What biO2 does

biO2 (legal entity: biO2 Organic Comercio de Alimentos Ltda – ME) is a privately-held Brazilian sports nutrition and clean-label food company founded in 1999 and headquartered in São Paulo at Avenida Maria Coelho de Aguiar, 573. The company sells vegan, gluten-free, and organic products across four product lines: Protein & Performance (protein bars, plant-based protein powder using rice and pea protein, creatine monohydrate), Energy (energy bars, algae-based energy gummies, pre-workout energy shots), Vegan Crunchy (cereal bars, breakfast cereals, peanut butter, healthy snacks), and Nuts & Fruits (nut bars, nut mixes). Products are differentiated through clean-label formulations free from artificial colors, flavors, sweeteners, trans fats, and dairy, with notable novel applications such as algae-based energy gummies and date-based energy bars. Technology is limited to formulation and recipe content rather than proprietary R&D platforms or software infrastructure.

biO2 operates exclusively via direct-to-consumer e-commerce through its own website (lojabio2.com.br), with nationwide free shipping across Brazil and no disclosed wholesale, marketplace, or retail distribution. The revenue model is primarily transactional unit pricing (with product price points ranging from R$14.45 for vegan chips to R$260.93 for 908g protein powder), supplemented by bundle/combo volume discounts of 6–27% and a points-based loyalty program (biO2 Club) that drives repeat purchases through merchandise redemption (shakers, caps, bags, sunglasses, backpacks). Customer segments are horizontally distributed across athletes and fitness enthusiasts, health-conscious consumers, vegans/plant-based consumers, and families.

Marketing is executed through owned digital channels — Instagram (@biO2.organic), a multi-topic blog covering nutrition/sports/environment, an extensive recipe library, email newsletter with 10% first-purchase incentive, and WhatsApp customer support. A strategic environmental partnership with NGO SOS Mata Atlântica under the Floresta biO2 initiative (100,000+ seedlings donated, 16,000+ tons CO2 offset, R$2M+ donated to reforestation) functions as a brand differentiation lever. The company is founder/owner-operated, has not raised institutional capital, and competes in the Brazilian sports nutrition segment against significantly larger brands.

Name

biO2

Legal name

biO2 Organic Comercio de Alimentos Ltda – ME

Website

https://bio2organic.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

biO2 is a Brazilian DTC e-commerce company, founded in 1999, that sells vegan and gluten-free sports nutrition and clean-label snack products (protein bars, plant-based protein, energy gummies, cereals, nut bars) to Brazilian athletes, health-conscious consumers, vegans, and families through its own online storefront with nationwide shipping.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Sports nutrition products
• Vegan protein bars
• Plant-based supplements
• Healthy snacks online
• Natural energy bars

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of sports nutrition and healthy food products through their official website. Revenue generated from individual product purchases, bulk boxes, and combo/kits at various price points in Brazilian Reais. The primary revenue stream with transaction-based pricing.
2. biO2 Club Loyalty Program: Points-based loyalty program where customers earn points on purchases that can be redeemed for exclusive merchandise (accessories like shakers, caps, bags, sunglasses). Secondary revenue stream focused on customer retention.
3. Promotional Bundles and Combos: Sales of pre-configured product bundles and kits (e.g., protein bar combos, supplement + creatine combos) with volume discounts. Drives higher average order value through cross-selling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

biO2 manufactures and directly sells vegan, gluten-free, clean-label sports nutrition and healthy food products in Brazil through its own e-commerce website (lojabio2.com.br). The portfolio spans protein bars, plant-based protein powders, creatine monohydrate, pre/intra-workout energy bars, algae-based energy gummies, natural pre-workout shots, cereal bars, breakfast cereals, peanut butter, nut and fruit bars, vegan chips, and mixed nut snacks, organized under the Protein & Performance, Energy, Vegan Crunchy, and Nuts & Fruits lines. Products are sold direct-to-consumer with free nationwide shipping across Brazil, supported by a points-based loyalty program (biO2 Club) and tied to the Floresta biO2 reforestation initiative with SOS Mata Atlantica.

Product overview

biO2 is a Brazilian sports nutrition and healthy food company operating since 1999, offering a diverse portfolio of vegan, gluten-free nutritional products across four main product lines: Protein & Performance (protein bars, protein powder, and creatine supplements), Energy (energy bars, energy gummies, and pre-workout energy shots), Vegan Crunchy (cereal bars, breakfast cereals, peanut butter, and healthy snacks), and Nuts & Fruits (nut bars and nut snacks). The company also sells branded accessories including shaker bottles, caps, lunch bags, and necessity cases through its biO2 Club loyalty program. Products are available exclusively through the company's e-commerce platform with nationwide delivery in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Protein & Performance: Product line featuring protein bars, protein powders, and creatine supplements for muscle gain and performance.
• Energy
• Vegan Crunchy
• Nuts & Fruits
• biO2 Club
• Floresta biO2
• biO2 Lab
• biO2 Expedition

Products and services

• biO2 Protein Bar 45g Vegan protein bar, 45g unit, free from gluten and lactose, sold as a standalone SKU in multiple flavors for athletes and health-conscious consumers seeking clean-label protein snacks.
• biO2 Protein Crunchy Bar 50g Vegan, gluten-free crunchy protein bar, 50g unit, with a crispy texture for consumers who prefer a textured protein snack.
• biO2 Protein Bar Mix Box (24 bars, 8 flavors) Bundled variety pack of 24 vegan, gluten-free protein bars in 8 flavors, sold at a volume discount for repeat buyers and family-sized consumption.
• biO2 Protein Crunchy Mix Box (15 bars, 5 flavors) Bundled variety pack of 15 vegan, gluten-free crunchy protein bars across 5 flavors, discounted versus single-unit purchase.
• biO2 Protein Powder 908g Plant-based protein powder in a 908g container made from rice and pea protein, vegan and gluten-free, marketed as an alternative to whey protein for muscle gain.
• biO2 Creatine Monohydrate Pure 300g Pure creatine monohydrate supplement, 300g, vegan and gluten-free, intended to support athletic performance and training.
• biO2 Energy Bar 42g Natural energy bars, 42g each, made from dates, banana, and cashews, sold in combos for pre and intra-workout fueling.
• biO2 Energy Gummy 60g Algae- and date-based energy gummies, 60g, free from animal gelatin, designed as a pre- and intra-workout clean-label energy snack.
• biO2 Energy Shot 420g Natural pre-workout energy supplement powder, 420g jar, flavored with lemon, ginger, and beetroot, intended for use before training.
• biO2 Energy Shot Sachets 15g Single-serve 15g sachets of the natural pre-workout energy supplement, lemon/ginger/beetroot flavor, designed for portable consumption.
• biO2 Vegan Crunchy Cereal Bar 28g Vegan crunchy cereal bar with chocolate, 28g, gluten-free, from the Vegan Crunchy line for everyday snacking.
• biO2 Vegan Crunchy Cereal Matinal 200g Organic gluten-free vegan breakfast cereal with chocolate, 200g box, from the Vegan Crunchy line for morning use.
• biO2 Crunchy Peanut Butter 420g Crunchy peanut butter, 420g jar, made with peanuts only, vegan and gluten-free, with no added oils or sugars.
• biO2 Nuts & Fruits Bar 25g Vegan, gluten-free nut and fruit bars, 25g, available in 6 flavors, for clean-label snacking from the Nuts & Fruits line.
• biO2 Pure Peanut Butter 900g Pure peanut butter, 900g jar, made only from peanuts, vegan and gluten-free, targeted at regular household consumption.
• biO2 Snack Nuts Mix 450g Mixed nut snack pack, 450g, vegan and gluten-free, under the Nuts & Fruits line for at-home or on-the-go consumption.
• biO2 Vegan Chips 40g Organic, gluten-free vegan snack chips, 40g, positioned as a healthy alternative to mainstream salty snacks under the Vegan Crunchy line.
• biO2 Shaker Bottle 600ml 600ml biO2-branded shaker bottle, sold separately for use with protein powders and supplements.
• biO2 Five Panel Cap Black five-panel cap with biO2 branding, sold as branded apparel-style accessory.
• biO2 Necessaire biO2-branded necessaire pouch, available in multiple colors, sold as a standalone lifestyle/accessory item.
• biO2 Thermal Lunch Bag Shoulder-carried thermal lunch bag designed for carrying protein bars and snacks.

Quantifiable outcome

• 100,000+ seedlings donated through Floresta biO2
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SOS Mata AtlânticacoreStrategic or Co-development PartnerLong-term environmental partnership for the Floresta biO2 reforestation initiative. SOS Mata Atlântica is a Brazilian environmental NGO focused on Atlantic Forest restoration. biO2 donates a portion of proceeds to fund tree planting and environmental conservation. The partnership has resulted in 100,000+ seedlings donated, 16,000+ tons CO2 offset, and R$2 million+ donated to environmental causes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Beelife (BEEL): Brazilian plant-based protein brand offering vegan supplements and bars. Comparable to biO2 in plant-based/vegan protein category and Brazilian consumer base, but with a more recent brand presence and emerging scale.
• NUDE Protein Bar: Brazilian plant-based nutrition brand focusing on vegan protein bars and snacks. Comparable to biO2 in Brazilian market, plant-based positioning, and bar category, though with a narrower product set and less sports-nutrition specialization.

Direct peers

• Atlhetica Nutrition: Established Brazilian sports nutrition brand with protein powders, bars, and supplements. Directly comparable to biO2 in market and product category, with stronger retail presence and brand recognition but less differentiated clean-label/vegan positioning.
• Max Titanium: Major Brazilian sports nutrition manufacturer with broad protein, creatine, and supplement lines sold via retail and e-commerce. Comparable to biO2 in target customer and category, but with materially larger distribution, marketing spend, and product breadth.
• Growth Supplements: Brazil's largest sports nutrition brand with a full portfolio of protein, creatine, pre-workout, and accessories. Directly comparable to biO2 in product category, customer base (Brazilian athletes and gym-goers), and e-commerce-led GTM, though significantly larger in scale.
• Orgain: US plant-based protein and nutritional shake brand with a clean-label, organic positioning. Comparable to biO2 in plant-based sports nutrition category, clean-label narrative, and DTC retail mix, but operating primarily in North America at much larger scale.
• Vega (Danone): Plant-based sports nutrition brand (owned by Danone/WhiteWave) offering vegan protein powders, bars, and pre-workout. Highly comparable to biO2 in plant-based athlete positioning, though serves global markets and benefits from parent-company distribution.
• Integralmedica: One of Brazil's legacy sports-nutrition brands, offering protein, creatine, pre-workout, and accessories through retail and DTC. Comparable to biO2 in target Brazilian fitness consumer and category mix, with broader scale and longer shelf presence in supplement stores.

Broad incumbents

• Optimum Nutrition (Glanbia): Global sports nutrition leader under Glanbia, with protein powders, bars, and performance supplements. Comparable to biO2 in core protein/creatine category and athlete customer base, but vastly larger in scale and predominantly whey-based rather than vegan.
• Garden of Life (Nestlé Health Science): US-based organic and plant-based nutrition brand, now part of Nestlé Health Science, with sports and protein lines. Overlaps with biO2 in clean-label, plant-based, and organic sports nutrition positioning, but operates globally as part of a much broader wellness portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/biO2.organic
• Xx.com/bio2organic
• LinkedInlinkedin.com/company/bio2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about biO2