Crush & Lovely

What Crush & Lovely does

Crush & Lovely is a New York City-based digital product agency founded in 2004 that designs and builds technology solutions across mobile applications, e-commerce platforms, configurators, and database systems for enterprise and institutional clients. The firm's work spans health applications (My Life Check for the American Heart Association since 2018; Comcast health app with video call scheduling, analytics, recipes, and insurance integration), media and publishing (the NatGeo View photo-heavy mobile app, which won a Webby Award), humanitarian tools (Doctors Without Borders patent database for medication access tracking), retail (Rooms To Go's first sofa configurator), and consumer products (Triller music video app launched in 2015, which subsequently reached millions of users and a valuation above $1 billion). Underlying capabilities include UX/UI design, backend and frontend development, ETL, rapid prototyping, and generative AI enablement applied to recommendations, predictive analytics, and content features.

The firm operates as a professional services business, delivering work on a project or retainer basis to premier clients such as Comcast, Disney, National Geographic, Doctors Without Borders, and the American Heart Association. Pricing is not publicly disclosed. Its go-to-market is primarily enterprise field sales driven by portfolio reputation and referrals rather than paid marketing, with brand presence on LinkedIn, Instagram, and a portfolio website. The firm has historically operated from a single NYC headquarters at 26 Broadway with a team of 11–50 employees.

In April 2026, Crush & Lovely combined with EisnerAmper, a top-15 global business advisory firm with approximately 475 partners and 4,700 employees. Crush & Lovely's professionals joined EisnerAmper's Advisory Services practice to broaden and enhance its technology consulting capabilities, with co-founder and Head of Growth Matt Blanchard continuing in a leadership role within the combined organization. Following the combination, Crush & Lovely operates as a unit within EisnerAmper rather than as an independent entity.

Name

Crush & Lovely

Legal name

Crush & Lovely

Website

https://crushlovely.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

Crush & Lovely is a New York-based digital product agency, founded in 2004, that designs and develops mobile applications, e-commerce platforms, and digital experiences for enterprise and institutional clients across healthcare, media, retail, and nonprofit sectors; as of April 2026, the firm operates within EisnerAmper's Advisory Services practice.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Digital transformation consulting, software development, UX/UI design, backend/frontend development, prototyping, project management, rapid prototyping, ETL, and generative AI enablement services provided to enterprise clients on a project or retainer basis

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crush & Lovely is a digital product agency that designs and builds custom software, mobile applications, and digital experiences for enterprise and non-profit clients. Its work spans UX/UI design, backend/frontend development, prototyping, ETL, and generative AI enablement, delivered as project-based or retainer professional services engagements to clients such as Comcast, Disney, National Geographic, Doctors Without Borders, and the American Heart Association.

Product overview

Crush & Lovely is a comprehensive digital product agency (founded 2004, New York City) that operates as a services firm rather than a product company. The company offers a portfolio of client deliverables across digital transformation, software development, UX/UI design, and generative AI enablement. The portfolio includes distinct client projects: National Geographic's photo-heavy mobile app (NatGeo View); American Heart Association's My Life Check health application; Doctors Without Borders' patent database; Comcast's health tracking application; Rooms To Go's sofa configurator e-commerce tool; Triller music video app; NAB Show's digital presence; Village Capital's website; e-commerce platforms for Herbae, Clean, and Sanisure; and illustration services for Everfi and Solutions Journalism Network. In April 2026, Crush & Lovely combined with EisnerAmper, a global business advisory firm.

Differentiator

Problem solved

Functional benefit

Products and services

• NatGeo View Mobile App

Quantifiable outcome

• Triller app reached millions of users and achieved $1B+ valuation after 2015 launch
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• EisnerAmpercoreStrategic or Co-development Partner · 1 April 2026Crush & Lovely combined with EisnerAmper in April 2026. The professionals of Crush & Lovely joined EisnerAmper as part of a strategic combination that enhances EisnerAmper's technology consulting capabilities. Josh Dicharry, Partner and Strategy & Transformation Services Practice Group Leader at EisnerAmper, stated that the combination broadens and enhances the technology consulting offerings. Matt Blanchard, Co-Founder and Head of Growth at Crush & Lovely, noted that the EisnerAmper model provides an effective means to bring their skill sets to a much wider audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Pioneering global design and innovation firm offering human-centered design, digital product development, and strategic consulting. Directly comparable to C&L's UX/UI design + digital product philosophy, though IDEO operates at much larger scale across multiple continents.
• AKQA: Global design and innovation agency delivering brand experiences, digital products, and campaigns for premium clients. Comparable to C&L across design-led digital product work, enterprise marquee-client roster, and cross-industry reach.
• R/GA: Global digital agency offering strategy, design, and technology services for brand experiences and product innovation. Comparable to C&L across digital product, UX, and connected brand experiences for enterprise clients.
• Thoughtworks: Global technology consultancy providing custom software, digital transformation, and platform engineering. Comparable to C&L in software development, UX, and digital transformation services, though at significantly larger scale.
• Frog Design (now part of Capgemini Invent): Global design and engineering firm specializing in human-centered design and digital transformation. Comparable to C&L in design-led product development, now operating as part of a larger consultancy (similar to C&L's EisnerAmper combination).

Direct peers

• Instrument: Independent brand and product experience company for challenger brands and category leaders. Comparable to C&L in brand + product focus, multi-disciplinary capabilities, and premium-client orientation.
• Work & Co: Boutique digital product studio that designs and engineers end-to-end digital products for premium brands. Closely comparable to C&L on boutique scale, multi-disciplinary model (design + engineering), and marquee-client focus.
• Ustwo (studio): Independent digital product studio designing and building apps, platforms, and brand experiences for global clients. Highly comparable to C&L on boutique scale, product studio model, and human-centered design approach.
• Smart Design: Independent design and innovation consultancy specializing in product, brand, and experience design across consumer and enterprise markets. Comparable to C&L in human-centered design methodology and multi-disciplinary boutique model.
• Huge (now part of Interactive Strengths / acquired by Bain): Digital product and experience agency with design, technology, and marketing capabilities serving enterprise clients. Comparable to C&L in boutique digital product agency positioning and cross-industry enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crushlovely
• Instagraminstagram.com/crushlovely

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crush & Lovely