Haberkorn
Haberkorn is an Austrian family-owned B2B technical distributor founded in 1932, serving industrial and construction companies across DACH and CEE markets with 567+ brands of PPE, tools, hydraulics, and machine components through 30+ locations and a B2B e-commerce platform.
- Company typePrivate
- Founded1932
- HeadquartersWolfurt, Austria
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Haberkorn does
Haberkorn GmbH is an Austrian, family-owned technical distribution company founded in 1932 and headquartered in Wolfurt, Vorarlberg. It operates as Austria's largest technical dealer and one of Europe's leading technical distributors, serving industrial companies and construction businesses across the DACH region and seven Central/Eastern European markets (Hungary, Czech Republic, Slovakia, Poland, Slovenia, Croatia, Serbia). The group employs more than 2,200 people and runs more than 30 physical locations, with wholly-owned German subsidiaries Mühlberger Gruppe, Schloemer24, SWW, and Sahlberg covering the German market.
The company's core activity is B2B distribution of technical products across 16+ categories — including personal protective equipment, building supplies, hydraulic systems and components, pneumatics, machine parts, welding technology, tools, machines, and fasteners — drawing on a catalog of 567+ brands that includes 3M, Bosch, Gedore, Knipex, Wera, Mitutoyo, Stihl, and Tyrolit. Revenue is generated primarily through one-time product sales via a sales-led motion combining field sales, inside sales, and a B2B e-commerce platform (online shop restricted to VAT-registered business customers, with individual pricing and authorizations). Complementary revenue streams include C-parts management services, e-business/EDI integrations, dispensing systems, and training delivered through academy.haberkorn.com. The proprietary H-Plus and Forum Professional Solutions private labels extend the catalog into margin-accretive SKUs.
Technology and operations are anchored in a B2B e-commerce platform with personalized pricing, authorization management, and SSL-encrypted transactions, certified under ISO/IEC 27001:2022. In April 2025, Haberkorn began a €55 million automated logistics center build in Recklinghausen, Germany — the largest single investment in the company's history — partnering with Kardex to install a 178,800-container AutoStore system and a 5,388-pallet high-bay warehouse, with handover in December 2025 and full completion in November 2027. Haberkorn GmbH is structured as a private limited company under Austrian law (Feldkirch Regional Court), with no parent entity and no public ownership; the board of directors comprises Gerald Fitz, Wolfgang Baur, and Christoph Winder.
Haberkorn firmographics
Firmographics- Name
- Haberkorn
- Legal name
- Haberkorn GmbH
- Website
- https://haberkorn.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Haberkorn is an Austrian family-owned B2B technical distributor founded in 1932, serving industrial and construction companies across DACH and CEE markets with 567+ brands of PPE, tools, hydraulics, and machine components through 30+ locations and a B2B e-commerce platform.
- Ownership category
- akta.pro rank
Haberkorn industry classification
Industry- Product category
- Industrial Technical Distribution
- NAICS
- Hardware Merchant Wholesalers (423710), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Other Building Material Dealers (44418)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industries
- Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Haberkorn is headquartered
LocationHeadquarters
- HQ city
- Wolfurt
- HQ country
- Austria
- HQ region
- Europe
Offices22 records
Markets served
Haberkorn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - Technical Products: Sale of technical products across 16+ categories including Personal Protective Equipment, Building Supplies, Hydraulic Components, Pneumatics, Tools, Machines, and Fasteners. Revenue generated from one-time product transactions with business customers.
- C-Parts Management Services: Customer-specific concepts and C-articles procurement services, providing ongoing procurement optimization for business customers.
- Dispensing Systems: Sale and service of dispensing systems for industrial and workplace applications.
- Academy Training: Training courses and seminars for occupational safety and technical product usage, operated through academy.haberkorn.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business customer pricing with individual authorization |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Haberkorn product offering
Product offeringCore offering
Haberkorn is Austria's largest B2B technical dealer, distributing more than 567 brands across 16+ product categories including personal protective equipment, tools, machines, hydraulics, pneumatics, machine parts, welding technology, hoses, fittings, and fasteners. The company combines a B2B online shop and field sales with value-added services such as C-parts management, e-business solutions, dispensing systems, and training through its Academy. It supplies industrial and construction companies primarily across the DACH and CEE regions.
Product overview
Haberkorn operates as Austria's largest technical dealer offering a comprehensive B2B e-commerce platform (Haberkorn Online-Shop) that provides access to over 567 brands of technical products. The portfolio includes 16 core product categories: Personal Protective Equipment, Building Supplies, Building Fittings, Chemical-Technical Products, Sealing Technology, Plastics, Electrical Equipment, Hydraulic Systems, Pneumatics, Machine Parts, Welding Technology, Fasteners, Tools, and Machines. The company supports its product sales with value-added services including C-Parts Management, E-Business Solutions, Dispensing Systems, Academy training, and Work Safety Network consulting. Haberkorn's private label brand H-Plus provides cost-competitive alternatives across multiple categories.
Differentiator
Problem solved
Functional benefit
Brands
- H-Plus - Haberkorn Markenqualität: Haberkorn's own quality brand for personal protective equipment and other technical products
- Forum Professional Solutions
Products and services
- Haberkorn Online-Shop B2B e-commerce platform enabling registered business customers to browse and purchase technical products across 16+ categories with personalized pricing, individual authorizations, and price limits.
- Personal Protective Equipment Personal protective equipment and workwear for workplace safety compliance, distributed to industrial and construction buyers.
- Hydraulic Systems and Components Complete hydraulic systems including pumps, motors, cylinders, components, hydraulic hoses, and fittings for industrial automation and machinery.
- Pneumatic Systems and Components Pneumatic system components including air preparation equipment, valves, cylinders, and fittings for industrial automation applications.
- Machine Parts Mechanical components including bearings, seals, power transmission parts, and precision components from premium manufacturers for industrial machinery.
- Welding Technology Welding equipment, consumables, and accessories for various welding processes including MIG/MAG, TIG, and stick welding.
- H-Plus Private Label Brand Haberkorn's proprietary private label brand (H-Plus - Haberkorn Markenqualität) offering brand-quality products across categories including PPE, hoses, fittings, and fasteners as a cost-competitive alternative to premium brands.
- Haberkorn Academy Training courses, seminars, and professional development programs covering occupational safety and technical product usage for customers and employees.
- C-Parts Management Outsourced management service for C-parts (low-value, high-volume items) including inventory management and automated replenishment for business customers.
- E-Business Solutions Electronic business integration services including EDI, online ordering systems, and procurement interface solutions tailored to B2B customers.
- Dispensing Systems Automated dispensing systems for workplace organization including tool crib solutions and inventory management systems for industrial customers.
Quantifiable outcome
- 55 million euro investment in new logistics center represents largest single investment in company's history
Companies that use Haberkorn
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Haberkorn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Haberkorn partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major and core.
- KardexmajorHaberkorn commissioned Kardex to automate its logistics center in Recklinghausen, Germany. The project includes an AutoStore system with 178,800 container capacity and a high-bay warehouse with 5,388 storage locations, representing a €55 million investment (largest single investment in Haberkorn's history). First phase begins April 2025 with handover in December 2025; second phase completes November 2027.
- 3McorePrincipal brand partner for personal protective equipment and workplace safety products
- BoschcorePrincipal brand partner for power tools, measuring instruments, and accessories. Over 520 products available.
- MitutoyocorePrincipal brand partner for precision measuring instruments including micrometers, calipers, and testing equipment. Over 210 products available.
- GedorecorePrincipal brand partner for hand tools, screwdrivers, and wrenches. Over 259 products available.
- TyrolitcorePrincipal brand partner for grinding, cutting, and sanding tools. Over 58 products available.
- KnipexcorePrincipal brand partner for professional pliers and cutters. Over 228 products available.
- WeracorePrincipal brand partner for professional hand tools and screwdrivers. Over 421 products available.
- StihlcorePrincipal brand partner for outdoor power equipment and forestry tools. Over 177 products available.
- Forum Professional SolutionscoreHaberkorn's own value brand 'Forum - Qualität zum besten Preis' (Quality at the best price) for tools and machines. Over 938 products available.
- Mühlberger Gruppe (Germany)coreGerman subsidiary network covering Hamburg, Hannover, Berlin, Mainz-Kastel, and Frankfurt. Operates under www.muehlberger-gruppe.de
- Sahlberg (Germany)coreGerman subsidiary in Munich. Operates under www.sahlberg.de
- SWW (Germany)coreGerman subsidiary in Karlsruhe. Operates under www.swweb.de
- Schloemer24 (Germany)coreGerman subsidiary in Recklinghausen. Operates under www.schloemer24.de
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Haberkorn competitors and assessment
Company assessmentDirect peers
- Würth: World's largest direct-selling technical trade group, distributing assembly materials, tools, fasteners, and PPE to industrial and construction customers. Closest global analog to Haberkorn's multispecialist B2B technical dealer model, though larger and more diversified globally.
- Bossard Group: Swiss-listed specialist in fastening and assembly technology serving industrial customers across Europe, the Americas, and Asia. Comparable in serving industrial OEMs with technical products, engineering services, and logistics solutions, though with a narrower product focus.
- SFS Group: Swiss manufacturer and supplier of precision components and fastening systems, with a segment serving the construction, automotive, and industrial markets. Comparable DACH heritage and B2B distribution of mechanical components analogous to Haberkorn's machine parts business.
- Schachermayer: Austrian family-owned technical trader headquartered in Linz, distributing tools, hardware, fasteners, and building supplies to industry and trade. Most direct domestic competitor to Haberkorn in Austria, with similar B2B customer base and product categories.
- Hoffmann Group: Munich-based leading European B2B specialist for quality tools, operating equipment, and personal protective equipment. Direct competitor in DACH with comparable product breadth, own-brand strategy (Garant), and enterprise customer focus.
- Berner Group: European B2B direct-sales technical trader selling tools, chemicals, and PPE to mobility, construction, and industrial customers. Overlaps directly with Haberkorn's field-sales, multispecialist technical dealer model across DACH and several CEE markets.
Broad incumbents
- Kloeckner & Co: Frankfurt-listed leading European distributor of steel and metal products serving industrial and construction customers. Comparable DACH-rooted B2B distribution platform and multi-country presence, though product mix is metal-centric rather than technical/MRO.
- W.W. Grainger: U.S.-listed broad-line industrial distribution leader offering maintenance, repair, and operating (MRO) products. Significant overlap in B2B industrial distribution model and product breadth, though primarily North American and far larger in scale.
- Sonepar: World's largest B2B distributor of electrical products, lighting, and smart building solutions. Privately held French group with extensive DACH and CEE presence, comparable in B2B distribution scale, though concentrated in electrical rather than mechanical/technical products.
- Rexel: Paris-listed global distributor of electrical, lighting, and energy management products for industrial, commercial, and residential markets. Broad incumbent in European B2B technical distribution with overlapping customer base, though focused on electrical rather than mechanical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Haberkorn social profiles
Digital presenceHaberkorn compliance and trust
Trust signalCompliance1 record
Haberkorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haberkorn leadership team
Management profileNumber of profiles
Profiles3 records
Haberkorn subsidiaries and ownership
Company hierarchySubsidiaries10 records
Haberkorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haberkorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haberkorn
What does Haberkorn do?
Haberkorn is Austria's largest B2B technical dealer, distributing more than 567 brands across 16+ product categories including personal protective equipment, tools, machines, hydraulics, pneumatics, machine parts, welding technology, hoses, fittings, and fasteners. The company combines a B2B online shop and field sales with value-added services such as C-parts management, e-business solutions, dispensing systems, and training through its Academy. It supplies industrial and construction companies primarily across the DACH and CEE regions.
Is Haberkorn a public or private company?
Haberkorn is a private company. It is classified as family owned and is currently operating.
When was Haberkorn founded?
Haberkorn was founded in 1932. It employs 1,001 to 5,000 people.
Where is Haberkorn based?
Haberkorn is headquartered in Wolfurt, Austria, in the Europe region.
How does Haberkorn make money?
Four revenue lines are on record. Product Sales - Technical Products are the primary driver. The others are C-Parts Management Services, dispensing Systems and academy Training.
Who are Haberkorn's main competitors?
Direct peers on record are Würth, Bossard Group, SFS Group, Schachermayer, Hoffmann Group and Berner Group. Broad incumbents are Kloeckner & Co, W.W. Grainger, Sonepar and Rexel.
Does Haberkorn have an API?
No public API is recorded for Haberkorn.
What industry is Haberkorn in?
Haberkorn's product category is Industrial Technical Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of CRAEADAC, Business-to-Business Warehouse Clubs (Cash & Carry). Its NAICS code is 423710 and its SIC code is 5070.