VirtualDJ
VirtualDJ, developed by Atomix Productions, is DJ mixing software featuring real-time AI stem separation, audio/video mixing, and 300+ controller support. It serves professional DJs, hobbyists, mobile event DJs, and entertainment venues globally via a freemium model with Pro licenses and content subscriptions.
- Company typePrivate
- Founded2003
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What VirtualDJ does
VirtualDJ is a proprietary DJ mixing software platform developed and published by Atomix Productions, a privately held software company headquartered in Dubai (Atomix Development FZE) with regional entities in Rotterdam (Atomix Productions Netherlands B.V.) and Santa Monica (Atomix Productions America Inc.). The software, first released in 2003, provides audio and video mixing, karaoke hosting, an unlimited sampler, multi-deck mixing (4+ decks), and plug-and-play support for more than 300 DJ controllers and mixers. Its core technical differentiator is Stems 2.0, a proprietary AI engine that performs real-time audio source separation on any track during a mix, isolating vocals, instruments, kicks, and hi-hats, and is optimized for hardware acceleration on Nvidia RTX and Apple Silicon.
The platform serves four primary customer segments: professional DJs performing paid gigs (clubs, festivals, weddings), beginner and hobbyist DJs using the free Home license for practice and learning, mobile/event DJs serving private functions, and entertainment venues (bars, clubs, lounges) requiring business-level licensing. The business model is hybrid: a freemium core with a free Home license for non-commercial use, a one-time Pro license required for professional/paid use, a Business license for commercial establishments, and three recurring content subscriptions (Audio catalog at $9.99/month, Karaoke at $19.99/month, Video at $49.99/month) delivered through partnerships with iDJPool, KaraokeCloud, DigiTrax, VJ-Pro, and SunFly. Distribution is direct via virtualdj.com downloads, in-app purchases, and embedded integrations with hardware manufacturers.
VirtualDJ claims 150M+ cumulative downloads and 6M+ daily active users, endorsements from Top 100 DJs (David Guetta, Afrojack, Qbert, Ummet Ozcan, Fedde Le Grand, Vinai), and positive reviews from DJ Mag, DJ TechTools, Digital DJ Tips, DJ Worx, and Mixmag. The company operates with a very small team (1-10 employees), no disclosed venture capital or private equity backing, and a privately held ownership structure under the founding entity, with major product releases in 2020 (initial real-time stems), 2023 (Stems 2.0), and 2026 (VirtualDJ 2026 with advanced stem separation).
VirtualDJ firmographics
Firmographics- Name
- VirtualDJ
- Legal name
- Atomix Productions
- Website
- https://virtualdj.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VirtualDJ, developed by Atomix Productions, is DJ mixing software featuring real-time AI stem separation, audio/video mixing, and 300+ controller support. It serves professional DJs, hobbyists, mobile event DJs, and entertainment venues globally via a freemium model with Pro licenses and content subscriptions.
- Ownership category
- akta.pro rank
VirtualDJ industry classification
Industry- Product category
- DJ Software
- NAICS
- Other Sound Recording Industries (512290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)
- akta.pro secondary industry
- Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)
Keywords
Where VirtualDJ is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VirtualDJ business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Software License Sales: VirtualDJ generates revenue primarily through software licensing. The default 'Home' license is free for non-professional personal use. Professional DJs must purchase a 'Pro' license which grants rights to use the software for paid performances. The license is personal, non-transferable, and linked to the user's account.
- Business License: Business license available for establishments or commercial use beyond single-user professional DJ performances
- Online Content Subscriptions: Subscription-based access to online music catalogs providing millions of streaming tracks. Pricing tiers: Audio catalog at $9.99/month, Karaoke catalog at $19.99/month, Video catalog at $49.99/month. Also includes integration with Tidal, Deezer, BeatSource, Beatport, and SoundCloud for streaming access.
- DJ Hardware & Accessories: Sale of DJ hardware products including controllers, mixers, DVS timecode vinyl and CD for digital vinyl system setup
- Plugins & Addons: Community-created plugins and addons available for download including audio effects, video effects, interface skins, and sample packs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Home License |
| One time/ perpetual license | One time/ perpetual license | Pro License |
| One time/ perpetual license | One time/ perpetual license | Business License |
| Subscription | Monthly | Audio Music Catalog |
| Subscription | Monthly | Karaoke Catalog |
| Subscription | Monthly | Video Catalog |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
VirtualDJ product offering
Product offeringCore offering
VirtualDJ is a downloadable audio and video DJ mixing software application that enables DJs to mix, remix, and perform live using real-time AI-powered stem separation, multi-deck mixing, effects, and a sampler. It is offered as a free Home license for non-professional personal use, with paid Pro and Business licenses enabling commercial DJ use, and is supplemented by recurring subscriptions to streaming content catalogs (audio, karaoke, video) and sales of DJ hardware such as DVS timecode vinyl and CDs.
Product overview
VirtualDJ is a comprehensive DJ software platform developed by Atomix Productions with over 150 million downloads and 6 million daily users. The core product is VirtualDJ, a professional DJ mixing application featuring audio/video mixing, real-time AI-powered stem separation (Stems 2.0), effects, samplers, and library management. The platform supports over 300 DJ controllers with plug-and-play functionality. The product portfolio includes: VirtualDJ (free for non-commercial use), VirtualDJ Pro License (for professional/commercial use), VirtualDJ Remote (iOS/Android mobile control app), Online Music Catalogs (audio, video, and karaoke streaming subscriptions via partners like iDJPool, Tidal, Deezer, Beatport, SoundCloud), DVS Timecode products, and a Developer SDK for creating plugins and custom skins. The platform integrates natively with major streaming services (Tidal, Deezer, BeatSource, Beatport, SoundCloud) and content providers (VJ-Pro, KaraokeCloud) for professional DJ content.
Differentiator
Problem solved
Functional benefit
Brands
- VirtualDJ Pro: Professional license for commercial DJ use
- VirtualDJ Home
- VirtualDJ Business
- VDJ Remote
Products and services
- VirtualDJ (core software) Flagship DJ mixing software providing audio/video mixing, real-time AI-powered stem separation, effects, sampler, library management, and plug-and-play support for 300+ DJ controllers. Used by individual DJs, hobbyists, and professionals worldwide; free for non-professional personal use.
- VirtualDJ Pro License
- VirtualDJ Business License One-time perpetual license for commercial establishments (bars, clubs, lounges, event venues) requiring multi-user or business-level usage rights of VirtualDJ beyond a single professional DJ.
- VirtualDJ Remote Standalone mobile application for Android and iOS that allows DJs to control VirtualDJ wirelessly from a phone or tablet, enabling remote control during performances.
- Online Music Catalog (Audio Subscription) Monthly subscription at $9.99/month providing streaming access to hundreds of thousands of DJ-specific audio tracks and remixes powered by iDJPool, accessible directly within VirtualDJ.
- Online Video Catalog (Video Subscription) Monthly subscription at $49.99/month providing high-resolution promotional music videos powered by VJ-Pro, accessible directly within VirtualDJ for VJ and video-mixing use.
- Karaoke Catalog (Karaoke Subscription) Monthly subscription at $19.99/month providing thousands of professional HD karaoke videos with new hits added monthly; powered by KaraokeCloud (USA/Canada), SunFly (EU/UK/MENA), and DigiTrax (rest of world).
- DVS Timecode Vinyl & CD Physical Digital Vinyl System (DVS) timecode products sold through the VirtualDJ store, allowing DJs to control VirtualDJ software using traditional timecode vinyl records or timecode CDs.
- DJ Controllers & Mixers DJ hardware products including controllers and mixers sold through the VirtualDJ store with built-in plug-and-play detection and setup, including a mapper for customizing controller behavior.
- VirtualDJ Developer SDK Software development kit for third-party developers including Plugin SDK 8, Skin SDK 8, and VDJScript verbs to build custom audio/video effects, interface skins, and extensions for VirtualDJ.
Quantifiable outcome
- 30x faster stem separation speed on PC with Nvidia RTX (2 seconds to split 1 minute of song)
- +3 more outcomes
Companies that use VirtualDJ
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
VirtualDJ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
VirtualDJ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- iDJPoolcoreContent partnership for professional DJ audio catalog streaming within VirtualDJ. Provides hundreds of thousands of tracks with DJ-specific remixes available for subscription within the software.
- TidalcoreStreaming integration providing access to millions of songs at highest audio quality. Offers curated playlists by industry experts, music journalists, and artists. Free 30-day trial available through VirtualDJ.
- DeezercoreStreaming partnership providing access to over a million tracks with personalized recommendations. Users can discover new artists and create playlists directly within VirtualDJ. Free 30-day trial available.
- Beatport (Beatport Link)coreStreaming partnership for extensive electronic music catalog. Brings Beatport's DJ record shop into VirtualDJ with curated selections from artists and labels. Professional plan allows offline library storage.
- Beatsource (Beatsource Link)coreOpen-format streaming collaboration between DJcity and Beatport for DJs. Provides expansive catalog for any event type from house party to festival. Hundreds of themed playlists curated by world-class DJs.
- SoundCloud (SoundCloud Go+ / SoundCloud DJ)coreStreaming partnership offering millions of open-format, hip-hop and electronic tracks. SoundCloud Go+ for streaming only, SoundCloud DJ for streaming with offline playback. Available directly within VirtualDJ.
- VJ-ProcoreVideo content catalog partnership providing access to latest promotional music videos in high-resolution. Powers the $49.99/month video subscription service within VirtualDJ.
- KaraokeCloudcoreKaraoke content partnership providing thousands of professional HD karaoke videos. Powers the Karaoke subscription service available for EU/UK/MENA markets.
- DigiTrax EntertainmentcoreContent provider for karaoke catalog in regions outside EU/UK/MENA markets (ROW). Provides professional karaoke video content.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
VirtualDJ competitors and assessment
Company assessmentBroad incumbents
- Image-Line (FL Studio): FL Studio is a major DAW with a large user base among bedroom producers and electronic music creators — an adjacent audience to VirtualDJ's beginner DJs. While primarily production-focused, FL Studio's ecosystem overlaps in the music creation workflow where DJs also produce.
- Ableton (Live): Ableton Live is a broader music production DAW that overlaps with VirtualDJ in the live performance and electronic music production space. While not a direct DJ software competitor, Ableton+Push is used by performance-oriented artists in adjacent workflows, and Ableton has begun adding DJ-adjacent features.
Direct peers
- Native Instruments (Traktor): Traktor is Native Instruments' DJ software, a direct competitor to VirtualDJ with a focus on advanced controller integration, stem decks, and creative mixing features. Targets a similar professional DJ segment with comparable feature depth.
- Serato: Serato DJ Pro is the closest direct competitor to VirtualDJ, offering professional DJ software with similar mixing, effects, and hardware controller support. Both target club/festival DJs and have overlapping feature sets (stems, controller support, library management), competing head-to-head for the same professional user base.
- PCDJ (DEX 3, Karaoki): PCDJ offers DJ and karaoke software (DEX 3, Karaoki) that overlaps with VirtualDJ's professional and karaoke capabilities. Targets mobile DJs and karaoke hosts with similar feature sets at competitive price points.
- Algoriddim (djay): Algoriddim's djay is a cross-platform DJ app available on macOS, iOS, iPadOS, Windows, and Android with AI-powered features including Neural Mix for stem separation. Directly competes with VirtualDJ at the consumer/hobbyist end with a mobile-first, Apple-ecosystem-aligned approach.
- Pioneer DJ / AlphaTheta (Rekordbox): Rekordbox is Pioneer DJ's (AlphaTheta) flagship DJ software, bundled with their dominant hardware ecosystem (CDJs, XDJ controllers) installed in most professional clubs globally. Competes directly with VirtualDJ for professional DJs but has structural advantages from hardware bundling.
Emerging players
- Mixxx: Mixxx is a free, open-source DJ software that competes with VirtualDJ's free tier in the hobbyist segment. While less feature-rich, it has a passionate open-source community and offers an alternative for price-sensitive beginners who might otherwise use VirtualDJ Home.
Others
- Denon DJ (inMusic): Denon DJ is a leading DJ hardware brand (part of inMusic) whose SC, Prime, and Mixstream controllers are supported by VirtualDJ. Functions as both a complementary ecosystem partner (controller sales driving VDJ adoption) and a potential competitor through parent company inMusic's broader DJ software strategy.
- Numark (inMusic): Numark is a major DJ hardware manufacturer whose controllers are supported by VirtualDJ. As a hardware partner, Numark's controller sales feed VirtualDJ's user acquisition — and Numark's bundled/own-software moves represent both ecosystem dependency and competitive risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
VirtualDJ social profiles
Digital presenceVirtualDJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
VirtualDJ leadership team
Management profileNumber of profiles
VirtualDJ subsidiaries and ownership
Company hierarchySubsidiaries2 records
VirtualDJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VirtualDJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VirtualDJ
What does VirtualDJ do?
VirtualDJ is a downloadable audio and video DJ mixing software application that enables DJs to mix, remix, and perform live using real-time AI-powered stem separation, multi-deck mixing, effects, and a sampler. It is offered as a free Home license for non-professional personal use, with paid Pro and Business licenses enabling commercial DJ use, and is supplemented by recurring subscriptions to streaming content catalogs (audio, karaoke, video) and sales of DJ hardware such as DVS timecode vinyl and CDs.
Is VirtualDJ a public or private company?
VirtualDJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VirtualDJ founded?
VirtualDJ was founded in 2003. It employs 1 to 10 people.
Where is VirtualDJ based?
VirtualDJ is headquartered in Miami, United States, in the North America region.
How does VirtualDJ make money?
Five revenue lines are on record. Software License Sales are the primary driver. The others are business License, online Content Subscriptions, DJ Hardware & Accessories and plugins & Addons.
Who are VirtualDJ's main competitors?
Broad incumbents on record are Image-Line (FL Studio) and Ableton (Live). Direct peers are Native Instruments (Traktor), Serato, PCDJ (DEX 3, Karaoki), Algoriddim (djay) and Pioneer DJ / AlphaTheta (Rekordbox). Mixxx is listed as an emerging player. Others are Denon DJ (inMusic) and Numark (inMusic).
Does VirtualDJ have an API?
Yes. VirtualDJ offers a Developer SDK for creating plugins and skins. The SDK includes Plugin SDK 8 for audio/video effects, Skin SDK 8 for interface customization, and documentation for VDJScript verbs. Developers can access Developer documentation at /wiki/Developers.html and create plugins at /wiki/PluginSDK8.html. Developer documentation is at virtualdj.com/wiki/Developers.html.
What industry is VirtualDJ in?
VirtualDJ's product category is DJ Software. Its primary akta.pro industry code is MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX), with a secondary code of MPAIAJAE, Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers). Its NAICS code is 512290 and its SIC code is 7370.