What 24sata does

24sata is a Zagreb-based private Croatian media company founded in 2005 that operates the country's most-visited news portal (24sata.hr), the best-selling print newspaper in Croatia, and a portfolio of digital content verticals reaching approximately 2,000,000 people daily. Its core product is the 24sata portal — a web- and mobile-based news platform covering Croatia, world news, politics, sport (football, basketball, tennis, motorsport), entertainment, lifestyle, and sci/tech, delivered through 24sata.hr and native iOS and Android applications. Beyond the flagship portal, the company operates an interconnected ecosystem of specialized properties: PLUS+ (Oranž) premium subscription with digital magazines, Shopaj24 e-commerce platform, Kvaka24 business portal and annual conference franchise, Express quick-news service, Videoteka video streaming, Startover startup coverage, EUsmart IP/business education, plus lifestyle verticals miss7, missZDRAVA, missMAMA, missGASTRO, and youth/video brand JoomBoos.

The underlying technology stack is a conventional multi-platform digital media architecture: web CMS for the portal, native iOS/Android applications, video streaming infrastructure for Videoteka, integrated e-commerce on Shopaj24, and a separate subscription/identity layer for PLUS+. Partnerships with HINA (national news wire), Pixsell (photo agency), Večernji list, Njuškalo, Poslovni dnevnik, HUP (Croatian Employers Association), Raiffeisenbank, and Microsoft provide content supply, sponsorship, and distribution support. 24sata has no disclosed AI/ML capabilities, no patents, and no disclosed funding history.

The business model is multi-stream: primary revenue comes from digital advertising and sponsored/native content on 24sata.hr; secondary streams include the PLUS+ (Oranž) annual subscription, e-commerce commissions through Shopaj24, and B2B sponsorship of the Kvaka24 business conferences. Go-to-market is direct-to-consumer across web, mobile, and physical print, with a B2B sponsorship layer on the Kvaka24 business vertical. The customer base is predominantly Croatian general consumers (news, sport, entertainment, lifestyle), with a secondary segment of business professionals and SME owners reached via Kvaka24, and a third B2B segment of advertisers and sponsors including Raiffeisenbank, Microsoft, Ledo, EUIPO, and HUP. Leadership is led by Zoran Turković as Direktor (Director).

Name

24sata

Legal name

24sata

Website

https://24sata.hr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

24sata is a Zagreb-based Croatian digital and print media company founded in 2005, operating the country's leading news portal (24sata.hr), best-selling print newspaper, subscription service (PLUS+), e-commerce platform (Shopaj24), and the Kvaka24 business conference franchise, reaching approximately 2,000,000 Croatian consumers daily.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Advertising: The primary revenue stream comes from digital advertising on 24sata.hr, including display ads, sponsored content, and promotional placements across news, sport, lifestyle, and entertainment sections.
2. Subscription (PLUS+/Oranž): Premium subscription service offering exclusive digital magazines, special reports, and ad-free content experiences. Annual subscription model mentioned as 'godišnji Oranž' (annual Oranž).
3. E-commerce (Shopaj24): E-commerce revenue through Shopaj24 platform integrated with the media brand, generating commissions from product sales.
4. Sponsored/Promo Content: Promotional content partnerships including EUsmart special content about EU intellectual property, and native advertising content from partners like Ledo (food content), Raiffeisen bank, and other advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

24sata is a Croatian digital media company that publishes news, sports, entertainment, lifestyle, and business content through its flagship news portal 24sata.hr, native mobile apps, and the PLUS+ (Oranž) premium subscription service. It also operates Shopaj24 e-commerce marketplace, the Kvaka24 business portal, the Express news brand, and Videoteka video streaming, monetizing primarily via digital advertising, subscriptions, and e-commerce commissions.

Product overview

24sata operates as a multi-platform news media company with a portfolio of interconnected products: the core 24sata Portal serves as the primary news destination, while PLUS+ provides a premium subscription tier with exclusive digital magazines. The ecosystem includes e-commerce via Shopaj24, express news via Express, video streaming via Videoteka, and specialized business content through Kvaka24 and its EUsmart submodule covering intellectual property and business innovation. The company also maintains mobile applications and startup-focused content through Startover, creating an integrated media, commerce, and business intelligence offering.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS+: Premium subscription service offering exclusive content and digital magazines
• Express
• Kvaka24
• Shopaj24
• miss7
• JoomBoos
• Startover
• EUsmart

Products and services

• 24sata News Portal (24sata.hr) The flagship Croatian news portal offering breaking news, sports coverage, lifestyle content, entertainment, and specialized sections including Sci/Tech, serving the general Croatian reading audience.
• PLUS+ (Oranž) Premium Subscription Premium annual subscription service providing exclusive digital magazines, special reports, and enhanced reader experience targeted at engaged Croatian readers.
• Shopaj24 E-commerce Platform E-commerce platform integrated within the 24sata ecosystem enabling Croatian consumers to purchase third-party products and generating commission-based revenue.
• 24sata Mobile Applications Native iOS and Android applications providing push-notification-enabled access to 24sata news, comments, and content for mobile-first Croatian readers.
• Express News Service Separate digital news brand providing condensed, quick-read news updates for time-pressed Croatian readers as a distinct property within the 24sata network.
• Videoteka Video Service Video streaming service offering on-demand access to news, entertainment, and multimedia video content produced and curated by the 24sata editorial team.
• Kvaka24 Business Portal and Conferences Vertical portal covering entrepreneurship, investments, good practices, and business conferences, paired with annual business events at Hilton Garden Inn Zagreb targeting Croatian SME owners and professionals.

Quantifiable outcome

• 2,000,000 people reached daily through content

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• HINA (Croatian News Agency)coreOthersHINA is the Croatian News Agency, Croatia's primary national news wire service. 24sata utilizes HINA content as a news source for articles published on the platform, as evidenced by author credits 'HINA' appearing on various news articles.
• HUP (Hrvatska udruga poslodavaca / Croatian Employers Association)coreStrategic or Co-development PartnerHUP is the Croatian Employers Association, a key business organization. 24sata's Kvaka24 business portal partners with HUP to provide content about entrepreneurship, business best practices, and SME topics. The partnership includes co-branded content and event collaboration.
• Raiffeisenbank (RBA)coreGTM or Marketing PartnerRaiffeisenbank is a financial partner for 24sata's Kvaka24 'Investicija & Inspiracija' (Investment & Inspiration) section. RBA provides financial content sponsorship and program support for the business-focused vertical, including topics on SME financing and digital banking.
• MicrosoftminorGTM or Marketing PartnerMicrosoft is identified as a 'Programski partner' (Program Partner) for the 24sata Biznis konferencija Kvaka24 business conferences. Microsoft provides program support and sponsorship for the annual business events.
• miss7 / missZDRAVA / missMAMA / missGASTROminorOthersmiss7, missZDRAVA, missMAMA, and missGASTRO are partner portals operating under the 24sata umbrella brand. These specialized verticals cover women's lifestyle, health, parenting, and gastronomy content respectively, expanding the media group's reach in targeted demographics.
• JoomBoosminorOthersJoomBoos is a partner portal under the 24sata media group, targeting youth and viral content audiences.
• PixsellminorOthersPixsell is a photo agency partner providing visual content for the 24sata network. Listed as a partner portal offering photojournalism services.
• Večernji listminorOthersVečernji list is a Croatian daily newspaper partner portal, cross-promoting content with 24sata.
• NjuškalominorOthersNjuškalo is Croatia's largest online classifieds platform partnered with 24sata for content cross-promotion.
• Poslovni dnevnikminorOthersPoslovni dnevnik is a Croatian business media partner portal, collaborating with 24sata on business news content.
• Hilton Garden Inn ZagrebminorOthersHilton Garden Inn Hotel in Zagreb serves as the venue for 24sata's annual Kvaka24 business conferences. The partnership provides event hosting facilities for business networking events.
• EUIPO (European Union Intellectual Property Office)minorOthersEUIPO, the European Union Intellectual Property Office, collaborates with 24sata's EUsmart special content section to provide information about intellectual property protection for businesses and entrepreneurs in Croatia.
• INCENTIV / Državni zavod za intelektualno vlasništvo (Croatian State Intellectual Property Office)minorOthersCroatian State Intellectual Property Office (DZIV) through its INCENTIV information center partners with 24sata's EUsmart section to provide educational content about intellectual property protection for Croatian businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• 24ur.com: Slovenian digital news portal operated by Pro Plus. Closest regional analog to 24sata's model (multi-vertical digital news + portal + video + lifestyle), though operating in Slovenia rather than Croatia.
• Njuškalo: Croatia's largest online classifieds platform, listed as a media partner of 24sata. Adjacent in the Croatian digital media ecosystem with overlapping advertiser relationships, though primarily classifieds rather than news.

Direct peers

• Večernji list: One of Croatia's largest daily newspapers with a major digital portal (vecernji.hr). Listed as an explicit mutual media partner of 24sata, competing for the same Croatian news audience and advertisers.
• Net.hr: Major Croatian digital news and lifestyle portal covering general news, entertainment, and lifestyle — directly competing with 24sata.hr for the same Croatian consumer audience.
• Index.hr: One of the most-visited Croatian digital news portals, focused on breaking news, politics, and viral content. Directly competes with 24sata for digital audience and advertising in Croatia.
• Jutarnji list: Leading Croatian daily newspaper and digital news portal (jutarnji.hr) owned by Hanza Media. Direct competitor to 24sata in general news, sports, and lifestyle coverage for the Croatian mass market.
• Poslovni dnevnik: Croatian business daily and portal covering economy, finance, and SMEs. Listed as a media partner of 24sata and directly overlaps with 24sata's Kvaka24 business vertical for Croatian business audiences.
• Tportal (T-Hrvatski Telekom): Croatian multi-vertical news and lifestyle portal operated by T-HT. Competes with 24sata across news, lifestyle, and video, leveraging telecom distribution scale.

Broad incumbents

• Nova TV (United Group): One of Croatia's largest commercial TV broadcasters with an integrated digital news platform. Competes with 24sata for both audience attention and advertiser budgets, but operates as a broader incumbent broadcaster.
• HRT (Hrvatska radiotelevizija): Croatian public broadcaster operating TV, radio, and digital properties. Overlaps with 24sata on news, sports, and entertainment coverage, and competes for national audience and public-service ad share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/24sata
• TikToktiktok.com/@24sata
• Xx.com/24sata_hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24sata