One Dance UK
One Dance UK is the national membership-based support organisation for the UK dance sector, serving professionals, educators, organisations, and young people with resources, CPD, publications, EDI programmes, and advocacy from its Birmingham headquarters.
- Company typePrivate
- Founded1982
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What One Dance UK does
One Dance UK is the national support organisation for the UK dance sector, registered as a Company Limited by Guarantee in England and Wales and a registered charity (Charity No. 801552). Founded in 1982 and headquartered at Dance Hub in Birmingham, it operates as a membership-based body serving dance professionals, educators, organisations, and young people across the United Kingdom. Its core offering centres on tiered membership that provides access to 100+ on-demand video learning resources, a wellbeing package add-on (including 24/7 GP access, counselling, and legal/financial advice), consultancy and CPD training, and advertising or promotional opportunities.
The organisation's product portfolio includes the Dance Education Resources library (lesson plans, CPD snippets, teaching guides from EYFS to Key Stage 4), two publications (ONE Magazine and HOTFOOT Magazine, the latter focused on Dance of the African Diaspora), an EDI programme, a Careers Hub and job board, a Professionals Directory, an Advocacy programme, and a gift shop selling merchandise and dance publications. There is no proprietary technology platform; distribution is through the onedanceuk.org website, email newsletters, social media, events, and webinars.
Revenue is generated through a diversified mix: recurring membership subscriptions, one-time merchandise and publication sales, advertising and sponsorship (including exclusive rates for members), charitable donations from individuals, trusts, foundations, and public funders, and gift memberships. The organisation is funded as a charity rather than through equity, with key institutional partners including Royal Ballet & Opera, V&A Museum, Arts Council England, Trinity Laban, and EDI-focused bodies such as Gendered Intelligence and Activity Alliance.
One Dance UK firmographics
Firmographics- Name
- One Dance UK
- Legal name
- One Dance UK
- Website
- https://onedanceuk.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Dance UK is the national membership-based support organisation for the UK dance sector, serving professionals, educators, organisations, and young people with resources, CPD, publications, EDI programmes, and advocacy from its Birmingham headquarters.
- Ownership category
- akta.pro rank
One Dance UK industry classification
Industry- Product category
- Arts Sector Membership Organization
- NAICS
- Dance Companies (71112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where One Dance UK is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
One Dance UK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Annual membership providing access to resources, CPD, networking opportunities, promotional tools, and consultancy services for dance professionals and organizations.
- Merchandise and Gift Shop: Sale of greeting cards, t-shirts, and publications including the Dance Teaching and Learning book and Fit to Dance 2 report.
- Sponsorship and Advertising: Advertising and promotional opportunities offered to members, with exclusive rates for website and magazine advertising. Partnership opportunities available for organizations.
- Donations and Fundraising: Charitable donations from individuals, trusts, foundations, and public funders to support the organization's work across the dance sector.
- Gift Memberships: Gift memberships sold as presents for dance-loving individuals, providing year-long access to member benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Christmas Cards (6 cards/pack) |
| Unit Pricing | Pay-as-you-go | Mixed Cards (8 cards/pack) |
| Unit Pricing | Pay-as-you-go | Wheelchair Dancer Cards (5 cards/pack) |
| Unit Pricing | Pay-as-you-go | One Dance UK T-shirts |
| Unit Pricing | Pay-as-you-go | Dance Teaching and Learning: Shaping Practice (3rd Edition) |
| Unit Pricing | Pay-as-you-go | Fit to Dance 2 |
Distribution channels4 records
Marketing channels6 records
One Dance UK product offering
Product offeringCore offering
One Dance UK is the national membership-based support organization for the UK dance sector, delivering membership subscriptions that provide access to 100+ on-demand video learning resources, CPD and training, a wellbeing package (GP access, counselling, legal/financial advice), advertising/promotional opportunities, publications (ONE Magazine, HOTFOOT Magazine), an EDI programme, a Careers Hub, and a Gift Shop selling dance-related merchandise and publications.
Product overview
One Dance UK is the national support organisation for the UK dance sector, offering a membership-based platform with a comprehensive suite of resources, publications, and professional services. The core offering centers on membership programs providing access to 100+ on-demand video learning resources, wellbeing packages (including 24/7 GP access and counselling), and advertising opportunities. The portfolio includes Dance Education Resources (lesson plans, CPD snippets, teaching guides), ONE Magazine and HOTFOOT Magazine (Dance of the African Diaspora publication), EDI Programs with inclusive culture guidance, a Careers Hub and job board, an Advocacy program, a Professionals Directory, and a Gift Shop for merchandise and dance publications. The organization operates primarily as a membership organization rather than a software platform.
Differentiator
Problem solved
Functional benefit
Companies that use One Dance UK
Customer profileSegments4 records
Ideal customer profiles4 records
One Dance UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One Dance UK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Royal Ballet & OperacoreOne Dance UK has partnered with Royal Ballet & Opera for content creation including 'In Conversation' webinars exploring topics such as 'Why Dance Matters' and examining the Royal Ballet's 'Create and Dance' programme. These collaborations aim to highlight the value of dance in education and promote inclusive, exciting dance teaching practices.
- V&A MuseumcorePartnership with V&A Museum for dance residency programmes including the 'Movement, Choreography and Community' Young People's Programme. One Dance UK hosts job listings for V&A curator positions and collaborates on dance-related content and resources.
- Trinity Laban Conservatoire of Music and DanceminorPartnership for advertising and promotional opportunities. Trinity Laban promotes its programmes including the CertHE Dance and Children & Young People's activities through One Dance UK channels. One Dance UK also lists teaching positions at Trinity Laban.
- Arts Council EnglandcoreArts Council England is referenced as a key resource provider for EDI guidance. Their resources on equality action plans are promoted through One Dance UK's EDI programme. One Dance UK also references ACE-funded projects such as the 'Move to be Moved' intergenerational dance project.
- Gendered IntelligenceminorPartnership to develop and promote the Gendered Intelligence Trans Resource List, providing resources on trans inclusion for the dance sector. This collaboration supports One Dance UK's EDI commitment to inclusivity.
- Activity AllianceminorPartnership for disability inclusion resources. Activity Alliance's resources on inclusive marketing, communications, and workforce practices are referenced in One Dance UK's 'Considering Difference - Making Dance Accessible' project.
- Stopgap Dance CompanyminorPartnership for inclusive dance resources. Stopgap Dance Company's IRIS inclusive dance syllabus and training programmes are referenced in accessibility resources. Joint work on disability advocacy and inclusive practice in dance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
One Dance UK competitors and assessment
Company assessmentDirect peers
- Dance/USA: Dance/USA is the national service organization for the professional dance field in the United States, supporting a broad membership of companies, artists, and educators. It is the closest international analogue to One Dance UK's national dance sector support mandate.
- Dance City: Dance City is one of England's National Dance Agencies, providing development, creation, and presentation support for dance in the North East. It is directly comparable to One Dance UK as a publicly-supported dance sector development and support organization, although operating at a regional rather than national level.
- Ausdance: Ausdance is Australia's national advocacy and support body for dance, serving artists, educators, and organizations. It is directly comparable to One Dance UK in role and function — a national peak body supporting the country's dance sector.
- National Dance Council of America: The NDCA is a US national governing body for dance, focused on standardization, education, and certification. Comparable to One Dance UK as a national dance sector support and standards organization, though with greater emphasis on competitive dance.
- Dance East: Dance East is a National Dance Agency based in Ipswich supporting dance artists, audiences, and participation across the East of England. Comparable to One Dance UK as a publicly-funded dance development organization, though regionally focused rather than national in scope.
- Dance Umbrella: Dance Umbrella is a London-based international dance presenting organization and biennial festival. It is a UK dance sector support peer to One Dance UK, with overlapping audiences and shared sector advocacy goals, although its primary focus is presentation rather than education.
- Dance4: Dance4 is an international dance artist development organization based in Nottingham. It is a peer in the sense of being a publicly-funded UK dance development body focused on artist support, residencies, and sector development — closely aligned with One Dance UK's mandate.
- The Place: The Place is a London-based contemporary dance producing house and performance venue, home to London Contemporary Dance School. It overlaps with One Dance UK in supporting the development and visibility of UK contemporary dance professionals and audiences.
- Yorkshire Dance: Yorkshire Dance is a regional dance development organization supporting the dance sector across Yorkshire. Directly comparable to One Dance UK as a membership-style and publicly-supported dance sector support body, with overlapping missions around CPD, advocacy, and sector development.
- Canadian Dance Assembly: The Canadian Dance Assembly is a national service organization supporting the Canadian dance sector, with members including companies, artists, and educators. Directly comparable to One Dance UK as a national dance sector membership and advocacy body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
One Dance UK social profiles
Digital presenceOne Dance UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Dance UK leadership team
Management profileNumber of profiles
One Dance UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Dance UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Dance UK
What does One Dance UK do?
One Dance UK is the national membership-based support organization for the UK dance sector, delivering membership subscriptions that provide access to 100+ on-demand video learning resources, CPD and training, a wellbeing package (GP access, counselling, legal/financial advice), advertising/promotional opportunities, publications (ONE Magazine, HOTFOOT Magazine), an EDI programme, a Careers Hub, and a Gift Shop selling dance-related merchandise and publications.
Is One Dance UK a public or private company?
One Dance UK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was One Dance UK founded?
One Dance UK was founded in 1982. It employs 11 to 50 people.
Where is One Dance UK based?
One Dance UK is headquartered in Birmingham, United Kingdom, in the Europe region.
How does One Dance UK make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are merchandise and Gift Shop, sponsorship and Advertising, donations and Fundraising and gift Memberships.
Who are One Dance UK's main competitors?
Direct peers on record are Dance/USA, Dance City, Ausdance, National Dance Council of America, Dance East, Dance Umbrella, Dance4, The Place, Yorkshire Dance and Canadian Dance Assembly.
Does One Dance UK have an API?
No public API is recorded for One Dance UK.
What industry is One Dance UK in?
One Dance UK's product category is Arts Sector Membership Organization. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71112 and its SIC code is 7997.