Newcode

What Newcode does

Newcode Partnership is a UK-based industrial coding and marking equipment distributor, founded in 2010 and headquartered in Wigan, that serves as the exclusive UK distributor for three global industrial printing brands: Hitachi (continuous inkjet), Anser (thermal inkjet), and Evolabel (print-and-apply labelling). The company sells, installs, and services this equipment for manufacturers across ten vertical segments including food, beverage, dairy, pharmaceutical, frozen food, consumer goods, personal care, tobacco, and industrial manufacturing, with a stated claim of facilitating marking on approximately 95% of UK-produced eggs (11.3 billion+ units annually).

The product portfolio spans Hitachi CIJ printers (UX2, UXP, D160W, D110W), Anser TIJ printers (U2 Series, A1, Smart Printhead, X Series), and Evolabel thermal transfer print-and-apply systems (D43, T43, T63 plus Tamp, Wipe, BlowVac, FlexWipe, and cold-chain applicators rated to -30°C). Notable equipment features include the Hitachi Self Cleaning Station (seven-minute automated cleaning), Ink Guard ink-condition monitoring, Smart Start self-diagnosis, ANSER NEXGen multi-TIJ platform, ANSER Xonnect web-based remote monitoring, Smart Setup Assistant (under three-minute configuration), and QuickSwitch rapid changeover technology. These address applications including date/batch coding, traceability marks, barcodes, and variable data on substrates ranging from glass, metal, plastic, cardboard, and flexible films to eggs.

The company operates a three-stream revenue model: hardware sales (optionally at zero upfront cost under the 'Free Printer Deal'), recurring ink and consumables supply (the contractual hook of the Free Printer Deal), and structured five-year service contracts with parts and labour coverage. It sells direct to UK manufacturers via its website, phone sales, and contact form, targeting enterprise customers including Greggs, Heinz, Arla, DHL, Thatchers, Coca-Cola, and 3M. Headcount is 11-50. A Dublin, Ireland office is listed in source data with stated plans for 30 hires, though available source material also attributes this announcement to a separate Norwegian entity that shares the Newcode name — that attribution is flagged here rather than assumed.

Name

Newcode

Legal name

Newcode

Website

https://wearenewcode.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Newcode Partnership is a UK-based industrial coding and marking equipment distributor (founded 2010, Wigan) operating as the exclusive UK distributor for Hitachi, Anser, and Evolabel printers across food, beverage, pharmaceutical, and industrial manufacturers, generating revenue from hardware, recurring consumables, and five-year service contracts.

Ownership category

akta.pro rank

Product category

Industrial Coding and Marking Equipment Distribution

NAICS

Support Activities for Printing (32312), Support Activities for Printing (323120), Packaging and Labeling Services (56191)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Industrial coding systems
• Continuous inkjet printers
• Thermal inkjet printers
• Print and apply labeling
• Industrial marking equipment

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Printer Hardware Sales: Sale of industrial coding and marking equipment including Hitachi CIJ printers, Anser TIJ printers, and Evolabel print-and-apply systems. Hardware is sold with optional zero upfront cost when bundled with ink/consumables contracts.
2. Ink and Consumables Supply: Recurring revenue from supply of ink cartridges, make-up fluids, ribbons, and label materials. Customers purchasing ink through Newcode can obtain printers at no upfront cost under the 'Free Printer Deal' arrangement.
3. Five-Year Service Contracts and Maintenance: Structured five-year service contracts bundled with equipment sales and extended guarantees, providing planned maintenance, technical support, and long-term equipment assurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Newcode Partnership is the official UK distributor for Hitachi, Anser, and Evolabel industrial printing brands. The company distributes, installs, and services digital inkjet printers and print-and-apply labelling systems for commercial manufacturers, bundling hardware sales with ink and consumables supply plus five-year managed service contracts.

Product overview

Newcode Partnership is the UK's official distributor of industrial marking and coding solutions from Hitachi, Anser, and Evolabel. The product portfolio consists of three core technology families: Hitachi Continuous Inkjet (CIJ) printers (UX2, D160W, UXP, D110W) for high-speed small and large character marking; Anser Thermal Inkjet (TIJ) printers (U2 Series, A1, Smart Printhead, X Series) for high-resolution coding on primary packaging; and Evolabel Print & Apply systems (D43, T43, T63 printers plus various applicators) for automated labeling. The company also offers the Hitachi Self Cleaning Station as a supporting accessory. Together, these solutions address marking and coding needs across industries including food, beverage, pharmaceutical, dairy, frozen foods, personal care, tobacco, and industrial manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitachi UX2 Printer High-speed continuous inkjet (CIJ) printer for commercial marking and coding applications, featuring a self-cleaning station, sealed ink system, and modular design for flexible, reliable performance in demanding production environments.
• Hitachi D160W Printer Small character continuous inkjet printer designed for primary packaging applications, printing text, barcodes, and 2D codes with character heights from 2 to 10mm at speeds up to 1,538 characters per second.
• Hitachi UXP Printer Pigment-based continuous inkjet printer designed for high-contrast colour coding on dark and challenging substrates, producing bright marks on plastics, metals, cables, cartons, and coated surfaces using opaque pigmented inks.
• Hitachi D110W Large Character Printer Large character printer offering versatile printing options for both large and small characters, featuring a clear graphic interface and intuitive ink system designed to prevent errors and reduce operational expenses.
• Anser U2 Series Compact, reliable thermal inkjet (TIJ) printer series ideal for coding and marking on primary packaging, delivering high-resolution printing up to 600x300 dpi with a sealed cartridge system that reduces maintenance requirements.
• Anser A1 All-in-one 2-inch TIJ industrial printer designed for box printing applications across food, beverage, pharmaceuticals, and electronics industries, featuring eco-friendly direct coding and smart setup assistant for rapid product changeovers.
• Anser Smart Printhead Compact, versatile printhead solution featuring the world's smallest print controller with interchangeable printhead technologies, expandable up to 4 inch print height or 32+ printheads per hub, supporting Industry 4.0 connectivity via Modbus.
• Anser X Series High-resolution inkjet printer featuring ANSER NEXGen technology capable of driving different TIJ printhead technologies with easy switching capability, delivering print speeds of 300m/min at 60 DPI and 2-inch print height expandability.
• Evolabel D43 Printer 4-inch direct thermal printer with 300 dpi resolution, featuring automatic label roll change alerts and self-adjusting media sensor for consistent label positioning on every package.
• Evolabel T43 Printer 4-inch thermal transfer printer with 300 dpi resolution, featuring fast ribbon and label roll replacement with easy print head removal from magnetic holder without tools.
• Evolabel T63 Printer 6-inch thermal transfer printer with up to 162mm print width, suitable for pallet and box labeling with solid aluminum chassis machined as one piece for perfect alignment and consistent high quality printing.
• Evolabel Applicators Range of automated print and apply labeling systems including Tamp, eTamp, QuickTamp, Belt, QuickTamp Vac, FlexWipe, Wipe90 G2, Wipe G2, and BlowVac applicators for precise label application in various industrial environments including cold chain logistics down to -30°C/-22°F.

Quantifiable outcome

• Approximately 95% of UK egg production (11.3 billion+ eggs annually) marked using Newcode solutions
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• HitachiflagshipChannel Partner/ Reseller/ DistributorNewcode Partnership is the official UK distributor for Hitachi industrial coding technologies, including the UX2, UXP, D160W, and D110W continuous inkjet printer ranges. The partnership involves exclusive distribution rights in the UK market, with Newcode responsible for sales, installation, service, and consumables supply for Hitachi CIJ systems.
• AnsercoreChannel Partner/ Reseller/ DistributorNewcode Partnership is the official UK distributor for Anser thermal inkjet (TIJ) printing solutions, including the U2 Series, A1, Smart Printhead, and X Series product lines. Newcode provides sales, integration, and ongoing support for Anser TIJ systems across UK manufacturing sectors.
• EvolabelcoreChannel Partner/ Reseller/ DistributorNewcode Partnership is the official UK distributor for Evolabel print-and-apply labelling systems, including thermal transfer printers (D43, T43, T63) and a range of applicators (Tamp, Wipe, BlowVac, FlexWipe) for automated labelling across production lines.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Domino Printing Sciences: UK-headquartered manufacturer of industrial CIJ, laser, and TIJ coding and marking equipment. Directly competes with Newcode's Hitachi/Anser portfolio across UK manufacturers in food, beverage, and pharmaceutical verticals, and operates its own direct sales and service channel that bypasses distributors.
• Markem-Imaje: Global industrial coding, marking, and traceability solutions provider (Dover Corporation). Competes head-to-head with Newcode in CIJ, TIJ, and laser marking across the same UK food, beverage, and industrial manufacturer base with both direct sales and channel partners.
• REA Elektronik: German manufacturer specializing in industrial inkjet coding, marking, and traceability systems with UK distribution. Overlaps with Newcode's CIJ and TIJ portfolio in food, beverage, and industrial manufacturing applications.
• Videojet Technologies: Danaher-owned global manufacturer of continuous inkjet, thermal transfer, laser, and label applicator systems. A direct competitor in UK industrial coding with broad product coverage that overlaps significantly with Newcode's Hitachi/Anser/Evolabel portfolio.
• Leibinger Group: German manufacturer of industrial CIJ and TIJ printers sold into UK manufacturing through its own channel. Competes with Newcode's Hitachi/Anser portfolio particularly in pharmaceutical and automotive component coding.

Emerging players

• Squid Ink Manufacturing: US-based manufacturer of CIJ and TIJ industrial coding systems targeting similar manufacturer verticals. Smaller scale than the major incumbents but competes on price-performance in CIJ/TIJ, a relevant benchmark for Newcode's Anser TIJ range.

Broad incumbents

• ITW (Illinois Tool Works) Coding & Marking: Diversified industrial conglomerate whose subsidiaries (e.g., Mark-o-Print, Pannier) manufacture and distribute industrial coding/marking and label application solutions. A broad incumbent with significant UK presence competing across multiple of Newcode's target verticals.

Others

• Hitachi Industrial Equipment Systems: OEM manufacturer of the CIJ printers (UX2, UXP, D160W, D110W) that Newcode distributes exclusively in the UK. Newcode is upstream-supplier-dependent on Hitachi for its flagship product line, while Hitachi could theoretically establish direct UK distribution or appoint a competing partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcode