What Supertri does

Supertri operates as a privately held triathlon event organization company running a global portfolio of 8 mass-participation and elite races across North America and Europe. Its footprint spans Austin (Lady Bird Lake), Long Beach, Chicago, Kerrville (Texas Hill Country), and New Jersey in the United States; Toronto in Canada; Toulouse in France; and Blenheim Palace (a UNESCO World Heritage Site) and Jersey in the United Kingdom. The business serves a heterogeneous participant base: amateur and recreational triathletes racing across SuperSprint, Sprint, Olympic, and Half (70.3) distances; professional athletes competing in the elite Pro Series with a $35,000 purse per qualifying event and an $800,000 Pro Series Final; corporate teams through the Corporate Challenge program; university triathlon clubs via the National University Club Championships; and youth through the Splash & Dash swim-run and Kids Fun Run programs.

The core product surface is the events themselves rather than proprietary technology. Operational technology is outsourced to third parties: Active.com handles race registration, results.supertri.com publishes timing data, and partner platforms MyWhoosh (virtual cycling) and TriDot (training analytics) are integrated into the participant experience. The business generates revenue primarily through individual race registration fees across distance tiers (with early-bird and standard pricing), Pro Series sponsorship and prize money (anchored by UBS Global Wealth Management as named sponsor of the Pro Series Final Jersey), and a secondary merchandise stream via shop.supertri.com. Distribution is omnichannel: direct online registration through superertri.com, third-party registration via Active.com, enterprise-direct for corporate challenge programs, and a university channel for club championships.

Charity and regulatory partnerships are structurally embedded in the model: Supertri Long Beach is positioned as the world's largest fundraising triathlon for Children's Hospital LA pediatric cancer research (over $535,000 raised), the 10KTO Toronto event supports youth mental health via SickKids Foundation, USA Triathlon sanctions paratriathlon national qualifier races at New Jersey and Long Beach, and British Triathlon integrates Blenheim Palace into its Super Series. The New Jersey event has sold out 3,500 triathletes annually since 2006, Chicago has surpassed 6,000 participants, and the company continues to expand both geographically and across participant segments, signaling an active growth posture.

Name

Supertri

Website

https://supertri.com

Company type

Private

Operating status

Operating

Short description

Supertri operates 8 premium triathlon events across North America and Europe (USA, Canada, France, UK), serving amateur and professional athletes, corporate teams, university clubs, and youth through mass-participation races, the Pro Series elite circuit, and supporting community programs.

Ownership category

akta.pro rank

Product category

Triathlon Event Organization

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Triathlon events
• Endurance sports
• Race organization
• Multisport racing
• Mass participation events

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Race Registration Fees: Supertri generates primary revenue through individual race registration fees for their triathlon events. Events span multiple distances (SuperSprint, Sprint, Olympic, Half/70.3) and include options for individual and relay participation. Registration fees vary by event and distance, with early-bird pricing and standard pricing tiers.
2. Merchandise Sales: Supertri operates an online shop (shop.supertri.com) selling branded merchandise including event-specific apparel and gear.
3. Pro Series Entry and Sponsorship: The Pro Series events feature prize money ($35,000 per event) and qualification spots for the Pro Series Final ($800,000 prize pool). Revenue derived from event hosting, sponsorships, and elite athlete participation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Supertri organizes and hosts premium triathlon race events across 8 locations in North America and Europe, offering multiple race distances (SuperSprint, Sprint, Olympic, Half/70.3) for both amateur and elite athletes. The portfolio includes the Supertri Pro Series (draft-legal sprint racing with $35,000 per event and an $800,000 Final), mass-participation open races, corporate team challenges, kids programs, and university club championships, with registration handled via the Supertri website and Active.com.

Product overview

Supertri operates a portfolio of triathlon race events across North America and Europe, featuring the Supertri Pro Series as its elite racing tier with draft-legal sprint format, alongside mass-participation events at SuperSprint, Sprint, Olympic, and Half (70.3) distances. The product portfolio includes 8 core race locations (Austin, Long Beach, New Jersey, Toronto, Kerrville, Chicago, Toulouse, Blenheim Palace), supplemented by specialized programs such as Corporate Challenge team events, kids-focused Splash & Dash and Fun Run offerings, University Club Championships, USAT Paratriathlon Qualifiers, Weekend Warrior challenges, and an Ambassador Program for community advocacy. Additional offerings include an e-commerce Shop and Results Portal for event management and participant services.

Differentiator

Problem solved

Functional benefit

Products and services

• Supertri Triathlon Events Triathlon races at multiple distances (SuperSprint, Sprint, Olympic, Half/70.3) held across 8 events in North America and Europe including Austin, Long Beach, New Jersey, Toronto, Kerrville, Chicago, Toulouse, and Blenheim Palace. Open to individual and relay amateur participants.
• Supertri Pro Series Elite draft-legal sprint racing series with $35,000 prize purse per event and qualification spots for the Supertri Pro Series Final where $800,000 awaits ($100,000 to the winner). Includes Pro Series events in Austin, Blenheim Palace, Toronto, and the Final in Jersey.
• Supertri Corporate Challenge Corporate team racing program offering discounts, benefits, and fundraising opportunities for businesses, available at select event locations including Long Beach and Chicago.
• Splash & Dash Kids Program Swim-run events for young athletes ages 6-15, featuring age-appropriate distances with 100m swim/1km run for ages 6-10 and 200m swim/1.2km run for ages 11-15.
• Supertri Kids Fun Run Free running event for children ages 0-10 held at Kerrville, featuring a half-mile loop with finisher medals and mascot photo opportunities.
• National University Club Championships University triathlon club championship race at Toronto offering Sprint and Olympic distances for university club teams.
• USAT Paratriathlon Qualifier Paratriathlon qualification races at select Supertri events (New Jersey, Long Beach) sanctioned by USA Triathlon for national championship eligibility.
• Supertri Weekend Warrior Multi-race challenge format allowing athletes to complete 10 triathlons over a single weekend, as demonstrated at Blenheim Palace with Jonny Brownlee's record-setting performance.
• Supertri Shop E-commerce platform for Supertri merchandise and event-specific gear, accessible at shop.supertri.com.

Quantifiable outcome

• Long Beach has raised over $535,000 for Children's Hospital Los Angeles
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• uberlube SportcoreGTM or Marketing PartnerTitle partner and lubricant sponsor for Supertri events. Ubberlube Sport provides product support and appears as a prominent partner across all event pages and the main website.
• Athletic Brewing CocoreGTM or Marketing PartnerNon-alcoholic beer sponsor featured across all Supertri events. Provides post-race refreshments and appears in partner listings on the main website and individual event pages.
• MyWhooshcoreTechnology or IntegrationVirtual cycling platform partner integrated into Supertri events. MyWhoosh provides virtual cycling experiences and appears as a partner across multiple event pages.
• Synergy WetsuitscoreGTM or Marketing PartnerOfficial wetsuit partner providing rental services for triathlon events. Synergy offers wetsuit rentals specifically for Supertri events across multiple locations.
• VarlocoreGTM or Marketing PartnerApparel and equipment sponsor appearing across all Supertri event partner listings.
• TriDot (USA/Europe/UK/Canada)coreTechnology or IntegrationTraining and analytics platform partner for Supertri events. TriDot provides training plans and race optimization tools for Supertri athletes across regional versions (USA, Europe, UK, Canada).
• The FeedminorGTM or Marketing PartnerNutrition partner providing sports nutrition products for athletes. The Feed appears as a partner on US-based event pages.
• Hill Country Bicycle WorksminorGTM or Marketing PartnerLocal bike rental partner for Kerrville events. Provides bike rental services for athletes attending the Texas Hill Country event.
• Unlimited BikingminorGTM or Marketing PartnerBike rental partner for Long Beach events. Provides cycling equipment rental for athletes at the California event.
• Dare2TriminorGTM or Marketing PartnerParatriathlon organization partner for Long Beach events. Supports Para athletes in the triathlon community.
• USAT (USA Triathlon)coreStrategic or Co-development PartnerNational governing body for triathlon in the United States. Sanctions US events and provides paratriathlon qualifier races.
• Children's Hospital Los AngelescoreGTM or Marketing PartnerPrimary charity beneficiary for Long Beach events. Supertri Long Beach is the world's largest fundraising triathlon for pediatric cancer research, having raised over $535,000.
• SickKids FoundationcoreGTM or Marketing PartnerCharitable beneficiary for 10KTO Toronto event. The 10K run supports youth mental health programs through the SickKids Foundation.
• UBS Global Wealth ManagementcoreGTM or Marketing PartnerNamed sponsor for Supertri Jersey Pro Series Final. Partnership focused on community impact and appears in news about strengthening community involvement in Jersey.
• Marie de ToulouseminorGTM or Marketing PartnerCity of Toulouse partner for the France event. Marie de Toulouse is listed as a local government partner for Supertri Toulouse.
• Toulouse MetropoleminorGTM or Marketing PartnerMetropolitan region partner for Toulouse event. Supports event hosting and logistics for the French triathlon.
• Region OccitanieminorGTM or Marketing PartnerRegional government partner for Occitanie. Supports Supertri Toulouse event logistics and local tourism.
• MaurtenminorGTM or Marketing PartnerSports nutrition partner for Blenheim Palace events. Maurten provides performance nutrition products for elite and amateur athletes.
• TriDot UKcoreTechnology or IntegrationUK-specific training platform partner for British events. Provides training analytics and race preparation tools for UK Supertri events.
• British TriathloncoreStrategic or Co-development PartnerNational governing body partnership. Supertri Blenheim Palace is now a stage of British Triathlon's Super Series, enabling UK athletes to qualify for both British and Supertri Pro Series finals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IRONMAN (World Triathlon Corporation): Global mass-participation triathlon series with mass-participation and professional racing across multiple distances; directly competes with Supertri in the same customer segments (amateur triathletes, age-groupers, elites) and business model (registration fees + sponsorships).
• Challenge Family: European-rooted long-distance triathlon series organizing Challenge Roth and other branded events; comparable in business model (mass-participation + pro racing + sponsorships) and competed against in European mass-participation triathlon.
• Escape from Alcatraz Triathlon: Iconic US mass-participation triathlon event with a heritage, scenic/venue-driven brand similar to Supertri Blenheim Palace or Austin; directly comparable as a destination triathlon targeting amateur and elite athletes.

Broad incumbents

• USA Triathlon (USAT): US national governing body that sanctions Supertri events and runs national championships; an overlapping governing-and-event competitor with broader regulatory reach and a nationwide amateur membership base.
• Rock 'n' Roll Marathon Series: Large-scale international mass-participation endurance race organizer (primarily running) operated within The IRONMAN Group; comparable business model (event registration + sponsorships + destination positioning) but focused on running rather than triathlon.
• New York Road Runners (NYRR): Mass-participation road race organizer producing TCS New York City Marathon and many other events; comparable in operating multi-city mass-participation endurance races with strong charity/community fundraising integration.

Others

• World Triathlon: International federation governing the sport and operating the World Triathlon Series; comparable in operating draft-legal professional and age-group championships that sit alongside Supertri's Pro Series schedule.
• Spartan / Tough Mudder: Large obstacle/endurance event brand with mass-participation and competitive formats plus sponsorships; adjacent mass-participation endurance race operator going after overlapping amateur fitness/endurance athlete customer segments.

Regional players

• TCS London Marathon / London Marathon Events: Mass-participation endurance race organizer operating one of the world's largest marathons and a portfolio of UK running/triathlon events; comparable in UK event footprint and brand-led race experience, though centered on running rather than triathlon.

Emerging players

• Hyrox: Fast-growing standardized fitness-race event series (running + functional stations) attracting a similar mass-participation, corporate-wellness customer base; competes for the same participant wallet against triathlons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supertri