South Central Oral Surgery

What South Central Oral Surgery does

South Central Oral Surgery (legal entity: South Central Oral and Maxillofacial Surgery, LLC) is a private oral and maxillofacial surgery practice headquartered in Bloomington, Indiana, operating a second clinic in Bedford, Indiana. Founded in 1984 by Dr. David Howell (now Emeritus) and joined in 1997 by Dr. Timothy Pliske — a Board-Certified, American Board of Oral and Maxillofacial Surgery Diplomate — the practice delivers surgical dental care to individual patients referred by general dentists and self-scheduled through its website. Its core service portfolio spans wisdom-teeth extraction, single and multi-unit dental implants (including All-on-4 "Teeth in a Day" and mini dental implants), impacted-canine exposure, bone and soft-tissue grafting, IV sedation with EKG/pulse-oximetry monitoring, orthognathic (jaw) surgery, facial trauma repair, TMJ disorder treatment, and oral pathology workup.

The clinical technology stack centers on Cone Beam CT 3-D imaging for diagnosis and surgical planning, hospital-grade FDA-approved Ultraviolet C (UVC) surface disinfection (claimed 99.9% pathogen elimination), and Exparel long-acting non-opioid post-operative analgesia (up to 72 hours). The firm markets 98% success rates for All-on-4 and lower-arch implants and accepts in-network coverage from carriers including Cigna, Delta Dental, Dental Guardian Preferred, Health Resources, and Hoosier Healthwise/Medicaid, supplementing insurance billing with CareCredit patient financing (6/12-month no-interest and 24-month 14.90% APR plans) and a TSYS-encrypted online payment gateway.

The business model is fee-for-service oral surgery on a per-procedure, per-case basis, with revenue split across procedural fees (implants, extractions, grafting, orthognathic, trauma, TMJ, pathology), insurance reimbursements, and patient-financed co-pays. Go-to-market relies on dentist referrals as the primary demand channel, supplemented by local SEO (Google Business listings), Facebook presence, website-based content and online registration, and visible patient testimonials. In August 2025 the practice became a partner of U.S. Oral Surgery Management (USOSM), a dental service organization spanning 31 states and 265+ surgeon partners, retaining local clinical leadership and the South Central Oral Surgery brand while gaining access to DSO-scale back-office support.

Name

South Central Oral Surgery

Legal name

South Central Oral and Maxillofacial Surgery, LLC

Website

https://southcentraloralsurgery.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

South Central Oral Surgery is a private oral and maxillofacial surgery practice in Bloomington and Bedford, Indiana, delivering implants, wisdom-teeth extraction, IV sedation, and related surgical services to individual patients referred by general dentists.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgery Services

NAICS

Offices of Dentists (62121), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLABAKAE

Oral & Maxillofacial Surgery Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAEAA

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty)

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

SECONDARYHLABAEAC

Orthognathic (Jaw Corrective) Surgery

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

Keywords

• Oral and maxillofacial surgery
• Dental implant services
• Wisdom teeth extraction
• IV sedation dentistry
• Orthognathic jaw surgery

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Oral Surgery Procedures: Fee-for-service oral surgery procedures including wisdom teeth extraction, dental implants, bone grafting, orthognathic surgery, facial trauma treatment, TMJ disorder treatment, and other oral surgical services.
2. Insurance Billing: In-network provider for Cigna, Delta Dental, Dental Guardian Preferred, Health Resources, and Hoosier Healthwise/Medicaid. Files with most insurance companies.
3. CareCredit Financing: Patient financing through CareCredit for healthcare expenses not covered by insurance. Offers 6 or 12 month no-interest payment plans and 24 month low interest payment plan (14.90% APR).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

South Central Oral Surgery is a private oral and maxillofacial surgery practice providing in-office surgical dental procedures such as wisdom teeth extraction, dental implants (including All-on-4), bone grafting, impacted canines treatment, IV sedation, orthognathic jaw surgery, facial trauma repair, TMJ disorder treatment, and oral pathology. Services are performed by board-certified oral surgeons at two Indiana offices, supported by Cone Beam CT imaging, hospital-grade UVC disinfection, and EXPARL opioid-free pain relief.

Product overview

South Central Oral Surgery operates as an oral and maxillofacial surgery practice offering a comprehensive suite of surgical services. The core portfolio centers on dental surgical procedures including Wisdom Teeth Extraction, Dental Implants, All-on-4 Dental Implants (Teeth in a Day), Impacted Canines Treatment, Bone Grafting, IV Sedation, Orthognathic Surgery, Facial Trauma Surgery, TMJ Disorder Treatment, and Oral Pathology. The practice differentiates through advanced technology add-ons including 3D Imaging (Cone Beam CT), Ultraviolet C Light Disinfection, and Exparel Opioid-Free Pain Relief. Services are provided at two Indiana locations (Bloomington and Bedford) with a focus on combining modern surgical techniques with personalized patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisdom Teeth Extraction Surgical removal of impacted or misaligned wisdom teeth (third molars) for patients with crowding, impaction, infection, or cyst development; recovery approximately three days with full healing over several weeks or months.
• Dental Implants Titanium posts placed in the jaw bone to replace lost teeth due to periodontal disease or accident; an alternative to bridges or dentures with success rate of approximately 98% for lower implants and 91% for upper implants.
• All-on-4 Dental Implants (Teeth in a Day) Permanent teeth using only four implants per arch at an angle for increased bone contact, with no bone grafting required; allows patients to bite with 70% more force and shows a published 98% success rate.
• Impacted Canines Treatment Treatment to help impacted cuspid (eyeteeth) erupt into proper position in the dental arch, involving collaboration between orthodontist and oral surgeon with exposure and bracketing of the impacted tooth.
• Bone Grafting Restores jawbone volume using patient's own bone (autograft), donor bone (allograft), or synthetic materials when bone is insufficient for implant support; includes soft tissue grafts and guided tissue regeneration for gum recession.
• Intravenous (IV) Sedation Sedation administered through the bloodstream providing quick and effective relaxation while enabling patient communication, including EKG monitoring, pulse oximetry, and blood pressure checks; causes temporary partial or full memory loss with 15–20 minute recovery.
• Orthognathic Surgery Jaw surgery to straighten or reposition the jawbone due to injury, birth defects, or disparate growth rates; can improve chewing, speech, long-term oral health, and appearance under general anesthesia with 1–4 days hospital admission.
• Facial Trauma Surgery Treatment of facial trauma including maxillofacial injuries to face, upper and lower jaw bone, skin, nasal sinuses, orbital socket, oral lining, teeth, and dental structures often caused by auto accidents, violence, or penetrating injuries.
• TMJ Disorder Treatment Treatment for Temporomandibular Joint (TMJ) disorder affecting the joint connecting the lower jaw bone to the skull, providing mobility needed for biting, chewing, swallowing, speaking, and facial expressions.
• Oral Pathology Study and treatment of cell and tissue changes resulting from diseases of the oral cavity, jaws, and salivary glands, in collaboration with oral pathologists for quick diagnosis and patient management services.
• EXPAREL Opioid-Free Pain Relief Opioid-free pain medication providing up to 72 hours of continuous relief following oral surgical procedures; disperses throughout surrounding soft tissues using natural lipids and advanced time-release formulation.
• Ultraviolet C Light Disinfection (UVC) Hospital-grade UVC light disinfection system for eliminating 99.9% of pathogens on environmental surfaces; FDA approved device using ultraviolet emitting radiation technology to reduce bacteria, viruses, and other pathogens.
• 3D Imaging (Cone Beam CT) Cone Beam CT technology providing highly accurate 3-D facial images for diagnosis, planning, and treatment; generates undistorted, anatomically correct views of jaws, teeth, and facial bones from multiple angles for orthodontics, implantology, TMJ analysis, and orthognathic surgery.
• Mini Dental Implants Smaller implants (1.8mm to 3mm) providing a more affordable option for securing dentures; less invasive procedure often completed in a single day.

Quantifiable outcome

• 98% success rate for All-on-4 dental implants
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• U.S. Oral Surgery Management (USOSM)coreStrategic or Co-development Partner · 15 August 2025South Central Oral Surgery partnered with U.S. Oral Surgery Management (USOSM), expanding USOSM's network to 31 states. USOSM now has more than 265 surgeon partners. This partnership enables South Central Oral Surgery to benefit from USOSM's network resources while maintaining its practice identity. CEO Doug Drew stated the organization looks forward to working with new partners to further elevate patient care standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• U.S. Oral Surgery Management (USOSM): Parent organization and DSO partner since August 2025. USOSM is the largest specialty DSO exclusively focused on oral and maxillofacial surgery, with 265+ surgeon partners across 31 states. South Central is both a partner practice and directly comparable in service mix, technology adoption profile, and patient delivery model.
• Affordable Dentures & Implants: Largest network of dental practices focused on dentures and implants, with 400+ locations nationwide. Competes directly on extractions, bone grafting, mini implants, and full-arch implant solutions that overlap significantly with South Central's service menu.
• ClearChoice Dental Implant Centers: National network of dental implant centers offering All-on-4 and similar full-arch implant solutions. Directly competes with South Central's premium implant offerings (including All-on-4) in overlapping regional markets via direct-to-consumer marketing and corporate scale.

Emerging players

• Nuvia Dental Implant Center: Fast-growing DSO dedicated exclusively to full-arch dental implants (All-on-4 / 'permanent teeth in 24 hours'). Direct emerging competitor to South Central's premium All-on-4 offering, with aggressive national expansion and consumer marketing.

Broad incumbents

• Aspen Dental: Large multi-specialty DSO providing general dentistry, oral surgery, implants, and orthodontics across 1,000+ locations. While broader than an oral surgery specialty practice, Aspen offers overlapping surgical services and competes for the same price-sensitive patient demographic.
• Pacific Dental Services: DSO supporting 4,000+ dentists across specialty and general dentistry. Operates as a support organization that competes for both patient referrals and surgeon/clinical talent with single-specialty OMFS practices like South Central.
• Heartland Dental: Largest dental support organization in the U.S., supporting 2,800+ doctors across general and specialty dentistry. While focused on general dentistry, it is an indirect competitor for OMFS referrals and patient share-of-wallet in regional markets.

Regional players

• Oral Surgery Associates (Indiana): Regional oral and maxillofacial surgery group practice operating in Indiana. Directly comparable service mix (wisdom teeth, implants, IV sedation, orthognathic surgery) and competes for the same dentist referral base and patient pool in Indiana.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthCentralOralSurgery
• LinkedInlinkedin.com/company/south-central-oral-surgery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Central Oral Surgery