What PRfact AG does

PRfact AG is a privately held Swiss communication agency founded in 2000 and headquartered in Zurich, with additional offices in Lausanne and Lugano. The company delivers integrated communication services across four core service lines: Public Relations (cross-media storytelling), Digital Marketing, Live Marketing (events, openings, press conferences, ambient actions), and Influencer Relations (data-based influencer identification and management). It also operates a Digital Showroom platform at showroom.prfact.ch for virtual brand experiences.

The business serves enterprise brands across multiple industries, including consumer goods (Unilever, Braun, Neutrogena, Ben & Jerry's, Burger King), fashion (Calzedonia, Intimissimi, Longchamp, Samsonite, Zalando), technology (Google Cloud, Sony, Sennheiser), luxury (Swarovski, Falconeri, Favre-Leuba), and travel (Booking.com, Kempinski), among others. Services are delivered through direct B2B engagement with project-based invoicing (50% at order placement, 50% at delivery, 30-day payment terms), supported by a senior team led by Managing Partner Mira Zawrzykraj (joined 2008). The agency's core technology is human expertise augmented by standard SaaS tools (Slack, Zoom, Mailchimp, Google Analytics); it does not disclose proprietary AI/ML capabilities or technology platforms beyond the Digital Showroom.

The business model is professional services with a sales-led GTM motion targeting enterprise brands directly through Zurich and Lausanne offices and a Lugano office for Italian-speaking Switzerland. The agency has no external investment, no parent company, no subsidiaries, and no disclosed funding rounds. Geographic reach is domestic Switzerland only. Documented campaign outcomes include a Babybel influencer campaign achieving 1.3M reach with 31.8% engagement across nine Swiss influencers, a Joie tram campaign reaching ~80% of Zurich citizens with ~2.4 million contacts, a C&A store reopening generating 250+ Instagram clippings with 750,000+ reach, and a Calzedonia flagship store opening hosting 220+ guests with 290 Instagram Stories and one TV interview.

Name

PRfact AG

Legal name

PRfact AG

Website

https://prfact.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PRfact AG is a privately held Swiss integrated communication agency, founded in 2000 and based in Zurich with offices in Lausanne and Lugano, delivering PR, digital marketing, influencer relations, and live marketing services to enterprise brands across multiple industries.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Public relations services
• Integrated communications agency
• Digital marketing services
• Influencer relations management
• Live marketing events

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project-Based: Agency provides communication services with project-based invoicing or proportionate monthly invoices. Payment terms: 50% at order placement, 50% at delivery. Third-party costs (travel, translations, photography, printing, etc.) billed separately. Smaller additional orders up to CHF 2,000 net require only written customer order without cost estimation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PRfact AG is a Swiss full-service communication agency that develops integrated communication concepts for enterprise brands, delivering four core service lines: Public Relations (cross-media storytelling and media relations), Digital Marketing (digital strategies for visibility, engagement, leads, and reach), Live Marketing (events, openings, press conferences, and ambient marketing), and Influencer Relations (data-based influencer identification and management). The agency also operates a Digital Showroom platform at showroom.prfact.ch.

Product overview

PRfact AG is a full-service communication agency offering four core service lines: Public Relations (cross-media storytelling for brands, products, and services), Digital Marketing (digital strategies and visibility), Live Marketing (event management and sponsorship), and Influencer Relations (data-based influencer identification and management). The agency also operates a Digital Showroom platform. Services are delivered across three Swiss offices (Zurich, Lausanne, Lugano) primarily through human expertise rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Development of cross-media stories about brands, products, and services, including media relations and strategic communication concepts. A core competency since the agency's founding in 2000.
• Digital Marketing Digital strategies developed in the context of digital transformation, providing product visibility, commitment, leads, and reach for client brands.
• Live Marketing Event management including events, openings, press conferences, and ambient marketing measures, including sponsorship consulting and partner identification through the agency's broad network.
• Influencer Relations Data-based identification of relevant influencers and management support to enable brands to reach new target groups credibly and authentically.
• Digital Showroom Digital showroom platform accessible at showroom.prfact.ch, providing a point of contact for various brands and enabling virtual brand experiences.

Quantifiable outcome

• Babybel influencer campaign achieved 1.3M reach with 31.8% engagement rate across 9 Swiss influencers
• +3 more outcomes

Named customers46 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas PR: Part of the global Havas network, providing PR, social, and integrated communications with a Swiss presence. Comparable in integrated communications model and enterprise brand focus.
• Ketchum: Global PR and communications agency offering earned media, influencer marketing, and integrated brand communications. Comparable in service portfolio to PRfact and serves several multinational brands in PRfact's roster.
• Edelman: Global communications firm with a Geneva-based Switzerland office. Offers PR, digital, and brand communications to enterprise clients in similar verticals to PRfact, but at global scale.
• Wirz Werbeagentur: One of Switzerland's largest independent creative and advertising agencies. Comparable Swiss-based integrated communications competitor with broader creative and media capabilities than PRfact.
• Burson (formerly Cohn & Wolfe / Burson-Marsteller): Global communications agency with a strong Swiss presence offering PR, public affairs, and digital communications. Comparable in service portfolio and enterprise client roster, but operating at materially larger scale.
• MSL Group (Publicis): Global PR and influencer marketing network within the Publicis Group. Comparable in offering public relations, influencer relations, and integrated communications to enterprise clients similar to PRfact's roster.

Direct peers

• Farner Consulting AG: Farner is one of Switzerland's largest independent PR and communications consultancies, offering integrated communications across PR, public affairs, and digital. Closely comparable to PRfact in geography, service mix, and enterprise client focus.
• Hotwire: Global communications agency with strong consumer and B2B tech PR, influencer, and digital marketing capabilities. Comparable in service mix and enterprise client focus to PRfact.
• Webrepublic AG: Swiss digital marketing agency offering performance marketing, digital communications, and influencer marketing. Comparable to PRfact's digital marketing and influencer relations offerings in the Swiss market.
• Jung von Matt/Limmat: Zürich-based creative and communications agency offering PR, brand communications, and digital marketing. Comparable in Swiss market positioning and integrated service offering to PRfact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prfact
• Xx.com/PRfactAG
• Facebookfacebook.com/Prfact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRfact AG