Schenk Holding SA

What Schenk Holding SA does

Schenk Holding SA is a family-owned Swiss wine group founded in 1893 and headquartered in Rolle, Switzerland. The company operates across the full wine value chain from viticulture to commercialization, owning 44 wine properties across four production countries (France, Italy, Switzerland, and Spain) and managing a portfolio of 22 wine brands and domaines including Masso Antico, Henri, Murviedro, Henri de Villamont, Testuz, and Obrist. With 630 employees globally, the group commercializes its wines through 9 wholly-owned distribution subsidiaries that serve 62 countries.

The company employs a hybrid go-to-market model: enterprise field sales via its 9 distribution subsidiaries targeting B2B trade partners (wholesalers, retailers, restaurants, and hospitality), supplemented by a direct-to-consumer e-commerce channel through its corporate website. It serves two primary customer segments: global wine consumers seeking diverse profiles across multiple terroir and price points, and trade/distribution partners requiring reliable, portfolio-wide supply. Pricing is not publicly disclosed.

As a privately held family enterprise with no external private equity or venture capital involvement and no disclosed funding rounds, Schenk Holding SA operates as a unified family holding over its distribution subsidiaries and wine properties. No specific revenue figure, named management team, recent M&A activity, leadership changes, or restructuring events are disclosed in available materials. The company's stated differentiators center on 132 years of heritage, terroir diversity across four countries, vertical integration from grape to glass, and commitment to sustainable agriculture.

Name

Schenk Holding SA

Legal name

Schenk Holding SA

Website

https://schenk-wine.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schenk Holding SA is a Swiss family-owned wine group founded in 1893 that operates 44 wine properties across four European countries and distributes 22+ brands via 9 subsidiaries to 62 countries, serving both B2B trade partners and global wine consumers.

Ownership category

akta.pro rank

Product category

Wines & Spirits

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine production
• Wine distribution
• Viticulture services
• Wine brand portfolio
• Sustainable winemaking

Headquarters

HQ city

Rolle

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Commercialization: Schenk family generates revenue through the complete wine value chain from grape cultivation to final sale. The company produces wines across 44 properties in 4 countries and commercializes them through 9 distribution subsidiaries serving 62 countries. Their portfolio includes multiple brands and wine domains targeting both B2B (trade, distributors) and B2C (consumers, e-commerce) channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Schenk Holding SA produces, distributes, and commercializes wines from 44 properties across four European countries (France, Italy, Switzerland, Spain). The group markets a portfolio of 22+ wine brands and estates through 9 distribution subsidiaries to 62 countries, covering the full value chain from viticulture to commercial sale. The company serves both B2B trade partners (wholesalers, retailers, hospitality) and B2C consumers via its e-commerce platform.

Product overview

Schenk family Holding is a wine company operating across the full viticulture value chain from grape cultivation to wine commercialization. The company manages a portfolio of 22 wine brands and domaines across four production countries (France, Switzerland, Italy, Spain) and distributes to 62 countries. The portfolio includes diverse wine brands such as Masso Antico, Amicale, Murailles, Henri, Murviedro, Lo alto, Chateau d'Aigueville, Henri de Villamont, Piacere, Mont d'or, St Pierre Chamoson, Testuz, Obrist, Martherey, Lunadoro, La Licorne, Cure d'Attelens, Clos du Rocher, Chateau de Vinzel, Chateau maison blanche, Chateau chategnereaz, and Bacio della luna, along with 44 properties managed across their wine-producing domaines.

Differentiator

Problem solved

Functional benefit

Brands

• Masso Antico: Wine brand
• Amicale
• Murailles
• Henri
• Murviedro
• Lo alto
• Chateau d'Aigueville
• Henri de Villamont
• Piacere
• Mont d'or
• St Pierre Chamoson
• Testuz
• Obrist
• Martherey
• Lunadoro
• La Licorne
• Cure d'Attelens
• Clos du Rocher
• Chateau de Vinzel
• Chateau Maison Blanche
• Chateau Chatagnereaz
• Bacio della Luna

Products and services

• Masso Antico Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Amicale Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Murailles Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Henri Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Murviedro Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Lo alto Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Chateau d'Aigueville Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Henri de Villamont Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Piacere Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Mont d'or Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• St Pierre Chamoson Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Testuz Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Obrist Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Martherey Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Lunadoro Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• La Licorne Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Cure d'Attelens Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Clos du Rocher Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Chateau de Vinzel Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Chateau Maison Blanche Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Chateau Chatagnereaz Wine estate/brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Bacio della Luna Wine brand within the Schenk family portfolio, sold across multiple markets through distribution subsidiaries and e-commerce.
• Schenk Wine E-Shop Direct-to-consumer e-commerce platform where individuals can purchase the Schenk family portfolio of wines online.

Quantifiable outcome

• Presence in 62 countries with 9 distribution subsidiaries
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Moët Hennessy (LVMH Wines & Spirits): Luxury-anchored global wine and spirits division of LVMH; relevant broader incumbent competing in premium European and international wine channels.
• Pernod Ricard: Global alcoholic beverages major with a sizable wine portfolio (e.g., Jacob's Creek, Campo Viejo, Kenwood); competes for the same shelf space and trade buyer relationships across multiple European markets.
• Treasury Wine Estates: Large publicly-listed global wine producer (Penfolds, Beringer, etc.); a broader-incumbent comparable given its multi-brand global distribution model competing for the same trade buyers.
• Constellation Brands: Major global alcoholic beverages group with substantial wine and spirits portfolio (Robert Mondavi, Kim Crawford); competes for trade distribution shelf space globally.

Direct peers

• Castel Group: Family-owned French wine group and one of Europe's largest integrated wine producers; operates production across multiple countries with proprietary distribution — directly comparable in structure and scale to Schenk.
• Boisset Collection: Family-owned French wine company spanning production and distribution across multiple appellations and brands; a similarly structured mid-sized European multi-brand wine group.
• Familia Torres: Family-owned Spanish wine producer with multi-country vineyard holdings (Spain, Chile, California) and vertical integration; directly comparable in family ownership, terroir diversity, and brand-led distribution.
• Freixenet: Family-controlled Spanish sparkling and still wine producer with global distribution; comparable in family structure, multi-country presence, and portfolio-driven go-to-market.
• Codorníu: Historic Spanish cava and wine producer with owned production in multiple Spanish regions; comparable Spanish-origin producer with multi-brand and multi-appellation presence.

Emerging players

• Gérard Bertrand: Premium-focused French wine producer and negociant with a portfolio of biodynamic estates; relevant comparable for South-of-France production, multi-brand positioning, and sustainability-led marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schenkfamilysuisse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schenk Holding SA