Brass Tacks Recovery

What Brass Tacks Recovery does

Brass Tacks Recovery is a privately-held US family system recovery coaching company that supports families navigating a loved one's mental health, substance abuse, or compulsive behavior challenges. The company serves distressed families as its primary customer segment and clinical/medical treatment teams as a secondary segment, acting as a liaison that educates families on family system dynamics, coaches them to support without enabling, and coordinates communication between families and clinical providers. Its positioning is differentiated by specialization in complex cases: over 80% of its clients have previously failed at least one treatment episode, and its framing emphasizes root-cause resolution (trauma, adverse childhood experiences) over single-individual treatment.

The company's core technology is the proprietary Coach To Intervene (CTI)™ methodology — a trademarked, crisis-driven intervention framework developed by founder Angela Carrillo from her personal recovery experience and professional certifications (CIP, NLP, CPC, PIVOT Certified Relational Coach). CTI serves as the initial phase of an integrated nine-product service portfolio that progresses from crisis assessment and intervention through treatment facility vetting, transportation coordination, wraparound case management, ongoing family coaching, companionship/companion transport, crisis consulting, recovery-to-life integration mentoring, and an alcohol and drug deterrent/monitoring program. Service delivery is fully remote, supported by a toll-free 888 phone line, a dedicated email address, and a website with dedicated funnels for families and professionals.

Brass Tacks Recovery operates a sales-led, direct-to-consumer go-to-market with same-day crisis consultations, complemented by a professional referral channel through treatment facilities and medical providers. Revenue comes from bespoke Family Support Coaching engagements priced individually per family, with typical durations of 30, 60, or 90 days and the possibility of multi-year contracts; pricing is not publicly disclosed. The company is founder-led, has no institutional funding or parent company, operates only in the United States, and markets organically through its website and social channels (Facebook, Instagram, LinkedIn).

Name

Brass Tacks Recovery

Legal name

Brass Tacks Recovery

Website

https://brasstacksrecovery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brass Tacks Recovery is a US private family system recovery coaching company that uses its trademarked Coach To Intervene (CTI)™ methodology to guide families through intervention, treatment coordination, and aftercare for loved ones with mental health, addiction, and trauma challenges.

Ownership category

akta.pro rank

Product category

Addiction Recovery Coaching

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Family recovery coaching
• Addiction intervention services
• Mental health coaching
• Substance abuse support
• Crisis intervention services

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Family Support Coaching Services: Customized care plans for families dealing with mental health, addiction, and substance abuse issues. Services include intervention, coaching, wraparound case management, and ongoing family support. Pricing is tailored to each family's specific needs and circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brass Tacks Recovery is a family-focused recovery coaching firm that delivers trauma-informed intervention, case management, and aftercare services for families navigating a loved one's mental health, substance abuse, or addiction challenges. Its proprietary Coach To Intervene (CTI)™ methodology anchors the offering, providing customized care plans, crisis response, liaison with clinical treatment teams, and ongoing coaching support.

Product overview

Brass Tacks Recovery is a mental health and addiction recovery coaching service offering a suite of integrated service modules. The core offering centers on the proprietary Coach To Intervene (CTI)™ methodology, which serves as the initial phase of family system recovery. This foundational program is complemented by intervention services, immediate crisis intervention, and comprehensive wraparound case management. Additional services include family support coaching, mental health companionship, crisis consulting, recovery/life integration coaching, and an alcohol and drug deterrent program. The portfolio follows a progression from crisis assessment and intervention through treatment coordination to long-term aftercare support.

Differentiator

Problem solved

Functional benefit

Brands

• Coach To Intervene (CTI)™: A proprietary crisis-driven service designed to assist and support families in assessing and customizing a care plan to address a loved one's mental health, substance abuse, and trauma challenges.

Products and services

• Coach To Intervene (CTI) A crisis-driven proprietary service designed to assist and support families in assessing and customizing a care plan to address a loved one's mental health, substance abuse, and trauma challenges. It educates family members while preparing them for an intervention process and serves as the initial phase of family system recovery.
• Intervention – CTI Trauma-informed intervention services including pre-intervention consulting, family intervention consulting, and customized treatment planning. Includes vetting treatment facilities, transportation coordination, and guidance on emotional and financial contributions for successful intervention.
• Immediate Crisis Intervention Emergency intervention services using creative and effective modalities to interrupt negative mental health behaviors, compulsive habits, and substance use. Includes family education to reduce shame while supporting healthy boundaries and communication.
• Comprehensive Wraparound Case Management Services A flexible, holistic approach including family and client assessment, consulting, guidance, support, and crisis response to develop an individual action plan for long-term health and recovery. Acts as a communication liaison between clinical, medical, and treatment professionals.
• Family Support Coaching Hands-on, real-time customized coaching to assist families in determining effective approaches to dealing with a loved one's substance abuse or mental health challenges. Includes minimum weekly contact via text, phone, and/or email with the family.
• Mental Health & Support Companion Companionship service for clients struggling with addiction or mental health issues, including coaching, encouragement, safety precaution, transport between facilities, assistance with daily activities, and transportation to counseling sessions, healthcare providers, 12-step meetings, and treatment centers.
• Crisis Consulting Immediate support service for families in crisis situations such as legal issues, missing persons, hospitalization, or when a loved one is a danger to themselves or others. Includes situation assessment, resource provision, and guidance to immediate solutions.
• Recovery/Healthy Life Integration Coaching One-on-one mentorship support for recovering individuals transitioning from residential or intensive outpatient programs into mainstream life. Includes support for 12-step program immersion, day-to-day coping skills, goal setting, and relationship building.
• Alcohol and Drug Deterrent Program Customized monitoring and drug screening programs including various urine analysis testing methods and portable sober tracking devices to support individuals in treatment or those who have reintegrated into mainstream life.

Quantifiable outcome

• Over 80% of clients have had previous treatment episodes, indicating expertise in complex cases

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Caron Treatment Centers: Long-established addiction treatment provider that operates family-focused intervention, coaching, and education programs alongside clinical care. Comparable because it combines clinical treatment with family-system services, but it is a much larger, facility-based incumbent.
• Hazelden Betty Ford Foundation: Major U.S. addiction treatment organization offering family programming, intervention support, and aftercare resources. Comparable for its family recovery orientation, though it is a broad incumbent with inpatient/clinical scale beyond coaching.
• Pavillon Treatment Center: Treatment program with an established family program and recovery coaching components addressing underlying trauma and family dynamics. Comparable family-system orientation though delivered within a residential clinical setting.

Direct peers

• FHE Health: Addiction and mental health treatment provider with a dedicated family intervention and recovery support program. Directly comparable in serving families navigating loved ones' substance use and mental health issues through structured intervention and case management.
• Family First Intervention: Specialist intervention and family coaching service focused on crisis-driven family intervention for addiction and mental health. Directly comparable in service type, family-centric methodology, and high-touch professional services delivery.
• Mountainside Treatment Center: Addiction treatment provider offering family education, intervention support, and ongoing recovery coaching. Comparable for combining clinical coordination with family-centered recovery services.
• Bradford Health Services: Regional addiction treatment network with family intervention and recovery support offerings. Comparable service mix for families in crisis, though primarily facility-based.
• Ashley Addiction Treatment: Addiction treatment provider with family programming, intervention services, and recovery support. Comparable in addressing family system needs alongside the patient's clinical journey.

Emerging players

• A Good Place: Intervention and recovery coaching practice focused on families of individuals struggling with addiction. Directly comparable niche positioning in family-centered intervention coaching, smaller scale.
• The Addictions Coach: Intervention and recovery coaching service providing family coaching, intervention support, and sober companion services. Directly comparable high-touch coaching model and family support orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/btrecovery
• LinkedInlinkedin.com/company/brass-tacks-recovery/about
• Instagraminstagram.com/btrecovery
• Xx.com/btrecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Tacks Recovery