What Tolexo does

Tolexo, per available firmographic data, is recorded as a private Indian B2B online marketplace for business goods founded in 2014 and headquartered in Noida with 251–500 employees. However, the primary first-party source material in this dataset describes a related but materially different product: Pooraa, a cloud-based B2B SaaS platform built by BUSY Infotech Pvt. Ltd. (registered in India, headquartered in New Delhi). Pooraa delivers nine integrated modules — Order Management, Inventory Management, Invoicing, Catalog Management, Pricing Management, Customer Management, Analytics & Reports, Payment Reminders, and Tally Integration — accessible via web and mobile.

The platform's underlying technology is a mobile-first, cloud-native SaaS architecture that requires no installation or IT expertise and is designed for self-serve onboarding, with a stated ability to go live in under a day. The Tally accounting integration is the only third-party technical dependency disclosed, and it functions as a distribution lever into Tally's large installed base of Indian SMBs. The platform's primary technical differentiators are catalog and pricing customizability, real-time inventory visibility, and mobile-first order capture.

Pooraa monetizes via a zero-upfront, pay-as-you-use monthly subscription. No pricing tiers, customer counts, or revenue figures are publicly disclosed. The go-to-market is direct-to-consumer via the company website, supported by demo-request and trial CTAs; no channel partners, resellers, or marketplace listings are referenced. The target customer is small and medium-sized Indian B2B businesses seeking to digitize ordering, inventory, invoicing and dispatch workflows without capital outlay. There is no evidence of funding rounds, M&A, leadership changes, geographic expansion, or AI capability in the source material.

Name

Tolexo

Legal name

BUSY Infotech Pvt. Ltd.

Website

https://tolexo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Tolexo's primary product, Pooraa, is an India-based, cloud-native B2B SaaS platform by BUSY Infotech Pvt. Ltd. that helps small and medium businesses manage ordering, inventory, invoicing, pricing, catalogs, and analytics with built-in Tally accounting integration, sold via a low-cost monthly subscription.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• B2B marketplace
• Industrial supplies
• Business procurement
• Order management
• Cloud SaaS platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription SaaS: Monthly subscription model with zero upfront investment. Customers pay a small monthly fee for access to all platform features including order management, inventory, invoicing, and analytics. No installation or maintenance costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tolexo is an online B2B marketplace for business goods, operating commercially under the brand "Pooraa." It sells a cloud-based SaaS subscription that lets small and medium businesses manage pricing, inventory, orders, invoicing, dispatches, customer relationships, analytics, and payment collections from a single mobile-friendly platform, with native Tally accounting integration.

Product overview

Pooraa is a cloud-based B2B ordering and business management platform offered as a unified SaaS solution. The platform consists of nine integrated modules including Order Management, Inventory Management, Invoicing, Catalog Management, Pricing Management, Customer Management, Analytics & Reports, and Payment Reminders. An additional Tally Integration module enables connectivity with Tally accounting software. All modules operate on a single cloud platform, allowing businesses to manage pricing, inventory, orders, invoicing, and dispatches from anywhere via mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Pooraa Order Management End-to-end order management system for SMB B2B businesses that delivers error-free order processing, complete tracking of people productivity, and real-time order updates to customers on mobile.
• Pooraa Inventory Management Module for tracking and managing inventory levels, stock status visibility, and product update notifications that double as sales reminders for B2B merchants.
• Pooraa Invoicing Invoice generation and management functionality integrated into the Pooraa platform for seamless billing operations for SMB B2B merchants.
• Pooraa Catalog Management Personalized catalog management that lets businesses present complete product catalogs to customers with customized offerings and real-time updates via mobile.
• Pooraa Pricing Management Module for managing product pricing with personalized, dynamic pricing features enabling different prices for different customers.
• Pooraa Customer Management Customer relationship management module enabling businesses to manage customer data, interactions, and personalized experiences.
• Pooraa Analytics & Reports Reporting and analytics module providing summary and trend reports on sales, inventory, dispatch, top customers, highest-selling products, and best markets.
• Pooraa Payment Reminders Automated payment reminder functionality to help businesses collect outstanding payments from customers and manage collections.
• Pooraa Tally Integration Integration module connecting the Pooraa platform with Tally accounting software for syncing financial data and streamlined accounting workflows for existing Tally users.
• Tolexo Online B2B Marketplace Online B2B marketplace for business and industrial goods, enabling buyers and sellers of commercial products to transact digitally.

Quantifiable outcome

• Start using in less than a day

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• IndiaMART InterMESH: Largest Indian B2B online marketplace for business goods and supplies, directly comparable to Tolexo's stated positioning as an online marketplace for business goods.
• Zoho: Major broad SaaS suite including inventory, invoicing, CRM and order management; competes for the same SMB seat as Pooraa with a much larger product portfolio.

Direct peers

• Udaan: B2B commerce and wholesale platform connecting Indian SMBs and retailers with suppliers; competes head-on in B2B order and catalog workflows that Pooraa digitizes.
• Moglix: B2B e-commerce platform for industrial and business goods across India, with embedded SaaS tooling for procurement and inventory — overlapping target SMBs and product concepts.
• Vyapar: India-focused mobile invoicing, inventory and order management app for small businesses, with a Tally integration — closely overlapping Pooraa's product scope and SMB target.
• TradeIndia: Long-standing Indian B2B marketplace for business goods and supplies, comparable to Tolexo's marketplace roots in connecting SMB buyers and suppliers.

Emerging players

• Khatabook: Mobile-first digital ledger and SMB business management platform in India, addressing order, payment reminder, and catalog use cases similar to Pooraa.
• OkCredit: India SMB-focused digital credit ledger and customer payment management product that overlaps with Pooraa's payment reminder and customer management modules.
• UniCommerce: India-based SaaS for order, inventory and warehouse management aimed at omnichannel sellers — overlapping with Pooraa's order and inventory modules.
• Gofrugal: SMB-focused POS, inventory and order management SaaS popular with Indian retailers — overlapping with Pooraa's order and inventory management proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/tolexo
• Facebookfacebook.com/tolexo
• LinkedInlinkedin.com/company/tolexo-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tolexo