What Work & Co does

Work & Co is a digital product agency founded in 2013 in Brooklyn that designs, develops, and ships enterprise-grade digital products across web, mobile, and omnichannel commerce for global brands. Its service stack spans product strategy, UX/UI design, full-stack engineering, platform engineering, design systems (Skapa for IKEA, Haskell for PGA TOUR), and increasingly generative AI implementation. The firm operates with a senior-heavy, fully dedicated staffing model across 8 global offices in the US (Brooklyn HQ, Portland, Atlanta, Los Angeles), Brazil (São Paulo, Rio de Janeiro), Serbia (Belgrade), and Denmark (Copenhagen), totaling approximately 467 people of which nearly half are engineers and developers.

The company's revenue model is project-based professional services with custom-quoted engagements, anchored by long-tenured enterprise relationships that the firm reports constitute the majority of revenue. Marquee clients include Apple (Today at Apple, Cannes Grand Prix and Titanium Lion), IKEA (Skapa design system, 4x e-commerce growth in 3 years), Epic Games (Fortnite Party Hub and Epic Games Store, $680M direct revenue year one), Pfizer (Health Answers generative AI product), Aesop, Marriott, Nike, Google, Disney, Gatorade (CES Innovation Award), Lyft, and Celanese (Chemille AI materials platform). Work & Co also builds proprietary AI tools — CodeSail for AI-accelerated backend code delivery and TestPilot for natural-language functional testing — and operates an internal agentic AI workflow methodology integrated with Anthropic's Model Context Protocol, OpenAI Codex, and Adobe Firefly.

In January 2024, Accenture acquired Work & Co and integrated it into Accenture Song (formerly Accenture Interactive), the parent firm's AI-enabled enterprise reinvention platform. The company retains its brand identity and operates under Accenture Song's global enterprise sales network while maintaining partnerships with Microsoft, Adobe, NVIDIA, Anthropic, and OpenAI. Pricing is not publicly disclosed and engagements are custom-quoted by scope, team composition, and duration.

Name

Work & Co

Legal name

Work & Co

Website

https://work.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Work & Co is a 467-person digital product agency acquired by Accenture Song in January 2024, designing and engineering web, mobile, commerce, and generative AI products for global enterprise brands including Apple, IKEA, Epic Games, and Pfizer across 8 global offices.

Ownership category

akta.pro rank

Product category

Digital Product Agency Services

NAICS

Management Consulting Services (54161), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Digital product strategy
• Product design services
• Full-stack development
• Generative AI consulting
• Omnichannel commerce solutions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Services: Project-based professional services for digital product strategy, design, and development. Engagements include product vision, prototyping, full-scale development, and ongoing optimization. Long-term partnerships are prioritized with dedicated teams.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Work & Co is a digital product agency that partners with global enterprise brands on strategy, design, and full-stack development of digital products including mobile apps, e-commerce platforms, omnichannel retail experiences, and AI-powered products. Engagements span product vision, prototyping, full-scale development, and ongoing optimization with fully dedicated senior-led teams. The firm also develops proprietary AI tooling such as CodeSail to accelerate delivery of bespoke software for clients.

Product overview

Work & Co is a digital product agency (now part of Accenture Song) offering comprehensive design and technology services. Their portfolio includes proprietary AI tools (CodeSail for accelerated backend code delivery, TestPilot for natural language QA testing) alongside client service offerings spanning digital product strategy, UX/UI design, full-stack development, GenAI implementation, and omnichannel commerce. Key client products include Health Answers by Pfizer (generative AI health platform), Chemille (AI-powered materials selection), and Gatorade GX (personalized athlete platform). They operate across 8 global offices with approximately 467 people.

Differentiator

Problem solved

Functional benefit

Brands

• Work & Co Fund: A fund that supports projects improving the world, from health to racial equity.
• CodeSail

Products and services

• Digital Product Development Services Full-service digital product agency offering spanning strategy, product management, UX/UI design, full-stack mobile and web development, omnichannel commerce, platform engineering, data engineering, and AI-accelerated software delivery for global enterprise clients including Apple, IKEA, Nike, and Pfizer.
• CodeSail Work & Co's proprietary AI solution that accelerates delivery of bespoke backend code in days rather than months, maintaining quality control through AI-augmented development workflows.
• Generative AI Strategy and Implementation Services Advisory and implementation services for generative AI strategy across enterprise clients, including GenAI-powered product design, conversational AI, AI-accelerated software delivery, and enterprise LLM data integration.

Quantifiable outcome

• 4x e-commerce growth in 3 years for IKEA
• +7 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Accenture SongflagshipStrategic or Co-development Partner · 1 January 2024Work & Co was acquired by Accenture Song in January 2024 to strengthen Accenture's digital product capabilities. Work & Co now operates as part of Accenture Song's AI-enabled enterprise reinvention platform, integrating strategy consulting, creative services, data engineering, cloud technology, and generative AI into a unified transformation model.
• MicrosoftcoreTechnology or IntegrationPartnership with Microsoft as part of Accenture Song's broader technology partnerships. Work & Co leverages Microsoft technology stack in delivering AI-enabled enterprise solutions.
• AdobecoreTechnology or IntegrationPartnership with Adobe for creative and digital experience technologies. Work & Co has used Adobe Firefly for generative AI projects including Gatorade's bottle design experience.
• NVIDIAcoreTechnology or IntegrationPartnership with NVIDIA as part of Accenture Song's AI and generative AI ecosystem. NVIDIA technology supports AI-accelerated software delivery and digital product development.
• AnthropiccoreTechnology or IntegrationWork & Co leverages Anthropic's Claude AI models for agentic development workflows. References Model Context Protocol created by Anthropic for connecting AI agents to real systems.
• OpenAIcoreTechnology or IntegrationWork & Co uses OpenAI's Codex and ChatGPT models for AI-accelerated software delivery and development workflows.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• IDEO: Pioneer in design thinking and human-centered product design. Directly comparable as a multidisciplinary design and innovation consultancy serving enterprise clients on digital product strategy and experience design, with overlapping client profile (Apple, Nike-adjacent work) and similar senior-practitioner model.
• R/GA: Global digital product and marketing agency with deep experience in commerce, apps, and brand experience. Directly comparable on digital product development, enterprise client roster, and creative-led approach, including similarly named award recognition at Cannes Lions and Ad Age A-List.
• Huge: Digital agency specializing in product design, experience, and engineering for enterprise brands. Closely comparable in service mix (strategy, design, engineering), target customers (IKEA, Target-class enterprise), and Brooklyn/New York heritage.
• frog (now part of Capgemini Invent): Global design and innovation consultancy. Directly comparable on design-led product innovation for Fortune 500, with similar award footprint and consumer-electronics client experience (Apple-adjacent, Apple Vision Pro-era work).
• Ustwo: Digital product studio known for consumer apps and design-led engineering. Comparable in product-design-and-build service model and Apple-ecosystem pedigree (monument valley, WWDC presence), though smaller in scale and more consumer-app focused than Work & Co.

Broad incumbents

• Fjord (Accenture Song): Design and innovation consultancy within Accenture Song. Highly relevant as a sister agency under the same parent; comparable service offering (design strategy, product innovation) and now directly competes for the same Accenture Song enterprise mandates.
• AKQA: Global brand experience and digital product agency. Comparable in scale and Fortune 500 client base, with similar focus on design-led commerce, mobile, and brand-driven digital products, including Ad Age A-List and Cannes-level recognition.
• McKinsey Digital: The digital-product build and design arm of McKinsey & Company. Competes for the same enterprise digital-transformation engagements at the top of the consulting market, with deeper C-suite access and broader transformation mandate than Work & Co.
• Deloitte Digital: The digital agency of Deloitte. Competes for the same large enterprise digital-product and GenAI mandates, with comparable global delivery footprint and similar Fortune 500 client roster.

Emerging players

• Pentagram: Independent design firm with strong brand-identity and digital-design pedigree. Partially comparable on the design-leadership and brand-experience dimension of Work & Co's work, though Pentagram is partner-only and more brand-focused with less engineering depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/work-co
• Instagraminstagram.com/workco
• Xx.com/workandco
• Facebookfacebook.com/workco

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work & Co