Index.hr
- Company typePrivate
- Founded2002
- HeadquartersZagreb, Croatia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Index.hr firmographics
Firmographics- Name
- Index.hr
- Legal name
- Index promocija d.o.o.
- Website
- https://index.hr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Index.hr is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Index.hr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (Premium Ad-Free): Index.hr generates revenue through a subscription model offering an ad-free reading experience called 'Index bez reklama'. Subscribers receive benefits including reading without ads and faster page loading. The subscription is marketed as supporting independent journalism.
- Digital Advertising: The standard (non-subscribed) version of the website displays advertisements to visitors, generating advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Premium subscription offering ad-free experience |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Index.hr product offering
Product offeringCore offering
Index.hr is a Croatian online news and media portal that publishes original editorial content across general news, sports, and multiple lifestyle verticals through a main website and standalone sub-portals. The company monetizes its audience primarily through digital advertising on free content and through a premium subscription product, Index Bez Reklama (Plus), which offers an ad-free reading experience and faster page loading.
Product overview
Index.hr is a Croatian online media platform consisting of a core news portal (index.hr) and multiple vertical content sections organized as sub-portals. The main site offers general news (Vijesti), sports coverage (Sport), and lifestyle content through themed verticals including Shopping, Ljubimci (pets), Food, Mame (parenting), Auto, Fit, Chill, and Horoskop. Additional standalone properties include Recepti.index.hr (recipes), Lajk.hr (social content), Vjezbe.index.hr (exercise guides), and Index Oglasi (classifieds), and Index Cijene (price comparison). The platform monetizes through a premium subscription service called Index Bez Reklama (Index without Ads) offering ad-free experience and faster loading. The company also provides Index Jobs for employment listings.
Differentiator
Problem solved
Functional benefit
Brands
- Index Sport: Sports news section of Index.hr covering football, basketball, and other sports
- Index Magazin
- Recepti.index.hr
- Lajk.hr
- Vjezbe.index.hr
- Index Cijene
- Index Oglasi
Products and services
- Index.hr Portal Croatian online news portal providing news in categories including Croatia, World, Region, Zagreb, Science, Scandals, and live news updates with multimedia content for general readers.
- Index Sport Sports news section covering football (including SP 2026, Croatia national team, Dinamo, Hajduk, SHNL), basketball, combat sports, and other sports with live scores and match coverage for sports fans.
- Index Magazin Lifestyle magazine section with sub-sections for Celebrity & Showbiz, Social Media, IRL, Dating, and WTF content for readers interested in entertainment, celebrity, and culture.
- Index Shopping Shopping content including product reviews, fashion, and consumer product coverage for shoppers seeking buying guidance.
- Index Ljubimci Pet-related content covering animal care, pet stories, and advice for pet owners.
- Index Food Food and culinary content including recipes and restaurant reviews for food readers.
- Index Mame Parenting and motherhood content with advice and family-related topics for parents.
- Index Auto Automotive news and reviews covering cars and the vehicle industry.
- Index Fit Fitness and health content including workouts and wellness advice for fitness-oriented readers.
- Index Chill Entertainment and leisure content covering movies, TV shows, and pop culture for general entertainment readers.
- Index Horoskop Astrology and horoscope content with daily and weekly predictions.
- Index Oglasi Classified advertisements section covering real estate (188,556 listings), vehicles (19,220 listings), and other categories, connecting individual buyers and sellers of listings.
- Index Cijene Price comparison service allowing users to compare product prices across retailers by location.
- Recepti.index.hr Recipe portal with Croatian recipes, meal planning, and culinary content.
- Lajk.hr Social content platform featuring viral videos, entertaining stories, and user-generated social media content.
- Vjezbe.index.hr Exercise and workout portal with fitness routines and exercise guides.
- Index Bez Reklama (Plus) Subscription service offering ad-free browsing, faster page loading, and an uninterrupted reading experience across Index.hr's content, marketed as supporting independent journalism, available with a cancel-anytime option.
- Index Jobs Employment section for job listings and career opportunities.
Companies that use Index.hr
Customer profileSegments1 record
Ideal customer profiles1 record
Index.hr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Index.hr partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Index.hr competitors and assessment
Company assessmentRegional players
- N1 (Adriatic): N1 is a regional television and digital news brand covering the Adriatic/Balkans region including Croatia, providing news, business, and lifestyle content with a regional rather than purely Croatian editorial footprint, making it a partial competitor to Index.hr.
- Index (Slovenia): Index.si is the Slovenian counterpart-style online news portal under a related brand lineage, sharing a similar independent, multi-vertical digital news format with Index.hr and serving as a regional peer in the broader Adriatic digital media landscape.
Direct peers
- Njuškalo: Njuškalo is Croatia's leading classifieds marketplace for real estate, vehicles, and jobs, directly comparable to Index.hr's Index Oglasi sub-product and representing both a competitor and a benchmark for the classifieds revenue stream.
- Jutarnji List: Jutarnji List is a major Croatian daily newspaper with a substantial digital presence covering news, politics, business, sports, and lifestyle, directly competing with Index.hr for Croatian news readership and digital advertising spend.
- Dnevnik.hr: Dnevnik.hr is a Croatian online news portal covering news, showbiz, and lifestyle topics, competing directly with Index.hr for Croatian digital news consumers and advertising revenue.
- Tportal: Tportal is a Croatian online news portal operated by Hrvatski Telekom, offering news, sports, and lifestyle content and competing with Index.hr for Croatian digital news readers and ad inventory.
- Net.hr: Net.hr is a Croatian digital news and lifestyle portal covering news, entertainment, and women's-interest topics, with overlapping audience and content verticals to Index.hr's lifestyle and magazine sections.
- Večernji List: Večernji List is one of Croatia's largest daily newspapers with a significant online portal, offering news, sports, lifestyle, and classifieds, overlapping materially with Index.hr's content portfolio and Croatian audience.
- 24sata: 24sata is one of Index.hr's closest direct competitors in the Croatian online news market, also operating a high-traffic digital news portal covering news, sports, and lifestyle, and competing for the same ad budgets and reader attention.
Broad incumbents
- Google News (Croatia): Google News is a global aggregation platform that captures Croatian news audience attention and ad spend at scale, representing a structural competitor to Index.hr's direct traffic and a primary disruptor of CPM economics for independent news publishers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Index.hr social profiles
Digital presenceIndex.hr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Index.hr leadership team
Management profileNumber of profiles
Profiles2 records
Index.hr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Index.hr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Index.hr
What does Index.hr do?
Index.hr is a Croatian online news and media portal that publishes original editorial content across general news, sports, and multiple lifestyle verticals through a main website and standalone sub-portals. The company monetizes its audience primarily through digital advertising on free content and through a premium subscription product, Index Bez Reklama (Plus), which offers an ad-free reading experience and faster page loading.
Is Index.hr a public or private company?
Index.hr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Index.hr founded?
Index.hr was founded in 2002. It employs 51 to 100 people.
Where is Index.hr based?
Index.hr is headquartered in Zagreb, Croatia, in the Europe region.
How does Index.hr make money?
Two revenue lines are on record. Subscription (Premium Ad-Free) is the primary driver. The others are digital Advertising.
Who are Index.hr's main competitors?
Regional players on record are N1 (Adriatic) and Index (Slovenia). Direct peers are Njuškalo, Jutarnji List, Dnevnik.hr, Tportal, Net.hr, Večernji List and 24sata. Google News (Croatia) is listed as a broad incumbent.
Does Index.hr have an API?
No public API is recorded for Index.hr.