What Magticom Ltd does

Magticom Ltd is Georgia's largest telecommunications operator, founded in 1997 and headquartered in Tbilisi, with operations spanning the full connectivity stack: mobile (2G/3G/4G/4.5G/5G), fiber-optic fixed internet, IPTV, and fixed-line telephony. The company serves a subscriber base exceeding 3 million — roughly 80%+ of the Georgian population — with 99% geographic coverage of the populated controlled territory. Network infrastructure operates on 5G bands N28 (FDD 700MHz), N7 (FDD 2600MHz), and N78 (TDD 3500MHz), with a nationwide 4G/5G small cell deployment scheduled to begin in Q2 2026 via a strategic partnership with Mavenir. Magticom ranks 6th globally for 5G mobile internet speeds per Ookla benchmarking.

The company's go-to-market is a hybrid direct-to-consumer model combining 70+ owned service offices across Tbilisi, Batumi, Kutaisi, Rustavi, Gori, Zugdidi, and other regional cities, plus airport retail at Tbilisi and Kutaisi international airports, a digital self-service layer (MyMagti app on iOS/Android, web portal, USSD code activation, eSIM QR activation), and direct B2B account management. Revenue streams include mobile subscription fees (postpaid 'Everything Unlimited' and prepaid plans ranging 3–129 GEL), fixed internet + IPTV bundles, usage-based international roaming (Roamer brand, 50+ countries), hosting (7–127 GEL/month), domain registration, SIM/device sales, and corporate services. Sub-brands include MyMagti, Magti TV Play (OTT), AI MagtiChat, Roamer, and MagtiBusiness.

Product portfolio breadth extends beyond connectivity into AI-powered customer service (AI MagtiChat, built on Google Cloud Vertex AI / Gemini API, launched 2025), content aggregation (SETANTA + Netflix bundle), and small-value digital services (Money Transfer, Mono Credit, Internet Filter). The company holds ISO/IEC 27001 certification (BSI certificate IS 795845) and discontinued its legacy satellite TV service in December 2022 in favor of IPTV and OTT offerings. No public ownership, funding rounds, or parent company are disclosed; Magticom operates as a privately held Georgian LLC.

Name

Magticom Ltd

Legal name

Magticom LLC

Website

https://magticom.ge

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Magticom Ltd is Georgia's largest telecommunications provider, serving 3M+ subscribers with mobile (2G–5G), fiber internet, IPTV, and fixed-line telephony across a 99% nationwide footprint via 70+ service offices and a digital self-service layer.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile telecom services
• Fixed broadband internet
• IPTV television services
• 5G mobile network
• Fiber optic connectivity

Headquarters

HQ city

Tblisi

HQ country

Georgia

HQ region

Asia

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Subscription Services: Monthly subscription fees from postpaid mobile plans ('Everything Unlimited' tariffs with unlimited minutes, SMS, and data buckets) and prepaid airtime/packages. Revenue from voice, SMS, and data usage on 2G/3G/4G/5G networks.
2. Fixed Internet & IPTV: Monthly fees for fiber-optic internet packages and IPTV subscriptions. Bundled 'Internet + TV' packages offered at discounted rates. Standalone IPTV via Magti TV Play OTT app.
3. Roaming & International Services: Prepaid roaming charges for calls, SMS, and data when subscribers travel abroad, plus dedicated roaming packages (Roamer) and Traveler service. International calling rates.
4. Hosting & Domain Services: Monthly web hosting plans (7–127 GEL/month) and annual domain registration (.ge domains starting at 30 GEL).
5. SIM/eSIM & Device Sales: Revenue from physical SIM cards, eSIM activations, tourist welcome packages (10 GEL with 30 GEL credit), and 4G/LTE modem sales.
6. B2B / Corporate Services: Dedicated enterprise tariffs, corporate roaming packages, and colocation/network services for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Magticom Ltd is a Georgian telecommunications operator providing mobile services across 2G, 3G, 4G, 4.5G, and 5G networks, fixed fiber-optic broadband internet, IPTV television, and wired telephony to consumer and business customers. The company also offers the Magti TV Play OTT streaming platform, hosting and domain registration services, prepaid tourist/roaming SIMs under the Roamer and Magti Tourist brands, and enterprise solutions under the MagtiBusiness sub-brand, including corporate tariffs, corporate roaming packages, and managed network/colocation services.

Product overview

Magticom Ltd is Georgia's largest telecommunications provider offering an integrated portfolio of mobile (2G/3G/4G/4.5G/5G), fixed fiber-optic internet, IPTV, and wired telephony services. The core offering includes 5G mobile network technology and fiber-based home internet + TV bundles. Supporting the core are multiple add-on services and sub-brands: customizable Cocktail mobile plans with unlimited options, eSIM for digital SIM activation, the MyMagti self-service app for account management, Roaming and Roamer for international travel, Magti TV Play as an OTT streaming sub-brand, domain registration and hosting services, AI MagtiChat for AI-powered customer support, plus Money Transfer, Mono Credit, and Internet Filter as additional service modules. The portfolio serves residential, enterprise, and tourist segments across Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• MyMagti: Self-service mobile/web application for subscribers to manage accounts, purchase packages, top up balance, and access services.
• Magti TV Play
• MagtiChat
• Roamer
• MagtiBusiness

Products and services

• Mobile Subscription Service (2G/3G/4G/4.5G/5G) Prepaid and postpaid mobile voice, SMS, and mobile data services delivered over Magticom's own 2G/3G/4G/4.5G/5G networks across Georgia. Available to individual consumers and business customers with optional eSIM provisioning and dedicated 5G plans.
• Fixed Internet + IPTV Bundle Combined fiber-optic fixed broadband internet and IPTV television service delivered to Georgian households under a single contract, with on-site installation and one router/modem. Targeted at residential users who want home internet and TV from one provider.
• IPTV Digital television service delivered via Magticom's IP-based network to residential fixed-line customers, including HD/4K channels and on-demand content.
• Magti TV Play (OTT Streaming) Magticom's over-the-top streaming service that delivers TV channels and on-demand video content to consumers via internet-connected devices, available with a free 'Mini' tier and paid subscriptions.
• Wired Telephony Fixed-line voice telephony service for residential and business customers, delivered over Magticom's wired network infrastructure.
• International Roaming Service International roaming service that allows Magticom mobile subscribers to use voice, SMS, and data when traveling outside Georgia, delivered via partner operator networks with country-specific packages.
• MagtiBusiness Corporate Solutions Enterprise/B2B portfolio under the MagtiBusiness sub-brand, providing corporate tariff plans, corporate roaming packages, and managed network/colocation services to Georgian businesses with dedicated account management.
• Hosting Services Web hosting service for Georgian individuals and businesses purchasing domain and website hosting as a paid subscription alongside Magticom's connectivity services.
• Domain Registration Domain name registration service allowing individuals and businesses to register and manage internet domain names as a paid subscription.
• Roamer Prepaid Tourist SIM Prepaid SIM package sold under the Roamer sub-brand targeting international tourists and short-term visitors to Georgia, providing immediate mobile connectivity on arrival with no long-term commitment.

Quantifiable outcome

• 5G network speeds ranked 6th globally in Ookla speed tests
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• MavenircoreTechnology or Integration · 12 May 2026Mavenir has been selected as Magticom's strategic small cell technology partner for a nationwide 4G/5G deployment across Georgia. Mavenir will supply its complete small cell portfolio including hardware, software, management, and orchestration solutions following a successful trial. Deployment scheduled to begin Q2 2026 with beta testing for priority residential, enterprise, and small office customers before full rollout later in 2026.
• Google Cloud (Vertex AI / Gemini API)coreTechnology or IntegrationMagticom's AI MagtiChat service is built on Google Cloud Vertex AI platform and uses the Gemini API to power its generative AI-based chat assistant for automated customer support and online consultations available 24/7.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Silknet (JSC Silknet): Silknet is Magticom's largest direct competitor in Georgia, offering fixed internet, IPTV, mobile, and landline telephony with its own converged quad-play bundle. Comparable as the only other Georgian operator with nationwide fixed + mobile infrastructure competing for the same residential and enterprise subscribers.
• Veon Georgia (Beeline Georgia): Beeline Georgia is a major mobile network operator competing head-to-head with Magticom on consumer mobile, prepaid/postpaid tariffs, and roaming in the same Georgian market. Comparable as a direct MNO rival sharing the same regulatory environment and target customer base.
• Cellfie Mobile (formerly Geocell, under Silknet): Cellfie is a Georgian mobile operator that competes directly with Magticom on 4G/LTE voice and data tariffs. Comparable as a direct MNO peer in the same domestic market with overlapping prepaid and postpaid offerings.
• SkyTel Georgia: SkyTel is a smaller Georgian mobile operator providing 4G services across Georgia, competing with Magticom on consumer and SME mobile plans. Comparable as a domestic MNO rival targeting overlapping mass-market prepaid customers.

Emerging players

• Globalcell Georgia: Globalcell operates as a niche Georgian MVNO/mobile brand with regional overlap to Magticom's prepaid mass market. Comparable as a smaller, lower-cost MNO competing for price-sensitive Georgian subscribers.

Regional players

• Turkcell: Turkcell is a leading Turkish mobile and converged operator with a triple-play portfolio (mobile, fixed, TV) in a similarly sized emerging market. Comparable as a regional MNO benchmark for bundled ARPU, 5G monetisation, and digital services strategy.
• Rostelecom / Beeline (CIS): Rostelecom is a major CIS fixed and mobile operator with a similar triple-play and B2B/government services mix in the broader post-Soviet region. Comparable as a regional telecom incumbent with converged offerings and comparable regulatory and capex environment to Magticom's Georgian context.

Broad incumbents

• Vodafone Group: Vodafone is a global telecom incumbent operating consumer mobile, fixed, and TV services across multiple markets. Comparable as a large incumbent with a triple-play convergence model, eSIM deployment, and AI-driven customer service initiatives similar to Magticom's stack.
• Deutsche Telekom / T-Mobile: Deutsche Telekom operates mobile, fixed, and TV services across Europe with strong 5G leadership and converged bundles. Comparable as a broad incumbent benchmark for nationwide 5G coverage, retail footprint, and convergence monetisation.
• Telia Company: Telia operates mobile, broadband, and TV services across the Nordics and Baltics with 5G leadership and eSIM-first strategies. Comparable as a broad incumbent with a small-population home-market model, converged portfolio, and tourism-relevant roaming capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magticom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magticom Ltd