Zürich Tourism

What Zürich Tourism does

Zürich Tourism (legal name: Zürich Tourismus) is the official destination marketing organization for Zurich, Switzerland, founded in 1885 and headquartered at the Zurich Main Station Tourist Information center. The organization serves leisure tourists, families, business event planners, and travel trade professionals by providing authoritative visitor information, city navigation tools, public transport and attraction access, and event coordination services for Zurich. Its customer base spans end consumers purchasing the Zürich Card and individual travel services, B2B partners including hotels, museums, and attractions participating in destination marketing, and enterprise clients hosting conferences and corporate events in the city.

The organization's core technology assets comprise the zuerich.com digital city guide, the Zürich City Guide mobile application with integrated digital city pass functionality, and a live webcam network covering locations including Uetliberg, the Old Town, Sechseläutenplatz, and Zurich-West. The platform aggregates a content database of more than 226 tours and excursions, over 180 accommodation listings, and 133 cultural offerings, integrated with Google Maps for navigation and with WhatsApp and social media for sharing and direct contact. The organization holds ISO 9001/14001 quality and environmental management certifications alongside sustainability and accessibility credentials (EarthCheck, Swisstainable, OK:GO), but the technology stack is standard consumer-facing web and mobile without disclosed APIs, AI/ML components, or developer-facing integrations.

Zürich Tourism operates a hybrid business model combining membership-based and public funding for destination marketing with transaction revenue from Zürich Card sales—a tiered (24h/48h/72h) city travel pass providing unlimited 2nd-class public transport, free museum admissions, a free river/lake cruise, and discounts of up to 50% on tours and 15–20% at participating restaurants and retailers. Distribution is omnichannel: direct to consumer via the website and app, physical retail at the Zurich Main Station Tourist Information desk and souvenir shop, and B2B through tour operators, hotels, and incoming operators. The Zurich Convention Bureau adds an enterprise sales layer serving meeting planners and congress organizers with venue selection, social program planning, and local vendor coordination services.

Name

Zürich Tourism

Legal name

Zürich Tourismus

Website

https://zuerich.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

Zürich Tourism is Zurich, Switzerland's official destination marketing organization, operating the zuerich.com digital city guide, mobile app, Zürich Card city pass, and Zurich Main Station Tourist Information center. It serves leisure tourists, business event planners, and travel trade partners across consumer and B2B channels.

Ownership category

akta.pro rank

Product category

Destination Marketing and Visitor Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Private Guided Tours & Personal Tour Guides (THAJALAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Destination marketing services
• City travel pass
• Convention bureau services
• Guided city tours
• Visitor information

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Promotion and Marketing Services: Funded through membership fees from partner hotels, attractions, and tourism businesses, plus public funding for destination marketing activities
2. Zürich Card Sales: City travel pass providing unlimited public transport, museum admissions, and discounts on tours and experiences. Sold directly to tourists and through B2B channels to tour operators and hotels

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zürich Tourism provides official destination marketing and visitor services for Zurich, Switzerland. Its core offering combines a digital city guide (zuerich.com) and mobile app with the Zürich Card city travel pass that delivers unlimited public transport, museum admissions, and discounts on tours, dining and shopping. The portfolio is completed by in-person Tourist Information services at Zurich Main Station, guided tours and excursions, the Zurich Convention Bureau for business events, and Travel Trade services for tour operators.

Product overview

Zürich Tourism operates the official Zurich City Guide (zuerich.com), a comprehensive digital tourism platform providing travel information and booking services for visitors to Zurich. The core offering consists of the city guide website and mobile app, combined with the Zürich Card city pass for unlimited public transport and discounts. Supporting services include in-person Tourist Information at Zurich Main Station, guided tours and excursions, the Zurich Convention Bureau for business events, Travel Trade services for B2B partners, event calendar listings, accommodation search, webcam viewing, and media resources. The portfolio functions as a unified destination marketing and visitor services platform rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Zürich Card: City travel pass offering unlimited 2nd class travel on trams, buses, and trains in Zurich city and surrounding fare zones, plus discounts on attractions and restaurants.
• Zürich City Guide App
• Zurich Convention Bureau

Products and services

• Zürich City Guide (Website/Portal) Official digital tourism portal providing comprehensive visitor information about attractions, events, accommodation, dining, and practical travel planning resources for Zurich across multiple languages.
• Zürich City Guide App Mobile application offering key city information, a digital city map, and integrated Zürich Card functionality for travelers visiting Zurich.
• Zürich Card City travel pass providing unlimited 2nd-class public transport across city and surrounding zones, free river and lake cruises, free admission to most museums, discounts on city tours, and reduced admission at cultural venues, restaurants and stores. Available in 24h, 48h, and 72h tiers.
• Tourist Information Services In-person tourist consultation at the Zurich Main Station Tourist Information center providing insider tips, city tour bookings, accommodation reservations, event tickets, and Zürich Card sales. Also reachable via WhatsApp, email and phone.
• Guided Tours and Excursions Curated city tours, excursions to Swiss mountains, group activities, and special experiences including chocolate tours, boat cruises and cultural walks bookable through the Zürich platform.
• Zurich Convention Bureau Dedicated enterprise service for meeting planners and congress organizers providing venue selection assistance, social program coordination, and connections to local service providers for business events and conventions in Zurich.
• Travel Trade Services B2B services for tour operators, travel agents and incoming operators, including sample itineraries, hotel and experience information, familiarization trips, and commissionable B2B Zürich Card distribution.
• Webcam Viewing Service Live webcam feeds from multiple locations across Zurich (Uetliberg, Old Town, Sechseläutenplatz, Zurich-West) enabling visitors to check city views and weather remotely.
• Event Calendar Comprehensive listing of events in Zurich, including festivals, concerts, sports events, nightlife and cultural activities, browsable online.
• Accommodation Listings Searchable database of hotels, B&Bs, apartments, hostels and campsites in Zurich, filterable by location, category and features.
• Media Services Press releases, research texts and downloadable image/video resources for journalists and travel writers covering Zurich.
• Souvenir Shop at Tourist Information On-site retail shop at the Zürich Main Station Tourist Information offering Zurich souvenirs including chocolate, postcards, Swiss Army Knives and other memorabilia.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered key partner and core.

• Zurich Airport (Flughafen Zürich)key partnerStrategic or Co-development PartnerKey partner providing airport access information and joint marketing for visitors arriving in Zurich. The airport serves as a primary gateway with shopping, dining, and transportation connections featured on the zuerich.com platform.
• Lindt Home of Chocolatekey partnerStrategic or Co-development PartnerFeatured as a key attraction partner showcasing Switzerland's chocolate heritage. The Lindt Home of Chocolate experience world is prominently featured with the world's largest Lindt shop.
• Casino Zürichkey partnerStrategic or Co-development PartnerKey partner for nightlife and entertainment offerings. Switzerland's largest casino featuring gaming options and entertainment events.
• EarthCheckcoreTechnology or IntegrationSustainability certification and benchmarking program ensuring responsible tourism practices. Part of Zürich Tourism's sustainability strategy commitment.
• SwisstainablecoreTechnology or IntegrationSwiss national sustainability certification program for tourism businesses. Part of the organization's commitment to sustainable destination management.
• ISO 9001/14001coreTechnology or IntegrationInternational quality and environmental management system certifications demonstrating operational excellence and environmental responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Berlin: Official DMO for Berlin, operating visitBerlin.de with a city pass (Berlin Welcome Card), guided tours, and convention bureau. Mirrors Zürich Tourism's product mix almost exactly — city guide portal, integrated city pass with transit/museums, B2B trade services, and MICE bureau.
• Visit Copenhagen: Official DMO for Copenhagen running the Copenhagen Card with public transport and attractions integration. Strongly comparable product model (city card bundling transit + museums + tours) and Nordic-European city positioning.
• München Tourismus: Official DMO for Munich running muenchen.travel with city tours, CityTourCard, and convention bureau. Comparable DACH-region peer with near-identical product structure to Zürich Tourism.
• London & Partners: Official promotional agency for London, running visitlondon.com with a London Pass and convention bureau (London Convention Bureau). Closely comparable DMO structure with city pass, tours, MICE, and trade services.
• Office du Tourisme de Paris (Paris je t'aime): Paris's official tourism office operating the Paris Museum Pass ecosystem and tour platform. Comparable as a major European capital DMO with similar city pass, guided tours, and convention-related services.
• Barcelona Turisme: Official tourism board of Barcelona operating the Barcelona City Pass and tour/convention services. Comparable as a major European city DMO with similar digital platform and city pass product.
• Amsterdam Tourism & Conventions: Official city marketing organization for Amsterdam running iamsterdam.com, the I amsterdam City Card, guided tours, and a convention bureau. Closely comparable in product breadth (card + app + tours + MICE) and European city positioning.
• WienTourismus (Vienna Tourist Board): Vienna's official DMO with the Vienna City Card, sightseeing tours, and a convention bureau. Operates as a public-law entity under the city of Vienna, providing a near-identical governance and funding model to Zürich Tourism.

Broad incumbents

• Switzerland Tourism (Schweiz Tourismus): National tourism board for Switzerland. Operates the overarching destination marketing organization that complements Zürich Tourism's city-level remit; comparable in mission (destination marketing, content platform, partner network) and revenue model (membership + public funding).

Regional players

• Geneva Tourism: Official DMO for Geneva, the other major Swiss city tourism board. Operates Geneva City Pass and tour platform; directly comparable as a Swiss city DMO competing for inbound visitor share within Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisitZurich

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zürich Tourism