University of Michigan School of Kinesiology

What University of Michigan School of Kinesiology does

The University of Michigan School of Kinesiology is a public academic unit within the University of Michigan in Ann Arbor, offering three undergraduate and six graduate programs spanning Applied Exercise Science (BS), Athletic Training (MS), Intraoperative Neurophysiological Monitoring (MS), Movement Science (BS/MS/PhD), and Sport Management (BA/MS/PhD). The School operates more than 30 research labs and centers staffed by 71 tenure-track, clinical, and lecturer faculty plus additional research faculty and staff, generating activity across biomechanics, exercise physiology, clinical neurophysiology, and sport management. It reported $10.15M in research funding and $3,113,943 in donations in FY 2024-25, alongside an operating budget that roughly doubled to $34M and an endowment that grew from $13M to $31M under Dean Ploutz-Snyder; a ~$120M Kinesiology Building renovation is underway.

The School's revenue mechanics are academic: tuition and indirect-cost recovery flow through the University of Michigan's central administration, while the unit's discretionary resources come from externally sponsored research, philanthropic gifts, endowment income, and facility/clinical activity. Outreach channels include a community-facing SAMPLE clinic, KidSport/Community Programs, and the HAIL Athlete Innovation Lab. The School holds the #1 doctoral kinesiology program nationally (2023), #1 public / #2 overall kinesiology ranking, and #2 US / #9 world in QS Sports-Related Subjects (2025), with 97% post-graduation placement and 84% Athletic Training BOC / 98% IONM CNIM first-attempt pass rates.

Strategic direction is anchored in expanded industry partnerships (ASICS, Angel City FC, Global Sport University Network Leadership Council), curriculum modernization (VR concussion module, AI-Enhanced Scientific Writing class), and a leadership transition with John Cairney appointed Dean effective August 1, 2026.

Name

University of Michigan School of Kinesiology

Legal name

The Regents of the University of Michigan

Website

https://kines.umich.edu

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

The University of Michigan School of Kinesiology is a public academic unit in Ann Arbor offering undergraduate and graduate programs in exercise science, athletic training, intraoperative neurophysiology, movement science, and sport management, serving roughly 1,500 students across 30+ research labs.

Ownership category

akta.pro rank

Product category

Higher Education - Kinesiology

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nutrition & Dietetics Schools (EDAHAGAK)

Keywords

• Kinesiology higher education
• Exercise science programs
• Sport management degrees
• Athletic training education
• Movement science research

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Educational Services: Revenue from undergraduate and graduate tuition for academic programs in Applied Exercise Science, Athletic Training, Movement Science, and Sport Management across bachelor's, master's, and doctoral degree levels
2. Donations and Fundraising: Charitable contributions through the Every Move Matters campaign supporting student scholarships, faculty excellence, and innovation. The school raised $3,113,943 in 2024-25 with a matching program for monthly gifts until July 2026
3. Spirit Store Merchandise: Sales of branded Kinesiology apparel through the Kines Spirit Store, with $5 from each item supporting student organizations or the Kinesiology Alumni Society Board Scholarship
4. Career Fair and Employer Services: Fees from employer participation in career fairs ($100 for-profit, $50 non-profit) and premium placement services through Handshake recruitment platform

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The University of Michigan School of Kinesiology is an academic unit delivering undergraduate, master's, and doctoral degree programs in Applied Exercise Science, Athletic Training, Intraoperative Neurophysiology, Movement Science, and Sport Management, complemented by 30+ research labs and centers, community fitness programs, branded merchandise sales, and employer recruitment services. It functions as the 4th largest school on U-M's campus by undergraduate enrollment, awarding degrees that prepare graduates for careers in healthcare, sports business, rehabilitation, and human performance.

Product overview

The University of Michigan School of Kinesiology offers a portfolio of academic programs across four main disciplines: Applied Exercise Science (BS), Athletic Training (MS), Intraoperative Neurophysiology (MS), Movement Science (BS/MS/PhD), and Sport Management (BA/MS/PhD). The school operates as an educational institution with complementary community programs (KidSport camps, KCP activity classes, Lifetime Fitness), a branded merchandise store (Kines Spirit Store), and extensive research centers including the Human Performance & Sport Science Center, U-M Concussion Center, and Motivation Lab. Programs include undergraduate, master's, and doctoral degrees, with the doctoral program ranked #1 nationally. The school serves 1,347 undergraduates and 166 graduate students across 30+ research labs and centers, supported by partnerships with Handshake for career services and various research platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied Exercise Science (BS) Undergraduate Bachelor of Science program examining how physical activity enhances human performance across the lifespan. Includes coursework in human physiology, fitness industry, behavior change, and health promotion, with 250 hours of required field and internship experience.
• Athletic Training (MS) Master's degree program focused on prevention and treatment of musculoskeletal injuries in athletes and other populations. CAATE-accredited program with on-field clinical experience and preparation for the Board of Certification Examination, with an 84% first-attempt BOC exam pass rate.
• Intraoperative Neurophysiology (IONP) (MS) Master's program in the first accredited Intraoperative Neurophysiologic Monitoring program in the world, providing in-depth neuroanatomy and neurophysiology education for monitoring patients during complex surgeries, with 98% first-attempt pass rate on the CNIM exam.
• Movement Science (BS/MS/PhD) Comprehensive program spanning undergraduate, master's, and doctoral levels covering biomechanics, exercise physiology, and motor control. Ranked #2 college for kinesiology/physical therapy in the US, with research opportunities in 35+ labs and centers.
• Sport Management (BA/MS/PhD) Sport business education covering cultural and economic impacts of sport, with undergraduate concentrations in Sport Marketing & Management or Sport Policy & Analytics. Features partnerships with U-M Athletics and professional sport organizations including NFL, NBA, NHL, MLB, and MLS teams.
• KidSport Summer Camps Physical activity summer camps for children, including the KidSport Adaptive program for children with neurodevelopmental and physical differences who receive more personalized support.
• KCP Activity Classes Community activity classes offered through Kinesiology Community Programs providing health and fitness programming for local residents.
• Health & Fitness Workshop Community workshop program focused on health and fitness education and practical skills development.
• Lifetime Fitness Long-term fitness programming designed for sustained health and wellness across the lifespan.
• KidSport Huddles Community sport programs providing youth engagement through organized physical activities.
• Kines Spirit Store Branded apparel store selling Kinesiology, AES, AT, IONM, MVS, SM, and PE program merchandise, with $5 from each item supporting student organizations or alumni scholarships.
• Michigan Concussion Center University-wide concussion research initiative with permanent $15M endowment, featuring VR training modules for concussion evaluation, clinical care, and community outreach including Safety Town programs.
• Human Performance & Sport Science Center (HPSSC) State-of-the-art research center for athlete performance optimization, including the Athlete Innovation Lab (HAIL) providing biomechanical analysis, lactate threshold testing, and metabolic rate measurement. Operates under a multi-year research partnership with ASICS.
• Motivation Lab Behavioral science research laboratory developing evidence-based approaches to health behavior change, with focus on within-person dynamics of motivation, automatic motivation processes, and just-in-time interventions for health behaviors. Directed by David Conroy, PhD.
• Jones Movement Scholars Program Donor-funded undergraduate research program providing research immersion opportunities for select students with faculty mentorship.
• M-CURES Program Undergraduate research program providing research opportunities in movement science and related fields.
• Kinesiology Career Fair Annual career fair connecting Kinesiology students with employers from sport business and health science organizations. For-profit employer booths cost $100 for up to 2 representatives; non-profit/government booths cost $50.
• Sport Management Partners Program Employer partnership program providing exclusive access to top Sport Management student talent for internships and entry-level positions, with logo placement, resume book access, and recruiting opportunities across marketing, PR, finance, operations, and consulting functions.
• Movement Magazine Digital magazine published three times per year for alumni and friends of the School of Kinesiology, featuring school news, research highlights, and alumni stories.

Quantifiable outcome

• 97% of undergrads employed or continuing education after graduation
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• ASICSflagshipStrategic or Co-development Partner · 1 January 2025Multi-year research collaboration with ASICS for advancing human performance and sport science. The partnership positions U-M and the Human Performance & Sport Science Center (HPSSC) as a key player in ASICS's global research network.
• Angel City FCflagshipStrategic or Co-development PartnerStudents in the Strategy of Sport Organizations course served as consultants for this National Women's Soccer League club, developing research-backed strategies to help the club grow new revenue streams ahead of its anniversary and major global sporting events.
• Sport Management Partners Program MemberscoreGTM or Marketing PartnerElite group of global sport leaders in the Michigan Sport Management network. Partners gain primary access to top student talent for internships and entry-level jobs, with opportunities spanning marketing, PR, real estate, finance, operations, community development, HR, consulting, and talent representation.
• HandshakecoreTechnology or IntegrationOnline recruitment platform used for posting employment and internship opportunities, tracking applicants, scheduling on-campus interviews, and registering for career fairs and events. Partnership with University Career Center enables simplified method to recruit School of Kinesiology students.
• Kinesiology Alumni Society (KAS)coreOthersAlumni organization led by a Board of Governors composed of alumni volunteers that works with the school's Development & Alumni Engagement team to foster education, engagement, and service.
• University of Michigan AthleticsflagshipStrategic or Co-development PartnerPartnership with U-M's elite athletics program provides unique clinical experience opportunities for students, research collaboration, and access to Michigan's extensive sports business network of alumni.
• University of Michigan Medical SchoolcoreStrategic or Co-development PartnerCollaborative research partnerships and joint academic programs spanning rehabilitation, injury prevention, and health science research across the university's schools and colleges.
• Michigan Sport Business Conference (MSBC)coreOthersHighly regarded student-run organization within the Sport Management program that connects students with industry professionals and provides networking opportunities.
• Sport Business Association (SBA)coreOthersStudent-run organization supporting sport management students through professional development, mentorship, and industry engagement activities.
• Global Sport University Network Leadership CouncilminorStrategic or Co-development PartnerCollective of 10 universities worldwide leveraging sport science research to address complex societal challenges through sport.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Michigan State University Department of Kinesiology: MSU's kinesiology program is a Big Ten in-state peer competing directly with U-M for Michigan-resident students, faculty hires, and sport-management/sport-science research funding, with overlapping clinical and athletic partnerships.
• Penn State College of Health and Human Development (Kinesiology): Penn State operates one of the largest and most research-intensive kinesiology departments in the country, frequently co-ranked with U-M and competing for the same faculty, doctoral students, and research grants in exercise science and sport.
• Oregon State University College of Health (Kinesiology): Oregon State's kinesiology program is a public-research-university peer with strong graduate-research output in exercise science, frequently appearing alongside U-M in kinesiology doctoral-program rankings.
• University of Texas at Austin Department of Kinesiology and Health Education: UT Austin's kinesiology program is a leading public-university peer with comparable research funding scale and degree offerings, competing with U-M for top doctoral candidates and sport-business employer placements.
• Indiana University School of Public Health (Kinesiology): Indiana's kinesiology program is a top-ranked public Big Ten peer with comparable exercise-science and sport-related research output, competing for the same doctoral applicants and NIH/NSF funding pools as U-M.
• University of Maryland School of Public Health (Kinesiology): Maryland's kinesiology program is a leading public research-university peer with comparable graduate-research scale and overlapping areas in biomechanics, exercise physiology, and motor control.
• Ohio State University Department of Human Sciences (Kinesiology): Ohio State is a direct Big Ten competitor offering similar kinesiology, athletic training, and sport-management academic programs and vying for the same employer partners in Midwest sport-business and healthcare recruiting.
• University of North Carolina at Chapel Hill Department of Exercise and Sport Science: UNC's exercise and sport science department is a top public-university kinesiology peer with strong graduate research output, frequently ranked near U-M and competing for the same faculty and doctoral applicants.
• University of Illinois Urbana-Champaign Department of Kinesiology and Community Health: UIUC is a Big Ten peer offering kinesiology, athletic training, and community health programs with comparable research portfolios, frequently co-ranked with U-M in Niche and QS subject rankings.
• University of Virginia Department of Kinesiology: UVA runs a top-ranked kinesiology program frequently cited alongside U-M in national doctoral-program rankings, with overlapping research strengths in exercise physiology, biomechanics, and sport management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UMKines
• YouTubeyoutube.com/user/UMKines
• Facebookfacebook.com/UMKines
• LinkedInlinkedin.com/company/umkines
• Instagraminstagram.com/umkines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Michigan School of Kinesiology