What Barcelona Turisme does

Barcelona Turisme (officially Turisme de Barcelona) is the official municipal tourism promotion body for the city of Barcelona, Spain, founded in 1993. It operates the "This is Barcelona" digital platform (thisisbarcelona.com), a multi-language tourism portal available in Catalan, Spanish, English, French, and Italian that aggregates destination content, events, attractions, and ticketing across verticals including architecture, art, museums, gastronomy, music, sports, shopping, and nightlife. The platform includes specialized ticketing modules for arts and culture, music and shows, adventure and outdoors, gastronomy, and mobility services, as well as the Barcelona Card — a bundled tourist pass offering admission to city museums, monuments, and attractions with an optional unlimited public transport add-on.

The organization supplements its digital presence with a physical network of Official Tourist Information Points (Punts Oficials d'Informació Turística) across Barcelona city, Barcelona province, the metropolitan area, and surrounding Catalonia regions including Girona, Tarragona, and Lleida. It maintains an active social media footprint across Instagram, TikTok, Facebook, and Pinterest under the "thisisbarcelona_official" handles.

Commercially, Barcelona Turisme generates revenue through transaction facilitation on ticket sales across multiple product categories and direct sales of the Barcelona Card. As an official municipal tourism entity (firm type: government_state_entity), it operates as a public body rather than a venture-backed or publicly traded company, with no disclosed external investors, parent company, funding rounds, or financial reporting. There is no evidence of subscription pricing, enterprise contracts, or B2B monetization — its commercial model is essentially direct-to-consumer tourism commerce serving international and domestic visitors.

Name

Barcelona Turisme

Legal name

Barcelona Turisme / Turisme de Barcelona

Website

https://barcelonaturisme.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Barcelona Turisme is Barcelona's official municipal tourism body, operating the "This is Barcelona" multi-language digital platform that aggregates destination content, events, attraction tickets, and the Barcelona Card for international and domestic visitors. It complements the platform with physical tourist information offices across Catalonia.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Destination marketing services
• Tourist information platform
• City tourism pass
• Attraction ticketing services
• Event booking platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ticket Sales Commission: Platform enables purchase of tickets to Barcelona attractions, museums, concerts, shows, and experiences. Revenue generated through transaction facilitation.
2. Barcelona Card Sales: Sale of official Barcelona tourist cards providing access to city attractions and optional public transport. Sold directly through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Barcelona Turisme operates the official municipal tourism digital platform ("This is Barcelona") and a network of physical tourist information points across Barcelona and Catalonia. It provides comprehensive destination content across categories including architecture, art, gastronomy, music, museums, sports, shopping, and nightlife; sells attraction and event tickets across multiple verticals; and distributes the official Barcelona Card tourist pass with optional unlimited public transport.

Product overview

This is Barcelona is a unified tourism platform that serves as the official digital channel for Barcelona tourism. The core platform provides comprehensive information about the city's attractions, activities, and cultural offerings across categories including Architecture, Arts and Design, Gastronomy, Music and Festivals, Museums and Exhibitions, Sports, Shops, Coast and Countryside, Barcelona Nights, and Itineraries. The platform operates a ticketing system with multiple specialized modules including the Barcelona Card (a bundled pass with museum admissions, attraction access, and optional unlimited public transport), along with dedicated ticketing categories for Arts and Culture, Music and Shows, Adventure and Outdoors, Gastronomy experiences, and Mobility services. The architecture includes user accounts for managing bookings, wishlists, and personal preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Barcelona Card: A tourist pass offering admission to city's museums, monuments and attractions with public transport option

Products and services

• This is Barcelona Platform Official Barcelona tourism digital platform providing visitors with comprehensive information about the city's attractions, events, accommodations, and experiences. The platform serves as a centralized hub for trip planning, event discovery, and ticket purchasing across multiple tourism verticals. It supports user accounts for managing bookings, wishlists, and personal preferences, and is available in Catalan, Spanish, English, French, and Italian.
• Barcelona Card A tourist pass offering admission to museums, monuments, and attractions across Barcelona, along with a range of special discounts. The card includes an optional add-on for unlimited public transport. It serves international and domestic visitors seeking a bundled, convenient way to explore the city.
• Attraction and Event Ticketing Services Ticketing service enabling visitors to purchase tickets for Barcelona attractions, museums, exhibitions, concerts, shows, outdoor activities, gastronomic experiences, tastings, and transportation services. Available through the official website's e-commerce storefront and serves as the official ticketing channel for Barcelona tourism.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Emerging players

• Klook: Asia-headquartered booking platform for attractions, tours, and local experiences, with growing presence in European city destinations. Comparable as a private-sector ticketing competitor targeting international tourists.
• Tiqets: Amsterdam-based online ticketing platform for museums and attractions worldwide, including many Barcelona venues. Directly comparable as a digital ticketing intermediary competing for the same attraction inventory.

Direct peers

• NYC & Company: Official destination marketing organization for New York City, running a multilingual tourism content platform with attraction ticketing and city pass offerings. Comparable as a major-city DMO monetizing tourist intent via an official storefront.
• London & Partners: Mayoral-sponsored growth and tourism agency for London, operating visitlondon.com with attraction listings, event discovery, and ticketing. Directly comparable as a European capital-city DMO with a digital booking platform.
• Visit Dubai: Official government tourism board and digital destination platform for Dubai, operating a multilingual booking and information portal for attractions, events, and city passes. Structurally identical to Barcelona Turisme as a state-backed DMO with e-commerce ticketing.
• Turisme de Catalunya: Regional tourism agency of the Government of Catalonia, the parent governmental level above Barcelona Turisme. Overlapping mandate in promoting Catalan destinations and a structural governance peer within the same public-tourism ecosystem.
• Office du Tourisme de Paris: Paris's official tourism organization operating parisjetaime.com, a multilingual destination content and ticketing platform for attractions, museums, and experiences. Closest geographic and structural peer to Barcelona Turisme within the European DMO ecosystem.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences with a Berlin-headquartered platform that competes for the same end tourist and partner attractions as Barcelona Turisme. Comparable as a private-sector ticketing competitor at much larger scale.
• Visit Britain: National tourism agency for Great Britain operating a destination content and inspiration platform. Comparable as a publicly-backed tourism marketing body, though operating at country rather than city scale.
• Visit California: State-level DMO running a destination marketing platform with content, booking referrals, and event listings. Comparable as a publicly-funded tourism marketing organization, albeit regional rather than city-focused.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thisisbarcelona.official
• Instagraminstagram.com/thisisbarcelona_official
• TikToktiktok.com/@thisisbarcelona.official
• Pinterestes.pinterest.com/thisisbarcelona_official
• Xx.com/VisitBCN_EN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barcelona Turisme