iTero Intraoral Scanner
- Company typePublic
- Founded-
- HeadquartersSan Jose, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
iTero Intraoral Scanner firmographics
Firmographics- Name
- iTero Intraoral Scanner
- Legal name
- Align Technology, Inc.
- Website
- https://itero.com
- Company type
- Public
- Operating status
- Operating
- Ownership category
- akta.pro rank
iTero Intraoral Scanner industry classification
Industry- Product category
- Dental Intraoral Imaging Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE)
- akta.pro secondary industries
- Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH), Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)
Keywords
Where iTero Intraoral Scanner is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
iTero Intraoral Scanner business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Intraoral Scanner Hardware Sales: Sale of iTero intraoral scanner devices (iTero Lumina, Element Plus Series, Element Flex) as capital equipment purchases to dental practices and labs. Pricing varies by model and configuration (cart, mobile, PC). Service plan subscription required after the first year.
- Annual Service Plan / Subscription: Annual service plans covering remote support, hardware replacement, software fixes, OS upgrades, feature updates, unlimited cloud storage (up to 7 years), and unlimited scans. Required subscription after first year. Provides recurring revenue stream.
- iTero Store (Accessories): Sale of scanner accessories such as sleeves, wheel stands, and other supplies through the iTero Store (store.itero.com, shop.itero.com).
- Financing Options: Financing options and special offers available for scanner purchases, providing flexible payment arrangements for dental practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | iTero Element scanner base model |
| One time/ perpetual license | Multi-year contract | iTero Element 2 scanner |
| One time/ perpetual license | Multi-year contract | iTero Element Flex scanner |
| Subscription | Annual | iTero Service Plan (post-warranty) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
iTero Intraoral Scanner product offering
Product offeringCore offering
iTero designs, manufactures, and sells digital intraoral scanning hardware and software used by dental practices, orthodontists, and dental laboratories. The scanners capture 3D digital impressions of patients' dentition and integrate with the Invisalign case submission workflow, the MyiTero cloud portal, and lab-side CAD software such as exocad. The portfolio spans the iTero Lumina flagship, iTero Element Plus Series, iTero Element 5D, and the portable iTero Element Flex, supported by a recurring annual service plan.
Product overview
iTero Intraoral Scanner is a portfolio of dental intraoral scanning solutions owned by Align Technology. The product lineup consists of three scanner tiers: iTero Lumina (next-generation flagship with Multi-Direct Capture technology, photorealistic 3D imaging, and fastest performance), iTero Element Plus Series (gold standard with enhanced computing and clinical applications), and iTero Element 5D Imaging System (smart value with NIRI caries detection). The portable iTero Element Flex serves practices requiring mobility. The ecosystem is extended by software platforms including MyiTero Portal for cloud-based case management and lab communication, Align Oral Health Suite for comprehensive diagnostics, iTero-exocad Connector for CAD workflow integration, and iTero Design Suite for in-practice 3D printing. Supporting technologies include iTero NIRI for caries detection, TimeLapse for monitoring, Occlusogram for occlusion analysis, and Outcome Simulator Pro for treatment visualization. The portfolio supports both restorative (crowns, bridges, implants, dentures) and orthodontic (Invisalign) workflows with scientific accuracy backed by peer-reviewed studies.
Differentiator
Problem solved
Functional benefit
Brands
- iTero Lumina: Next-generation intraoral scanner with Multi-Direct Capture (MDC) technology, featuring 3x larger field of view and 2x faster scanning speed.
- iTero Element Plus Series
- iTero Element 5D Imaging System
- iTero Element Flex
- MyiTero
- Align Oral Health Suite
- Invisalign Outcome Simulator Pro
Products and services
- iTero Lumina Intraoral Scanner Flagship intraoral scanner based on iTero Multi-Direct Capture (MDC) optical imaging, available in Cart, Mobile, and PC configurations, used by general dentists, orthodontists, and dental labs for digital impressions, Invisalign case submissions, and restorative CAD workflows.
- iTero Element Plus Series Mid-tier intraoral scanner with 20% faster processing, integrated intraoral camera, and seamless Invisalign connectivity, available in Cart and Mobile configurations for general dental and orthodontic practices.
- iTero Element 5D Imaging System Smart-value intraoral scanner with embedded NIRI technology for interproximal caries detection above the gingiva, confocal 3D scanning, and HD color imaging, used in general dental practices for diagnosis and impressions.
- iTero Element Flex Portable wand-only intraoral scanner with custom carrying case designed for mobility between operatories and offices, featuring enhanced color imaging, wand touchpad interface, and certified connectivity with Invisalign and third-party systems.
- iTero Scanner Service Plan Annual subscription service plan covering remote support, hardware replacement, software fixes, OS upgrades, feature updates, GDPR- and HIPAA-compliant unlimited cloud storage for up to 7 years, and unlimited scans; required after the first year of scanner ownership.
Quantifiable outcome
- Full-arch scan in 30 seconds (iTero Lumina) and full-mouth scan in under 60 seconds (iTero Element Plus Series)
- +13 more outcomes
Companies that use iTero Intraoral Scanner
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
iTero Intraoral Scanner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature9 records
iTero Intraoral Scanner partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- exocadcoreiTero scanners integrate directly with exocad CAD/CAM software through the iTero-exocad Connector, enabling dental labs to receive scans and design prosthetics (models, bite splints, restorations) within exocad. Additional exocad integration enables NIRI images and intraoral photos to be accessed within the software for aesthetic anterior restorations. The iTero-exocad caLABrate Certification Program trains labs on digital adoption.
- 40+ Dental Practice Software and Imaging System IntegrationscoreiTero technology offers seamless integration with more than 40 dental partners including practice management software, imaging systems, and 3D printers. Enables practices to connect iTero data into their existing digital workflows without disrupting current systems.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
iTero Intraoral Scanner competitors and assessment
Company assessmentDirect peers
- 3Shape: Denmark-based developer of the TRIOS intraoral scanner, the most direct global competitor to iTero. Both serve dental practices and labs with 3D digital impression hardware, cloud platforms, and CAD/CAM integrations, competing head-to-head on accuracy, speed, and ecosystem.
- Dentsply Sirona: Major dental equipment manufacturer offering the CEREC Primescan and Omnicam intraoral scanners. Directly competes with iTero across restorative and orthodontic workflows, with bundled CAD/CAM production (CEREC milling) as a key differentiator.
- Medit: South Korean manufacturer of the Medit i900 and i700 intraoral scanners, a fast-growing direct competitor known for open architecture, aggressive pricing, and rapid iteration. Targets the same GP and ortho segments as iTero with an open-platform strategy.
- Carestream Dental: Provider of CS 3700 and CS 3800 intraoral scanners serving dental practices and DSOs. Directly competes with iTero in digital impression workflows and offers comparable AI and practice management integrations.
- Planmeca: Finnish dental equipment manufacturer offering the Planmeca Emerald intraoral scanner. Competes with iTero as part of an integrated chairside CAD/CAM workflow including imaging, milling, and software.
- Envista Holdings (KaVo): Through its KaVo and Nobel Biocare brands, Envista offers intraoral scanning solutions (e.g., KaVo IXC) directly competing with iTero across restorative and implant workflows. Operates an integrated digital dentistry portfolio.
Emerging players
- Shining 3D: Chinese manufacturer of intraoral scanners (Aoralscan) and broader 3D scanning portfolio. An emerging global player with competitive pricing, expanding into North American and European dental markets where iTero is established.
- VATECH: South Korean dental imaging company offering the EzScan intraoral scanner alongside broader dental imaging equipment. Competes in the GP and ortho segments with a regionally focused approach in APAC.
Others
- exocad (Align Technology): CAD/CAM dental software platform acquired by Align Technology. Strategic partner via the iTero-exocad Connector, providing the lab-side design workflow that iTero scans feed into. Comparable as the lab-side ecosystem layer adjacent to intraoral scanning.
- Align Technology (Invisalign): Parent company of iTero and maker of Invisalign clear aligners. iTero is tightly integrated with Invisalign workflows (auto-upload, Outcome Simulator), making Align both the owner and the most important ecosystem partner/distribution channel for iTero scanners.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
iTero Intraoral Scanner social profiles
Digital presenceiTero Intraoral Scanner compliance and trust
Trust signalCompliance3 records
iTero Intraoral Scanner financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTero Intraoral Scanner leadership team
Management profileNumber of profiles
iTero Intraoral Scanner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTero Intraoral Scanner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTero Intraoral Scanner
What does iTero Intraoral Scanner do?
iTero designs, manufactures, and sells digital intraoral scanning hardware and software used by dental practices, orthodontists, and dental laboratories. The scanners capture 3D digital impressions of patients' dentition and integrate with the Invisalign case submission workflow, the MyiTero cloud portal, and lab-side CAD software such as exocad. The portfolio spans the iTero Lumina flagship, iTero Element Plus Series, iTero Element 5D, and the portable iTero Element Flex, supported by a recurring annual service plan.
Is iTero Intraoral Scanner a public or private company?
iTero Intraoral Scanner is a public company. It is classified as public and is currently operating.
When was iTero Intraoral Scanner founded?
iTero Intraoral Scanner was founded in -1.
Where is iTero Intraoral Scanner based?
iTero Intraoral Scanner is headquartered in San Jose, United States, in the North America region.
How does iTero Intraoral Scanner make money?
Four revenue lines are on record. Intraoral Scanner Hardware Sales are the primary driver. The others are annual Service Plan / Subscription, iTero Store (Accessories) and financing Options.
Who are iTero Intraoral Scanner's main competitors?
Direct peers on record are 3Shape, Dentsply Sirona, Medit, Carestream Dental, Planmeca and Envista Holdings (KaVo). Emerging players are Shining 3D and VATECH. Others are exocad (Align Technology) and Align Technology (Invisalign).
Does iTero Intraoral Scanner have an API?
No public API is recorded for iTero Intraoral Scanner.
What industry is iTero Intraoral Scanner in?
iTero Intraoral Scanner's product category is Dental Intraoral Imaging Equipment. Its primary akta.pro industry code is HLABAIAE, Intraoral Optical Scanning & Digital Impression Centers, with a secondary code of HLABAFAH, Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based). Its NAICS code is 339114 and its SIC code is 3843.