Elderado

What Elderado does

Elderado is a Toronto-based, Ontario-focused web platform that helps families search, filter, and compare approximately 1,400 long-term care and retirement homes in a single interface. Users can filter by location, care needs, language, and cultural preferences, and access detailed home pages with video tours, activity calendars, and sample menus. The platform was founded by Daniel Clarke after his personal experience navigating elder care for his grandmother, and initially bootstrapped before receiving grant support from the Centre for Aging + Brain Health Innovation (CABHI) via its Ignite Program in early 2025.

The company's core technology is a self-serve consumer website with a directory of Ontario care homes and an Availability Registry, launched in August 2025 in Durham Region, which lets participating retirement homes post real-time vacancies in four care categories (Memory Care, Respite Care, Independent Living, Assisted Living). Elderado operates with two full-time employees plus five paid interns and reported 1,162 weekly active users as of August 2025, up from 512 in March 2025.

The business model is free for consumers, with revenue generated through lead-generation and referral fees from retirement and long-term care homes when users contact homes through the platform. No pricing structure, per-lead rate, or subscription model has been publicly disclosed. The company also pursues event-driven go-to-market activity through health fairs, seniors-focused conferences, and partnerships with discharge planners, social workers, and elder-care advocacy groups such as Family Councils Ontario.

Name

Elderado

Legal name

Elderado

Website

https://elderado.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Elderado is a Toronto-based web platform that helps Ontario families search, filter, and compare approximately 1,400 long-term care and retirement homes, with a new Availability Registry providing real-time vacancy data for discharge planners and caregivers.

Ownership category

akta.pro rank

Product category

Senior Care Search Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care platform
• Retirement home search
• Long-term care directory
• Elder care marketplace
• Senior living comparison

Headquarters

HQ city

Whitby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation / Referral Model: Platform connects families with retirement homes and long-term care homes. When users fill out contact forms or reach out to homes through the platform, their information is shared with the homes they have specifically contacted. Revenue appears to come from facilitating connections between families seeking care and care homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Elderado operates a free, consumer-facing web platform that lets Ontario families search, filter, and compare long-term care homes and retirement residences. The platform also provides an Availability Registry that lets participating retirement homes post real-time vacancies across Memory Care, Respite Care, Independent Living, and Assisted Living categories, with plans to expand the registry Ontario-wide and Canada-wide.

Product overview

Elderado operates as a unified elder care navigation platform consisting of two core offerings: the Elderado Platform (the main search and comparison tool for long-term care and retirement homes across Ontario) and the Availability Registry (a real-time vacancy tracking system for retirement homes). The platform enables users to search by location, filter by care needs, language requirements, and cultural preferences, and access detailed information including video tours, activity calendars, and sample menus. The Availability Registry builds on this by providing up-to-date availability data from participating retirement homes, starting with Durham Region and expanding Ontario-wide and across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Elderado Platform A consumer-facing web platform that allows Ontario families and caregivers to search, filter, and compare long-term care and retirement homes. Users search by ideal location and radius, filter by care needs, language requirements, and cultural preferences, and review detailed home pages including video tours, activity calendars, sample menus, and care services before contacting homes directly through the platform.
• Availability Registry A digital tool that lets participating retirement homes post up-to-date availability and optional starting prices in four care categories — Memory Care, Respite Care, Independent Living, and Assisted Living. Designed to help families, hospital discharge planners, and social workers quickly identify available and suitable retirement home suites. Launched first in Durham Region with active plans to expand Ontario-wide and Canada-wide.

Quantifiable outcome

• Grown from 512 to 1,162 weekly active users between March and August 2025 (127% increase)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Family Councils OntariocoreStrategic or Co-development PartnerFamily Councils Ontario is a key partner, with their Client Services Manager providing testimonials about Elderado's usefulness for families navigating elder care decisions.
• Schulich StartupsminorStrategic or Co-development PartnerStartup accelerator program at York University's Schulich School of Business that has supported Elderado's development.
• SparkminorStrategic or Co-development PartnerInnovation hub in Durham Region that has partnered with Elderado to support startup growth.
• Wonder BrandsminorStrategic or Co-development PartnerBrand agency partnership supporting Elderado's marketing and brand development.
• Age-Friendly ConsultingminorStrategic or Co-development PartnerConsulting firm specializing in age-friendly communities, partnering with Elderado to support senior care navigation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Seniorly: Online senior living search and comparison platform that helps families find assisted living, independent living, and memory care communities. Comparable in offering a search-and-compare marketplace, with associated advisory services.
• A Place for Mom: The leading US-based senior living advisory and referral platform connecting families with assisted living, memory care, and retirement communities. Operates as a marketplace model with local advisors — the closest analog to Elderado's referral business at significantly larger scale.
• AgingCare.com: Online community and resource platform for caregivers of elderly loved ones, offering care facility directories, articles, and forums. Comparable to Elderado in serving the same family-caregiver persona with directory and educational resources.
• SeniorLiving.com: Senior living directory and referral platform covering independent living, assisted living, memory care, and skilled nursing facilities. Direct competitor in the online senior care marketplace category.
• Caring.com: US-based senior care resource platform that provides directories, reviews, and referral services for assisted living, memory care, in-home care, and hospice. Closely comparable to Elderado's content-and-referral model, with a broader geographic footprint.

Broad incumbents

• Welltower: Major healthcare REIT focused on senior housing and post-acute care, owning portfolios of senior living properties operated by partners. Welltower's scale and operator relationships make it an indirect structural force in the senior care marketplace Elderado serves.
• Care.com: Large publicly-traded online marketplace for care services including child care, senior care, pet care, and housekeeping. Elder care is a meaningful segment but the platform serves broader care needs — overlapping with Elderado on senior care search.
• Home Instead: Large franchised provider of in-home senior care services with thousands of franchise locations globally. Comparable in serving the elderly care navigation and provision market, but focused on home care delivery rather than facility placement.
• Brookdale Senior Living: Largest US operator of senior living communities with hundreds of independent living, assisted living, and memory care facilities. While an operator rather than a marketplace, Brookdale uses referral platforms and competing with referral intermediaries is a structural concern for Elderado.

Emerging players

• ComForCare: Franchised home care provider serving seniors and adults with disabilities, with personal care, companionship, and homemaker services. Adjacent in addressing family needs for elder care but operates in home care rather than the facility-placement space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elderado

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elderado