Maagtechnic

What Maagtechnic does

Maagtechnic AG is a Switzerland-based, multi-product industrial service provider specializing in elastomer, sealing, plastics, fluid, drive, and lubrication technology, as well as personal protective equipment (PPE). The company supplies technical components and related services to Swiss industrial customers across manufacturing, food, and chemical verticals, operating four physical locations in Switzerland and a B2B webshop (shop.maagtechnic.ch) carrying over 100,000 in-stock items, with access to approximately 600,000 additional articles through its parent ERIKS Group.

The company generates revenue primarily through one-time product sales of industrial components (seals, elastomers, plastics, hydraulics, pneumatics, drive technology, lubrication, PPE) and, to a lesser extent, through professional services such as engineering (3D reconstruction, reverse engineering, finite element analysis, 3D-printed plastics), condition monitoring (LeakDetect Plus, Shell lubricant services), industrial hose assembly, and mobile safety-shoe fitting via the PSA Bus. Supply-chain services — Vendor Managed Inventory, vending machines, PunchOut integration, and the ERIKS App — function as managed-service revenue attached to procurement accounts.

Pricing is unit-based with pay-as-you-go billing, free delivery above CHF 300, and a CHF 17.50 fee below that threshold; volume discounts are available on certain lines (e.g., up to 24% on rubber sheets). Maagtechnic is a wholly-owned subsidiary of ERIKS (Netherlands), itself under SHV Holdings N.V., and distributes third-party brands including Festo (pneumatics, 1,678 SKUs), Shell (lubricants), and PB Swiss Tools. The business is currently completing an ERIKS-wide SAP migration (December 2025) and holds ISO 9001, 14001, and 45001 certifications alongside an EcoVadis Silver 2024 rating.

Name

Maagtechnic

Legal name

Maagtechnic AG

Website

https://maagtechnic.ch

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Short description

Maagtechnic AG is a Swiss industrial service provider and subsidiary of ERIKS Group, distributing seals, elastomers, plastics, fluid, drive, lubrication, and PPE components via a 100,000+ SKU webshop and four Swiss locations, serving manufacturing, food, and chemical customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubendorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of industrial components including seals, elastomers, plastics, hydraulics, pneumatics, drive technology, lubrication technology, and personal protective equipment through e-commerce and direct sales
2. Technical Services: Engineering services, condition monitoring, industrial hose service, PSA bus mobile fitting service, and supply chain solutions
3. Supply Chain Solutions: VMI (Vendor Managed Inventory), vending machines, ERIKS App integration, and e-business services for streamlined procurement

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maagtechnic is a specialized industrial service provider that supplies technical components (seals, elastomers, plastics, hydraulics, pneumatics, drive technology, lubrication technology, and personal protective equipment) alongside engineering, condition monitoring, and supply chain services for Swiss industry. It operates a webshop with over 100,000 in-stock items plus access to ~600,000 articles via parent company ERIKS.

Product overview

Maagtechnic is a specialized industrial service provider offering a comprehensive portfolio of technical products and services for Swiss industry. The product range is organized into core product categories including drive technology (Antriebstechnik), sealing technology (Dichtungstechnik), elastomer technology (Elastomertechnik), fluid technology (Fluidtechnik), plastics technology (Kunststofftechnik), pneumatics (Pneumatik), lubrication technology (Schmiertechnik), central lubrication (Zentralschmierung), industrial valves (Industriearmaturen), workplace safety (Arbeitsschutz), and operating materials (Betriebsmittel). The company operates a Swiss webshop with over 100,000 in-stock items, with access to approximately 600,000 additional articles through its parent company ERIKS. The service portfolio includes Engineering (including 3D services, reverse engineering, and 3D-printed plastic components), Condition Monitoring (including LeakDetect Plus and Shell lubricant services), Industrial Hose Service, PSA Bus (mobile safety shoe fitting), Supply Chain Solutions (VMI, vending machines), and web-based selectors/configurators for O-rings, gaskets, and plastic cuts. The e-business platform offers quick ordering, order lists, budget/approval workflows, and quote generation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Antriebstechnik (Drive Technology) [Antriebstechnik] Mechanical power transmission components including shaft couplings, chains, chain wheels, shaft connections, V-belts, V-belt pulleys, timing belt pulleys, timing belts, and conveyor technology for industrial customers.
• Arbeitsschutz / PSA (Workplace Safety / Personal Protective Equipment) [Arbeitsschutz / PSA] Personal protective equipment including respiratory protection, eye/face protection, first aid, fall protection, foot protection, hearing protection, gloves, clothing, head protection, electrical protection, and traffic/signaling equipment.
• Betriebsmittel (Operating Materials) [Betriebsmittel] Operating and maintenance supplies including Loctite adhesives, Brady Lean 5S products, automotive maintenance supplies, sealants, adhesives, tapes, surface protection, cleaning products, repair products, and technical sprays.
• Dichtungstechnik (Sealing Technology) [Dichtungstechnik] Comprehensive sealing solutions including O-rings, shaft seals, hydraulic/pneumatic seals, seals for food/pharma, flange gaskets, gland packings, rubber grommets, and rubber profiles. Materials include FKM, EPDM, VMQ, FEPM, HNBR, FFKM, NBR, and proprietary ERIKS SCVBR.
• Elastomertechnik (Elastomer Technology) [Elastomertechnik] Elastomer products including rubber sheets, rubber profiles, molded rubber parts, rubber-cork plates, and custom elastomer solutions.
• Fluidtechnik (Fluid Technology) [Fluidtechnik] Fluid handling equipment including compensators, pressure gauges (mechanical and electronic), process pumps (centrifugal and positive displacement), hydraulic components, and measurement/control technology.
• Kunststofftechnik (Plastics Technology) [Kunststofftechnik] Industrial plastics including plates, round rods, hollow rods, pipes, films, wires, GFK grating, stairs, safety interlocks, balls, profiles, strips, band material, and glass fabric foils. Also includes 3D-printed plastic components.
• Pneumatik (Pneumatics) [Pneumatik] Pneumatic components including electromechanical drives, instrumentation, air supply, mechatronics, vacuum technology, valves, connection elements and hoses, cylinders, and spare parts. Major brand Festo with 1,678 products.
• Schmiertechnik (Lubrication Technology) [Schmiertechnik] Lubrication systems and products including lubricants, lubrication systems, lubricating equipment, and accessories. Includes Shell sustainability products.
• Zentralschmierung (Central Lubrication) [Zentralschmierung] Centralized lubrication systems for automated lubricating of machinery and equipment.
• Industriearmaturen (Industrial Valves) [Industriearmaturen] Industrial valves and actuators including ball valves, butterfly valves, valve actuators, shut-off valves, bellows valves, gate valves, plate valves, check valves, diaphragm valves, pinch valves, needle valves, solenoid valves, and fire protection valves.
• Wälzlager (Rolling Bearings) [Wälzlager] Rolling bearings including ball bearings, self-aligning roller bearings, cylindrical roller bearings, tapered roller bearings, needle bearings, bearing housings, split roller bearings, and linear bearings.
• Mess- und Regeltechnik (Measurement and Control Technology) [Mess- und Regeltechnik] Process control equipment including pressure gauges, temperature gauges, flow meters, level measurement, solenoid valves, control valves, and fieldbus components.
• Motoren, Getriebe und Frequenzumrichter (Motors, Gearboxes and Frequency Converters) [Motoren, Getriebe und Frequenzumrichter] Electric motors, gearboxes, frequency converters, and electrical controls for industrial applications.
• Industrieschläuche und Kupplungen (Industrial Hoses and Couplings) [Industrieschläuche und Kupplungen] Industrial hose assemblies and couplings including rubber hoses, plastic hoses, metal hoses, PTFE hoses, flat hoses, hose clamps, protective hoses, and coupling systems.
• Leitungssysteme (Pipeline Systems) [Leitungssysteme] Pipeline systems in plastic (PVC-U, PVC-C, PP-H, PVDF, PE, PA, POM) and metal (stainless steel, cast iron, brass/bronze, steel).
• Engineering Services Technical engineering services including 3D reconstruction using 3D scanners, reverse engineering for components without drawings, product optimization, finite element analysis, Design for Six Sigma, and assembly engineering.
• Condition Monitoring Equipment monitoring services including LeakDetect Plus for leak detection and Shell lubricant services for optimized lubrication management.
• Industrieschlauchservice (Industrial Hose Service) [Industrieschlauchservice] Service for industrial hose assemblies including custom fabrication and testing.
• PSA Bus Mobile safety shoe fitting service where specialists visit customer sites to provide professional advice and fit employees with appropriate safety footwear.
• Supply Chain Solutions Supply chain optimization services including Vendor Managed Inventory (VMI), vending machines, web shops, and PunchOut integrations to simplify procurement processes.
• O-Ring Selector (Konfigurator) Web-based guided selection tool to help customers find the correct O-ring for their specific application in just a few steps.
• Gasket Configurator Web-based configurator for creating flat gaskets in ring, frame, or strip designs with custom dimensions, providing instant pricing and delivery dates.
• Plastics Cut Configurator Web-based configurator for custom plastic cuts and shapes.
• 3D-Druck (3D Printing Services) [3D-Druck] 3D printing services for industrial-quality plastic components using additive manufacturing for rapid prototyping and custom parts.
• equote (Quote Generation) E-commerce feature in the webshop allowing customers to create quotes directly from the shopping cart and generate PDFs for printing or forwarding.

Quantifiable outcome

• Online shopping with over 100,000 warehouse items in Swiss inventory
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ERIKScoreStrategic or Co-development PartnerParent company providing access to 600,000+ items and group-wide ERP system harmonization (SAP). ERIKS is the parent organization of Maagtechnic AG, part of SHV Holdings N.V.
• FestocoreChannel Partner/ Reseller/ DistributorMaagtechnic is the Swiss distribution partner for Festo products, offering pneumatic components and related solutions. Festo is a major manufacturer of pneumatic and electrical automation technology.
• ShellminorChannel Partner/ Reseller/ DistributorDistribution partner for Shell lubricants and the Shell EcoPack oil bar system. Shell EcoPack provides aesthetic, practical and safe storage and distribution of oils in workshops.
• PB Swiss ToolsminorChannel Partner/ Reseller/ DistributorSwiss quality tools distributor. PB Swiss Tools products are developed and manufactured 100% in Switzerland with precision and longevity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rubix Group: European industrial MRO services platform (parent of Brammer and IPH) offering technical services across multiple countries. Larger footprint incumbent with overlapping categories.
• Würth Group: Global industrial supply and fastener specialist with very large DACH presence, broad e-commerce and a multi-decade track record of supplier-consolidation plays overlapping with Maagtechnic's value proposition.
• W.W. Grainger: US-headquartered industrial MRO distribution giant (KeepStock/VMI, Grainger.com) with global reach. Comparable digital-first MRO + services model at much larger scale.
• MSC Industrial Direct: Large US industrial MRO distributor with metalworking-focused catalog, VMI/managed services, and e-commerce. Comparable catalog breadth and services attach model, though more skewed to metalworking.

Direct peers

• Haberkorn: Austrian-headquartered industrial MRO distributor serving DACH (incl. Switzerland) with a similar mix of seals, fluid tech, drive tech, PPE and tools, often via webshop + technical specialists. Closest geographic and category match to Maagtechnic.
• Cromwell Tools: European industrial supply distributor offering >100,000 products across PPE, tools, fasteners, fluid handling, sealing and material handling with both catalog and webshop channels. Comparable scope and channel architecture to Maagtechnic.
• Brammer (Rubix Group): Europe-wide industrial MRO distributor of bearings, power transmission, fluid power and tools, now part of Rubix. Strongly comparable multi-category MRO model with technical services and e-commerce.
• Erikson Industrieausrüstung: Austrian industrial MRO distributor (unrelated to ERIKS Group) operating in DACH with seal, drive, fluid and tool categories plus engineering services. Functionally parallel peer to Maagtechnic in the Austrian/Swiss industrial supply market.
• RS Components: Global industrial e-commerce distributor with catalog >750,000 products covering automation, fluid power, tools, PPE and test & measurement. Directly comparable digital-first MRO model competing for similar Swiss/DACH customers.

Others

• Bürkert Fluid Control Systems: Manufacturer of valves, sensors and process control equipment whose products are distributed by Maagtechnic (valves + measurement/control category). Adjacent in the fluid/valve value chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maagtechnic