The Writer

What The Writer does

The Writer is a London-headquartered brand language consultancy founded in 2000, with a second central office in New York. It serves enterprise clients across Financial Services, FMCG, Pharma and Healthcare, and Tech and Telcos. Headcount is reported in the 101-250 band. The firm delivers four core service lines: strategic consulting (tone of voice, messaging strategy, positioning statements, guidelines/toolkits), professional writing (chatbot scripts, UX writing, pack copy, whitepapers, crisis communications), training programs (The Writer's Academy with 14+ workshop modules combinable into custom curricula for groups of 4-400), and naming services. Notable enterprise clients include HSBC (54,000+ employees trained since 2015, £1.4M in documented communication cost savings), PwC (13,000+ people trained across six continents), Cisco (10+ year partnership), Google, American Express, Unilever, Vodafone, BT, O2, NHS Property Services, and Virgin Voyages.

Name

The Writer

Legal name

The Writer

Website

https://thewriter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

The Writer is a London- and New York-based brand language consultancy founded in 2000 that helps enterprise clients in financial services, FMCG, pharma, and technology sharpen written communications through consulting, writing, training, and naming services.

Ownership category

akta.pro rank

Product category

Brand Language Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

akta.pro secondary industries

Writing Retreats & Intensive Bootcamps (EDAMAMAK), Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)

Keywords

• Brand language consulting
• Tone of voice services
• Corporate writing training
• Brand naming services
• Copywriting services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Strategic consulting engagements for tone of voice development, messaging strategy, positioning statements, concepts and claims, insights and measurement, and guidelines/toolkits creation. Project-based or retainer arrangements.
2. Writing Services: Direct writing services including chatbot scripts, claims and concepts, crisis communications, pack copy, social media content, speeches, UX writing, web copy, whitepapers, and more. Project-based pricing.
3. Training Programs: Workshop-based training delivered in-person or virtually. Programs include tailored curriculum packages (minimum 3 workshops) and Writer's Academy programs (minimum 5 workshops). Group sessions for 4-400 participants, 30 minutes to full day sessions.
4. Naming Services: Naming strategy and creative naming services including naming systems and guidelines, naming workshops, and brand naming for products, services, and initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Writer is a brand language consultancy that helps organisations develop distinctive written voices and use words more effectively across all customer and employee touchpoints. Their core deliverables are organised into four professional service lines: strategic brand language consulting (tone of voice, messaging strategy, positioning, guidelines/toolkits), direct copywriting (chatbot scripts, UX writing, pack copy, speeches, web copy, whitepapers), training programs (tailored curricula or The Writer's Academy workshops delivered in-person or virtually for groups of 4–400), and brand naming (strategy, systems, workshops for products, services, and initiatives). Underpinning these are proprietary assets including The Writer's Academy workshop library, a free public Style Guide, and a Flesch-based Readability Checker.

Product overview

The Writer is a brand language consultancy offering writing, training, naming, and consulting services. The core product is The Writer's Academy, a collection of 14 tried-and-tested writing training workshops that can be combined into customized curricula. Supporting free tools include the Style Guide (grammar and writing reference) and Readability Checker (text complexity scoring). Services span professional writing, training workshops, tone of voice consulting, and brand naming. The Academy workshops cover skills from foundational writing secrets to specialized topics like AI prompting, UX writing, storytelling, and inclusive language. The company also offers tailored training programs beyond the standard Academy curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Language Consulting Services Strategic brand language consultancy covering tone of voice development, messaging strategy, positioning statements, claims/concepts, insights and measurement, and guidelines/toolkits creation for organisations seeking a distinctive written voice. Delivered as project-based engagements or ongoing retainers by The Writer's in-house consultants in London and New York.
• Writing Services Professional copywriting delivered by The Writer's writers covering chatbot scripts, claims, crisis communications, pack copy, social media content, speeches, UX writing, job ads, web copy, and whitepapers for enterprise clients across financial services, FMCG, pharma, tech, and telcos. Project-based pricing.
• Training Services Writing training workshops delivered in-person or virtually for groups of 4 to 400, ranging from 30 minutes to full-day sessions. Covers report writing, presentations, storytelling, grammar, persuasive writing, and more, offered as tailored curricula (minimum 3 workshops) or via The Writer's Academy (minimum 5 workshops).
• Naming Services Strategic brand naming services including naming strategy, naming systems and guidelines, naming workshops, and creative naming of products, services, and initiatives. Positioned as The Writer's specialty, with Google naming the firm its 'secret weapon' for naming expertise.
• The Writer's Academy A collection of 14+ tried-and-tested writing training workshops (including Access All Areas, Think. Write. Prompt., Micro Copy Mega Impact, The Writer's Secrets, Numbers are Stories Too, and Grammar for Grownups) offered in virtual, in-person, and self-guided formats. Modules can be combined like LEGO to create customised curricula addressing common writing challenges for teams.
• Style Guide A free public online style guide providing answers to common grammar questions across 39 topics including punctuation, abbreviations, capitalization, numbers, spelling, and British vs American English usage conventions, positioning The Writer as an authority on professional writing standards.
• Readability Checker A free online tool that scores writing based on the Flesch reading ease scale, analyzing sentence and word length complexity to measure text readability, with a score of 60–70 equivalent to B2 CEFR level. Used to assess accessibility and support The Writer's writing-improvement methodology.

Quantifiable outcome

• 50% reduction in complaints to teams after training workshops
• +6 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators29 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LPK: Independent brand consultancy with consumer and brand-design expertise, including naming and messaging work for global CPG clients; comparable to The Writer's FMCG and consumer brand engagements.
• Interbrand: Large global brand consultancy under Omnicom that includes naming, verbal identity, and messaging strategy as part of broader brand strategy, valuation, and design engagements; competes indirectly on tone-of-voice and naming mandates.
• Wolff Olins: Omnicom-owned global brand consultancy with brand strategy and verbal identity capabilities; touches The Writer's space particularly on tone-of-voice and naming for global rebrands.
• FutureBrand: IPG-owned brand consultancy delivering brand strategy, naming, and verbal identity across consumer-facing industries; overlaps with The Writer on naming and tone-of-voice projects, particularly in FMCG.
• Superunion: WPP-owned brand and creative consultancy combining former Brand Union and other network agencies; competes in brand strategy, naming, and verbal identity for enterprise clients including financial services.
• Elmwood: Brand design consultancy with verbal identity and brand language capabilities serving large consumer-facing clients; overlaps with The Writer on writing and naming for FMCG and retail rebrands.
• Landor & Fitch: Global brand and design consultancy owned by WPP offering brand strategy, naming, and verbal identity as part of large rebranding and design system engagements; competes at the higher end of corporate rebranding where The Writer also operates.

Direct peers

• Siegel+Gale: Global brand strategy consultancy with a dedicated 'verbal identity' practice that builds brand voice, naming systems, and writing guidelines for enterprise clients; the closest direct peer to The Writer in pure-play verbal brand language consulting.
• Mother Tongue: Global brand language consultancy building naming systems, brand voice frameworks, and verbal identities for international clients; comparable in size and offering to The Writer's naming and consulting practice.
• Lexicon Branding: Specialist naming consultancy that creates brand, product, and service names with linguistic and trademark expertise; directly overlaps with The Writer's naming services practice including work for Google and major CPG brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheWriter
• LinkedInlinkedin.com/company/the-writer_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Writer