The Writer
The Writer is a London- and New York-based brand language consultancy founded in 2000 that helps enterprise clients in financial services, FMCG, pharma, and technology sharpen written communications through consulting, writing, training, and naming services.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Writer does
The Writer is a London-headquartered brand language consultancy founded in 2000, with a second central office in New York. It serves enterprise clients across Financial Services, FMCG, Pharma and Healthcare, and Tech and Telcos. Headcount is reported in the 101-250 band. The firm delivers four core service lines: strategic consulting (tone of voice, messaging strategy, positioning statements, guidelines/toolkits), professional writing (chatbot scripts, UX writing, pack copy, whitepapers, crisis communications), training programs (The Writer's Academy with 14+ workshop modules combinable into custom curricula for groups of 4-400), and naming services. Notable enterprise clients include HSBC (54,000+ employees trained since 2015, £1.4M in documented communication cost savings), PwC (13,000+ people trained across six continents), Cisco (10+ year partnership), Google, American Express, Unilever, Vodafone, BT, O2, NHS Property Services, and Virgin Voyages.
The Writer firmographics
Firmographics- Name
- The Writer
- Legal name
- The Writer
- Website
- https://thewriter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Writer is a London- and New York-based brand language consultancy founded in 2000 that helps enterprise clients in financial services, FMCG, pharma, and technology sharpen written communications through consulting, writing, training, and naming services.
- Ownership category
- akta.pro rank
The Writer industry classification
Industry- Product category
- Brand Language Consulting
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Copywriting & Editorial Production (BPAFAIAA)
- akta.pro secondary industries
- Writing Retreats & Intensive Bootcamps (EDAMAMAK), Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)
Keywords
Where The Writer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Writer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Strategic consulting engagements for tone of voice development, messaging strategy, positioning statements, concepts and claims, insights and measurement, and guidelines/toolkits creation. Project-based or retainer arrangements.
- Writing Services: Direct writing services including chatbot scripts, claims and concepts, crisis communications, pack copy, social media content, speeches, UX writing, web copy, whitepapers, and more. Project-based pricing.
- Training Programs: Workshop-based training delivered in-person or virtually. Programs include tailored curriculum packages (minimum 3 workshops) and Writer's Academy programs (minimum 5 workshops). Group sessions for 4-400 participants, 30 minutes to full day sessions.
- Naming Services: Naming strategy and creative naming services including naming systems and guidelines, naming workshops, and brand naming for products, services, and initiatives.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Writer product offering
Product offeringCore offering
The Writer is a brand language consultancy that helps organisations develop distinctive written voices and use words more effectively across all customer and employee touchpoints. Their core deliverables are organised into four professional service lines: strategic brand language consulting (tone of voice, messaging strategy, positioning, guidelines/toolkits), direct copywriting (chatbot scripts, UX writing, pack copy, speeches, web copy, whitepapers), training programs (tailored curricula or The Writer's Academy workshops delivered in-person or virtually for groups of 4–400), and brand naming (strategy, systems, workshops for products, services, and initiatives). Underpinning these are proprietary assets including The Writer's Academy workshop library, a free public Style Guide, and a Flesch-based Readability Checker.
Product overview
The Writer is a brand language consultancy offering writing, training, naming, and consulting services. The core product is The Writer's Academy, a collection of 14 tried-and-tested writing training workshops that can be combined into customized curricula. Supporting free tools include the Style Guide (grammar and writing reference) and Readability Checker (text complexity scoring). Services span professional writing, training workshops, tone of voice consulting, and brand naming. The Academy workshops cover skills from foundational writing secrets to specialized topics like AI prompting, UX writing, storytelling, and inclusive language. The company also offers tailored training programs beyond the standard Academy curriculum.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Language Consulting Services Strategic brand language consultancy covering tone of voice development, messaging strategy, positioning statements, claims/concepts, insights and measurement, and guidelines/toolkits creation for organisations seeking a distinctive written voice. Delivered as project-based engagements or ongoing retainers by The Writer's in-house consultants in London and New York.
- Writing Services Professional copywriting delivered by The Writer's writers covering chatbot scripts, claims, crisis communications, pack copy, social media content, speeches, UX writing, job ads, web copy, and whitepapers for enterprise clients across financial services, FMCG, pharma, tech, and telcos. Project-based pricing.
- Training Services Writing training workshops delivered in-person or virtually for groups of 4 to 400, ranging from 30 minutes to full-day sessions. Covers report writing, presentations, storytelling, grammar, persuasive writing, and more, offered as tailored curricula (minimum 3 workshops) or via The Writer's Academy (minimum 5 workshops).
- Naming Services Strategic brand naming services including naming strategy, naming systems and guidelines, naming workshops, and creative naming of products, services, and initiatives. Positioned as The Writer's specialty, with Google naming the firm its 'secret weapon' for naming expertise.
- The Writer's Academy A collection of 14+ tried-and-tested writing training workshops (including Access All Areas, Think. Write. Prompt., Micro Copy Mega Impact, The Writer's Secrets, Numbers are Stories Too, and Grammar for Grownups) offered in virtual, in-person, and self-guided formats. Modules can be combined like LEGO to create customised curricula addressing common writing challenges for teams.
- Style Guide A free public online style guide providing answers to common grammar questions across 39 topics including punctuation, abbreviations, capitalization, numbers, spelling, and British vs American English usage conventions, positioning The Writer as an authority on professional writing standards.
- Readability Checker A free online tool that scores writing based on the Flesch reading ease scale, analyzing sentence and word length complexity to measure text readability, with a score of 60–70 equivalent to B2 CEFR level. Used to assess accessibility and support The Writer's writing-improvement methodology.
Quantifiable outcome
- 50% reduction in complaints to teams after training workshops
- +6 more outcomes
Companies that use The Writer
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles1 record
The Writer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
The Writer partnerships and signals
Strategic signalScale indicators29 records
Recent moves6 records
Expansion highlights5 records
The Writer competitors and assessment
Company assessmentBroad incumbents
- LPK: Independent brand consultancy with consumer and brand-design expertise, including naming and messaging work for global CPG clients; comparable to The Writer's FMCG and consumer brand engagements.
- Interbrand: Large global brand consultancy under Omnicom that includes naming, verbal identity, and messaging strategy as part of broader brand strategy, valuation, and design engagements; competes indirectly on tone-of-voice and naming mandates.
- Wolff Olins: Omnicom-owned global brand consultancy with brand strategy and verbal identity capabilities; touches The Writer's space particularly on tone-of-voice and naming for global rebrands.
- FutureBrand: IPG-owned brand consultancy delivering brand strategy, naming, and verbal identity across consumer-facing industries; overlaps with The Writer on naming and tone-of-voice projects, particularly in FMCG.
- Superunion: WPP-owned brand and creative consultancy combining former Brand Union and other network agencies; competes in brand strategy, naming, and verbal identity for enterprise clients including financial services.
- Elmwood: Brand design consultancy with verbal identity and brand language capabilities serving large consumer-facing clients; overlaps with The Writer on writing and naming for FMCG and retail rebrands.
- Landor & Fitch: Global brand and design consultancy owned by WPP offering brand strategy, naming, and verbal identity as part of large rebranding and design system engagements; competes at the higher end of corporate rebranding where The Writer also operates.
Direct peers
- Siegel+Gale: Global brand strategy consultancy with a dedicated 'verbal identity' practice that builds brand voice, naming systems, and writing guidelines for enterprise clients; the closest direct peer to The Writer in pure-play verbal brand language consulting.
- Mother Tongue: Global brand language consultancy building naming systems, brand voice frameworks, and verbal identities for international clients; comparable in size and offering to The Writer's naming and consulting practice.
- Lexicon Branding: Specialist naming consultancy that creates brand, product, and service names with linguistic and trademark expertise; directly overlaps with The Writer's naming services practice including work for Google and major CPG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Writer social profiles
Digital presenceThe Writer compliance and trust
Trust signalCompliance1 record
The Writer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Writer leadership team
Management profileNumber of profiles
Profiles6 records
The Writer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Writer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Writer
What does The Writer do?
The Writer is a brand language consultancy that helps organisations develop distinctive written voices and use words more effectively across all customer and employee touchpoints. Their core deliverables are organised into four professional service lines: strategic brand language consulting (tone of voice, messaging strategy, positioning, guidelines/toolkits), direct copywriting (chatbot scripts, UX writing, pack copy, speeches, web copy, whitepapers), training programs (tailored curricula or The Writer's Academy workshops delivered in-person or virtually for groups of 4–400), and brand naming (strategy, systems, workshops for products, services, and initiatives). Underpinning these are proprietary assets including The Writer's Academy workshop library, a free public Style Guide, and a Flesch-based Readability Checker.
Is The Writer a public or private company?
The Writer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Writer founded?
The Writer was founded in 2000. It employs 101 to 250 people.
Where is The Writer based?
The Writer is headquartered in London, United Kingdom, in the Europe region.
How does The Writer make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are writing Services, training Programs and naming Services.
Who are The Writer's main competitors?
Broad incumbents on record are LPK, Interbrand, Wolff Olins, FutureBrand, Superunion, Elmwood and Landor & Fitch. Direct peers are Siegel+Gale, Mother Tongue and Lexicon Branding.
Does The Writer have an API?
No public API is recorded for The Writer.
What industry is The Writer in?
The Writer's product category is Brand Language Consulting. Its primary akta.pro industry code is BPAFAIAA, Copywriting & Editorial Production, with a secondary code of EDAMAMAK, Writing Retreats & Intensive Bootcamps. Its NAICS code is 541430 and its SIC code is 8742.