Caloi

What Caloi does

Caloi is a Brazilian bicycle manufacturer founded in 1898 and operating as Caloi Norte S.A., a privately held subsidiary of the Dutch PON.bike group (part of PON Holdings). Headquartered in São Paulo with manufacturing in Manaus and an engineering/R&D center in Itapevi, the company employs 501-1,000 people and produces bicycles across five main categories: E-Bikes (E-Vibe line), Gravel (Arenita), Lazer/Leisure, MTB (Elite Carbon, Explorer, Caloi 29, Vulcan), and Infantil (children's and balance bikes), supplemented by women's-specific models and the iconic Ceci urban bicycle launched in 1972 with over 800,000 units produced. Product pricing spans approximately R$779 (entry kids) to R$35,990 (Elite Carbon FS Racing). Technical capabilities include in-house developed SuperLight aluminum 6069 hydroformed frames, carbon fiber layups for the Elite Carbon line, Hybrid Travel adjustable suspension, and electric drive systems integrating Shimano STEPS with proprietary Caloi C75/C100 motors.

The company distributes through a nationwide authorized dealer network covering all 27 Brazilian states, its own e-commerce platform (caloi.com), and Amazon Brazil marketplace, complemented by a technical assistance partner program and a "Seja um Parceiro Caloi" recruiting initiative. Caloi generates revenue primarily through one-time hardware sales with no subscription component, and bundles a free 12-month Seguro Caloi insurance program covering theft, robbery, and accidental damage with select models. The customer base spans recreational and family cyclists, urban commuters, MTB enthusiasts, competitive racers, and women cyclists, served by sponsored racing teams including the Caloi/Henrique Avancini Racing factory team and the Brou Women's Team. Marketing operates on a 360-degree model combining owned channels (website, blog, Instagram @caloiperformance, YouTube, LinkedIn, newsletter), paid media (Meta, YouTube, Globosat TV, OOH) tied to the 2025 "Pedal para Todos" campaign, community events, and influencer/athlete activation. Caloi maintains ISO 9001 certification and GDPR-aligned privacy practices, holds registered CALOI trademarks and proprietary frame technologies, and operates exclusively in the Brazilian market.

Name

Caloi

Legal name

Caloi Norte S.A.

Website

https://caloi.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Caloi is a 128-year-old Brazilian bicycle manufacturer and subsidiary of PON.bike, producing E-Bikes, MTB, gravel, urban, and kids bikes domestically in Manaus for nationwide dealer, e-commerce, and Amazon distribution.

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle manufacturing
• Electric bicycles
• Mountain bikes
• Cycling equipment
• Bicycle retail

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Hardware Sales: Caloi generates revenue primarily through the manufacture and sale of bicycles across multiple categories: E-Bikes, Gravel, Leisure/Mountain Bike, Kids, and Urban. Sales are conducted through authorized resellers, direct e-commerce, and online marketplaces. Products range from entry-level MTBs at ~R$ 2,390 to high-performance carbon MTBs at ~R$ 35,990.
2. Caloi Insurance (Seguro Caloi): Caloi offers a free 12-month insurance benefit bundled with purchase of select bicycle models, covering theft, robbery, and accidental damage. This insurance product drives customer loyalty and post-sale engagement, generating value through extended customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Caloi manufactures and sells a comprehensive portfolio of bicycles in Brazil across five main categories: E-Bikes, Gravel, Leisure (Lazer), Mountain Bike (MTB), and Children's (Infantil) bikes. The portfolio spans entry-level recreational bikes, mid-range aluminum hardtails, high-performance carbon fiber full-suspension mountain bikes for Cross Country racing, gravel bikes, and electric-assist bicycles, complemented by a free 12-month bicycle insurance program (Seguro Caloi). Products are designed and manufactured at Caloi's Manaus factory and Itapevi technology center, with sales through authorized resellers nationwide, own e-commerce platform, and Amazon Brazil.

Product overview

Caloi is a Brazilian bicycle manufacturer with over 128 years of history, now part of the PON.bike group. The company offers a comprehensive portfolio of bicycles spanning multiple categories: Electric bikes (E-Vibe line: Elite FS, Explorer SUV, Explorer, Peak Carbon, Rush, Urbam, and Mobylette), Mountain bikes (Elite Carbon high-performance carbon line with FS and HT variants; Explorer line with PRO, Expert SL, Sport, Comp SL, and EVO models; Caloi 29 entry-level MTB; Vulcan), Gravel bikes (Arenita), Urban/Lazer bikes (Ceci iconic model, Caloi 400), Road bikes (Extra Light), Children's bikes (Expert 20, Power Rex 16, Max 24, Balance bikes), and feminine-specific models (Caloi Atacama, Caloi Evora). The product portfolio ranges from entry-level recreational bikes to high-performance carbon MTB for competitive XC racing. Caloi also offers complementary services including free 12-month insurance (Seguro Caloi) and technical assistance.

Differentiator

Problem solved

Functional benefit

Brands

• E-Vibe: Electric bicycles (e-bikes) product line including E-Vibe Elite FS, E-Vibe Explorer, E-Vibe Explorer SUV, E-Vibe Peak, E-Vibe Rush, and E-Vibe Urbam.
• Elite Carbon
• Explorer
• Caloi 29
• Arenita
• Ceci
• Mobylette
• Vulcan
• Brou Women's Team
• Caloi / Henrique Avancini Racing

Products and services

• E-Vibe Elite FS High-performance full-suspension electric mountain bike featuring Shimano STEPS E7000 (60Nm) or E8000 (70Nm) motor, integrated 504Wh battery delivering up to 100km range in ECO mode, RockShox 140mm suspension, and progressive geometry. Targeted at trail riders and performance e-MTB users.
• E-Vibe Explorer SUV Versatile electric mountain bike with Caloi C100 central motor (36V, 350W, 100Nm), 630Wh battery with up to 80km range, RockShox Psylo Silver RC 130mm fork, Goodyear Peak 29x2.40 tires, IPX5 protection, 5 assistance levels, and optional throttle.
• E-Vibe Explorer

Quantifiable outcome

• 800,000 units of the Ceci model produced over 50+ years (1972–present), representing the highest-selling single model in Brazilian cycling history
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• D'OM (DOM)coreGTM or Marketing PartnerCreative agency D'OM (led by Filipe Cuvero, CCO) developed the 'Pedal para Todos' brand repositioning campaign. The campaign includes video content 'Declaração dos Direitos de Pedalar' (Declaration of the Rights to Pedal), 360° media plan spanning Meta, YouTube, Globosat TV, and OOH advertising, and is designed to reconnect Caloi with Brazilian consumers across all cycling demographics.
• biO2minorGTM or Marketing PartnerPartnership with biO2 Expedition project promoting ecological preservation, outdoor sports, and plant-based nutrition. The Caloi Mobylette (electric retro-styled bike) was featured in biO2 adventures to demonstrate zero-emission transportation. An exclusive discount code CALOI10 was offered for biO2's online store (lojabio2.com.br).
• ShimanocoreTechnology or IntegrationShimano provides key drivetrain and electronic shifting components across Caloi's product range: Deore Di2 electronic shifting on Elite Carbon Racing, Deore mechanical groupsets on Explorer models, Shimano STEPS E7000/E8000 electric drive systems on E-Vibe e-bikes, and GRX gravel groupset on Arenita. Shimano's HiperGlide+ technology is featured in the Explorer Pro's cassette and chain for faster, smoother gear changes.
• RockShoxcoreTechnology or IntegrationRockShox supplies suspension components for Caloi's high-performance mountain bikes: RockShox SID Select 120mm fork on Elite Carbon FS Racing, RockShox Judy Silver with remote lockout on Explorer Pro and Explorer EVO, and RockShox Psylo Silver RC 130mm on E-Vibe Explorer SUV. Shock absorbers include Fox Float SL Performance on Elite Carbon FS Racing.
• PON.bike / PON HoldingsflagshipStrategic or Co-development PartnerCaloi is a company of the PON.bike group, part of Dutch holding company PON. PON is described as the world leader in bicycles, operating multiple bicycle brands globally. The relationship provides Caloi with global scale, technology access, and international competitive positioning while maintaining local Brazilian brand identity and manufacturing.
• Henrique AvancinicoreGTM or Marketing PartnerWorld champion Brazilian MTB athlete and sole cyclist to win a world title. Returns to Caloi in 2023 as lead rider of the Caloi/Henrique Avancini Racing factory team, with a focus on both Brazilian and international competitions. The partnership represents the highest level of competitive cycling endorsement for Caloi, with Avancini providing product development feedback and serving as primary brand ambassador.
• DT SwisscoreTechnology or IntegrationDT Swiss supplies wheels for the Elite Carbon FS Racing model. DT Swiss wheels are recognized for precision engineering, lightweight construction, and reliability in competitive mountain bike racing conditions.
• Gupy (Plataforma de Recrutamento)minorOthersCaloi uses Gupy (gupy.io) as its applicant tracking system and careers portal for recruiting talent across three main areas: Factory Manaus, Sales Force, and Corporate Office positions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Specialized Bicycle Components: Premium global bicycle manufacturer with strong presence in MTB, road, and e-bikes. Directly competes with Caloi's Elite Carbon and E-Vibe lines in Brazil's high-performance segment through authorized dealers and direct-to-consumer channels.
• Trek Bicycle Corporation: Global bicycle manufacturer competing across MTB, road, gravel, and e-bike categories. Sells in Brazil through an established dealer network, directly contesting Caloi across multiple price tiers including the premium Elite Carbon equivalent segments.
• Giant Bicycles: World's largest bicycle manufacturer by volume, with strong MTB and e-bike offerings. Competes with Caloi on value-tier mountain bikes and is expanding into Brazil's mid- and premium-tier segments with global brand recognition.
• Cannondale: Premium bicycle brand known for carbon and aluminum innovation across MTB, road, and e-bikes. Competes directly with Caloi's Elite Carbon line and E-Vibe e-MTB offerings in the Brazilian premium segment.
• Sense Bikes: Brazilian bicycle manufacturer specializing in mountain bikes and electric mountain bikes. Direct domestic competitor with overlapping product categories including e-MTBs, MTBs, and gravel bikes targeting Brazilian consumers.
• Oggi Bicycles: Brazilian bicycle manufacturer producing road, MTB, gravel, and urban bikes. Competes directly with Caloi in the domestic Brazilian market across multiple categories with comparable price positioning.
• Scott Sports: Swiss premium bicycle manufacturer with strong MTB and e-bike portfolios. Competes with Caloi's high-end Elite Carbon and E-Vibe lines in Brazil's premium performance segment.
• Santa Cruz Bicycles: Premium mountain bike manufacturer based in California with strong presence in full-suspension MTBs. Directly comparable to Caloi's Elite Carbon FS Racing line in component specification and target customer.
• Orbea: Spanish bicycle manufacturer offering premium road, MTB, gravel, and e-bikes. Competes with Caloi in performance categories and has distribution in Latin American markets including Brazil.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive private-label bicycle range across all categories. Operates physical stores across Brazil and competes with Caloi on price-tier entry and mid-range bicycles while offering broader sporting goods assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5JVLkrF6WYr0chvkmxO0tw
• LinkedInbr.linkedin.com/company/caloi
• Instagraminstagram.com/caloiperformance
• Xx.com/movimentocaloi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caloi