Cellini

What Cellini does

Cellini, formally Cellini Jewelers, is an independent luxury jeweler founded circa 1986 and headquartered in New York City. The company operates a single flagship showroom in Manhattan complemented by an e-commerce storefront (cellinijewelers.com) and ships internationally with full insurance. Cellini's core activity is curating and reselling luxury timepieces and fine jewelry as an authorized dealer for more than 50 brands, with particular depth in independent haute horology — including De Bethune, Ferdinand Berthoud, Greubel Forsey, H. Moser & Cie., Ressence, Urwerk, Romain Gauthier, Krayon, and others — alongside fine jewelry maisons such as Fabergé, Oscar Heyman, Sutra, Wellendorff, and Pippo Perez.

The business model is straightforward retail. Revenue is generated through one-time retail sales of watches (priced from roughly $6,900 to over $190,000, with a heavy concentration of complicated and limited-edition pieces), fine jewelry ($2,280 to $17,600 range observed), and luxury clocks (from brands such as L'Epée and Urwerk, ranging $12,600 to $68,000), supplemented by professional watch repair services. There is no subscription, recurring, or licensing revenue. Distribution runs through the New York retail flagship, the US e-commerce site (offering free FedEx Priority Overnight shipping), and international direct-to-consumer shipping. Marketing is multi-channel but conventional for the category: owned e-commerce, email newsletter, and organic social on Instagram, Facebook, X, and Pinterest, supported by participation in industry events such as Geneva Watches and Wonders.

Cellini serves a single end-customer archetype: high-net-worth individuals and watch collectors seeking authenticated, allocation-constrained inventory and expert consultation. Secondary use cases include corporate gifting and jewelry purchase for special-occasion buyers. The firm employs 11–50 people, is privately held with no disclosed institutional funding or parent entity, and is led by founder/owner Leon Adams. There is no disclosed management team beyond the founder, no AI/technology platform investment, and no M&A history — a profile consistent with a closely held, cash-generative boutique retailer that compounds through allocation relationships and brand reputation rather than technological differentiation or capital structure leverage.

Name

Cellini

Legal name

Cellini Jewelers

Website

https://cellinijewelers.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cellini is an independent Manhattan-based authorized dealer (founded c. 1986) curating luxury timepieces from over 50 high-end and independent watch brands alongside fine jewelry from houses such as Fabergé and Oscar Heyman, serving high-net-worth collectors through a single NYC showroom and e-commerce with international shipping.

Ownership category

akta.pro rank

Product category

Luxury Watch and Jewelry Retail

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Luxury watches retail
• Fine jewelry
• Haute horlogerie
• Watch repair services
• Independent jeweler

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Sales - Watches: Cellini generates revenue primarily through retail sales of luxury timepieces. The company sells watches ranging from $6,900 to over $190,000, including complicated pieces like tourbillons, perpetual calendars, and chronographs from prestigious independent watchmakers.
2. Retail Sales - Fine Jewelry: Sales of fine jewelry including earrings, rings, necklaces, bracelets, brooches, and cufflinks from featured designers such as Fabergé, Oscar Heyman, Sutra, and Wellendorff. Jewelry prices observed range from $2,280 to $17,600.
3. Watch Repair Services: The company offers watch repair services as part of its customer support and service offerings.
4. Clocks & Collector's Items: Sale of luxury clocks and collector's timepieces from brands like L'Epée and Urwerk, with prices ranging from approximately $12,600 to $68,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cellini is an independent luxury jeweler operating in New York City for 40 years, retailing a curated portfolio of luxury timepieces from 50+ authorized brands and fine jewelry from select designers. The company serves individual collectors and corporate buyers through its Madison Avenue flagship, an online store, and on-site watchmaking and repair services. Featured watch brands include Artime, De Bethune, Ferdinand Berthoud, Greubel Forsey, H. Moser & Cie., Singer Reimagined, and Urwerk, alongside fine jewelry designers such as Fabergé, Oscar Heyman, Sutra, Wellendorff, and Yael Sonia.

Product overview

Cellini is an independent NYC jeweler operating for 40 years, offering an extensive collection of fine jewelry and an unsurpassed selection of the world's most innovative luxury watch brands. The company serves as an authorized dealer for over 50 independent watch brands including Artime, De Bethune, Ferdinand Berthoud, H. Moser & Cie., Greubel Forsey, Ressence, Chronoswiss, Urwerk, Laurent Ferrier, and Romain Gauthier, among others. The product portfolio comprises luxury watches (men's and women's), fine jewelry (earrings, rings, necklaces, bracelets, brooches, cufflinks), collectible clocks from L'Epée and Urwerk, and jewelry from featured designers including Fabergé, Oscar Heyman, Sutra, Wellendorff, Pippo Perez, and Sara Weinstock. The company also provides watch repair services. Cellini's watches span complications including tourbillons, perpetual calendars, chronographs, and GMT functions, with materials ranging from stainless steel to platinum and titanium. The store operates as a brick-and-mortar boutique in New York City with online sales and free US shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Watches (Multi-Brand Portfolio)

Quantifiable outcome

• 40 years in business as independent jeweler

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• ArtimecoreChannel Partner/ Reseller/ DistributorArtime is a Swiss independent watch brand founded by experts from Audemars Piguet, Greubel Forsey, and other prestigious houses. Cellini is an authorized dealer offering Artime's inaugural ART01 tourbillon and subsequent models.
• De BethunecoreChannel Partner/ Reseller/ DistributorDe Bethune is a Swiss watch manufacturer known for technical innovations including the DB28 collection with floating lugs. Cellini offers the full range including DB28, DB25, DB27, and Kind of Two complications.
• Ferdinand BerthoudcoreChannel Partner/ Reseller/ DistributorChronométrie Ferdinand Berthoud creates exceptional chronometers inspired by the 18th-century master watchmaker's maritime chronometers. Cellini offers FB 3, FB 2TV, and other collections.
• Greubel ForseycoreChannel Partner/ Reseller/ DistributorGreubel Forsey is renowned for technical inventions in haute horology including the Double Tourbillon 30° and Balancier Convexe. Cellini offers their complete collection.
• H. Moser & Cie.coreChannel Partner/ Reseller/ DistributorH. Moser & Cie. creates minimalist yet innovative timepieces including the iconic Streamliner and Endeavour collections. Cellini offers Streamliner Tourbillons, Pioneer, and Endeavour pieces.
• Parmigiani FleuriercoreChannel Partner/ Reseller/ DistributorParmigiani Fleurier is a prestigious Swiss manufacture offering the Tonda PF collection and Toric complications. Cellini offers their complete range including Tonda PF GMT Rattrapante and chronographs.
• FabergécoreChannel Partner/ Reseller/ DistributorFabergé creates fine jewelry combining exceptional craftsmanship with precious materials. Cellini offers Fabergé pendants, rings, and other jewelry pieces.
• Oscar HeymancoreChannel Partner/ Reseller/ DistributorOscar Heyman is a prestigious jewelry house known for exceptional gemstone jewelry and platinum craftsmanship since 1912.
• UrwerkcoreChannel Partner/ Reseller/ DistributorUrwerk creates avant-garde watches with satellite complications and unique display systems. Cellini offers UR-100V, UR-230, and other Urwerk collections including clocks.
• RessencecoreChannel Partner/ Reseller/ DistributorRessence creates innovative watches with fluid-filled displays and unique time-telling mechanisms. Cellini offers Type 1, Type 3, Type 7, and other Ressence collections.
• L'EpéecoreChannel Partner/ Reseller/ DistributorL'Epée 1839 is a Swiss clock manufacturer creating exceptional table clocks and architectural timepieces. Cellini offers T35, Time Fast D8, Hot Balloon, and other L'Epée creations.
• Romain GauthiercoreChannel Partner/ Reseller/ DistributorRomain Gauthier creates hand-crafted watches with innovative movements and finishing. Cellini is an authorized dealer offering his collections.
• Lang & HeynecoreChannel Partner/ Reseller/ DistributorLang & Heyne is a German watch manufacturer creating classical timepieces with traditional craftsmanship.
• KrayoncoreChannel Partner/ Reseller/ DistributorKrayon creates astronomical watches including the Anyder demonstrating the equation of time. Cellini offers their unique complications.
• SutracoreChannel Partner/ Reseller/ DistributorSutra is a jewelry brand creating contemporary designs with diamonds and precious stones. Cellini offers Sutra's diamond jewelry including earrings and pendants.
• WellendorffcoreChannel Partner/ Reseller/ DistributorWellendorff is a German jewelry house known for intricate gold craftsmanship and the 'WDetail' security mechanism.
• CartiercoreChannel Partner/ Reseller/ DistributorCartier is one of the world's most prestigious luxury brands. Cellini offers Cartier watches including Roadster, Tank, and other iconic collections.
• Bell & RossminorChannel Partner/ Reseller/ DistributorBell & Ross creates aviation-inspired luxury watches with distinctive round and square cases.
• PiagetcoreChannel Partner/ Reseller/ DistributorPiaget is a Swiss luxury brand known for ultra-thin watches and jewelry. Cellini offers Piaget's Sixties and other collections.
• Ulysse NardincoreChannel Partner/ Reseller/ DistributorUlysse Nardin creates innovative watches including the Freak collection and marine chronometers. Cellini offers Freak, Diver, and other collections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamilton Jewelers: Family-owned US luxury jeweler with locations in Florida and New Jersey, authorized dealer for Patek Philippe, Rolex, Cartier and designer fine jewelry. Closest direct US analog combining multi-generational independence with high-end watches and fine jewelry.
• Watches of Switzerland Group: Public global luxury watch retailer (owns Tourneau, Goldsmiths, Mayors) operating as an authorized dealer for many of the same prestige brands carried by Cellini (Rolex, Cartier, Omega, TAG Heuer). Most directly comparable business model and target customer base.
• Henne Jewelers: Pittsburgh-based family-owned independent jeweler and authorized dealer for prestige watches and fine jewelry. Closest US analog to Cellini in being a multi-generational independent operating with an appointment-based, collector-oriented model.
• Westime: Independent authorized dealer of luxury and independent Swiss watches (H. Moser, MB&F, Urwerk, De Bethune) with US stores. Highly comparable watch-specialist carrying overlapping independent brands to Cellini.
• Wempe: German family-owned watch and jewelry retailer with a flagship in NYC, operating as an authorized dealer for many of the same brands as Cellini (Patek Philippe, Rolex, Lange, Cartier). Comparable independent authorized-dealer business model.
• J. Landow Jewellers: Family-owned authorized dealer of prestigious Swiss watch brands (Patek Philippe, Rolex, Cartier) in Colorado. Directly comparable independent authorized-dealer model targeting affluent collectors.
• Tourneau: Long-standing US authorized dealer for luxury Swiss watches with multiple showrooms including a flagship in NYC. Competes for the same HNW collectors and carries overlapping authorized brands.
• London Jewelers: Long-established independent US jeweler (Long Island, NY) carrying luxury watches and designer fine jewelry. Comparable as a regional independent authorized dealer serving an affluent customer base in the New York metro.

Broad incumbents

• Bergdorf Goodman: Luxury department store carrying many of the same fine jewelry and watch brands as Cellini (Cartier, Piaget, H. Moser, Fabergé in some categories). Overlaps in product but operates as part of a broader luxury fashion retailer.
• Neiman Marcus: US luxury department store with significant fine jewelry and watch assortment including haute horology. Indirect competitor for the same discretionary luxury spend but with a much broader luxury assortment and not watch-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Cellini_NYC
• Facebookfacebook.com/CelliniJewelers
• Instagraminstagram.com/cellini_jewelers
• Pinterestpinterest.com/CelliniNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellini