United States Sports Academy
United States Sports University is a private accredited institution in Daphne, Alabama offering undergraduate, graduate, and doctoral degrees in sports-related fields including exercise science, coaching, sports management, and sport psychology, serving students and working professionals seeking sports-industry careers.
- Company typePrivate
- Founded1972
- HeadquartersDaphne, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What United States Sports Academy does
United States Sports University (USSU), formerly the United States Sports Academy, is a private accredited higher education institution headquartered in Daphne, Alabama. It delivers career-focused degree programs across undergraduate (B.S., B.S.S.), graduate (MBA, M.S.S., M.S.), and doctoral (Ed.D.) levels in sports-related fields including exercise science, sports coaching, sport leadership, sports management, sport psychology, and business administration. The institution also offers professional certificate programs and continuing education courses through its ProStudies platform. Supporting infrastructure includes campus facilities such as the Human Performance Labs and Robert Block Library, NCAA athletics (Eagles), a Student Career Center, and the affiliated American Sport Art Museum & Archives (ASAMA) and Center for the Study of Olympic Sport and Culture.
The institution operates a traditional university go-to-market model targeting prospective undergraduate, graduate, and doctoral students through its website, admissions outreach, and campus visits. Distance education is delivered via an online learning platform, enabling global reach. USSU is expanding internationally through its India campus (india.ussu.edu) and a partnership proposal with the Government of Andhra Pradesh via the Sports Academy Foundation. Revenue is generated primarily through tuition and fees for degree programs and one-time fees for continuing education courses. Specific tuition pricing is not publicly disclosed on the main website. The institution is a private entity with no identified parent company, venture capital, or private equity ownership. No AI/ML capabilities, mobile applications, or public APIs are disclosed.
Customer segments include prospective undergraduate students seeking sports-focused bachelor's degrees, graduate and doctoral professionals pursuing advanced credentials in sports industry specialization, and working professionals seeking certifications and continuing education. The institution competes in a niche vertical of specialized sports education rather than competing directly with large generalist universities.
United States Sports Academy firmographics
Firmographics- Name
- United States Sports Academy
- Legal name
- United States Sports University
- Website
- https://ussa.edu
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- United States Sports University is a private accredited institution in Daphne, Alabama offering undergraduate, graduate, and doctoral degrees in sports-related fields including exercise science, coaching, sports management, and sport psychology, serving students and working professionals seeking sports-industry careers.
- Ownership category
- akta.pro rank
United States Sports Academy industry classification
Industry- Product category
- Sports Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), University/College Club Sports Programs (MPAKACAK), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)
Keywords
Where United States Sports Academy is headquartered
LocationHeadquarters
- HQ city
- Daphne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
United States Sports Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Fees: Revenue from undergraduate, graduate, and doctoral degree programs as well as certificate programs and continuing education courses
- Continuing Education: Professional studies courses and training programs through prostudies.ussa.edu
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
United States Sports Academy product offering
Product offeringCore offering
The United States Sports University delivers accredited career-focused degree programs in sports-related disciplines, offering bachelor's (B.S., B.S.S.), master's (MBA, M.S.S., M.S.), and doctoral (Ed.D.) degrees in fields such as exercise science, sports coaching, sport leadership, sports management, sport psychology, and sports-focused business administration. It supplements these degrees with professional certificate programs and continuing education courses delivered through an online learning environment and on-campus facilities in Daphne, Alabama, with international extensions through its India programs.
Product overview
United States Sports University (USSU) offers a comprehensive portfolio of sports-focused educational programs spanning undergraduate bachelor's degrees (B.S. and B.S.S.), graduate master's degrees (MBA, M.S.S., M.S.), and doctoral education (Ed.D.), along with professional certificate programs and continuing education courses. The institution's core products are its accredited academic degree programs in exercise science, sports coaching, sport leadership, sports management, sport psychology, and business administration. Supporting offerings include campus facilities such as Human Performance Labs, the Robert Block Library, a Student Career Center, and a Center for the Study of Olympic Sport and Culture. The university operates primarily as an online/distance education institution with its main campus located in Daphne, Alabama.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Bachelor's Degree Programs Accredited bachelor's degree programs including B.S. Business Administration, B.S.S. Exercise Science, B.S.S. Sports Coaching, B.S.S. Sport Leadership, and B.S.S. Sports Management, providing foundational sports-focused education for students pursuing careers in coaching, sports management, exercise science, sports leadership, and business administration.
- Graduate Master's Degree Programs
- Ed.D. Sports Management
- Advanced Educator Certificate
- Sports Marketing and Communication Certificate
- Continuing Education Courses
- Eagles Athletics
Quantifiable outcome
- Graduates prepared for professional careers in sports from day one
Companies that use United States Sports Academy
Customer profileSegments3 records
Ideal customer profiles3 records
United States Sports Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
United States Sports Academy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sports Academy Foundation (SAF)corePartnership through USSU-SAF Proposal to the Government of Andhra Pradesh for sports education initiatives in India. Represents the university's international expansion and co-development of sports education programs.
- Government of Andhra PradeshminorGovernment partnership for sports education proposal through the Sports Academy Foundation. Indicates institutional collaboration for sports education development.
- American Sport Art Museum & Archives (ASAMA)coreASAMA is affiliated with the university and serves as a cultural and educational resource. The museum is co-branded on the university website under the About section.
- Center for the Study of Olympic Sport and CultureminorAcademic center within the university focused on Olympic sport research and cultural studies, enhancing the institution's academic offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
United States Sports Academy competitors and assessment
Company assessmentDirect peers
- Barry University: Private Florida university with one of the most established sport management programs in the U.S., offering undergraduate and graduate sport-related degrees. Highly comparable to USSU as a small private institution specializing in sports-focused higher education.
- Elon University: Private university with a well-regarded sport management program and strong NCAA athletics. Comparable to USSU in operating model: private, undergraduate-and-graduate sport-focused curriculum with active athletics program.
- George Washington University: Private university offering graduate sport management programs with a strong industry-network orientation. Comparable to USSU as a private institution delivering sport management credentials to working professionals.
- St. John's University: Private university offering undergraduate and graduate sport management degrees. Comparable to USSU as a private institution with a sport-management-focused academic portfolio and Division I athletics.
Broad incumbents
- Indiana University – Kinesiology / Sport Management: Major public university with a top-ranked kinesiology and sport management program. Overlaps with USSU's degree offerings but operates at much larger scale with stronger brand recognition in sports education.
- Arizona State University: Large public university with an online sport business / sport management program that competes directly with USSU's online degree stack. Significantly larger scale, brand, and tuition revenue.
- University of Georgia – Sport Management Program: Large public flagship university with a leading sport management program offering undergrad and graduate degrees. Competes with USSU for sport-management students, but with vastly greater scale, faculty, and brand.
- University of Michigan – School of Kinesiology: Top-ranked public university with undergraduate and graduate programs in kinesiology, sport management, and exercise science. Competes with USSU's exercise science and sport leadership degrees but with vastly larger resources and reputation.
- Ohio University – Sport Management: Public university with one of the oldest sport management programs in the U.S. Provides a comparable academic offering to USSU but as part of a much broader institution with larger enrollment and alumni base.
Emerging players
- National Academy of Sports Medicine (NASM): Leading U.S. provider of personal training and sports-performance certifications. Adjacent to USSU's continuing-education business (ProStudies) but focuses on credentialing rather than academic degrees — an emerging competitive overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
United States Sports Academy social profiles
Digital presenceUnited States Sports Academy compliance and trust
Trust signalCompliance1 record
United States Sports Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
United States Sports Academy leadership team
Management profileNumber of profiles
United States Sports Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United States Sports Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United States Sports Academy
What does United States Sports Academy do?
The United States Sports University delivers accredited career-focused degree programs in sports-related disciplines, offering bachelor's (B.S., B.S.S.), master's (MBA, M.S.S., M.S.), and doctoral (Ed.D.) degrees in fields such as exercise science, sports coaching, sport leadership, sports management, sport psychology, and sports-focused business administration. It supplements these degrees with professional certificate programs and continuing education courses delivered through an online learning environment and on-campus facilities in Daphne, Alabama, with international extensions through its India programs.
Is United States Sports Academy a public or private company?
United States Sports Academy is a private company. It is classified as unknown and is currently operating.
When was United States Sports Academy founded?
United States Sports Academy was founded in 1972. It employs 11 to 50 people.
Where is United States Sports Academy based?
United States Sports Academy is headquartered in Daphne, United States, in the North America region.
How does United States Sports Academy make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are continuing Education.
Who are United States Sports Academy's main competitors?
Direct peers on record are Barry University, Elon University, George Washington University and St. John's University. Broad incumbents are Indiana University – Kinesiology / Sport Management, Arizona State University, University of Georgia – Sport Management Program, University of Michigan – School of Kinesiology and Ohio University – Sport Management. National Academy of Sports Medicine (NASM) is listed as an emerging player.
Does United States Sports Academy have an API?
No public API is recorded for United States Sports Academy.
What industry is United States Sports Academy in?
United States Sports Academy's product category is Sports Higher Education. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 6113 and its SIC code is 8200.