AVG Technologies
AVG Technologies is a consumer cybersecurity brand founded in 1991, offering antivirus, VPN, privacy, and device-performance software across Windows, Mac, Android, and iOS to 435M+ users worldwide, operated as a wholly-owned brand subsidiary of Gen Digital Inc.
- Company typePrivate
- Founded1991
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What AVG Technologies does
AVG Technologies is a consumer-facing cybersecurity software brand founded in 1991 in the Czech Republic by Tomáš Hofer and Jan Gritzbach, and now operated as a wholly-owned brand subsidiary of Gen Digital Inc. (NASDAQ: GEN), the publicly traded company formed in 2022 through the merger of Avast and NortonLifeLock. The company offers antivirus, privacy, and device-performance products across Windows, Mac, Android, and iOS, including AVG AntiVirus FREE, AVG Internet Security, AVG Ultimate bundle, AVG Secure VPN, AVG TuneUp, AVG AntiTrack, AVG BreachGuard, AVG Secure Browser, AVG Driver Updater, and AVG Secure Identity, alongside a business product line spanning endpoint, file server, email server, patch management, and a cloud management console for SMBs and managed service providers.
The underlying technology stack includes proprietary antivirus and anti-malware engines, VPN infrastructure, anti-tracking technology, device optimization systems, and cloud-based security management platforms, with stated integration of AI and machine learning for threat detection. AVG distributes primarily through direct digital channels: an owned e-commerce storefront at avg.com with 40+ localized country domains, mobile app stores, a dedicated business portal, and an affiliate partner program, supported by content marketing via the AVG Signal blog and organic social presence on Facebook, X, LinkedIn, and YouTube.
The business model is product-led and freemium-anchored: free antivirus drives top-of-funnel user acquisition, with paid upgrades to Internet Security and Ultimate sold as annual auto-renewing subscriptions across consumer and SMB segments. The company states it is trusted by 435 million users worldwide and has accumulated hundreds of industry awards since 1991, including AV-Comparatives 2024 Top Rated Product and AV-TEST 2023 Best Protection. AVG is headquartered in Amsterdam, Netherlands (legacy domicile), with operational linkage to Gen Digital's Tempe, Arizona headquarters and Avast's Prague, Czech Republic entity.
AVG Technologies firmographics
Firmographics- Name
- AVG Technologies
- Legal name
- Gen Digital Inc.
- Website
- https://avg.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AVG Technologies is a consumer cybersecurity brand founded in 1991, offering antivirus, VPN, privacy, and device-performance software across Windows, Mac, Android, and iOS to 435M+ users worldwide, operated as a wholly-owned brand subsidiary of Gen Digital Inc.
- Ownership category
- akta.pro rank
Where AVG Technologies is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
AVG Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Consumer Subscriptions: Free antivirus products drive user acquisition with premium paid upgrades (Internet Security, Ultimate) available as annual or multi-year subscriptions. The freemium model converts a portion of 435M+ global users to paid tiers through upsell within the product ecosystem.
- Premium Security Software: Paid subscription tiers including AVG Internet Security and AVG Ultimate bundle sold as annual subscriptions with auto-renewal. Bundles combine antivirus, VPN, TuneUp, and AntiTrack into comprehensive suites.
- Business Security Products: Enterprise and SMB focused products including Business Edition for antivirus, file servers, and email servers, plus patch management and cloud management console. Sold as subscriptions to business customers.
- Performance Products: AVG TuneUp and AVG Driver Updater sold as standalone performance optimization products with subscription or perpetual license models.
- Premium Technical Support: AVG Go and AVG Premium Tech Support services sold as separate subscription offerings for device setup, configuration, and troubleshooting assistance.
- Mobile In-App Purchases: Free mobile applications with in-app purchase opportunities for premium features or upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free antivirus protection for all platforms |
| Subscription | Annual | Internet Security with advanced protection features |
| Subscription | Annual | Ultimate bundle combining protection, privacy, and performance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
AVG Technologies product offering
Product offeringCore offering
AVG Technologies develops and sells cross-platform consumer and business cybersecurity software, including antivirus, internet security, VPN, anti-tracking, breach monitoring, identity protection, and device optimization products available on Windows, Mac, Android, and iOS. Revenue is driven by a freemium consumer funnel (free antivirus with upsell to Internet Security and Ultimate bundles) and a separate subscription-based B2B line (Business Editions, file/email server security, patch management, and a cloud management console). The brand is distributed directly via avg.com in 40+ countries, mobile app stores, and affiliate and MSP channels.
Product overview
AVG Technologies offers a multi-platform consumer and business security software portfolio organized into three main categories: threat protection products (AVG AntiVirus FREE, AVG Internet Security), privacy products (AVG Secure VPN, AVG AntiTrack, AVG Secure Browser, AVG BreachGuard, AVG Secure Identity), and performance optimization tools (AVG TuneUp, AVG Driver Updater, AVG Cleaner). The flagship AVG Ultimate bundle combines Internet Security, Secure VPN, and TuneUp for comprehensive coverage. For business customers, AVG provides specialized editions including Internet Security Business Edition, AntiVirus Business Edition, File Server Business Edition, Email Server Business Edition, Patch Management, and Cloud Management Console. All products are available across Windows PC, Mac, Android, and iOS platforms.
Differentiator
Problem solved
Functional benefit
Brands
- AVG AntiVirus FREE: Free antivirus software for PC, Mac, Android, and iOS devices.
- AVG Internet Security
- AVG Ultimate
- AVG Secure VPN
- AVG TuneUp
- AVG AntiTrack
- AVG BreachGuard
- AVG Secure Browser
- AVG Driver Updater
- AVG Cleaner
- AVG Mobile Security
Products and services
- AVG AntiVirus FREE Free antivirus and anti-scam protection for Windows PC, Mac, Android, and iOS devices; the entry-level product used to acquire users into the AVG ecosystem.
- AVG Internet Security Paid security suite for PCs, Macs, Android, and iOS that adds webcam protection, ransomware protection, Wi-Fi security verification, fake website blocking, and phishing protection on top of free antivirus.
- AVG Ultimate Flagship all-in-one subscription combining Internet Security, Secure VPN, TuneUp, and AntiTrack to deliver protection, privacy, and performance across all devices.
- AVG TuneUp Device optimization tool that removes junk files, fixes errors, and improves performance for Windows, Mac, and iOS.
- AVG Secure VPN Virtual private network service that masks IP addresses and encrypts internet connections on PC, Mac, Android, and iOS to provide online anonymity.
- AVG AntiTrack Privacy tool that disguises the user's digital identity and deletes online trackers to stop advertisers and third parties from harvesting personal data.
- AVG Secure Browser Privacy-focused web browser that provides safer and more private browsing for Windows, Mac, and Android.
- AVG BreachGuard Service that monitors for data breaches and helps remove personal information from the internet to protect against identity exposure.
- AVG Driver Updater PC utility that scans for and updates outdated drivers to reduce crashes, improve graphics and audio, and stabilize the system.
- AVG Secure Identity Online identity theft protection service providing monitoring and resolution assistance for consumers whose personal data has been exposed.
- AVG Mobile Security for iOS Lightweight mobile security app for iPhone and iPad that provides protection against threats targeting iOS devices.
- AVG AntiVirus for Android Free antivirus app for Android phones and tablets that blocks viruses and other threats with fast, lightweight performance.
- AVG Cleaner for Android Android memory cleaner and storage optimization utility that removes junk files and keeps devices running efficiently.
- AVG Internet Security Business Edition Subscription-based internet security suite designed for business environments with advanced protection features beyond the consumer Internet Security product.
- AVG AntiVirus Business Edition Subscription antivirus product providing essential virus and malware protection for business endpoints.
- AVG File Server Business Edition Security solution specifically designed to protect business file servers from malware and other threats.
- AVG Email Server Business Edition Security solution designed to protect business email server infrastructure from malware and email-borne threats.
- AVG Patch Management Business solution for managing and deploying software and security patches across enterprise device fleets.
- AVG Cloud Management Console Cloud-based centralized management platform that lets administrators deploy, monitor, and manage AVG business security products across endpoints and servers.
- AVG Premium Tech Support (AVG Go) Paid premium technical support subscription service providing device setup, configuration, and troubleshooting assistance for end users.
Quantifiable outcome
- 435 million users trust AVG worldwide
- +3 more outcomes
Companies that use AVG Technologies
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
AVG Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AVG Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gen Digital Inc. (Parent Company)coreAVG is a brand subsidiary of Gen Digital Inc., a global cybersecurity company with a family of trusted brands including Norton, Avast, CCleaner, and others. The parent company provides scale advantages in security research, threat intelligence, and infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AVG Technologies competitors and assessment
Company assessmentBroad incumbents
- Norton (Gen Digital): Norton is a sister brand within Gen Digital Inc. offering antivirus, VPN, identity protection, and LifeLock services. It is directly comparable because it targets the same consumer and SMB security segments with a near-identical product portfolio under the same corporate parent.
- Avast (Gen Digital): Avast is another Gen Digital sister brand offering free and premium antivirus, VPN, and privacy tools. It is directly comparable because it shares AVG's freemium-led model, product mix, and target customer base, and historically was AVG's acquirer.
- Avira (Gen Digital): Avira is another Gen Digital sister brand offering free and premium antivirus, VPN, and system optimization. It directly overlaps with AVG's portfolio under the same corporate parent.
- Trend Micro: Trend Micro is a broader cybersecurity incumbent with consumer antivirus products (Maximum Security, Internet Security) and a larger enterprise portfolio. It overlaps with AVG in the consumer segment while also serving SMB and enterprise.
- Sophos: Sophos competes with AVG's AVG Business Edition and CloudCare offerings in SMB and managed-service-provider endpoint security. It is a broader incumbent with deep MSP channel penetration, comparable to AVG's MSP partner program.
Direct peers
- McAfee: McAfee is a long-standing direct competitor in consumer and SMB antivirus, VPN, and identity protection. Its product mix, freemium/paid tiering, and global distribution are closely aligned with AVG's.
- Bitdefender: Bitdefender competes head-to-head with AVG in consumer antivirus and endpoint security and consistently earns top marks from AV-TEST and AV-Comparatives. It targets the same consumer and SMB buyers with a comparable subscription-based product suite.
- Kaspersky: Kaspersky is a global consumer and business antivirus vendor with a comparable product portfolio (antivirus, internet security, VPN, password manager) and similar freemium-plus-paid monetization mechanics targeting the same customer segments.
- ESET: ESET offers consumer and SMB antivirus, internet security, and endpoint protection products with similar subscription tiers. It competes directly with AVG in Europe and globally and is consistently recognized by independent testing labs.
- Malwarebytes: Malwarebytes focuses on consumer and SMB anti-malware, VPN, and privacy products. Its freemium-to-paid model and target buyer profile closely mirror AVG's consumer security positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AVG Technologies social profiles
Digital presenceAVG Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVG Technologies leadership team
Management profileNumber of profiles
Profiles3 records
AVG Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
AVG Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVG Technologies M&A and investment
M&A and investmentM&A13 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVG Technologies
What does AVG Technologies do?
AVG Technologies develops and sells cross-platform consumer and business cybersecurity software, including antivirus, internet security, VPN, anti-tracking, breach monitoring, identity protection, and device optimization products available on Windows, Mac, Android, and iOS. Revenue is driven by a freemium consumer funnel (free antivirus with upsell to Internet Security and Ultimate bundles) and a separate subscription-based B2B line (Business Editions, file/email server security, patch management, and a cloud management console). The brand is distributed directly via avg.com in 40+ countries, mobile app stores, and affiliate and MSP channels.
Is AVG Technologies a public or private company?
AVG Technologies is a private company. It is classified as corporate owned and is currently operating.
When was AVG Technologies founded?
AVG Technologies was founded in 1991. It employs 1,001 to 5,000 people.
Where is AVG Technologies based?
AVG Technologies is headquartered in Amsterdam, Netherlands, in the Europe region.
How does AVG Technologies make money?
Six revenue lines are on record. Freemium Consumer Subscriptions are the primary driver. The others are premium Security Software, business Security Products, performance Products, premium Technical Support and mobile In-App Purchases.
Who are AVG Technologies's main competitors?
Broad incumbents on record are Norton (Gen Digital), Avast (Gen Digital), Avira (Gen Digital), Trend Micro and Sophos. Direct peers are McAfee, Bitdefender, Kaspersky, ESET and Malwarebytes.
Does AVG Technologies have an API?
No public API is recorded for AVG Technologies.