GPS Impact
- Company typePrivate
- Founded2013
- HeadquartersDes Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GPS Impact firmographics
Firmographics- Name
- GPS Impact
- Legal name
- GPS Impact
- Website
- https://gpsimpact.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GPS Impact industry classification
Industry- Product category
- Political Communications and Public Affairs Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
- akta.pro secondary industries
- Electoral Support & Election Observation (BPADAGAA), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where GPS Impact is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GPS Impact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Political Campaign Services: Full-service strategic communications, creative production, digital media buying, and campaign consulting for political candidates and campaigns including presidential, senate, house, and gubernatorial races.
- Progressive Organization Services: Strategic communications and paid media services for progressive organizations, advocacy groups, and causes including public affairs campaigns and issue advocacy.
- Media Production: Video production, creative advertising, and design services for political campaigns and organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GPS Impact product offering
Product offeringCore offering
GPS Impact is a full-service public affairs and multimedia advertising agency that provides integrated strategic communications for political campaigns and progressive organizations. Its work spans political campaign services (presidential, senate, house, gubernatorial races), progressive organization and issue advocacy services, and media production including video, creative advertising, and design. All services are delivered in-house through its GPS Media (paid communications), GPS Influence (strategic consulting), and GPS Labs (web and mobile app development) sub-brands, leveraging in-house tools for online listening, media buying, voter outreach, and performance tracking.
Product overview
GPS Impact is a full-service public affairs and multimedia advertising agency that operates through two primary sub-brands: GPS Media (paid political communications) and GPS Influence (strategic consulting). The service portfolio is built around integrated modules including Digital Buying/Paid Media for audience-targeted ad campaigns, Labs for custom web and mobile application development, and Design and Video Production for in-house creative content. The company combines all capabilities in-house to deliver integrated strategic communications and advertising solutions for progressive candidates, advocacy groups, and organizations.
Differentiator
Problem solved
Functional benefit
Brands
- GPS Media: A leading paid communications firm in Democratic and progressive politics, producing creative ads backed by strategic reasoning. Has produced ads for Presidential, Senate, House, and Gubernatorial races across America.
- GPS Labs
- GPS Influence
Products and services
- GPS Media GPS Media is a paid communications sub-brand of GPS Impact specializing in creative advertisements backed by strategic reasoning for Democratic and progressive political campaigns. The service delivers advertising for Presidential, Senate, House, and Gubernatorial races and for leading progressive organizations, producing TV ads, digital content, and outdoor creative that dominate closely contested campaigns.
- GPS Influence GPS Influence is the strategic communications and public affairs consulting sub-brand of GPS Impact, focused on building brands that inspire collective engagement for causes including renewable energy, disaster relief, and social justice. The service engages partners on long-form strategic communications work separate from paid political media.
- GPS Labs GPS Labs is the in-house technology development team at GPS Impact that builds candidate and organization websites, mobile apps for voter registration and mobilization, rapid video delivery applications, online organizing tools, and the online listening tool. The service provides bespoke technology builds that integrate with campaigns and progressive organizations.
- Digital Buying / Paid Media Digital Buying / Paid Media is a service offering providing agile, screen-agnostic, audience-focused digital media planning and buying for voter engagement, persuasion, and GOTV campaigns. The service leverages nearly 20 years of in-house expertise and operates across Meta Ads Manager, Google Ads, YouTube, and programmatic DSPs.
- Design and Video Production Design and Video Production is an in-house creative service producing culturally relevant political advertising content including TV ads, social media content, and outdoor advertising. The service supports campaigns for federal and state-level candidates and progressive organizations.
Companies that use GPS Impact
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles2 records
GPS Impact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
GPS Impact partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
GPS Impact competitors and assessment
Company assessmentDirect peers
- GMMB: One of the largest Democratic-aligned political advertising and strategic communications firms in the U.S., providing paid media, creative, and consulting to federal and state campaigns. Closest large-scale direct competitor to GPS Impact's GPS Media offering.
- Three Point Strategies: Progressive political advertising and strategic communications agency serving Democratic candidates and causes. Direct competitor in the same paid-media, creative, and digital targeting space.
- Bully Pulpit Interactive: Progressive digital-first political and public affairs agency offering paid media, creative production, and digital strategy for Democratic candidates, causes, and advocacy organizations. Direct competitor across digital buying and creative, similar client base.
- Dooney DiSilva Strategies: Democratic political media and consulting firm providing advertising, polling and strategy to progressive candidates, parties and advocacy groups. Closely comparable mid-sized competitor to GPS Media.
- 270 Strategies: Democratic political consulting firm founded by Obama alumni offering organizing, earned media, paid media, and direct voter contact. Direct strategic competitor, especially in battleground states and progressive causes.
- AKPD Message and Media: Democratic political consulting and paid media firm with deep roots in Obama-era campaigns. Provides message, media, and creative services for federal and state-level candidates, a direct competitor to GPS Media.
- WPA Intelligence (WPAi): Democratic-aligned political and public affairs firm providing research, strategy, creative and paid media. Overlaps directly with GPS Impact's integrated model and progressive client roster.
Emerging players
- Sheridan Bucher Strategies / Puttnam Strategies: Democratic-aligned political strategy and paid communications firm working with candidates and progressive organizations across multiple states. Smaller emerging competitor with overlapping service model.
- Anzalone Liszt Grove Research: Leading Democratic polling and research firm providing strategic messaging, opinion research, and targeting for candidates, parties, and progressive causes. Adjacent peer that competes on the strategy and persuasion side of GPS Impact's offering.
Broad incumbents
- BerlinRosen: Large progressive public relations and strategic communications firm serving political, advocacy, and corporate clients. Broader incumbent competitor to GPS Influence's public affairs and communications work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GPS Impact social profiles
Digital presenceGPS Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPS Impact leadership team
Management profileNumber of profiles
Profiles10 records
GPS Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPS Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPS Impact
What does GPS Impact do?
GPS Impact is a full-service public affairs and multimedia advertising agency that provides integrated strategic communications for political campaigns and progressive organizations. Its work spans political campaign services (presidential, senate, house, gubernatorial races), progressive organization and issue advocacy services, and media production including video, creative advertising, and design. All services are delivered in-house through its GPS Media (paid communications), GPS Influence (strategic consulting), and GPS Labs (web and mobile app development) sub-brands, leveraging in-house tools for online listening, media buying, voter outreach, and performance tracking.
Is GPS Impact a public or private company?
GPS Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GPS Impact founded?
GPS Impact was founded in 2013. It employs 11 to 50 people.
Where is GPS Impact based?
GPS Impact is headquartered in Des Moines, United States, in the North America region.
How does GPS Impact make money?
Three revenue lines are on record. Political Campaign Services are the primary driver. The others are progressive Organization Services and media Production.
Who are GPS Impact's main competitors?
Direct peers on record are GMMB, Three Point Strategies, Bully Pulpit Interactive, Dooney DiSilva Strategies, 270 Strategies, AKPD Message and Media and WPA Intelligence (WPAi). Emerging players are Sheridan Bucher Strategies / Puttnam Strategies and Anzalone Liszt Grove Research. BerlinRosen is listed as a broad incumbent.
Does GPS Impact have an API?
No public API is recorded for GPS Impact.
What industry is GPS Impact in?
GPS Impact's product category is Political Communications and Public Affairs Services. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 54181 and its SIC code is 7311.