96FM

What 96FM does

96FM, branded as GOLD96FM, is a commercial AM radio station licensed to serve the Perth metropolitan area and Western Australia. The station is owned and operated by Australian Radio Network (ARN), a major Australian media company, and operates as one branded asset within ARN's national radio portfolio. Its core product is a linear broadcast schedule built around classic hits music and hosted dayparts, with named on-air talent including breakfast show Lisa & Russell, Jonesy & Amanda, Mark 'Smiley' Pascoe, Craig 'Huggy' Huggins, The Christian O'Connell Show, Will & Woody, and The Long Weekend with Eddie McGuire. Distribution rests on the licensed AM signal plus live streaming through the iHeartRadio platform and app, which extends reach beyond Western Australia to a global online audience.

Beyond the live broadcast, the station runs a layered content and engagement surface: a daily editorial website covering entertainment, music, lifestyle, food, travel, health, real estate, and Perth local stories; on-demand podcasts such as Jonesy & Amanda's Cutting Room Floor; ongoing listener competitions, prize giveaways, and a GOLD Club membership; and live-event hosting and promotion including pub crawls and concert tours such as the Red Hot Summer Tour. Audience touchpoints span Facebook, Instagram, Twitter, and YouTube, supporting both audience development and advertiser activation.

The business model is advertising-funded. Listening is free-to-air, with no subscription, paywall, or listener-fee revenue mentioned; commercial income flows through ARN's advertising sales operation, accessed by advertisers via the 'Advertise with Us' link on the station's website. Corporate infrastructure, ad inventory packaging, and platform support are provided by ARN, while GOLD96FM contributes audience scale, local brand equity, and Perth-specific content within the network's portfolio. No revenue, headcount, or ownership-percentage figures are disclosed in the public material reviewed.

Name

96FM

Legal name

96FM

Website

https://96fm.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

96FM (GOLD96FM) is a commercial AM radio station in Perth, Western Australia, owned by Australian Radio Network. It broadcasts classic hits and hosted shows to a mass Perth/WA audience and monetises through ARN-led advertising sales.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Commercial radio broadcasting
• Classic hits programming
• Live audio streaming
• Radio advertising sales
• Entertainment news content

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels7 records

Core offering

GOLD96FM is a free-to-air commercial radio station broadcasting classic hits music and talk programming to the Perth metropolitan area and Western Australia. The station operates a full daily schedule of hosted shows including breakfast programs (Lisa & Russell, Jonesy & Amanda), daytime shows (Will & Woody, The Christian O'Connell Show), and weekend programming, supplemented by live streaming on iHeartRadio, podcasts, listener competitions, and event promotions. Revenue is generated through on-air and digital advertising sold via its parent network ARN.

Product overview

GOLD96FM is a commercial radio station based in Perth, Western Australia, operated by Australian Radio Network (ARN). The station offers a unified broadcasting platform combining live radio programming with digital streaming via iHeartRadio. The core product is its broadcast radio service featuring multiple hosted shows including breakfast programs (Lisa & Russell, Jonesy & Amanda), daytime shows (Will & Woody, The Christian O'Connell Show), and specialty programs. The station extends its reach through live streaming, podcasts, competitions, and event promotions. The programming spans music and entertainment content targeted at Perth listeners.

Differentiator

Problem solved

Functional benefit

Products and services

• GOLD96FM Radio Broadcast Continuous free-to-air commercial AM radio broadcast serving Perth and Western Australia, featuring classic hits music and talk programming throughout the day for general local listeners.
• Radio Shows and Programs Scheduled hosted radio programs airing throughout the day across breakfast, daytime, drive, and weekend slots, targeted at Perth and Western Australia listeners seeking music and entertainment personalities.
• Live Streaming via iHeartRadio Digital live audio streaming of the GOLD96FM broadcast delivered through the iHeartRadio platform and app, enabling listeners to tune in on mobile devices and computers from any location.
• Podcasts On-demand podcast content such as Jonesy & Amanda's Cutting Room Floor podcast, providing extended and replayable episodes for listeners who want to revisit radio show segments.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• iHeartRadiocoreTechnology or IntegrationGOLD96FM streams live through the iHeartRadio platform, allowing listeners to access the station via the free iHeartRadio app and website. The partnership enables digital distribution and extends the station's reach beyond traditional radio frequencies.
• ARN (Australian Radio Network)coreStrategic or Co-development PartnerGOLD96FM is owned and operated by ARN (Australian Radio Network), a major Australian radio broadcaster. ARN provides corporate infrastructure, advertising sales, and platform support for the station.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hit 92.9 Perth: ARN sister station broadcasting to the same Perth metropolitan market. Directly comparable as a commercial FM radio station serving Perth listeners with music and entertainment programming under the same parent.
• Nova 93.7 Perth: Direct competitor commercial radio station in the Perth metro market. Competes for the same listener base and Perth advertising dollars with contemporary hit radio programming.
• Mix 94.5 Perth: Southern Cross Austereo-owned Perth commercial radio station. Directly comparable as a competitor in the same Perth market with adult contemporary/hot adult contemporary music format.
• Triple M Perth: Perth-based commercial rock/adult album alternative station owned by Southern Cross Austereo. Directly comparable as a competitor radio station targeting a similar adult listener demographic in the Perth market.
• smoothfm 95.3 Perth: ARN sister station operating in the Perth market with an easy listening/adult contemporary format. Directly comparable as another ARN-owned Perth radio station competing for overlapping audience share.
• 6PR Perth: Perth-based talk/news radio station operated by Nine Radio. Comparable as a competing commercial radio station in the Perth market, though differentiated by news/talk format versus 96FM's classic hits.

Broad incumbents

• Southern Cross Austereo (SCA): Major Australian commercial radio broadcaster that owns Mix 94.5 and Triple M Perth. Comparable as a broader portfolio radio operator competing head-to-head with ARN across multiple markets including Perth.
• Nova Entertainment: Australian media company operating the Nova radio network and other audio brands. ARN holds a stake in Nova Entertainment, making it a closely linked industry peer competing in the same Perth market.
• Spotify: Global on-demand music streaming platform. Comparable as a broader incumbent competing for the same listener attention and digital advertising dollars that 96FM monetizes via traditional broadcast.

Others

• iHeartRadio: Digital streaming and live radio platform that hosts 96FM's online stream. Comparable as an enabling technology partner that extends 96FM's digital distribution reach beyond terrestrial broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/96fmPerth
• YouTubeyoutube.com/96fmPerth
• Facebookfacebook.com/96Perth
• Instagraminstagram.com/96fmperth
• LinkedInlinkedin.com/company/96fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 96FM