed cloud services provider specializing in AWS and Azure environments for regulated and SaaS-style workloads. Comparable to Prime Foray as a cloud-managed-services peer serving software-producing customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prime Foray social profiles
Digital presencePrime Foray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Foray leadership team
Management profileNumber of profiles
Profiles1 record
Prime Foray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Foray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Foray
What does Prime Foray do?
Prime Foray is a Microsoft Azure Cloud Solution Provider that delivers managed Azure cloud infrastructure, cost optimization, and 7x24 support exclusively to Independent Software Vendors (ISVs). It also resells Microsoft products (M365, Dynamics) under CSP, offers an Azure Marketplace Accelerator consulting engagement, runs a Next Steps for Startups program for Microsoft for Startups graduates, and provides tiered Azure customer support through a distribution partner.
Is Prime Foray a public or private company?
Prime Foray is a private company. It is classified as unknown and is currently operating.
When was Prime Foray founded?
Prime Foray was founded in 2018. It employs 1 to 10 people.
Where is Prime Foray based?
Prime Foray is headquartered in Medina, United States, in the North America region.
How does Prime Foray make money?
Three revenue lines are on record. Azure CSP Services are the primary driver. The others are microsoft Products in CSP and azure Marketplace Accelerator.
Who are Prime Foray's main competitors?
Direct peers on record are 10th Magnitude, Concurrency, Redapt, Opsgility and Catapult Systems (Quisitive). Broad incumbents are Accenture / Avanade (Avanade), Slalom and AHEAD. Emerging players are Trek10 and Logicworks.
Does Prime Foray have an API?
No public API is recorded for Prime Foray.
What industry is Prime Foray in?
Prime Foray's product category is Managed Cloud Services (Azure Cloud Solution Provider). Its primary akta.pro industry code is BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 51821 and its SIC code is 7370.