FLS Connect

Name

FLS Connect

Legal name

FLS

Website

https://flsconnect.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Political Campaign Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Other Services Related to Advertising (54189)

SIC

Telephone Communications (No Radiotelephone) (4813), Telegraph & Other Message Communications (4822)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Voter contact services
• Political campaign software
• Data analytics campaigns
• Grassroots advocacy tools
• Campaign fundraising services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Contact Services: Full-service solutions for Republican campaigns and conservative organizations including voter contact, advocacy, fundraising, data analytics, and survey research. The company provides both comprehensive managed services and self-service product options.
2. Software/App Subscriptions: Subscription-based access to proprietary apps including Geo Connect (walkbook solution), Volunteer Connect (call/text solution), and Data Connect (data management). Direct link to GOP Data Center included with app access.
3. Voter Contact Services: Services to solicit donor funds, organize volunteers, and motivate supporters to vote. Since 1999, focused on helping clients win elections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FLS Connect is a direct contact communication firm that provides Republican political campaigns and conservative organizations with managed voter contact, advocacy, fundraising, data analytics, survey research, and field services across phone, text, email, and mobile app channels. The company also offers self-service proprietary apps (Townhall Connect, Geo Connect, Volunteer Connect, and Data Connect) that integrate with the GOP Data Center for direct access to RNC voter data.

Product overview

FLS Connect is a direct contact communication firm offering a platform of integrated political campaign services. The portfolio includes core products for Data Analytics (with predictive modeling, profiling, and data cleansing), Voter Contact, Fundraising, Survey Research, and Corporate Advocacy. The Apps suite provides three supplementary tools—Geo Connect (walkbook solution), Volunteer Connect (call/text app), and Data Connect (data management)—which integrate with GOP Data Center for RNC voter data. Townhall Connect adds multimedia engagement capabilities including live streaming and interactive polling. The company operates on a full-service to self-service model, supporting Republican campaigns and conservative organizations since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Townhall Connect: Multimedia communication platform for engaging supporters, recruiting members, and gaining valuable insights through live streaming and interactive features.
• Geo Connect
• Volunteer Connect
• Data Connect

Products and services

• Data Analytics Comprehensive data services including lead sourcing (customized and validated list creation), predictive modeling (scientific scoring of data sets), profiling (data classification for strategy execution), cleansing (standardization for matching and extraction), and enhancing (enrichment through demographic, consumer, and proprietary derivatives). Used by Republican campaigns and conservative organizations to unlock key insights and improve campaign outcomes.
• Voter Contact Direct contact services and tools for soliciting donor funds, organizing volunteers, and motivating supporters to vote and take action in elections. Focused on helping clients win elections since 1999.
• Fundraising Donor acquisition and management services designed to add new donors to existing files and maximize net dollars through regular follow-up based on giving history.
• Survey Research Opinion uncovering and audience development services including field data collection and analytical study to guide campaign strategy.
• Corporate Advocacy Grassroots advocacy offering that turns citizens into political activists through calling, texting, patch calls, letter writing campaigns, and email outreach.
• Townhall Connect Multimedia communication platform for engaging supporters, recruiting members, and gaining valuable insights through live streaming, pre-call notifications, website integration, a social center, controlled Q&A, and interactive polling.
• Geo Connect Walkbook application for field campaign management and voter contact operations, enabling canvassers to execute turf-based outreach.
• Volunteer Connect Application enabling volunteers to make calls or send texts to both cell phones and landlines for campaign outreach, with direct integration to GOP Data Center voter files.
• Data Connect Data management application to gather, organize, and structure campaign data, with integration to the GOP Data Center.

Quantifiable outcome

• Hundreds of victories earned for clients
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature10 records

Partnerships

One partnership is on record.

• Republican National Committee (RNC) / GOP Data CentercoreTechnology or IntegrationFLS Connect has a direct integration with the GOP Data Center, providing access to the most up-to-date Republican National Committee voter data available. This partnership enables real-time monitoring and immediate decision-making capabilities for campaign clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aristotle International: Athletic. Aristotle provides political data, voter contact software, and campaign services to Republican campaigns, parties, and PACs. It is one of the closest competitors to FLS Connect in the GOP-aligned voter contact and campaign data market.
• Grassroots Targeting: Grassroots Targeting provides live phone banking, automated calls, patch calls, texting, and direct contact services for Republican campaigns and conservative causes. It competes head-to-head with FLS Connect on the core voter contact offering.
• National Voter Outreach: National Voter Outreach is a leading provider of live phone banking and voter contact services for Republican and conservative campaigns. It directly competes with FLS Connect's calling, texting, and patch call offerings.
• L2 Political: L2 Political provides live calls, robocalls, texting, and direct contact services for political campaigns with a strong footprint in GOP state and federal races. It is a direct competitor to FLS Connect's voter contact and patch call services.
• TargetSmart: TargetSmart provides political data, analytics, and voter contact tools to campaigns and advocacy organizations across parties. It overlaps with FLS Connect's data analytics, predictive modeling, and campaign data management capabilities.
• Victory Enterprises: Victory Enterprises is a direct marketing and contact firm that provides voter contact, fundraising, and outreach services to Republican and conservative campaigns. It is a direct competitor to FLS Connect in direct contact political services.
• DDC Group: DDC Group (formerly known as m80) is a political direct marketing and contact agency offering phone, mail, and digital voter outreach to campaigns and causes. It is a direct peer to FLS Connect in the integrated political contact services space.

Broad incumbents

• NGP VAN: NGP VAN is the dominant campaign technology, fundraising, and voter contact platform for Democratic and progressive campaigns. As the leading broad incumbent in political campaign tech, it serves as a comparable benchmark for FLS Connect's product suite, even though it operates on the opposing side of the partisan market.

Others

• ActBlue: ActBlue is the dominant online fundraising platform for Democratic campaigns and progressive organizations. While partisan-aligned oppositely to FLS Connect, it is a comparable fundraising infrastructure business model and useful reference point for fundraising products FLS offers to GOP clients.
• DSPolitical: DSPolitical is a digital political advertising and targeted media firm serving Republican campaigns and conservative causes. It is adjacent to FLS Connect's services, operating in political campaign outreach but focused on programmatic digital advertising rather than direct contact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/flsconnect
• Facebookfacebook.com/flsconnect
• LinkedInlinkedin.com/company/fls-connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLS Connect