Ofner & Partner

What Ofner & Partner does

Ofner & Partner is a Swiss Kollektivgesellschaft (collective partnership) headquartered in Knonau, canton of Zug, providing PR, corporate communications, and content services to enterprise and institutional clients in the German-speaking Swiss market. The agency is owner-operated by Ruth Ofner-Lohri and Thomas Ofner and operates with a lean team (1–10 employees), emphasizing direct client access to the partners themselves. Its stated value proposition centers on translating complex topics — particularly Swiss pension fund (BVG/Vorsorge) and service-sector communications — into clear, credible messaging for stakeholders including insureds, employees, regulators, and the public.

The firm offers five core service lines: strategy consulting (Strategieberatung), communication concepts (Kommunikationskonzepte), text and content production (Text & Content), design, and project management. Two primary verticals anchor the business: corporate communications for service companies and specialized communication for pension funds and occupational benefit institutions. Supporting offerings include crisis communication, media work, ESG/sustainability advisory, and corporate wording guidelines. The agency coordinates design, screen, and technology work through a partner network of small Swiss vendors (e.g., A4 Agentur, Internezzo AG, Insyma) rather than maintaining in-house production across all disciplines.

The business model is professional services, project-based and quote-driven, with pricing starting at CHF 5,000 for partial concepts. Revenue is generated from bespoke project fees and retainer-style arrangements with a concentrated set of long-tenured clients (e.g., PK Siemens, BVK, PROMEA, Schweizer Hagel, Schmid Gruppe). The go-to-market is direct, owner-led sales supplemented by an inbound content engine (blog, LinkedIn, Xing, newsletter, Google Ads). The firm has not raised external capital, has no subsidiaries, and reports no acquisitions, geographic expansion beyond the German-speaking Swiss market, or product-platform technology.

Name

Ofner & Partner

Legal name

Ofner & Partner

Website

https://ofner.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Ofner & Partner is a Swiss owner-operated PR and corporate communications agency based in Knonau, specializing in pension fund and service-company communications for enterprise and institutional clients in the German-speaking Swiss market.

Ownership category

akta.pro rank

Headquarters

HQ city

Knonau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication Consulting & Advisory: Advisory services including strategic consulting, crisis communication consulting, change communication, sustainability & ESG advisory, and coaching & sparring sessions. Delivered as project-based mandates or retainer arrangements with key clients.
2. Communication Concepts & PR Concepts: Development of communication concepts, crisis communication concepts, media & PR concepts, and project communication. These are project-based engagements scoped to client needs.
3. Text & Content Production: Creation of web texts, SEO content, customer magazines, annual reports, media releases, and corporate wording. Revenue generated through project fees and production charges.
4. Design Services: Visual design services for print and digital, including screendesign, logos, stationery, and publications. Coordinated through a partner network.
5. Project Management: Project leadership, quality assurance, documentation, and production management for communication projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ofner & Partner is a Swiss agency that delivers PR, corporate communications, and content production services to enterprise clients. The agency develops communication strategies, communication concepts, crisis communication concepts, media and PR concepts, corporate wording, web texts, SEO content, annual reports, and visual design, and leads projects end to end via partner networks. The practice is anchored by two specialization areas: corporate communications for service providers, and specialized communication for pension funds and occupational benefit institutions.

Product overview

Ofner & Partner is an agency for PR, communication, and text services based in Knonau, Switzerland. The company offers a comprehensive suite of professional communication services organized around five core service areas: Strategieberatung (Strategy Consulting), Kommunikationskonzept (Communication Concepts), Text & Content, Design, and Projektmanagement (Project Management). The agency specializes in two primary sectors: corporate communications for service providers (Unternehmenskommunikation & PR) and specialized communication for pension funds and retirement institutions (Kommunikation für Pensionskassen). Additional specialized offerings include crisis communication (Krisenkommunikation), media work and PR concepts, and corporate wording/content strategy development. The agency positions itself as a strategic partner for companies needing to communicate complex topics clearly, with particular expertise in the Swiss pension and insurance sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting (Strategieberatung) Strategic communication consulting for corporate and institutional clients, covering ad-hoc advisory, coaching and sparring sessions, crisis consulting, change communication, and sustainability and ESG advisory.
• Communication Concepts (Kommunikationskonzepte) Development of communication concepts including crisis communication concepts, media and PR concepts, and project communication strategies for enterprise clients.
• Text and Content (Text & Content) Content development for websites, business reports, customer magazines, media releases, and corporate wording, including SEO-optimized content and corporate publishing work for Swiss enterprise clients.
• Design Visual design services for print and digital media including screen design, logos, stationery, and publications, coordinated through a partner network.
• Project Management (Projektmanagement) Project leadership, quality assurance, documentation, and production management for corporate communication projects, delivered end to end or in coordination with partner agencies.
• Pension Fund Communication (Kommunikation für Pensionskassen) Specialized communication services for Swiss pension funds and occupational benefit institutions, covering regulation changes, benefit adjustments, conversion rates, sustainability and ESG topics, Board of Trustees communications, and annual reports.
• Corporate Communications and PR for Service Companies (Unternehmenskommunikation & PR) Corporate communications services for service-sector enterprises, focusing on positioning, visibility enhancement, explaining complex services, and change communication.

Quantifiable outcome

• PROMEA achieved Top 10 rating among 425 pension funds in Switzerland in the Klima-Rating 2023 within one year, moving from one of the least sustainable pension funds to a sustainability leader, supported by Ofner & Partner's sustainability communication.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Farner & Partner (now Farner Consulting): One of Switzerland's largest and most established communications consultancies, headquartered in Bern with a national footprint. Comparable as a Switzerland-based firm serving enterprise clients across PR, corporate communications, and content strategy.
• Jung von Matt/Limmat: A leading Swiss creative and communications agency in Zurich offering corporate communications, brand strategy, and content production. Directly comparable as a major Switzerland-based firm competing for enterprise communications mandates.
• Wirz Communications: Long-established Swiss advertising and communications agency in Zurich. Comparable as a Switzerland-based full-service communications firm targeting major enterprise clients, similar to Ofner & Partner's enterprise customer base.
• Hotzbrand: A Zug-based communications and brand agency. Highly comparable as a small, regional Swiss communications firm operating in the same canton as Ofner & Partner, serving enterprise clients with communications and content services.
• PRfact AG: Swiss PR and content agency based in Bern specializing in media relations and corporate communications. Comparable as a domestic Swiss boutique serving enterprise and institutional clients with PR and content mandates.
• Comfact AG: Swiss communications consultancy offering PR, content, and corporate publishing services. Comparable as a direct Swiss competitor serving similar enterprise and institutional clients with similar communications mandates.

Broad incumbents

• Burson Cohn & Wolfe (BCW) Switzerland: A large global public relations and communications agency with a Swiss presence. Comparable as a broader incumbent offering corporate communications, crisis communications, and content production across a wider portfolio.
• Edelman Switzerland: Major global PR and communications firm with a Swiss office. Comparable as a broader incumbent providing enterprise-scale corporate communications, public relations, and advisory services to Swiss clients.
• FleishmanHillard Switzerland: Global communications consultancy with Swiss presence. Comparable as a broader incumbent offering corporate communications, public affairs, and content services as part of a much larger portfolio.
• Havas Switzerland: Global communications group with Swiss operations spanning advertising, PR, and content. Comparable as a broader incumbent offering overlapping corporate communications and content services to enterprise Swiss clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/profile/view?id=AAIAAAtpJtABv3Ij9-hS5sumRw0kIOMfrS0XLpw&trk=nav_responsive_tab_profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofner & Partner