What Premia Partners does

Premia Partners Company Limited is an independent, Hong Kong-domiciled investment manager dedicated to exchange-traded fund (ETF) solutions, operating since approximately 2018 with 11-50 employees. The firm manages a platform of 16 ETFs listed on the Hong Kong Stock Exchange, spanning Asian equities (China A-shares, Asia innovative technology, ASEAN, Vietnam, Taiwan) and Asian fixed income (China government bonds, China USD property bonds, US Treasury floating rate, Asia ex-Japan investment grade USD bonds, and Saudi Arabia government sukuk). Its core investment approach is rules-based smart-beta multi-factor investing, applying factors such as value, quality, low volatility, size, and growth across equity and fixed income strategies, with ETFs tracking benchmarks from third-party index providers including Bloomberg, iBoxx, FTSE Russell, S&P, J.P. Morgan, and CSI/Caixin.

The business model is a recurring management fee model, with annual fees ranging from 0.15% to 0.35% of assets under management. The go-to-market is product-led, relying on HKEx listing for broad distribution access via any connected brokerage account, supplemented by unlisted accumulation unit classes for institutional investors at a USD 1,000,000 minimum. Premia monetizes through a combination of secondary market trading activity and direct institutional subscriptions, with several ETFs trading in multiple currency counters (HKD, USD, RMB). The firm has established co-marketing and distribution partnerships with BOCHK, Caixin Global, and Rayliant Global Advisors, and has built first-of-its-kind positions in Asia for products including the first Saudi government sukuk ETF listed outside the Kingdom, the first SFC-authorized high yield bond ETF, and the first ETF providing China STAR50 exposure.

Customer segments are split between institutional and professional investors (primary) and retail investors accessing via HKEx. The firm operates as a private, independent company with no disclosed parent, no external funding rounds, and no publicly available revenue figures. Founded and led by Rebecca Chua as Founder and Managing Partner, with a senior team including Partner & Co-CIO David Lai, CFA, the firm is positioned as a specialist Asian ETF boutique competing on theme selection, factor methodology, and novel market access rather than scale.

Name

Premia Partners

Legal name

Premia Partners Company Limited

Website

https://premia-partners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Premia Partners is an independent Hong Kong-based ETF manager operating 16 HKEx-listed smart-beta ETFs across Asian equities and fixed income, serving institutional and retail investors seeking rules-based exposure to China, ASEAN, Taiwan, and emerging Asia credit markets via recurring management fees.

Ownership category

akta.pro rank

Product category

Exchange-Traded Fund Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Broad Market Equity ETFs (FSAAAFAA)

akta.pro secondary industry

Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD)

Keywords

• ETF asset management
• Smart beta investing
• Asian equity ETFs
• Fixed income ETFs
• Investment management

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ETF Management Fees: Premia Partners earns ongoing management fees from its ETF products, expressed as an annual percentage of assets under administration. Fee rates vary by product, ranging from 0.15% per annum for US Treasury Floating Rate ETF to 0.35% per annum for Saudi Arabia Government Sukuk ETF.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Premia Partners operates as an independent investment manager dedicated to ETF solutions, managing a suite of 16 exchange-traded funds listed on the Hong Kong Stock Exchange. The product platform covers Asian equity ETFs (China A-shares, STAR50, Asia tech, ASEAN, Vietnam, Taiwan) and fixed income ETFs (China government bonds, China USD property bonds, US Treasury floating rate, Asia ex-Japan IG USD bonds, Saudi Arabia government sukuk), built using smart beta and multi-factor index-tracking strategies.

Product overview

Premia Partners operates as an independent investment manager dedicated to ETF solutions, offering a platform of exchange-traded funds spanning both equities and fixed income asset classes. The product suite includes equity ETFs focused on Asia and China markets (China Bedrock Economy, China New Economy, China STAR50, Asia Innovative Technology, Emerging ASEAN Titans, Vietnam Opportunities, FTSE TWSE Taiwan 50) and fixed income ETFs covering China government bonds, US Treasury floating rate notes, Asia investment grade bonds, and Saudi Arabia government sukuk. The ETFs utilize smart beta and multi-factor strategies, and are listed on the Hong Kong Stock Exchange with multiple trading currencies (HKD, USD, RMB). The platform is designed to provide institutional-grade, efficient building blocks for investors seeking exposure to Asian markets.

Differentiator

Problem solved

Functional benefit

Products and services

• China Bedrock Economy ETF Multi-factor smart beta ETF providing exposure to high quality contributors to China's real economy growth through A-shares, using Value, LowVol, Size, and Quality factors. Targets investors seeking efficient, rules-based exposure to China's mainstream economy and established leaders.
• China New Economy ETF ETF capturing new economic engines in consumer, technology, and healthcare sectors through a multi-factor approach across A-shares with focus on New Economy, New Infrastructure, QualityGrowth, Urbanisation, Technology, and Healthcare themes. Tracks the CSI Caixin China New Economy Index.
• China STAR50 ETF ETF providing exposure to 50 leading innovators in hardcore technology on China's STAR Board, covering semiconductors, AI, biotech, and emerging strategic sectors with policy support. The STAR50 Index gained 77.3% over two years vs Nasdaq's 40.2%.
• Asia Innovative Technology ETF ETF offering efficient access to digital transformation, robotics & automation, and healthcare & life science innovations in Asia, covering Smart EV, AI, Robotics, Automation, Digital Transformation, Metaverse, eSports, Green Economy, and Semiconductor sectors.
• Emerging ASEAN Titans ETF Low-cost ETF capturing leading powerhouses in Malaysia, Thailand, Indonesia, the Philippines and Vietnam with exposure to a 650 million population base, data center, and global supply chain themes.
• Vietnam Opportunities ETF ETF providing efficient, in-time-zone access to capture exponential growth opportunities from Vietnam equities in a single trade, covering supply chain, middle income class, consumption upgrade, global trade, tech manufacturing, and GDP growth themes.
• FTSE TWSE Taiwan 50 ETF ETF tracking the FTSE TWSE Taiwan 50 Index, providing exposure to Taiwan's leading companies in AI, semiconductor, electronics, and tech manufacturing ecosystem with attractive dividends. Available in Distributing and Accumulating share classes.
• China Government Bonds ETF Unique, transparent and low-cost tool to conveniently access long duration China Government Bonds with exposure to RMB and Index Inclusion themes. Available in Unhedged and USD Hedged versions to suit different currency bases.
• China USD Property Bonds ETF First SFC-authorized high yield bond ETF to capture attractive USD yield from a diversified basket of secured and senior USD China property bonds, with focus on rated bonds only and no subordinated or LGFV bonds.
• US Treasury Floating Rate ETF Cash management ETF with daily liquidity, minimal duration exposure, US Treasury credit quality and little counterparty risk. Coupon rate resets weekly based on 3-month US Treasury Bill Rate with only 0.15% management fee. Available in Distributing and Accumulating share classes.
• Asia ex. Japan Investment Grade USD Bonds ETF ETF providing exposure to Asia ex-Japan investment grade bonds in USD with no US withholding tax, no AT1, and no Coco bonds. Tracks J.P. Morgan Asia Credit Investment Grade Bond index with approximately 4.5 years duration and credit, maturity, and liquidity screens requiring minimum 2.5 years to maturity with issuance size of at least USD 300 million.
• Saudi Arabia Government Sukuk ETF Asia's first ETF offering convenient access to Saudi Arabia government sukuk market through a one-ticker trade. Globally the first Saudi government Sukuk and pure investment grade government Sukuk ETF listed outside the Kingdom. Tracks the iBoxx Tadawul Government & Agencies Sukuk Index with effective duration below 6 years and total expense ratio of 0.35% per annum. Co-branded with BOCHK.

Quantifiable outcome

• The Premia China STAR50 ETF (3151/9151) provides concentrated exposure to 50 leading innovators in hardcore technology on China's STAR Board.
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Rayliant Global AdvisorsminorStrategic or Co-development Partner · 29 May 2025Rayliant Global Advisors is listed as a partner with content featured on Premia's website. Premia collaborates with Rayliant's research team, including Dr. Phillip Wool (Global Head of Research) who contributes analysis on China A-shares Q1 2026 factor review and China factor investing themes.
• Caixin GlobalminorStrategic or Co-development PartnerCaixin Global is listed in Premia's 'From our partners' section. Premia publishes curated content and links to Caixin Global articles on its website, including coverage of Chinese startups such as X Square Robot, extending educational content reach to Caixin's professional investor audience.
• BOCHK (Bank of China Hong Kong)coreChannel Partner/ Reseller/ DistributorThe Saudi Arabia Government Sukuk ETF is co-branded as 'Premia BOCHK Saudi Arabia Government Sukuk ETF' (3478 HK / 9478 HK), listed on HKEx. BOCHK serves as a key distribution partner for this product, which is the first Saudi government sukuk ETF listed outside the Kingdom and first in Asia.
• iBoxx IndicescoreTechnology or IntegrationiBoxx (through S&P/iBoxx) provides the index for the Saudi Arabia Government Sukuk ETF (iBoxx Tadawul Government & Agencies Sukuk Index). The ETF tracks this index using optimised representative sampling strategy.
• Tadawul (Saudi Exchange)coreTechnology or IntegrationTadawul is the Saudi stock exchange providing the underlying index for the Saudi Arabia Government Sukuk ETF. Tadawul has been engaged in reforms and advancements to enhance Saudi debt market accessibility and international integration, including launching a fixed income market maker framework and supporting Euroclear linkage.
• J.P. MorgancoreTechnology or IntegrationJ.P. Morgan provides the J.P. Morgan Asia Credit Investment Grade Bond Index (JACI IG) and J.P. Morgan Asia Credit Index (JACI) used by Premia's Asia ex. Japan Investment Grade USD Bonds ETF. J.P. Morgan also provides JP Morgan EMBI and GBI-EM data referenced in research.
• CSI/CaixincoreTechnology or IntegrationPremia CSI Caixin China New Economy ETF (3173/9173) tracks the CSI Caixin China New Economy Index, co-developed by CSI (China Securities Index) and Caixin. The index provides diversified coverage of ~300 companies across China's new economy sectors.
• Bloomberg Finance L.P.coreTechnology or IntegrationBloomberg provides the Bloomberg US Treasury Floating Rate Bond Index (BTFLTRUU Index) tracked by Premia's US Treasury Floating Rate ETF. Bloomberg Finance L.P. is the index provider for this product.
• FTSE RussellcoreTechnology or IntegrationFTSE Russell provides the FTSE TWSE Taiwan 50 (30% Net Capped) Index tracked by Premia's Taiwan 50 ETF. FTSE Russell also added Saudi Arabia government sukuk to its Emerging Markets Government Bond Index (EMGBI) in 2022 at 2.75% weight.
• National Debt Management Center (NDMC) of Saudi ArabiacoreOthersThe NDMC is responsible for managing Saudi Arabia's government debt and sukuk issuances. The Saudi Arabia Government Sukuk ETF tracks an NDMC-issued sukuk index. NDMC enhanced its monthly issuance programme and introduced primary dealer facilitation to improve market liquidity and accessibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CSOP Asset Management: Hong Kong-based ETF manager and the largest cross-border ETF provider in Asia. CSOP operates a comparable HKEx-listed suite of China, Asia, and fixed income ETFs, competing head-to-head with Premia in A-share, China government bond, and Asia thematic strategies.
• Hang Seng Investment Management: Hong Kong-based asset manager offering HKEx-listed ETFs tracking China, Hong Kong, and Asia indices. Directly comparable to Premia as a HK-headquartered ETF specialist serving similar institutional and retail investor segments.

Broad incumbents

• BlackRock (iShares): Global ETF leader with broad iShares Asia Pacific and China ETF ranges listed on HKEx and globally. Competes with Premia for institutional and retail flows in similar Asian equity and fixed income themes, but at materially larger scale.
• Vanguard: Largest passive asset manager globally with Asia ETFs including China, emerging markets, and Asia Pacific funds. Competes with Premia on low-cost factor and index exposure, typically at lower fees and larger AUM.
• Invesco: Global asset manager with a significant HKEx-listed ETF range including China, Asia tech, and fixed income ETFs. Competes directly with Premia in Asian thematic and China smart-beta products.
• State Street SPDR: Global ETF provider with HKEx-listed SPDR ETFs covering Asia Pacific, China, and global fixed income. Overlaps with Premia across multiple Asian equity and fixed income themes at materially larger scale.

Emerging players

• E Fund Management: One of China's largest asset managers with growing HKEx-listed ETF presence. Overlaps with Premia's China A-share and cross-border ETF strategies, particularly in mainland China access products.
• China AMC (China Asset Management Corp.): Major Chinese asset manager with growing HKEx ETF lineup. Competes in China A-share access and cross-border themes where Premia has established first-mover products.

Regional players

• Mirae Asset Global Investments: Asia-headquartered asset manager with HKEx and Asian-listed ETFs covering Korea, China, and broader Asia themes. Comparable as an Asia-originated multi-asset ETF platform competing for cross-border Asian investor flows.
• Samsung Asset Management (Hong Kong): Asian asset manager offering HKEx-listed ETFs including Korea and broader Asia exposure. Competes with Premia for institutional and retail allocation to Asian equity themes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/premiapartners
• Facebookfacebook.com/PremiaETF
• LinkedInlinkedin.com/company/premiapartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premia Partners