Name

Fortune Factory

Legal name

Fortune Factory b.v.

Website

https://geluk.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alblasserdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Promotional Merchandise Sales: The company designs and produces custom promotional merchandise including personalized gifts, branded giveaways, and custom packaging solutions. Products range from Fortune Cookies, chocolates, snacks, drinks, sustainable gifts, to fully customized gift packages. Revenue is generated through product sales with customization fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fortune Factory b.v. (operating as Geluk.com) designs, produces, and personalizes custom promotional gifts, corporate giveaways, and seasonal business gifts in its own production facility. The product range covers Fortune Cookies, chocolate products (including Tony's Chocolonely with custom sleeves), seed packets, nut tins, mail-deliverable gift packages, and bespoke gift concepts with full-color custom printing, logo personalization, and packaging design services.

Product overview

Fortune Factory (operated as Geluk.com) is a Dutch company specializing in original promotional gifts and relationship gifts. The company offers a diverse portfolio of customizable gift products organized around seasonal occasions (Sinterklaas, Christmas, Easter, Summer) and promotional categories (giveaways, sustainable gifts, promotional articles). Core products include Fortune Cookies (their signature product with customizable texts), chocolate products (Tony's Chocolonely with custom sleeves, branded muesli bars), seed packets, nut cans, and mail-deliverable gift packages. The company provides in-house production capabilities and personalization services including logo printing, custom packaging, and design support. Products target businesses seeking promotional items for events, trade shows, employee appreciation, and seasonal campaigns, serving clients from SMEs to multinational corporations in the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fortune Cookies Customizable fortune cookies with personalized texts, available in various formats (loose, in tin, by post, in box) for promotional and event purposes. The company's namesake signature product.
• Sinterklaasgeschenken (Sinterklaas Gifts) Seasonal Sinterklaas gift products including chocolate letters, strooigoed (sprinkles), banketletters, speculaas, taaitaai, and Sint gift packages for businesses celebrating the Dutch Sinterklaas tradition with employees and clients.
• Kerstgeschenken (Christmas Gifts) Christmas gift products including Christmas trees, Christmas pastries, Christmas chocolate, Christmas mailings, Christmas packages, and Christmas Crackers for corporate holiday gifting campaigns.
• Paasgeschenken (Easter Gifts) Easter gift products including Easter eggs (various packaging options), Easter pastries, Easter chocolate, Easter mailings, and Easter packages for seasonal corporate gifting.
• Custom Seed Packets (Zaadzakjes) Customizable seed packets that can be filled with herb seeds, flower seeds, or vegetable seeds, available in five different sizes with up to 2 years shelf life, used as branded promotional giveaways and recruitment gifts.
• Go Nuts Custom Nut Tin Customizable cans filled with nuts (salted peanuts, cocktail mix, or nut mix) with personalized wrappers featuring company branding, available from €3.33/unit with volume discounts.
• Tony's Chocolonely with Custom Sleeve Tony's Chocolonely chocolate bars with custom printed sleeves, available in standard and mini sizes, used as premium corporate gifts and promotional giveaways.
• Duurzame Relatiegeschenken (Sustainable Business Gifts) Sustainable business gifts including clover four-leaf charms, flowers and plants, green Christmas gifts, and ecological promotional items for companies seeking environmentally responsible corporate gifting options.
• Promotieartikelen (Promotional Articles) Promotional articles including giveaways, sustainable giveaways, stationery, drinkware, cookies and snacks, candy, tea, and event/festival promotional items for trade shows and corporate events.
• Geschenken per Post (Mail-Deliverable Gifts) Gift products designed for postal delivery through standard mailboxes, including small gift packages and mail-order gift options for businesses sending gifts directly to recipients' homes.
• Wijngeschenken (Wine Gifts) Wine gift products including wine packages and individual wine bottles for premium corporate gifting occasions.
• Kerststekje in Doosje (Christmas Tree Sapling) Christmas tree sapling packaged in a tube that can grow into a full Christmas tree, delivered in a mailbox-sized box, offering a sustainable and memorable Christmas gift option.
• Adventskalender (Advent Calendar) Advent calendar products for Christmas promotional campaigns and holiday corporate gifting.
• Hot Chocolate Kit in Round Tin Hot chocolate kit packaged in a round tin, part of premium gift packages including Belgian chocolate and personalized cups for luxury corporate gifts.
• Do It Yourself Pakketten (DIY Gift Packages) DIY gift packages for customizable gift creation, allowing businesses to assemble personalized gift sets for employees or clients.

Quantifiable outcome

• Customer satisfaction rating of 8.7/10 based on Feedback Company reviews

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bedrijfskado.nl: Netherlands-based online retailer of corporate gifts and business presents. Comparable given its direct overlap in Dutch-language B2B corporate gifting e-commerce, including custom packaging and seasonal offerings.
• Relatiegeschenken.nl: Dutch online specialist in relationship gifts and seasonal corporate gift packages. Directly comparable given the product overlap (holiday gift sets, mail-deliverable gifts, custom packaging) and shared target buyer.
• Vasco & Co: Dutch promotional products and business gift supplier with custom printing capabilities. Comparable as a Benelux-based B2B promotional merchandise company targeting corporate clients with personalized gift and giveaway solutions.
• Pixika Gifts / Pixika: Netherlands-based personalized gift and promotional products e-commerce operator. Comparable in custom logo merchandise, food gifts, and B2B gifting sold through a Dutch-language online storefront.
• Imoje (Promotional Products): Dutch supplier of promotional merchandise and corporate gifts with custom branding services. Comparable as a Netherlands-based promotional products distributor serving SME and enterprise clients.
• Giveaways.nl: Benelux-based B2B platform for promotional giveaways, gifts, and branded merchandise. Comparable as a regional e-commerce and sales-led operator in the Dutch promotional products market with overlapping customer types.

Broad incumbents

• HelloPrint: European online print and customized merchandise platform with significant Benelux presence. Comparable as a broader, scaled operator in custom-printed promotional products, though with a wider portfolio beyond gifts.
• DiscountSchoolSupply / Discount Promo (Branded Custom): Large North-American-headquartered online custom promotional products retailer with European shipping. Comparable in custom logo-branded gift and giveaway categories Fortune Factory competes in, but at much greater scale.

Others

• Tony's Chocolonely (B2B / Custom Sleeves channel): Major chocolate brand whose products Fortune Factory rebadges and co-sells with custom sleeves. Comparable only in the upstream sense — they are a key supplier/branded input rather than a direct competitor, but they shape Fortune Factory's chocolate SKU economics.

Emerging players

• Wereld van cadeaukaarten / Kadonation: Benelux digital corporate gifting and rewards platform. Comparable as an emerging B2B gifting channel competing for the same enterprise relationship-gift and employee-recognition budgets Fortune Factory targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FortuneFactory
• LinkedInnl.linkedin.com/company/fortune-factory-b-v-
• Instagraminstagram.com/geluk.com_
• Xx.com/fortunefactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune Factory