Name

Rambert

Legal name

Ballet Rambert Limited

Website

https://rambert.org.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Contemporary Dance / Performing Arts

NAICS

Dance Companies (711120), Dance Companies (71112), Educational Support Services (61171)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Contemporary dance
• Dance education
• Live performance
• Dance training
• Youth dance programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Ticket Sales: Revenue from touring productions including Peaky Blinders: The Redemption of Thomas Shelby, This is Rambert centenary programme, and It's a Sin dance adaptation.
2. Digital Subscriptions - Rambert Plus: Free membership tier with premium paid subscription for 300+ online dance classes. Connects Rambert with global audiences beyond physical venues.
3. Digital Subscriptions - Rambert Classroom: Annual subscription at £99 for full access to educational resources for GCSE, BTEC and A Level Dance. Free account available with select resources.
4. Donations and Fundraising: Future100 campaign targeting £1 million to support next generation of artists and audiences. Includes patron programmes and one-off donations.
5. Class Fees: In-studio dance classes offered at Rambert's London facility with term bookings and drop-in options.
6. Rambert Grades Teacher Certification: Revenue from teacher accreditation and training for the international Rambert Grades dance syllabus.
7. Arts Council England Funding: National Portfolio Organisation funding from Arts Council England supporting core operations and programming.
8. Space Hire: Rambert Works co-working space for dance and creative industry professionals, first dedicated dance sector workspace in London.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Rambert is a contemporary dance company that produces and tours live dance performances, operates digital platforms (Rambert Plus for streaming and Rambert Classroom for dance education), runs an international dance syllabus (Rambert Grades), delivers in-studio classes, and runs community participation programmes including Future Movement and Early Moves. The company is funded through ticket sales, subscriptions, charitable donations, and Arts Council England NPO support.

Product overview

Rambert is the UK's leading contemporary dance company offering a multi-faceted portfolio of products and services. The core offering includes live dance performances and touring productions (such as Peaky Blinders and It's a Sin), supported by digital platforms including Rambert Plus (streaming and membership) and Rambert Classroom (dance education for GCSE/BTEC/A Level). Education products include Rambert Grades (dance syllabus in 45+ countries), Early Moves (early years), and Future Movement (youth programme). Physical offerings include In-Studio Classes and Rambert Works co-working space. The company celebrated its centenary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Rambert Plus: Digital streaming platform offering news, short films, soundtracks and exclusive behind the scenes content. Free membership available with paid subscription option for 300+ online dance classes.
• Rambert Classroom
• Rambert Grades
• Future Movement
• Rambert Works
• Rambert2
• Early Moves

Products and services

• Rambert Plus Digital streaming and membership platform offering news, short films, soundtracks, and exclusive behind-the-scenes content. Free tier provides basic access; paid subscription includes 300+ online dance classes. Targeted at general dance audiences globally.
• Rambert Classroom Digital platform for GCSE, BTEC and A Level Dance education featuring five purpose-built sections (Move, Create, Appreciate, Connect, Support) with instructional videos, written resources, and audio guides. Annual subscription at £99. Targeted at schools, colleges, and dance teachers.
• Rambert Grades Innovative and inclusive contemporary dance syllabus available in two syllabi for ages 3+ (Creative Movers, Pre-Primary, Primary, Grades 1-8). Taught in more than 45 countries by over 700 accredited teachers. Includes teacher accreditation programme.
• Rambert Works First dedicated dance sector co-working space in London. Affordable, supportive workspace for dance and creative industry professionals, dance teachers, and practitioners. Also open to local community groups and national organisations.
• Future Movement Free creative youth programme for young people aged 16-21. Weekly sessions in three locations (London, Mansfield Palace Theatre, Toxteth Library Liverpool) exploring creativity, performing arts, design, and behind-the-scenes roles.
• Early Moves Pioneering initiative using Rambert Grades syllabus to help nursery children develop motor skills and school readiness. Delivered in partnership with NHS Greater Manchester and the GMCA.
• In-Studio Classes In-studio dance classes at Rambert's South Bank headquarters. Open to participants of all ages and abilities, covering contemporary dance technique, wellness, and fitness. Term bookings with cancellation up to 48 hours before first class for full refund; drop-in bookings with cancellation up to 24 hours before class.
• Peaky Blinders: The Redemption of Thomas Shelby Dance adaptation of the hit TV series. First dance company to adapt major television intellectual property for the stage. Achieved international success with tours including China.
• It's a Sin (dance adaptation) Major new dance work inspired by the Channel 4 series It's a Sin. Choreographed and directed by Artistic Director Benoit Swan Pouffer, with executive producers Russell T Davies and Pet Shop Boys. Premiering at Aviva Studios in Manchester.
• This is Rambert (centenary triple bill) Centenary triple bill featuring three contemporary works: Hop(e)storm by (LA)HORDE, Gallery of Consequence by Emma Evelein, and a brand-new work. Touring to London (Sadler's Wells), Newcastle, Edinburgh, Salford (Lowry), and Norwich Theatre from June 2026.

Quantifiable outcome

• Rambert Grades taught in more than 45 countries by over 700 accredited teachers
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Factory InternationalcoreStrategic or Co-development Partner · 19 March 2026Co-production partnership for It's a Sin dance adaptation, premiering at Aviva Studios in Manchester. Major collaboration bringing Channel 4 series to stage.
• Wales Millennium CentrecoreStrategic or Co-development PartnerCo-producer of It's a Sin dance production, bringing Welsh audiences access to the new work.
• Capital Theatres EdinburghcoreStrategic or Co-development PartnerCo-producer of It's a Sin dance production, hosting premiere at Festival Theatre.
• Sadler's Wells LondoncoreStrategic or Co-development PartnerLong-standing venue partner and co-producer of It's a Sin. Regular host of Rambert performances.
• Les Théâtres de la Ville LuxembourgcoreStrategic or Co-development PartnerInternational co-producer of It's a Sin, extending reach to European audiences.
• NHS Greater Manchester and GMCAcoreStrategic or Co-development PartnerPartnership delivering Early Moves programme using Rambert Grades syllabus for nursery children.
• Rambert School and Amanda BrittoncoreStrategic or Co-development PartnerJoint venture creating Rambert Grades, an innovative inclusive contemporary dance syllabus.
• Creative AccesscoreStrategic or Co-development PartnerEmployer Partner supporting under-represented communities entering the arts industry.
• mGworkminorStrategic or Co-development PartnerLGBT+ inclusion partnership connecting members with inclusive employers.
• I Can BeminorStrategic or Co-development PartnerPartnership bringing 7-8 year old girls with fewest opportunities into the Rambert workplace.
• Inc ArtscoreStrategic or Co-development PartnerSupport for #CultureNeedsDiversity campaign making ethnic diversity a condition of funding.
• PiPAminorStrategic or Co-development PartnerPartnership supporting parent and carer workforce in performing arts sector.
• Living Wage FoundationcoreOthersAccredited Real Living Wage employer.
• Theatre PeckhamminorStrategic or Co-development PartnerDelivered Five Pillars anti-racism training for all Rambert staff.
• Irfaan Arif and Develop MindsminorOthersDiversity and Inclusion Consultant supporting organisational development.
• Park Plaza HotelsminorStrategic or Co-development PartnerProud partner supporting Future Movement Lambeth strand through fundraising and volunteering.
• Manchester International FestivalcoreStrategic or Co-development PartnerMajor collaboration on international productions and programming.
• The Royal BalletcoreStrategic or Co-development PartnerMajor international collaborations between leading UK dance organisations.
• TescominorGTM or Marketing PartnerSelected as Tesco Stronger Starts charity for Lambeth stores, receiving votes to secure community funding.
• One Dance UKcoreStrategic or Co-development PartnerPartnership on CPD sessions and advocacy for dance education in schools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Royal Ballet: Resident ballet company of the Royal Opera House, the UK's most prestigious dance institution. Directly comparable as a UK-based major dance company with NPO funding, international touring, and educational outreach, although Rambert is contemporary-focused while Royal Ballet is classically-rooted.
• Royal Academy of Dance (RAD): Global dance education and syllabus body operating in 85+ countries. Comparable to Rambert Grades as a teacher accreditation and syllabus licensing business, though RAD is classical-focused and far larger; represents the established incumbent Rambert Grades is attempting to disrupt in the contemporary segment.

Direct peers

• English National Ballet: UK national touring ballet company with strong education and participation programmes. Highly comparable to Rambert as a UK NPO-funded dance company combining live performance with extensive learning/outreach work; share similar funding sources (Arts Council), venue partnerships and digital ambitions.
• Scottish Ballet: Scotland's national dance company with touring, education (Dance for Parkinson's, ballet health programmes), and digital content. Comparable scale and structure to Rambert — both publicly-funded touring dance companies with strong participation arms.
• Northern Ballet: Leeds-based UK touring dance company producing narrative-led productions and extensive learning programmes. Similar funding model (Arts Council NPO), regional touring footprint, and educational reach to Rambert.
• Alvin Ailey American Dance Theater: Iconic US contemporary dance company combining world-class touring, Ailey School (training), and Ailey Extension (recreational classes). Closest international analogue to Rambert's blend of professional touring, formal training, and community participation; similar brand-led model.
• Nederlands Dans Theater: Leading European contemporary dance company based in The Hague. Comparable artistic positioning (contemporary, innovative programming), international touring scale, and digital presence (NDT broadcasts/streaming). Both target global contemporary dance audiences.

Emerging players

• Ballet Black: London-based dance company focused on dancers of Black and Asian descent. Comparable niche positioning in UK contemporary dance with touring and educational outreach; smaller scale than Rambert but overlapping mission on diversity-led programming.

Others

• Sadler's Wells: London's leading dance venue and long-standing Rambert venue partner. Indirectly comparable as part of the same UK dance ecosystem — Sadler's Wells produces and hosts dance while Rambert performs there; partnership and co-production relationship makes it the most thematically connected venue counterpart.
• One Dance UK: UK national sector body for dance, providing advocacy, CPD and workforce development. Already a Rambert partner on CPD sessions; comparable ecosystem role in dance education infrastructure and policy that overlaps with Rambert Classroom and Rambert Grades missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ballet-rambert-limited/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rambert