Addiction Coaching Australia

Name

Addiction Coaching Australia

Legal name

Steady On The Grind Pty Ltd as trustee for the Conrad Tracey Discretionary Trust

Website

https://addictioncoachingaustralia.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Addiction Recovery Coaching

NAICS

Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction recovery coaching
• Behavioural health coaching
• Recovery coaching programs
• Group coaching services
• AI recovery support app

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. The Circuit Breaker Program: Weekly subscription to a 12-month group coaching program with curriculum access, community platform, expert events, and daily accountability. Priced at $149 per week ex GST, with an upfront annual option of $6,585. Extension available at $97 per week for 6-12 months beyond initial term.
2. The Delta Path Program: Premium bespoke 1:1 coaching program with weekly sessions, 24/7 phone support, daily check-ins, and holistic healthcare package. Application-based admission. Long-term extension via 6 Week Success Cycle Mastermind.
3. Deltara App Subscription: AI-powered self-guided app subscription at USD$10 per week, serving as the entry-level product and gateway into the ACA ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Addiction Coaching Australia sells tiered subscription-based coaching programs that help individuals overcome drug, alcohol, gambling, and behavioural addictions without entering traditional rehab. Its three offerings are Deltara (an AI-powered self-guided mobile app at USD$10/week), The Circuit Breaker (a 12-month group coaching program with weekly Zoom sessions, Slack accountability, and SKOOL community access at $149/week), and The Delta Path (a premium application-only 1:1 coaching program with the founder, including 24/7 phone support and daily check-ins). All programs are underpinned by the proprietary Identity Integration Model and the trademarked 90-day Success Roadmap.

Product overview

Addiction Coaching Australia operates a tiered ecosystem of three distinct programs designed for busy professionals seeking to break the cycle of addiction without leaving work, family, or daily life. The entry-level offering is Deltara, an AI-powered self-guided mobile app providing 24/7 support at USD $10/week. The mid-tier program is The Circuit Breaker™, a 12-month group coaching program delivered via Zoom (four weekly sessions), Slack accountability, and the SKOOL community platform, priced at $149/week. The premium tier is The Delta Path™, a bespoke 1:1 coaching program led by founder Conrad Tracey with 24/7 support and holistic healthcare. All programs are underpinned by the Identity Integration Model™ and use a technology stack including Zoom, Slack, and SKOOL for delivery.

Differentiator

Problem solved

Functional benefit

Brands

• The Circuit Breaker™: Signature group coaching program providing accountability, community, and high-level resources for achieving recovery results in the real world. Includes group coaching sessions, access to coaches via Slack, private community platform, full curriculum of learning materials, monthly expert events, and daily text accountability.
• The Delta Path™
• Deltara
• Break The Cycle™

Products and services

• The Circuit Breaker A 12-month group coaching program designed to help high-performing individuals break the cycle of addiction with accountability, community, and high-level resources integrated into everyday life. Includes three weekly Zoom group coaching sessions, daily Slack accountability, access to coaches via a private Slack channel, full curriculum of learning materials via SKOOL, monthly expert events, and the 90-day Success Roadmap with four milestone private coaching sessions.
• The Delta Path A premium bespoke 1:1 coaching program for individuals looking to fast-track their results and success. Clients work exclusively with founder Conrad Tracey on recovery, lifestyle, holistic health, business, and relationships. Includes weekly 1:1 coaching, 24/7 phone support, daily phone check-ins, text accountabilities, and a holistic healthcare package. Admitted by application only via an Action Gameplan call.
• Deltara An AI-powered self-guided mobile application providing 24/7 elite recovery support for people who want to understand what is driving their use and start building a life that does not need it. Delivers a structured operating system for self-reflection, insight, and clarity, helping users understand triggers, habits, and values at their own pace. Priced at USD $10 per week. Serves as the entry point into the ACA ecosystem.

Quantifiable outcome

• Conrad has an 85% success rate in his bespoke Delta Path program
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workit Health: Online addiction treatment provider offering virtual therapy, medication-assisted treatment, and coaching for substance use. Comparable to ACA in delivering coaching-plus-clinical recovery support via telehealth, with broader geographic reach and insurance reimbursement.
• Pelago (formerly QuitGenius): Digital addiction treatment platform offering employer- and payer-sponsored programs for tobacco, alcohol, and substance use, with virtual coaching and clinician support. Directly comparable to ACA in digital delivery of addiction recovery support, though targeting employer contracts rather than cash-pay consumers.
• Tempest: Digital alcohol treatment platform offering evidence-based online programs, therapy, and community support for problem drinking. Comparable to ACA in digital-first delivery of alcohol recovery coaching for working professionals.
• Lionrock Recovery: Online recovery support provider offering group coaching sessions and community for substance use and behavioral addictions via video conferencing. Comparable to ACA in outpatient, group-based, coach-led delivery model.
• Ria Health: Telehealth alcohol treatment program combining medication-assisted treatment, coaching, and digital tools. Comparable to ACA's tiered recovery offering, though Ria leans more clinical and telemedicine-based.
• Monument: Online alcohol treatment platform serving adults seeking to change their relationship with alcohol, with therapist-led and community-led programs. Closely comparable to ACA's online, community-supported, professional-targeting model for substance use recovery.
• Eleanor Health: Outpatient addiction and mental health provider offering virtual and in-person care, peer support, and coaching. Comparable to ACA in combining coaching and peer support with a recovery-focused, outpatient model.
• Oar Health: Online alcohol use disorder treatment provider offering medication-assisted treatment and digital support. Comparable to ACA in digital delivery of alcohol recovery, though more clinically-oriented.

Broad incumbents

• BetterHelp: Large online therapy marketplace connecting consumers with licensed therapists. Comparable to ACA in online, subscription-based mental health support delivery, but serving a much broader population and not specializing in addiction recovery.
• Lyra Health: Large mental health benefit platform offering employer-sponsored therapy, coaching, and medication management. Comparable to ACA as a coaching-plus-mental-health offering, but operating at broader scale via employer contracts and including but not specialized in addiction recovery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xinstagram.com/addictioncoachingaustralia
• LinkedInlinkedin.com/company/addiction-coaching-australia
• Facebookfacebook.com/addictioncoachingaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addiction Coaching Australia