What MyWhoosh does

MyWhoosh is a privately-held virtual sports platform founded in 2019 and headquartered in Abu Dhabi, UAE (operating as My Whoosh Technology Services LLC). The company operates a freemium, multi-sport indoor training ecosystem that supports cycling, running, rowing, and triathlon across iOS, Android, MacOS, and Windows. Its platform connects to smart trainers and sensors via Bluetooth/ANT+ and renders immersive 3D virtual worlds with 54 routes totaling 1,159 km, 730+ workouts, and 39 structured training plans, including content co-developed with three-time Tour de France champion Tadej Pogačar and his coach Javier Sola.

The company generates revenue through three subscription tiers (Basic AED 2.99/month, Basic Plus AED 10.99/month, Coach AED 29.99/month) plus in-app purchases and a recently introduced Bitcoin-rewarded Treasure Hunt feature. Distribution is product-led and global, reaching 100+ countries via app stores, with supplementary community channels on Strava, Discord, and Twitch. The user base spans casual cyclists, competitive esports racers, professional cycling teams (UAE Team Emirates, UAE Team ADQ), and multi-sport athletes.

Strategic positioning is anchored by an exclusive 2024-2026 partnership with the Union Cycliste Internationale (UCI) to host the UCI Cycling Esports World Championships, supplemented by event IP (MyWhoosh Championships with a $1M prize pool, Sunday Race Club), an exclusive smart trainer partnership with Elite, and collaborations with multiple bicycle brands (Colnago, BMC, Giant, Liv, ENVE, Van Rysel). Differentiating technology includes a Performance Verification Program for fair competition, virtual gear shifting (MyShift), AI-assisted race categorization, and data migration from competing platforms. MyWhoosh is privately held with no disclosed investors, funding, or revenue, and does not disclose detailed ownership or leadership information beyond limited executive references.

Name

MyWhoosh

Legal name

My Whoosh Technology Services LLC

Website

https://mywhoosh.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

MyWhoosh is a privately-held, Abu Dhabi-based virtual sports platform offering a free-to-use, multi-sport indoor training and esports racing ecosystem (cycling, running, rowing, triathlon) across 100+ countries, anchored by an exclusive 2024-2026 UCI Cycling Esports World Championships partnership.

Ownership category

akta.pro rank

Product category

Virtual Cycling and Multi-Sport Training Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Virtual cycling platform
• Indoor cycling app
• Cycling esports
• Smart trainer integration
• Multi-sport training

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Three-tier subscription model (Basic AED 2.99/month, Basic Plus AED 10.99/month, Coach AED 29.99/month) providing access to premium features including advanced workouts, training plans, and coaching tools. Subscriptions auto-renew monthly unless cancelled 24 hours before billing period ends.
2. In-App Purchases: Platform supports in-app purchases for additional content including premium workouts, training plans from third-party coaches, and virtual goods. Users can purchase training plans using slot credits or direct purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MyWhoosh provides a free-to-use virtual cycling and multi-sport training platform that lets users ride, run, and row through immersive 3D worlds by connecting smart trainers or sensors via Bluetooth/ANT+. The platform delivers 730+ workouts, 39 structured training plans, weekly competitive races, and AI-personalized training, monetized through tiered monthly subscriptions (Basic, Basic Plus, Coach) and in-app purchases.

Product overview

MyWhoosh is a free-to-use virtual cycling platform designed by professionals in Abu Dhabi (born in 2019). The core product is the MyWhoosh App, a multi-sport virtual training platform supporting cycling, running, and rowing. The platform operates on a freemium model with three subscription tiers (Basic at AED 2.99/month, Basic Plus at AED 10.99/month, and Coach at AED 29.99/month). Key products include the main cycling app with over 1,159 km of routes across 54 routes in 5 worlds, the companion Link App for workout management, the web-based Workout Builder for custom training plans, MyShift virtual gear shifting, Rowing Mode with Concept2 support, Triathlon Mode with bike/run transitions, and UCI CEWC for hosting official Cycling Esports World Championships. The platform integrates with Strava, Today's Plan, TrainingPeaks, and supports Elite smart trainers. Competitive features include Sunday Race Club, Season Pass, Streak System, and the new Treasure Hunt with Bitcoin rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• MyWhoosh App Free-to-use virtual cycling, running, and (as of 5.6.0) rowing application offering immersive 3D worlds, 730+ workouts, 39 training plans, weekly competitive races, and AI-driven personalized training for individual cyclists worldwide.
• MyWhoosh Link App Companion mobile application enabling riders to start and manage workouts, control virtual gear shifting (MyShift) via BLE, and use voice chat with smart trainers and sensors.
• MyWhoosh Workout Builder Web-based custom workout creator allowing users to create, import, and manage workouts and structured training plans that integrate into the in-game custom folder and can be downloaded, shared, or exported.
• Season Pass Premium subscription tiers (Basic, Basic Plus, Coach) offering exclusive rewards, new worlds such as Japan, advanced training plans, and coaching features through monthly auto-renewing subscriptions.
• UCI Cycling Esports World Championships Platform Exclusive event-hosting platform for the UCI Cycling Esports World Championships (2024-2026), including course development, race guidelines, semi-finals, and in-person Live Finals held in Abu Dhabi.
• Sunday Race Club Longest-standing weekly 45 km competitive racing series on MyWhoosh with dynamic categorization, running 52 weeks a year, with separate Men and Women Finals events.
• MyWhoosh LIVE and VOD Workouts Live and video-on-demand coaching sessions featuring professional cyclists such as Tadej Pogačar, providing structured, athlete-led indoor training content.
• Treasure Hunt with Bitcoin Rewards Gamified feature that allows eligible users to earn Bitcoin rewards through treasure hunt activities within MyWhoosh, with KYC verification required before Bitcoin payouts are processed.

Quantifiable outcome

• 1,000% increase in YouTube views year-over-year for UCI Cycling Esports World Championships livestream
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature10 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Union Cycliste Internationale (UCI)flagshipStrategic or Co-development Partner · 1 January 2024MyWhoosh is the exclusive platform and organizer of the UCI Cycling Esports World Championships for three consecutive years (2024-2026). The partnership involves course development, race guidelines creation, and hosting Live Finals in Abu Dhabi. MyWhoosh is also partner for UCI Road World Championships.
• SupertricoreStrategic or Co-development PartnerPartnership for SuperTri events including triathlon mode development with dual-login system for seamless bike and run transitions. SuperTri events use MyWhoosh for virtual triathlon racing.
• UAE Team EmiratesflagshipGTM or Marketing PartnerWorldTour cycling team partnership providing virtual training platform access and co-developed content. Tadej Pogačar created custom workouts for the platform during altitude camps.
• UAE Team ADQcoreGTM or Marketing PartnerWomen's professional cycling team partnership with MyWhoosh for training support and platform engagement.
• Elite (Trainers)coreTechnology or IntegrationOfficial hardware partner providing Elite Justo 2 smart trainers to finalists at UCI Cycling Esports World Championships. Elite is the exclusive trainer partner for the platform.
• Tadej PogačarflagshipGTM or Marketing PartnerThree-time Tour de France champion created custom workouts for MyWhoosh using training wisdom from his coaching team. Featured in training content and events.
• Peter SagancoreGTM or Marketing PartnerThree-time world champion joined MyWhoosh as ambassador and partner for UCI Road Cycling World Championships and UCI Cycling Esports World Championships.
• Dr. Iñigo San-MilláncoreStrategic or Co-development PartnerUAE Team Emirates Director of Performance and University of Colorado faculty contributed expertise to indoor cycling insights and training methodologies.
• Javier SolacoreStrategic or Co-development PartnerCoach to Tadej Pogačar co-created workouts and training content for the MyWhoosh platform.
• ColnagominorGTM or Marketing PartnerBicycle brand partner providing garage items and brand collaboration within the MyWhoosh platform.
• BMCminorGTM or Marketing PartnerBicycle brand partner providing garage items within the MyWhoosh platform.
• GiantminorGTM or Marketing PartnerBicycle brand partner providing garage items within the MyWhoosh platform.
• ENVEminorGTM or Marketing PartnerCycling components brand partner providing garage items within the MyWhoosh platform.
• International Doping Tests & Management ABcoreImplementation/ SI/ Consulting PartnerSwedish service provider administers Anti-Doping/Integrity Testing program on MyWhoosh's behalf, acting as data processor under Data Processing Agreement.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zwift: Zwift is the dominant virtual indoor cycling and running platform, offering immersive 3D worlds, structured training, and competitive racing on smart trainers. It is MyWhoosh's primary direct competitor with the largest installed base in the category.
• Wahoo (Wahoo SYSTM / RGT): Wahoo acquired RGT Cycling (now Wahoo SYSTM) to offer virtual cycling and structured training tightly integrated with Wahoo smart trainers and fitness hardware. Comparable as both a virtual cycling platform and a hardware-integrated training ecosystem rival to MyWhoosh.
• Rouvy: Rouvy is an indoor cycling app combining augmented reality routes with real video footage, offering training plans, group rides, and races. It directly competes with MyWhoosh in the virtual cycling category with a similar freemium-plus-subscription model.
• Fulgaz: Fulgaz is a virtual cycling platform built around real-video routes with high realism and structured training plans. It serves the same indoor cyclist audience as MyWhoosh, particularly serious trainers seeking realistic route simulation.
• Kinomap: Kinomap offers video-based indoor training across cycling, running, and rowing with a multi-sport platform. It overlaps with MyWhoosh's cycling core and its expanding rowing and running offerings, with similar smart-trainer and app-store distribution.

Emerging players

• TrainingPeaks: TrainingPeaks is a structured training and coaching platform with deep ties to professional cycling and triathlon. While not a virtual world platform, it integrates with MyWhoosh for training record sharing and competes for the same coach-and-athlete workflow.

Broad incumbents

• Strava: Strava is the dominant fitness social network used by cyclists and runners globally. MyWhoosh integrates with Strava for activity sharing, but Strava's broader reach and community features make it an incumbent against which MyWhoosh must compete for user mindshare.
• Peloton: Peloton operates a connected fitness platform combining proprietary hardware (bike, tread) with subscription-based live and on-demand classes. It overlaps with MyWhoosh's connected indoor cycling use case, though with a hardware-bound rather than open-trainer model.
• Tacx: Tacx (Garmin-owned) manufactures smart trainers and provides Tacx Training software for virtual cycling. It is comparable both as a hardware provider (like MyWhoosh's Elite partnership) and as a software/training platform competitor.

Others

• Concept2: Concept2 is the dominant manufacturer of indoor rowing machines (RowErg) whose ergometer protocol MyWhoosh's new Rowing Mode integrates with at launch. It is an ecosystem enabler and complementary hardware partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/my_whoosh
• YouTubeyoutube.com/mywhoosh
• Facebookfacebook.com/mywhoosh
• LinkedInlinkedin.com/company/mywhoosh
• Instagraminstagram.com/mywhoosh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWhoosh