United States Sports Academy

What United States Sports Academy does

United States Sports University (USSU), formerly the United States Sports Academy, is a private accredited higher education institution headquartered in Daphne, Alabama. It delivers career-focused degree programs across undergraduate (B.S., B.S.S.), graduate (MBA, M.S.S., M.S.), and doctoral (Ed.D.) levels in sports-related fields including exercise science, sports coaching, sport leadership, sports management, sport psychology, and business administration. The institution also offers professional certificate programs and continuing education courses through its ProStudies platform. Supporting infrastructure includes campus facilities such as the Human Performance Labs and Robert Block Library, NCAA athletics (Eagles), a Student Career Center, and the affiliated American Sport Art Museum & Archives (ASAMA) and Center for the Study of Olympic Sport and Culture.

The institution operates a traditional university go-to-market model targeting prospective undergraduate, graduate, and doctoral students through its website, admissions outreach, and campus visits. Distance education is delivered via an online learning platform, enabling global reach. USSU is expanding internationally through its India campus (india.ussu.edu) and a partnership proposal with the Government of Andhra Pradesh via the Sports Academy Foundation. Revenue is generated primarily through tuition and fees for degree programs and one-time fees for continuing education courses. Specific tuition pricing is not publicly disclosed on the main website. The institution is a private entity with no identified parent company, venture capital, or private equity ownership. No AI/ML capabilities, mobile applications, or public APIs are disclosed.

Customer segments include prospective undergraduate students seeking sports-focused bachelor's degrees, graduate and doctoral professionals pursuing advanced credentials in sports industry specialization, and working professionals seeking certifications and continuing education. The institution competes in a niche vertical of specialized sports education rather than competing directly with large generalist universities.

Name

United States Sports Academy

Legal name

United States Sports University

Website

https://ussa.edu

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

United States Sports University is a private accredited institution in Daphne, Alabama offering undergraduate, graduate, and doctoral degrees in sports-related fields including exercise science, coaching, sports management, and sport psychology, serving students and working professionals seeking sports-industry careers.

Ownership category

akta.pro rank

Product category

Sports Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), University/College Club Sports Programs (MPAKACAK), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

Keywords

• Sports higher education
• Athletic degree programs
• Exercise science degrees
• Sports management education
• Coaching certification programs

Headquarters

HQ city

Daphne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue from undergraduate, graduate, and doctoral degree programs as well as certificate programs and continuing education courses
2. Continuing Education: Professional studies courses and training programs through prostudies.ussa.edu

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The United States Sports University delivers accredited career-focused degree programs in sports-related disciplines, offering bachelor's (B.S., B.S.S.), master's (MBA, M.S.S., M.S.), and doctoral (Ed.D.) degrees in fields such as exercise science, sports coaching, sport leadership, sports management, sport psychology, and sports-focused business administration. It supplements these degrees with professional certificate programs and continuing education courses delivered through an online learning environment and on-campus facilities in Daphne, Alabama, with international extensions through its India programs.

Product overview

United States Sports University (USSU) offers a comprehensive portfolio of sports-focused educational programs spanning undergraduate bachelor's degrees (B.S. and B.S.S.), graduate master's degrees (MBA, M.S.S., M.S.), and doctoral education (Ed.D.), along with professional certificate programs and continuing education courses. The institution's core products are its accredited academic degree programs in exercise science, sports coaching, sport leadership, sports management, sport psychology, and business administration. Supporting offerings include campus facilities such as Human Performance Labs, the Robert Block Library, a Student Career Center, and a Center for the Study of Olympic Sport and Culture. The university operates primarily as an online/distance education institution with its main campus located in Daphne, Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Bachelor's Degree Programs Accredited bachelor's degree programs including B.S. Business Administration, B.S.S. Exercise Science, B.S.S. Sports Coaching, B.S.S. Sport Leadership, and B.S.S. Sports Management, providing foundational sports-focused education for students pursuing careers in coaching, sports management, exercise science, sports leadership, and business administration.
• Graduate Master's Degree Programs
• Ed.D. Sports Management
• Advanced Educator Certificate
• Sports Marketing and Communication Certificate
• Continuing Education Courses
• Eagles Athletics

Quantifiable outcome

• Graduates prepared for professional careers in sports from day one

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sports Academy Foundation (SAF)coreStrategic or Co-development PartnerPartnership through USSU-SAF Proposal to the Government of Andhra Pradesh for sports education initiatives in India. Represents the university's international expansion and co-development of sports education programs.
• Government of Andhra PradeshminorStrategic or Co-development PartnerGovernment partnership for sports education proposal through the Sports Academy Foundation. Indicates institutional collaboration for sports education development.
• American Sport Art Museum & Archives (ASAMA)coreStrategic or Co-development PartnerASAMA is affiliated with the university and serves as a cultural and educational resource. The museum is co-branded on the university website under the About section.
• Center for the Study of Olympic Sport and CultureminorStrategic or Co-development PartnerAcademic center within the university focused on Olympic sport research and cultural studies, enhancing the institution's academic offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barry University: Private Florida university with one of the most established sport management programs in the U.S., offering undergraduate and graduate sport-related degrees. Highly comparable to USSU as a small private institution specializing in sports-focused higher education.
• Elon University: Private university with a well-regarded sport management program and strong NCAA athletics. Comparable to USSU in operating model: private, undergraduate-and-graduate sport-focused curriculum with active athletics program.
• George Washington University: Private university offering graduate sport management programs with a strong industry-network orientation. Comparable to USSU as a private institution delivering sport management credentials to working professionals.
• St. John's University: Private university offering undergraduate and graduate sport management degrees. Comparable to USSU as a private institution with a sport-management-focused academic portfolio and Division I athletics.

Broad incumbents

• Indiana University – Kinesiology / Sport Management: Major public university with a top-ranked kinesiology and sport management program. Overlaps with USSU's degree offerings but operates at much larger scale with stronger brand recognition in sports education.
• Arizona State University: Large public university with an online sport business / sport management program that competes directly with USSU's online degree stack. Significantly larger scale, brand, and tuition revenue.
• University of Georgia – Sport Management Program: Large public flagship university with a leading sport management program offering undergrad and graduate degrees. Competes with USSU for sport-management students, but with vastly greater scale, faculty, and brand.
• University of Michigan – School of Kinesiology: Top-ranked public university with undergraduate and graduate programs in kinesiology, sport management, and exercise science. Competes with USSU's exercise science and sport leadership degrees but with vastly larger resources and reputation.
• Ohio University – Sport Management: Public university with one of the oldest sport management programs in the U.S. Provides a comparable academic offering to USSU but as part of a much broader institution with larger enrollment and alumni base.

Emerging players

• National Academy of Sports Medicine (NASM): Leading U.S. provider of personal training and sports-performance certifications. Adjacent to USSU's continuing-education business (ProStudies) but focuses on credentialing rather than academic degrees — an emerging competitive overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/USSportsAcademy
• Facebookfacebook.com/114122970554
• LinkedInlinkedin.com/company/united-states-sports-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United States Sports Academy